The Point

MARCH 23, 2023

CRO is a systematic, very deliberate process of modifying a Web page or Website with the specific purpose of improving the percentage of visitors who take a desired action, such as making a purchase or filling out a form. Define supporting pages for each user action. A highly trafficked page can generate test results very quickly.

Demand 130

Demand Landing Pages Conversion Rate Paid Social Agency 130

Marketing Insider Group

FEBRUARY 12, 2024

If your site loaded without crashing and had a few hyperlinks that actually worked, you were doing great. Suddenly, everyone’s walking around with a powerful computer in their pocket, and they expect websites to work flawlessly on these devices too. Clear navigation, concise content, and a clean layout are your best friends.

Marketing Websites 228

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 228

Webbiquity

NOVEMBER 8, 2022

But before diving into the advantages it has for marketers who embrace social proof best practices , here’s a closer look at exactly what social proof is and how it works. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. What Is Social Proof In Marketing?

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

ClearVoice

DECEMBER 18, 2023

In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns. Map out where they are in your funnel and decide the best content to push them to the next step. ” Providing relatable, real-world examples.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Optinmonster

DECEMBER 8, 2023

Are you looking for the best coming soon plugin for your WordPress site? Whether you run 1 website or 100, you’ll occasionally need to create a maintenance page. Specific pages are temporarily unavailable. Essentially, a coming soon or maintenance page lets users know that your page or site is currently unavailable.

Best Practices 103

Best Practices Landing Pages Template Work Management 103

SmartBug Media

JULY 11, 2023

In today's vibrant digital marketplace, a well-designed Shopify landing page is essential. A Shopify landing page is a standalone webpage created explicitly for marketing or advertising purposes. So buckle up as we dive into the seven steps for creating a high-converting Shopify landing page. The other half?

Landing Pages 75

Landing Pages Conversion Rate Mobile Advertising Click Rate 75

Salesforce Marketing Cloud

NOVEMBER 15, 2023

As a search engine optimization (SEO) marketing manager at Salesforce, I know what works, and how to get eyeballs on your content. Let’s say you’ve been tasked with writing a page around “customer service.” Since it’s a broad and often complex topic, you might think that a long-form guide would be the best type of content.

Keywords 105

Keywords Research Traffic Lead Scoring 105

Martech

MARCH 29, 2023

The practices we’ve established in the Agile Marketing Navigator help drive culture change and the right behaviors for agility. Today, we’ll focus on Cycle Time, Waste Removal and the roles of Stakeholders and Practice Leads that can help you to take agile marketing to the next level. And yes, mistakes may happen.

Work Management 104

Work Management Landing Pages Communities Paid Search Agency 104

Launch Marketing

JUNE 28, 2023

Whether you’re just getting started or already have fully developed B2B PPC campaigns in place, discover the secrets to maximizing your paid search campaigns with these best practices: Strategizing and Building Your B2B PPC Campaigns Defining your PPC goals and objectives at the initial stages of campaign planning is vital.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Contently

NOVEMBER 10, 2021

Tune in to discover which best practices are misguided, the channels you should be prioritizing, how to get buy-in for content, and much more. Way too often, marketers trap their best content behind a landing page with a form—turning off 75 percent of their audience in the process. But which format works best?

Marketing & Strategy 199

Marketing & Strategy Content Landing Pages Newsletter 199

Salesforce Marketing Cloud

JANUARY 29, 2024

According to our research , email remains the best way to connect with customers. What are the best practices of building and growing an email list? The answer is easy if you take it logically, with these best practices. While it seems like a quick and easy solution, it isn’t practical. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Unbounce

OCTOBER 21, 2021

You know the drill: You build a quick landing page and start promoting it. . Too many businesses throw quick landing pages together, thinking only about the immediate next step (say, generating leads). And this is where your landing page steps in. They’re just sitting there, waiting. Sounds familiar?

Landing Pages 145

Landing Pages Top of Funnel Conversion Rate Cost per Lead 145

Unbounce

AUGUST 26, 2021

Adding a video to your landing page—whether it’s a product demo, customer testimonial, or an animated background—has often been championed as an effective way to showcase your offer to visitors. So, we decided to explore a best practice that we’ve believed for years. But it looks like we’re gonna have to change that.

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. Here’s a product page example from Lululemon : 3.

Product 96

Product Lead Ranking Urgency Marketing Cross-Selling 96

Unbounce

AUGUST 31, 2021

A machine that writes emails, headings, landing pages, and more?! the work has been done. What is the Best AI Copywriter? It does this by training an algorithm to crunch millions of web pages looking for patterns. The best way to use AI copywriting tools is simply by starting to experiment with them.

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

Unbounce

JULY 22, 2021

When it comes to building landing pages, you’re not doing it for the journey, are you? Smart Builder is our new AI-powered landing page builder that uses over 10 years of data (that’s 1.5 So how exactly does it work? The thought of working with AI might give you the heebie-jeebies—and hey, that’s pretty normal.

Top of Funnel 145

Top of Funnel Landing Pages Work Management Marketing Management 145

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Unbounce

AUGUST 4, 2021

When you’re crafting words for your landing page, you’re not just writing. Every character could make or break your landing page. After analyzing the most influential elements for conversion in 40,000 landing pages, Unbounce found that copy (28%) influenced conversion more than two times as much as design (13%) did.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

Optinmonster

MARCH 4, 2024

It shows you if your marketing is working and where you can make changes to improve its effectiveness. In this article, we’ll cover everything related to split testing, sharing insights, and best practices. Why Should You Run a Split Test? When to Use Split Testing?

