Brightedge

MAY 1, 2020

Check out these guidelines on how to write a blog post and drive these metrics. What does my blog post need to be successful? Get your readers want to take the time to absorb your blog. While you may be highly educated on your blog topic, your readers likely are not. What should my blogging strategy be?

Lead Scoring 85

Lead Scoring Lead Ranking Tagging Keywords 85

Martech

FEBRUARY 23, 2024

What strategies can increase the likelihood of form fills? Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences. Below we outline diverse tagging strategies that elevate digital marketing efforts: Persona tagging.

Digital Asset Management 99

Digital Asset Management Personalization Enterprise Management Tagging 99

Trade Press Services Newsletter

APRIL 4, 2024

Defining a clear objective shapes your strategy and ensures you get the most value out of the experience. When the show airs, it’s time to share your interview over social media, tagging both the host’s and podcast’s pages to ensure maximum exposure. What do you hope to achieve from this opportunity?

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 93

Enterprise Management CMS Development Marketing Automation Services Marketing Management 93

Hubspot

APRIL 12, 2019

As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me. Similarly, when blogging eventually replaced baseball in my life, I discovered using a blogging platform I was comfortable with and liked enabled me to produce better work and, in turn, results. Best Blogging Platforms.

CMS Development 101

CMS Development Best Practices Lead Ranking Template 101

Bannersnack

NOVEMBER 28, 2023

5 minutes read Ad tagging is a crucial component of your display advertising efforts. Not only do ad tags play a huge role in optimizing your ad strategy, but they can also help you measure its performance. Let’s kick off this article by breaking down what an ad tag is. What Is an Ad Tag?

Tagging 93

Tagging Ads Display Advertisements 93

Marketing Insider Group

MAY 1, 2023

Key Video Marketing Stats The video marketing stats below will help you craft a content marketing strategy that drives growth for your business. Over 60% of marketers consider video to be very/extremely important to their marketing strategy Image Source: Biteable 7. million digital video viewers in the United States alone.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Act-On

FEBRUARY 16, 2024

We’ve shared our favorite five lead nurturing examples and strategies. The goal was to capture the data to ensure they were tagged appropriately to get into the correct nurture sequence. We published the full details here , if you want to check them out and apply the strategies to your own nurture campaigns. Blog Learn More

Lead Nurturing 191

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 191

Act-On

SEPTEMBER 24, 2023

SEO is a strategy focused on attracting more visitors to your website. More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action. Simple SEO: Use ALT tags.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Top Rank Marketing

FEBRUARY 12, 2024

The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns. Our agency has partnered with brands to create countless B2B influencer marketing campaigns and strategies, so we’ve helped put many of these techniques into action.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

Webbiquity

JUNE 20, 2023

This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 1 Create Explainer Videos For sparking interest and curiosity in your potential customer base, few strategies can match the power of explainer videos.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. Getting blog readers is all about promoting your content to the right people at the right place and the right time. To start, you'll need to diversify your blog promotion strategy so you can get traffic from several sources. We've all been there.

Promotion 92

Promotion Aggregators Advertising Mediums Youtube 92

Heinz Marketing

DECEMBER 21, 2023

A taxonomy does this through structure (models and templates), metadata (tagging) and controlled vocabulary to ensure consistency in tagging and ease attribution. The type of content taxonomy we will dive into in this blog is called a hierarchical taxonomy. We have an example to illustrate later in the blog.

Digital Asset Management 115

Digital Asset Management Content Work Management Tagging 115

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. After deciding on a topic that fits into your overarching content strategy, choosing the most effective keywords and researching the subject matter itself, you have to sit down and WRITE the thing. The Benefits of Guest Blogging. Improve your SEO rankings.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

ClearVoice

FEBRUARY 4, 2020

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Along the way, he’s written hundreds of thought leadership articles about everything from content strategy to SEO, from influencer marketing to conversion and analytics. What is your definition of a blog? Blogs are bigger.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

FMG Suite

APRIL 25, 2024

The key is to establish an effective content strategy, one that attracts prospects and grows your following. Here I will outline five proven ways you can create an effective content strategy for social media. Yes, it is good to share your blog posts, but you can also reshare content from other users by offering an alternative opinion.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

FMG Suite

APRIL 25, 2024

The key is to establish an effective content strategy, one that attracts prospects and grows your following. Here I will outline five proven ways you can create an effective content strategy for social media. Yes, it is good to share your blog posts, but you can also reshare content from other users by offering an alternative opinion.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

Top Rank Marketing

OCTOBER 30, 2023

With any B2B marketing strategy, it’s easy to get lost in the jargon. This includes optimizing content, headings, meta tags, and URLs. Meta Tags: HTML tags that provide information about a web page to search engines and website visitors. This is definitely true of search engine optimization. Learn more!

Search Marketing 116

Search Marketing SEO Mobile Advertising Long Tail Marketing 116

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

seo.co

DECEMBER 13, 2022

One of the most overlooked aspects of blogging is actually one of the most important for ranking in search engines: sub heading tags. Many bloggers spend a lot of time on their content, but neglect to use any type of heading tags and sub header tags. Header (H1 tag) and sub header tags are a significant ranking factor.

