Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Did you get that? No brand should cut corners on quality.

Planning 311

Planning Conversion Top of Funnel Custom Publishing 311

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. Top Sales Podcasts 1.1 Sales Success Stories 1.4 Surf and Sales 1.8

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Zoominfo

JUNE 28, 2018

As a busy recruiter, you don’t have much time in your day to spend reading articles and recruiting blogs. Here are our ten recruiting blogs to bookmark today. The SHRM blog is arguably the most well-respected, comprehensive, useful resources on this list. Visit their blog and see for yourself! We get that. Go take a look!

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

ConvertKit

JANUARY 29, 2021

The advantages of building ebooks from blog content. Use your blog as a content testing platform. Tools and techniques for turning blog content into an eBook. Setting your ebook apart from your free content. If you’ve ever written a popular blog post that engaged readers , you have material.

Lead Scoring 145

Lead Scoring Lead Ranking Course Press 145

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. Create a practical exercise or project that mimics the actual responsibilities of the role—such as a writing prompt for content writers or a practice sales call for sales reps. We took two months off to plan for the upcoming year. Continue reading. Continue reading.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Webbiquity

MARCH 8, 2022

So they’ll want to read it, share it, and even link to it helping you generate a lot of traffic, social proof , and sales from different sources. To maximize attention, the study has to be related to a topic that interests both your audience and journalists who will give you free press coverage when they write about your study.

Small Business Marketing 297

Small Business Marketing Tactics Business Peer-to-peer 297

Huptech Web

JANUARY 18, 2024

Blogs can be a great source of income. Most companies have an onlinе prеsеncе with insightful blogs that provide thorough information about their products and their bеnеfits. Blogs serve as a link between businesses and their customers, giving a platform for building trust and confidеncе. How’s that еvеn possiblе?

Conversion Rate 52

Conversion Rate Conversion FAQ Click Rate 52

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Digilant

JULY 10, 2022

On the way back to the train station, they spy another digital outdoor advertising sign reminding them about a limited sale happening at a nearby store. The campaign successfully improved Coors sales in nearby neighborhoods. Implement advertising measurement tools. The post Blog Example appeared first on Digilant.

Examples 52

Examples Funnel Advertising Mobile Advertising Digital Marketing Funnels 52

ClearVoice

JULY 12, 2023

Is writing blog headlines and fine-tuning them worth it? The Power of Blog Headlines Using powerful blog headlines will benefit you in many ways: You get more clicks. Inserting your target keywords in your headlines helps search engines understand what your blog post is about. How do you write a good headline for a blog?

Viral Marketing 52

Viral Marketing Urgency Marketing Keywords Traffic 52

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. Here’s a look at 14 more examples of distressingly common copywriting pitfalls and how to avoid having them end up on your website or blog. ” Affiliate sales support independent publishing. You know why?

Copywriting 329

Copywriting Marketing Budget Budget Programs B2B Sales 329

Webbiquity

MARCH 30, 2024

No one enjoys listening to a long marketing or sales pitch, but everyone enjoys an engaging conversation. It’s one of the most powerful tools at your disposal. Affiliate sales support independent publishing. The post Spreading the Word About Your New Business appeared first on B2B Marketing Blog | Webbiquity.

Ideal Customer Profiles 150

Ideal Customer Profiles Business Newsletter Word of Mouth 150

The Point

OCTOBER 29, 2021

However, chat is also a powerful tool that can integrate into virtually any type of B2B demand generation program, campaign or initiative. Here are just some of the more creative ways we’re seeing clients use chatbots to increase sales engagement, shorten sales cycles, and drive revenue: 1. Trial & Demo Conversions.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Marketing Insider Group

MAY 30, 2023

In fact, more than 25% of small businesses are already using AI tools to support their digital marketing and automation efforts. We also know that with the right tools and a bit of human brain power, you can create content efficiently, gain actionable consumer insights, and enhance your business’s performance. You’re not alone.

Small Business Marketing 253

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 253

Marketing Insider Group

MAY 31, 2023

Luckily, with the right customer journey mapping tools, you can create a specialized experience for your audience that not only improves satisfaction, but also creates opportunities for growth. Today, we’re sharing 11 customer journey mapping tools you can start using to make the mapping process more manageable and effective.

Enterprise Management 251

Enterprise Management B2B Marketing Tools Marketing Management 251

Outgrow

DECEMBER 6, 2022

You can simply set this up and send the information to your CRM tool via Outgrow’s native or Zapier integrations. . You can now integrate your interactive content piece with the SAP CDC CRM tool in order to streamline your information storage and analysis process. Add Widgets to Your Results Page. Send PDFs via Integrations.

Outgrow 98

Outgrow Features Product Lead Ranking 98

SmartBug Media

DECEMBER 8, 2020

The world of content marketing offers many choices for where to host your content, and specifically your blog. At first, blog tools may appear to be similar from the outside, but there are quite a few considerations you should take into account when choosing your blogging platform. Cost vs. Benefit.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Blogs have been around for over 20 years. But even in the age of social media and video, blogging is still a great strategy for making money. You can also monetize your blog audience.