Multivariate analysis 84

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 84

Unbounce

APRIL 15, 2021

That elusive product-market fit just kinda works itself out when you’re peddling business casual pajamas.). Wherever you land on this spectrum, the pandemic shake-up means that the competition you face is fiercer than ever before. How do your pages stack up against the competition? And an even luckier few benefited directly.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Unbounce

AUGUST 19, 2021

If you spend 15 hours creating your landing page and three minutes on your call-to-action (CTA) button, you’re making a huge mistake. Every part of your landing page impacts your conversion rate , including that lil’ clickable zone. It’s a critical part of every landing page strategy. WTH is a CTA?

Optimization 144

Optimization Top of Funnel Landing Pages Ad Building 144

Unbounce

JANUARY 13, 2022

Landing page strategy is shifting: What still works and what doesn’t? We’ve helped marketers build landing pages for more than 10 years—but let me just say our tips and tricks are a wee bit different today. of landing pages had more than 500 words of copy. That’s a lot to read!

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Unbounce

AUGUST 24, 2021

This principle applies to any marketing asset, including your landing page. Consider this guide your crash course in the world of typography and how to use it best on your landing pages. These research findings mean the fonts you choose for your landing page will impact how visitors understand your copy.

Landing Pages 139

Landing Pages Mobile Marketing Design Template 139

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? In this article, I’ll share 6 of the best Mailchimp alternatives and explore the top features, pros/cons, and pricing plans for each one. How to Choose the Best MailChimp Alternative 1. You’re not alone. Constant Contact 2.

Enterprise Management 63

Enterprise Management Email Marketing Marketing Automation Services Work Management 63

Unbounce

JULY 6, 2021

We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. These pages can be a key part of your online brand and digital strategy if you build them with meaning. Let’s cover the main goals of a startup landing page and must-have elements to include. just features).

Landing Pages 142

Landing Pages Startups Examples Ad Building 142

Martech

APRIL 12, 2023

There were quite a few enhancements to the landing page UX — with the biggest callout being the removal of the toggle switch (in other words, the Classic Experience will no longer be available). Marketo sunsetting Classic Experience on landing pages Classic Experience on landing pages is being sunset.

Marketo 100

Marketo Landing Pages Paid Search Agency Template 100

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. Add or delete sections to your existing pages. Interviews.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. Add or delete sections to your existing pages. Interviews.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Unbounce

NOVEMBER 18, 2021

It’s normally the reason why our customers land on us—because they’re looking for something different and, frankly, something meaningful,” Claire says. It’s clear, concise, and most importantly, shows what working with Raise Craze looks like—and doesn’t it look like fun? Lean on Landing Pages. We know it. Claire knows it.

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Heinz Marketing

MARCH 31, 2021

But, when you check your conversion rate on the landing page, you’re met with subpar results. The ads are working, but nothing is converting in the end. Depending on an ad campaign’s goal, the landing pages can make or break the campaign. Create a landing page for every ad within a campaign.

Landing Pages 124

Landing Pages Optimization Tips Lead Capture 124

Unbounce

NOVEMBER 13, 2021

If your landing page can’t convince them to fill out your download form, your hard work will go to waste. So how can you build a white landing page that gets people downloading? Let’s talk about the goals a white paper should achieve and how your landing page can help you meet those objectives.

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

SmartBug Media

MARCH 24, 2022

With so much of the work we do focused on the early stages of the buyer’s journey, it’s critical to not simply create content and calls to action hoping that our customers will find their way through our journey. The visitor clicks the call to action and is redirected to your landing page, which contains information about your offer.

Conversion 98

Conversion Landing Pages Top of Funnel Ad Building 98

Martech

JANUARY 10, 2024

I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. It’s best to be realistic about what you can teach someone in the time allotted for the presentation. Her presentation at MarTech focused on marketing work management solutions.

Conference 124

Conference Tips Work Management Marketing Management 124

Unbounce

DECEMBER 16, 2021

As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal. Let’s learn more about brand awareness and four ways to boost it with your landing page. 4 Ways to Optimize Your Landing Page for Brand Awareness. Thinking of building a brand awareness page?

Landing Pages 124

Landing Pages Top of Funnel Brand Identity Branding 124

Unbounce

AUGUST 4, 2020

In the world of pay-per-click (PPC) advertising , there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. Landing pages are often a customer’s first interaction with a brand and set the stage for the relationship going forward.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

Martech

SEPTEMBER 9, 2022

The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Now we’re going to dive into the last of our 6 Key Practices : Partnering. Partnering is about overlapping work. Years ago in software development, a practice was started called “pair programming.”

Planning 106

Planning Advertising Agencies Work Management Marketing Management 106

Salesforce Marketing Cloud

NOVEMBER 30, 2023

QR codes: Scan one of these familiar square graphics and you’ll be taken to a brand’s landing page. With mobile commerce best practices, your brand can stay top of mind. If a user is accessing your ecommerce site from a mobile browser, pages need to load fast and scroll smoothly.

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119