BenchmarkONE

JANUARY 5, 2022

Video content plays an important role in marketing these days, and if you’re not creating it, you’re missing out on excellent marketing potential. Live streams are a great way to use video marketing to reach your audience more personally. However, people have a very low tolerance for bad live streams.

Work Management 86

Work Management Marketing Management Planning Youtube 86

The Point

JULY 30, 2020

Even as demand generation activity begins to pick up, most marketing budgets right now remain tight, and so B2B companies are looking for creative, low-cost ways to drive demand. One of the areas we recommend consistently to our clients is to do more with the corporate blog. Make sure you can measure the blog’s contribution.

Demand 221

Demand Lead Ranking Lead Scoring Marketing Budget 221

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Adobe Experience Cloud Blog

JULY 28, 2017

By now, you’ve probably seen how live content gets pushed to the top of every stream on your social media feeds. Almost every brand already has a video marketing strategy , and many have begun to test live stream marketing. During your live stream, make sure the host/presenter shows the viewer and demonstrates.

Campaigns 134

Campaigns Planning Tips Branding 134

Sharpspring

MARCH 31, 2021

Let’s take a look and the top 5 revenue streams for agencies working in today’s complicated market. That’s great, but margins on sales of goods can still prove weak, so it’s important to diversify your revenue streams. Types of Revenue Streams. The Importance of Diversified Revenue Streams.

Advertising Agencies 56

Advertising Agencies Paid Search Agency Ad Agencies Work Management 56

Zoominfo

JUNE 28, 2018

As a busy recruiter, you don’t have much time in your day to spend reading articles and recruiting blogs. Here are our ten recruiting blogs to bookmark today. 1. The Staffing Stream. According to their website, The Staffing Stream is a place where hundreds of people from across the staffing ecosystem can engage each other.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. This is a great way to discover existing user videos.

Top of Funnel 148

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 148

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027.

Marketing & Strategy 80

Marketing & Strategy Marketing Strategy Paid Search Agency Privacy 80

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

seo.co

FEBRUARY 15, 2022

How would you like to gain at least 100 readers for your blog every day? There’s really no cap to how many readers your blog could attract on a daily basis, as long as you provide unique, interesting, useful, timely, and relevant content. However, it’s not enough just to set up a blog to attract readership. How about 200?

Paid Content 117

Paid Content Traffic RSS Blogger 117

KoMarketing Associates

JUNE 25, 2019

As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities. However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Digilant

JULY 28, 2022

In years past, streaming services differentiated themselves from linear TV providers by allowing customers to purchase premium access as a way to avoid ads while watching TV. When these platforms first burst onto the scene, most consumers maintained their cable subscriptions and added one or two streaming services to the mix.

Paid Search Agency 52

Paid Search Agency Work Management Ads Marketing Management 52

Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. 1) B2B marketers are faring (a little) better than B2C.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 276

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Ranking 65

Lead Ranking Lead Scoring Thought Leadership Peer-to-peer 65

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 154

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 154

Huptech Web

JANUARY 18, 2024

Blogs can be a great source of income. Thеy’rе transform into more than just informative sites; thеy are powerful revenue streams for business owners. Most companies have an onlinе prеsеncе with insightful blogs that provide thorough information about their products and their bеnеfits. How’s that еvеn possiblе?

Conversion Rate 52

Conversion Rate Conversion FAQ Click Rate 52

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blog & content writing. Why Your Law Firm Needs a Blog. Lowers your marketing expenses.

Practices 107

Practices Best Practices Lead Ranking Lead Scoring 107

Vidyard

JULY 26, 2016

This is part one of a two-part article on live streaming. Check out part two, No More FOMO: Building a Modern Live Streaming Strategy, here ! So, you’re thinking about setting up a live stream, but you don’t know how to get started? Cameras Switching gears now, it’s your first live stream, so what camera should you buy?