Paid Content 95

Paid Content Adsense Merchandising Conference 95

Mailmunch

APRIL 26, 2021

Blogging is a way to reach billions of people in a short time, allowing you to add value for prospective clients. Anybody can start a blog; from a novice to an industry expert—-all you need is the right set of tools. If you’re just starting as a blogger, check out our quick guide to setting up a blog real quick.

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77

Binary Demand

MAY 27, 2024

[ps2id id=’introduction’ target=”/]It’s well-known that B2B sales cycles can be lengthy and complex, requiring marketing and sales teams to collaborate effectively. This blog post will delve into the importance of lead nurturing and the best B2B lead nurturing examples to enhance your lead nurturing efforts.

Lead Nurturing 52

Lead Nurturing Ideal Customer Profiles Marketing Qualified Leads Lead Ranking 52

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 94

Enterprise Management CMS Development Marketing Automation Services Marketing Management 94

Hubspot

FEBRUARY 4, 2020

Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. This got me thinking, "Why exactly is Pinterest so closely tied to blogging?". Users create boards to save things like blogs, inspirational quotes, home decor ideas, and future purchases.

Hubspot 100

Hubspot Buyer Personas Keywords Traffic 100

Launch Marketing

MARCH 13, 2024

A messaging framework is a tool that helps embody and communicate your strategy and story across all different lines of business. Reach out to schedule a FREE Growth Blocker Workshop to get started! These also serve as the talking points your sales team leverages when meeting new prospects and explaining the value of your offering.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Sana Commerce

MAY 26, 2024

Unlike B2C e-commerce, where individual consumers make impulse purchases, B2B transactions typically involve larger order volumes, longer sales cycles, and complex decision-making processes. Longer sales cycle : Since there are so many stakeholder approvals involved, B2B sales cycles are typically longer than B2C.

B2B 52

B2B Business Marketing Management Sales Cycle 52

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. SET UP NOW FOR FREE What is a Call-To-Action (CTA)?

Social Media 117

Social Media Examples Media Urgency Marketing 117

Anyword

MAY 29, 2024

Without the right tools, it’s easy to become overwhelmed and miss opportunities for optimization and engagement. Without the right tools, it’s easy to become overwhelmed and miss opportunities for optimization and engagement. How Anyword Solves These Problems This is where Anyword comes in.

Marketing Analytics Tools 52

Marketing Analytics Tools Template Guidelines Segmentation 52

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Sana Commerce

APRIL 25, 2024

92% of B2B leaders have at least one frustration with their commerce tool: from requiring high levels of maintenance, to not accounting for the complexity that characterizes the businesses of so many product sellers. Commercial Results When you invest in a commerce tool for business, it goes without saying you expect to see ROI.

Allocation 52

Allocation Work Management B2B Marketing Management 52

Hubspot

MARCH 27, 2018

Let’s start with a common marketing challenge: You want to get more people to read your blog posts. More sales equal happy executives, which equal happy marketers. Turns out, there are AI tools that can help you get more readers in several different ways. Grammarly is a tool that uses AI to recommend better writing.

Marketing AI 98

Marketing AI Tools Cross-Selling Paid Search Agency 98

Martech

JULY 21, 2023

The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Content Assistant streamlines content creation for marketing and sales teams. This tool aims to make HubSpot’s software more interactive and user-friendly.

Marketing AI 96

Marketing AI Tools Paid Search Agency Work Management 96

Heinz Marketing

OCTOBER 19, 2023

Always a big culprit in extra spending here are tools and licenses. Are there tools with duplicate functionality that can be consolidated or downgraded? Are there employees with licenses who are no longer at the organization, or that don’t use the tool? Some tools offer a discount for a longer commitment, as well.

Enterprise Management 104

Enterprise Management Marketing Budget Budget Programs Work Management 104

Atomic Reach

OCTOBER 26, 2018

In 2018, there are awesome tools to help streamline your processes. For example, you can check out a tool like Design Wizard that actually lets you create your own powerful and original images. It’s easy to use and free to get started. As a blog owner, this is something you need to take advantage of when creating your images.

Conversion 102

Conversion Landing Pages Transparency Opinions 102

ClickDimensions

NOVEMBER 28, 2023

In the dynamic world of small to medium-sized businesses (SMBs), seamless coordination between sales and marketing is essential for sustainable growth. Missed Growth Opportunities 3 Ways you can Break Free from Data Silos 2. Book a Demo: Unify Your Sales and Marketing Team with ClickDimensions PowerPack 5 Siloed Data Problems 1.

SMB 98

SMB Work Management Marketing Management Customer Satisfaction 98

Optinmonster

FEBRUARY 15, 2024

Here’s how they work… You create a lead magnet, usually a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. Beacon’s Blog Post Recycle will convert your best blog posts into lead magnets in just a few clicks. It’s free to get started at beacon.by.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Content Marketing Institute

MARCH 1, 2018

What would you do with a blog that averaged 150,000 monthly views? Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. Readers were free to enter and leave the premises at any time. Tech tools for content marketing sprints. The results came quickly.

Planning 94

Planning Top of Funnel Allocation Branding 94