Martech

NOVEMBER 13, 2023

In this series, we looked at the collaborative aspects of customer journey operations and what successful governance looks like. In the case of customer journey orchestration , this often means a next-best action, offer or other type of recommendation that will yield the best results for the customer and the business.

Planning 119

Planning Work Management Act-On Organic Leads 119

Martech

DECEMBER 18, 2023

AI handles executional work while people provide oversight and judgment. Dig deeper: Integrating marketing with technology: Best of the MarTechBot The foundational pillars of AIOps The fundamental principles of AI operations are closely aligned with the foundational pillars of marketing operations: Project management. Governance.

Marketing AI 116

Marketing AI Digital Asset Management Enterprise Management Work Management 116

Marketing Insider Group

FEBRUARY 13, 2023

I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). Having long espoused “modern marketing” and “next-generation marketing transformation”– this is the fruition of a vision we’ve worked on and planned for years (decades?).

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

Customer Experience Matrix

APRIL 26, 2024

Semantics aside, the problem is that IT teams often underestimate the requirements for a proper CDP and, thus, the work involved in creating one. So it’s important to ensure they do a thorough job of scoping the project in advance, so they make the best choice. Originally they were used primarily in retail and media.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 156

Contently

JANUARY 3, 2023

For example, using generative AI to produce articles or videos could allow bad actors, authoritarians, and even governments to sow division. One approach is through policies and regulations that govern the use of AI and integrate them into the legal and regulatory system. So how is AI being governed? Define goals and objectives.

Marketing AI 118

Marketing AI Guidelines Ethics Generation 118

Martech

FEBRUARY 27, 2024

This burgeoning ecosystem, powered by content creators, influencers and the platforms that host their work, represents a significant shift in how value is created and consumed digitally. Dig deeper: Influencer marketing: The bridge between B2B brands and genuine connections Best practices for engaging with influencers and creators 1.

Advertising Agencies 125

Advertising Agencies Branding Brand Identity Marketing & Strategy 125

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Data strategy answers critical questions such as: Are you working with quality data (i.e. Use best practices , such as data encryption, multi-factor authentication and identity and access management to ensure safeguard data security. Strong data governance frameworks lay the foundation for AI initiatives.

De-duping 115

De-duping Lead Ranking Privacy Ethics 115

Zoominfo

MAY 19, 2021

Almost everyone has an opinion about the topic, but few truly understand how it actually works. Data privacy generally encompasses the laws, regulations, industry standards, and business practices used in the handling of personal information: how it is collected, how it is used, and to whom and under what circumstances it is shared.

Privacy 130

Privacy Opt-out Zoominfo Opt-in 130

Customer Experience Matrix

DECEMBER 13, 2020

Deep State conspiracy theories are out of bounds but you’re welcome to speculate on the actual author(s) of the works attributed to “ Scott Brinker ”. The downside is the same loss of quality control and integration posed other types of shadow IT – although no-code systems are more often governed than true shadow IT projects.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Seismic

APRIL 24, 2024

So, grab your hard hat, and let’s look at some best practices to follow and common pitfalls to avoid when it comes to laying the groundwork for your enablement program. Start building a governance committee. Check out our best practice for micro learning ). Consult internal partners on content requirements.

Work Management 40

Work Management Thought Leadership Advertising Benchmark Customer Satisfaction 40

Martech

JUNE 20, 2023

At one end of the AI spectrum, opaque algorithms work at high speed and high levels of accuracy. I think it’s going to take governance and control.” Conversely, banks under strict regulations for fair lending practices require highly transparent AI models to demonstrate a fair distribution of loan offers,” Pega explained.

Marketing AI 108

Marketing AI Enterprise Management Generation Allocation 108

Martech

JANUARY 27, 2023

Marketers have entered an arms race of who can suck up and best use the most personal data. But just as CX-focused consumers have noticed these trends, so too have the privacy-focused ones and their government representatives. This is in no small part the culmination of European sentiment toward data handling practices in the U.S.

