ClearVoice

APRIL 13, 2024

There are several types of user feedback: Surveys. Surveys often contain several questions about a particular product, company, event, etc. Compared to surveys, which often occur at scale, interviews convey a sense of exclusivity because they occur one-on-one. You can use polls, surveys, email blasts, etc. Interviews.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Pro Tip 1: Create your own Brand Awareness survey easily with Outgrow to learn the best way to launch your product! . The higher the benchmarks, the higher your goals should be. . Doing this can help you to clearly understand how your brand can stand out.

Case Studies 104

Case Studies Case Study Studies Marketing & Strategy 104

Hinge Marketing

JUNE 7, 2021

This is why for the 5th time, the Association for Accounting Marketing (AAM) joined forces with the Hinge Research Institute to conduct the industry’s most comprehensive study on CPA marketing budgets. The timing of this study allows accounting marketers to see the many ways these changes have impacted the industry.

Cost per Acquisition 117

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 117

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

SmartBug Media

APRIL 12, 2023

The three experts shared their experiences with using HubSpot Service Hub to implement customer surveys and dashboards to improve overall customer experience. Maybe some of the feedback you get on your surveys [isn’t] going to be positive, and that's OK—that's why you're sending them,” explains Gulati. says Gulati. “I

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Contently

APRIL 6, 2023

In that case, SugarCRM suggests partnering with your sales team to gain valuable insights. This can include exercises like conducting surveys, social listening, analyzing win/loss data, and interviewing customers. However, in smaller companies, content teams may need to take on this task themselves.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. In fact in many cases, these random acts of marketing barely cover existing customer churn and leave companies with a flat business, eroding growth. . #2

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

JANUARY 30, 2024

Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Here are the breakpoints that initially worried him: Attribution models (first and multi-touch in our case). got rid of all advertising and tracking cookies last July.

Paid Search Agency 126

Paid Search Agency Marketing Attribution Top of Funnel Companies 126

SmartBug Media

MARCH 6, 2024

Even if an integration is in place, it’s important to evaluate it; if a feature you need is missing or you have a particularly high-level use case, something custom might still be necessary. According to a ZDNET connectivity benchmark report, companies now use an average of 991 applications , yet only 28 percent are integrated.

Enterprise Management 64

Enterprise Management Work Management Hubspot Marketing Management 64

ANNUITAS

JANUARY 31, 2023

A recent Salesforce study found that marketers are most concerned with first party data and technology optimization , and not about improving the orchestration of an aligned go-to-market that encompasses all aspects of the customer journey.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

Velocity Partners

AUGUST 2, 2023

According to a study by Demand Gen Report , interactive content was more effective at educating buyers than static content by 23%. An alternative to a benchmark report Maybe you want to pull a benchmark report together because you want to help your prospects measure their performance against industry standards or competitors.

Advertising Benchmark 77

Advertising Benchmark Content Peer-to-peer Lead Scoring 77

Salesforce Marketing Cloud

APRIL 4, 2024

Ask them in a customer satisfaction survey. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers. Let’s look at how you can get the most out of a customer satisfaction survey.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

KoMarketing Associates

NOVEMBER 7, 2019

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature. ” Why do you think this is the case? Why do you think this is the case?

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Hubspot

JANUARY 31, 2023

To find some answers, we surveyed 100+ sales professionals to uncover whether they're returning to the office or not. The Current Landscape Here's a benchmark of where salespeople are working right now: Currently, working in-office is the dominant arrangement for sales professionals, followed by remote work (33%) and hybrid (26%).

Case Studies 70

Case Studies Advertising Benchmark Lead Ranking Advertising Mediums 70

Convert

DECEMBER 8, 2020

Eye-Tracking Studies. Eye-tracking studies may require you to create heatmaps so that you can track your users’ eyes when they interact with a page. Online Surveys. Online surveys are a fantastic tool to reach a wider segment of your audience than you might be able to with interviews or focus groups. Set Your Benchmarks.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

Optinmonster

JANUARY 18, 2024

But what’s a good benchmark for free trial conversions? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Shorten the Free Trial Period Remember RevenueCat’s benchmark study that we discussed earlier? Other studies also back up this finding.

Conversion Rate 91

Conversion Rate Conversion Examples Marketing Analytics Tools 91

Seismic

MAY 18, 2021

As is the case with any sales technology solution, once it’s up and running, my question as a CRO is, “Is it making my sellers more effective?” In the Seismic Annual Sales Enablement Benchmark Report (2021) , we found that the answer isn’t always easy. You’ll eventually need to measure and demonstrate its return on investment (ROI).

ROI 72

ROI Marketing Analytics Tools Sales Cycle Advertising Benchmark 72

Sword and the Script | B2B

SEPTEMBER 29, 2020

Mr. Schultz pens the Email Insider column and newsletter for Media Post and often reports on surveys and reports. That’s according to a study by Litmus titled Fall 2020 State of Email Report which surveyed more than 2,000 marketers. That’s my observation in reviewing a hat trick of articles by Ray Schultz this month.