Work Management 65

Work Management Marketing Management Broadcasting Cable 65

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Social Media 302

Social Media Advertisements Advertising Spyware 302

Anyword

MARCH 11, 2020

But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. After reading a bit more about the revenue streams other publishers are using, you could better decide what new revenue source you might want to add to your mixture. . It All Starts With Audience Development.

Paid Content 54

Paid Content Lead Ranking Cost Per Click Banner Ads 54

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. Live streaming. Community blogging sites. Live streaming apps.

Social Media 145

Social Media Social Marketing Media Curation 145

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. This month we focus on the marketing technology stack, the power of direct dials, productivity myths, SEO, and more! Investing In Marketing Technology: 7 Key Considerations. Investing In Marketing Technology: 7 Key Considerations. Let’s get into it.

B2B Marketing 124

B2B Marketing B2B Zoominfo B2B Sales 124

Webbiquity

JUNE 10, 2021

Before the pandemic, some business owners were slow to shift budget dollars to digital marketing, even as others reallocated budgets toward digital more aggressively. Coming out of the pandemic, even those companies have now realized that an increased focus on digital marketing is necessary to keep up with competitors and drive sales.

Work Management 254

Work Management Marketing Management Paid Search Agency Marketing & Strategy 254

ClearVoice

SEPTEMBER 20, 2022

Creating a steady stream of interesting, helpful content for your brand or business is a significant challenge. If you’ve been publishing content on your website or blog for a while, it may seem like you’ve covered every topic under the sun. What is guest blogging? Is guest blogging worth it?

Marketing & Strategy 52

Marketing & Strategy Blogger Custom Publishing SERP 52

Marketing Insider Group

DECEMBER 8, 2021

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. Below are 3 marketing strategies that should be prioritized in 2022. 2022 is right around the corner.

Enterprise Management 313

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 313

Heinz Marketing

FEBRUARY 22, 2022

By Rachel Degginger , Marketing Consultant at Heinz Marketing. I graduated with my degree in digital marketing several years ago, but with the ever-changing technology and evolving digital strategies , I always find something new to get excited about. Right now, these are 3 digital marketing trends that I am excited about!

Trends 130

Trends Planning Social Media Paid Search Agency 130

Launch Marketing

AUGUST 7, 2019

As you know, managing a B2B blog on your organization’s website can be an effective content marketing tactic for your business to use to demonstrate your expertise in the industry as well as drive traffic back to your website. These results can help influence topics that you want to focus on when writing a new blog post.

B2B 132

B2B Aggregators Keywords Curation 132

Hubspot

AUGUST 30, 2016

Instead, we’ve come up with a comprehensive checklist to help you plan your first -- or next -- live stream. How Live Streaming Works. Live streaming is a way to broadcast your events to an online audience. Live streaming can be used for a number of different event types, as well. To say the least, it might be chaotic.

Planning 77

Planning Co-Registration Work Management Contingency Planning 77

Vidyard

AUGUST 10, 2016

This is part two of a two-part article on live streaming. Check out part one, Getting Started with Live Streaming, here ! Why, hello there live streaming! In a recent post , we spoke all about the technology behind live streams … for all different types of live streams. But first … When Should You Live Stream?

Ad Building 65

Ad Building Top of Funnel Marketing & Strategy Lead Capture 65

Scoop.it

SEPTEMBER 16, 2022

Let’s break down 5 ways to curate content and keep your blog fresh. Many marketers and brand owners wonder why they would bother curating content when they can create it instead. Then you can bump that blog post or list back to the top of your content stream. Turns out, there is – content curation. It’s up to you!

Curation 98

Curation Content Blogger High Quality Lead 98

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

illumin

APRIL 9, 2024

Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. Many of these marketers need to remember the importance of narrative. Too often streaming ads focus on targeting and forget to tell a story – and yes, you can tell a good story in less than 30 seconds.

Advertising Agencies 105

Advertising Agencies Cable Advertisements Advertising 105

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Engagio

JANUARY 20, 2024

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111