Advertising Agencies 138

Advertising Agencies Privacy Paid Search Agency Privacy Protection 138

Oktopost

APRIL 26, 2024

We already have websites, which do a lot of that work for us, but our website is a one way street which does not enable us to connect with our audience, have real conversations, and share our knowledge. According to recent studies, 84% of law firms are already marketing their practices on social media.

Social Media 62

Social Media Work Management Marketing Management Media 62

Spiralytics

JUNE 11, 2023

This article will give you a glimpse of how voice cloning AI works, the concerns you need to be aware of, and what you can expect from the future of this technology. The potential for this technology is staggering, as governments worldwide are still determining the best laws and regulations to place for its safe usage.

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Hinge Marketing

FEBRUARY 25, 2022

Today’s government contracting firms, like other professional services firms, find themselves battling for top talent. Mergers and acquisitions are happening at a breakneck pace, and marketing budgets remain historically high as government contracting firms struggle to compete in a new, digitally driven marketplace. Get access here.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Salesforce Marketing Cloud

JANUARY 2, 2024

Now, there’s been such an explosion of AI offerings that 94% of business leaders see AI as essential to their work. AI in its current state, with its myriad uses and capabilities, lends itself perfectly to my team’s advisory work. From that outcome, we calculate a roadmap using the best route to get to a successful AI implementation.

Marketing AI 115

Marketing AI Work Management Marketing Management Terms and Conditions 115

Marketing Insider Group

APRIL 28, 2020

As Agile ways of working become more widespread, newly-minted Agile marketers are quick to notice the quantitative benefits. We often hear Agile praised because of time saved, amount of work completed, and wasted budget recovered. It’s faster!”. “We We get more done!”. We’re saving money!”. But they’re definitely not the only benefits.

Planning 263

Planning Customer Satisfaction Paid Search Agency Work Management 263

Martech

SEPTEMBER 22, 2023

Content ops: Redefining the roles of the martech and content/creative teams Recall the original shift in work processes when MAPs hit their prime in the early to mid-2010s, with embedded email and landing page “templates” systems that helped teams drive standardization and efficiency. Register free.

Digital Asset Management 121

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 121

Martech

MARCH 8, 2024

Before introducing even more tech into your stack, you must know what you’re working with. You must examine your existing infrastructure, skillsets, data governance and success measures. You must examine your existing infrastructure, skillsets, data governance and success measures. Can you also sustain those changes?

Work Management 131

Work Management Marketing Management User-Generated Content CMO 131

Zoominfo

FEBRUARY 17, 2023

This report looks at our environmental, social and governance responsibilities over the past year, along with our short- and long-term goals. We believe that publishing and providing annual updates on our goals will help us align and focus our work as a team, hold ourselves accountable, and measure our success.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

Marketing Insider Group

SEPTEMBER 8, 2020

After all, they’ve been around practically as long as email itself. How well does email drip marketing work? The non-profit watchdog group, The Project on Government Oversight (POGO), needed to grow awareness, as well as its subscriber list. You might think that email drip marketing is kind of old-school.

Work Management 327

Work Management Examples Paid Search Agency Marketing Management 327

Salesforce Marketing Cloud

JANUARY 5, 2022

When these organizations make decisions, they affect the trajectory of global economies and health initiatives, environment sustainability, equity practices, data privacy standards, and a host of other impact areas. They shared their best ideas and shed some light on what it all means for the global public sector outlook.

Organization 98

Organization Marketing AI Enterprise Management Work Management 98

Marketing Insider Group

APRIL 5, 2021

SEO practices that matter today can change tomorrow. Creating consistent, high-quality, user-focused content is the best way to achieve top rankings. Google keeps its lips fairly tight on how its search ranking algorithm works. Civics, government, and law. Best Practices to Achieve E-A-T. Health and safety.

SEO 331

SEO SME Lead Ranking Content Marketing 331

Zoominfo

MAY 19, 2021

Almost everyone has an opinion about the topic, but few truly understand how it actually works. Data Governance Data governance signifies how businesses intend to use data. And we have implemented privacy practices that go well above and beyond the B2B industry standard.