Relevance 97

Relevance Email Marketing Paid Search Agency B2B Marketing 97

Parse.ly

DECEMBER 15, 2022

Read the HelloFresh case study. Read the Bloomberg case study. Read the Teach For America case study. Read the Gannett case study. Read the WeddingWire case study. Check out this engaging, evergreen post. . Bloomberg: Live Updates: Charles Back in London as King; Queen Mourned.

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Content 52

Golden Spiral

APRIL 18, 2019

intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. Healthcare’s Most Wired Survey. ABA Benchmarking Programs. ABA Survey Reports. Advisory services, benchmark reporting, and surveys covering fintech, healthcare, and more.

Work Management 102

Work Management Marketing Management Research Organization 102

Sprout Social

NOVEMBER 1, 2021

In a recent Edelman study of consumer trust, 63% of 18-34 year olds surveyed trust what influencers say about brands more than the brands themselves. One study found that company branded messages had a 561% reach when shared by employees compared to branded channels. Increases brand awareness reach. Encourage authenticity.

Work Management 124

Work Management B2B Thought Leadership Thought Leadership Marketing Management 124

KoMarketing Associates

JULY 2, 2020

72% of B2B content marketers use social media advertising or promoted posts according to the 2020 CMI / Marketing Profs B2B Content Marketing Benchmarks report. According to Social Media Examiner, only 23% of their B2B survey respondents said they use LinkedIn ads. But the two reports vary significantly when it comes to LinkedIn ads.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Content4Demand

FEBRUARY 18, 2020

Let’s dive into 2020 Demand Generation Benchmark Study: Quality Over Quantity Takes Center Stage for Demand Marketers and review its highlights. If you’re like many of the marketers in the study, you’re aligning your marketing efforts with sales to shift from lead gen to pipeline conversion. If so, you’re not alone.

Demand 66

Demand Account Based Marketing Top of Funnel ABM 66

B2B Marketing Directions

JANUARY 21, 2023

Numerous studies have shown that ABM can deliver superior marketing results, and this track record of success has led a growing number of B2B companies to adopt an account-centered approach in other customer-facing business functions, such as business development, sales, and customer success/customer service.

Account Based Marketing 52

Account Based Marketing Allocation Work Management B2B Thought Leadership 52

Vision6

APRIL 4, 2023

This is the case for retail companies like fashion clothing brands. B2B audiences tend to respond well to case studies, whitepapers, and other informative content. Email marketing strategy for B2B: Recent studies have shown that 78% of marketers have seen an increase in email engagement over the last 12 months.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

ANNUITAS

OCTOBER 2, 2014

The Content Marketing Institute and MarketingProfs just posted their 2015 B2B Content Marketing Benchmarks, Budgets and Trends for North America Survey results. In its fifth year, the survey takes a close look at the content marketing discipline in B2B organizations and how organizations rank themselves.

Content Marketing 100

Content Marketing Peer-to-peer Advertising Benchmark Case Studies 100

B2B Marketing Directions

DECEMBER 20, 2020

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. The Google white paper cited a 2018 survey conducted by ISBA (Incorporated Society of British Advertisers). In that survey, 29% of the respondents said they had fully integrated MMM and MTA.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

accelerate agency

FEBRUARY 14, 2023

Sales and marketing as a percentage of revenue in successful SaaS companies Building a marketing budget from scratch B2B SaaS company marketing budget examples SaaS marketing benchmarks: Things to keep an eye on Why an inbound SaaS marketing strategy is so important Conclusion What is a typical marketing budget percentage?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

Sales and marketing as a percentage of revenue in successful SaaS companies Building a marketing budget from scratch B2B SaaS company marketing budget examples SaaS marketing benchmarks: Things to keep an eye on Why an inbound SaaS marketing strategy is so important Conclusion What is a typical marketing budget percentage?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

NuSpark Consulting

FEBRUARY 24, 2017

Source: ABM Benchmark Survey Report 2016, Demand Gen Report. According to a 2016 study by Accenture , Content: The H20 of Marketing , 83 percent of marketers expect to increase the amount of content they produce over the next two years. 1] ABM Benchmark Survey Report 2016, Demand Gen Report, [link]. It’s relevant.

Account Based Marketing 138

Account Based Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 138

B2B Marketing Traction

APRIL 13, 2015

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. case studies. case studies, and 6.) eNewsletters, 3.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page. and where they aren't.)

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

Optinmonster

JANUARY 18, 2024

But what’s a good benchmark for free trial conversions? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Shorten the Free Trial Period Remember RevenueCat’s benchmark study that we discussed earlier? Other studies also back up this finding.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. Do you see this shifting?

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Content4Demand

MARCH 25, 2021

ABM remains high on the priority list of B2B marketers, according to the 2021 Demand Generation Benchmark Survey Report. Here are the top 2021 B2B marketing priorities according to the survey from Demand Gen Report : Chart courtesy of Demand Gen Report. Watch our case study, How Assurant Used Content as the Key to ABM Success.

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

Customer Experience Matrix

OCTOBER 6, 2015

Unlike Jane Austen, I have facts for my assertion: e-tailing group's 7th Annual Consumer Personalization Survey found that 52% of consumers believe most online retailers can recognize them as the same person across devices and personalize their shopping experience accordingly. But marketers also recognize that they have a long way to go.

Marketing Management 120

Marketing Management Ideal Customer Profiles Case Studies Buyer Personas 120