Tagging 105

Tagging SEO Dwell Lead Scoring 105

Golden Spiral

DECEMBER 6, 2018

Is a blog still important for B2B tech marketing in 2019? 91% of B2B marketers say their company has a blog ( Content Marketing Institute ). 55% of companies say blog content creation is one of their top marketing priorities for 2018 onward. 57% of marketers plan to increase their use of blogging specifically in the near future.

Paid Content 81

Paid Content Ad Frequency Marketing Budget Creation Budget Programs 81

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? But how exactly do you write a great (or even good) B2C blog post? Build trust and authority.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Contently

AUGUST 13, 2018

Her article describes how an editorial background can infuse useful values into a content marketing strategy, pointing out that most writers who’ve worked at independent publications are trained to produce content that’s free of clichés, narratively engaging, and universally readable. When to write a blog post.

Case Studies 133

Case Studies Analysis Thought Leadership Custom Publishing 133

Convince & Convert

DECEMBER 15, 2023

To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. This method is one of the most important strategies for LinkedIn marketing. Tim Hanson is doing the same. Take a look at his headline: 2.

Social Media 154

Social Media SEO Cost Per Click Media 154

ClearVoice

SEPTEMBER 29, 2022

That’s why it’s essential to learn how to get your blog to rank on google — preferably in the top ten results. Ranking your blog on Google’s first page can seem daunting, but it doesn’t have to be. In this blog post, we will go over the steps you need to take to compete for those top spots.

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing FAQ 52

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. 2) Blogging benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Hubspot

MARCH 27, 2018

Let’s start with a common marketing challenge: You want to get more people to read your blog posts. For an individual blog writer, it's a critical tool to stay at the top of your game. For teams, it can transform the quality and effectiveness of your entire blog. Blog About What People Want to Read.

Marketing AI 97

Marketing AI Tools Cross-Selling Paid Search Agency 97

Marketing 261

MARCH 21, 2018

How To Create A Blog Style Guide. How do you make sure the quality of your blog posts—no matter who’s writing them—never wavers? A blog style guide, of course. My personal favorite reason for keeping a blog style guide. Anatomy of a Blog Style Guide. content strategy. How do you stay consistent?

Personalization 75

Personalization Guidelines Template Rules 75

Go Beyond SEO

FEBRUARY 21, 2024

By implementing effective SEO strategies, you can increase your firm’s visibility and attract new clients. Key Takeaways: Implementing SEO strategies can significantly improve the visibility of your accounting firm online. By implementing SEO strategies, you can increase your firm’s visibility in search engine results.

SEO 78

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 78

Hubspot

MAY 27, 2020

If you're looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. Others will swear by it and treat it like an essential part of their marketing strategy. That's why I wanted to create this comprehensive guide to guest blogging that anyone, from any industry, can start using right away.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

ClearVoice

APRIL 7, 2023

So, what does a solid LinkedIn content strategy look like? LinkedIn allows users to add up to three keyword tags to each long-form post. Tags make your content more discoverable by readers that don’t yet follow your posts. Choose tags that specifically relate to your post. What do you want the post to achieve?

Thought Leadership 98

Thought Leadership Linkedin Marketing & Strategy Content 98

Only B2B

JANUARY 12, 2022

Content syndication should be one of the most important of these strategies. It’s a marketing strategy that entails republishing material that you’ve created on your digital platforms on third-party websites. Your company’s blog should be at the centre of your content marketing plan, with all traffic directed to it.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 118

SmartBug Media

MAY 21, 2020

Would you believe us if we told you that everything you need to craft high-performing social media posts across all of your channels is sitting on your blog? Businesses throw time, energy, research, and resources into producing compelling, persona-driven inbound marketing blog articles. How to Parlay Blog Content into Social Posts.

Social Media 71

Social Media Media Tips Buyer Personas 71

Spiralytics

JULY 19, 2023

Fortunately, WordPress is SEO-ready, meaning it’s easy to implement search optimization strategies on it to make your website more visible to users In this blog, we’ll introduce some proven and tested SEO tips that will bring your WordPress site closer to your target audience. Sounds exciting? Great, let’s dive in!

CMS Development 91

CMS Development Optimization SEO Practices 91

Circle Studio

SEPTEMBER 20, 2018

Blogging enables firms to become publishers by creating educational content that attracts and engages their audience while building trust and credibility in the process. Having an active blog loaded with quality, original, thought leadership-oriented content should be a top priority in your marketing strategy.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 60

Spiralytics

AUGUST 23, 2023

You also have to make sure that your content is organized and tagged properly so that search engines can properly read it. Schema markup is all about tagging your content to help search engines better interpret the context of a web page, allowing them to rank your content appropriately on the results page.

SEO 62

SEO Practices SERP Lead Scoring 62

Contently

AUGUST 13, 2018

Her article describes how an editorial background can infuse useful values into a content marketing strategy, pointing out that most writers who’ve worked at independent publications are trained to produce content that’s free of cliches, narratively engaging, and universally readable. When to write a blog post.

Case Studies 103

Case Studies Analysis Thought Leadership Custom Publishing 103