Privacy 100

Privacy Opt-out Zoominfo Opt-in 100

Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. When I was finishing up college I had the opportunity to do an internship at a project that was funded by the Brazilian government. While we were in Brazil, I worked for 3M.

Work Management 108

Work Management eCommerce Budget Programs Marketing Management 108

Seismic

JANUARY 30, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. There are several benefits to developing a prescriptive roadmap to govern the growth of your enablement program. Let’s discuss the best way to develop this valuable plan.

Work Management 80

Work Management Marketing Management Efficiency Planning 80

Oktopost

APRIL 13, 2023

To effectively manage these constraints comes down to strategic planning, effective communication, agile practices, and continuous optimization. David also reveals why focus is key when prioritizing projects, and tactics and how it helps his team stay mindful of what is working.

Resources 118

Resources Work Management Tactics Marketing Management 118

Zoominfo

DECEMBER 2, 2022

Working with a non-compliant data vendor runs the risk of serious fines, negative publicity, and being forced to rebuild your database from scratch. Privacy: The right that defines the appropriate uses and governance of an individual’s personal information. Learn more about ZoomInfo’s data collection practices.

Work Management 130

Work Management Marketing Management Privacy Vendors 130

Zoominfo

DECEMBER 9, 2018

Your B2B sales reps are working long hours to close last minute deals. Today, we talk corporate gift giving best practices to keep you on the right track this holiday season. Corporate Gift Giving Best Practices. In many industries, gift giving is governed by a very specific set of compliance laws.

Zoominfo 160

Zoominfo Ethics Advertising Agencies Consulting 160

Marketing Insider Group

NOVEMBER 18, 2020

“In particular, we want to inform readers and help them overcome fears or apprehension about cloud computing’s massive impact on businesses, industries, governments and our daily lives. Understanding why these technologies exist and how they work can help leaders build a better future.”.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Martech

DECEMBER 6, 2023

The two companies will require bulk email senders to use what Google calls “well-established best practices” to authenticate the sender. Carr also thinks marketing should take the lead on authentication and good email practices throughout the organization. ” But there’s a catch.

Rules 133

Rules Google Marketing Automation Services Paid Search Agency 133

Content Standard

MARCH 12, 2024

Consumer trust in businesses, while still higher than trust in government, non-governmental organizations (NGOs), and media, has decreased in the past five years. The good news is, there are tailwinds at work here: Why are brands uniquely positioned to win audience trust and attention?

Media 95

Media Branding Brand Identity Storytelling 95

Salesforce Marketing Cloud

DECEMBER 8, 2022

As sustainability becomes more critical for companies, ESG (environmental, social, and governance) regulations are gaining momentum around the world. Government agencies around the world have stepped up their requirements for ESG reporting. Get articles selected just for you, in your inbox. Sign up now. Earlier this year, the U.S.

Paid Search Agency 98

Paid Search Agency Companies Marketing & Strategy Peer-to-peer 98

Martech

APRIL 12, 2024

Therefore, businesses are looking to CDPs to help them increase the first-party data they hold and engage in privacy-compliant practices like sharing through data clean rooms. The software provides three architecture options, allowing IT teams to choose the best approach for their organizations.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Marketing AI 115

Sprout Social

AUGUST 21, 2023

And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization.

Marketing AI 90

Marketing AI Ethics Work Management Marketing Management 90

Salesforce Marketing Cloud

FEBRUARY 7, 2024

Reporting environmental, social, and governance (ESG) disclosures is vital, but it can be a tedious process, especially as global regulations ramp up. You can tailor AI to specific scenarios and outcomes and even provide recommendations on next best actions to reach your goals. What are the benefits of generative AI for ESG?

Marketing AI 52

Marketing AI Lead Ranking Ethics Peer-to-peer 52

Salesforce Marketing Cloud

FEBRUARY 7, 2024

Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. See how 300+ IT experts put real-time insights to work in our free research report. In today’s AI boom , businesses are recognizing that data fuels the digital engine of best-in-class customer experiences.

Lock-In 59

Lock-In Privacy Practices Work Management 59