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Accessible Content: How to Ensure Your Online Content is Accessible

Scoop.it

While in this article we’ll focus on how to make content more accessible to users with a disability, web accessibility also caters to other situational contexts: Users with smaller screens like mobile phones and smartwatches. Users with limited internet speed and bandwidth. Older people with less tech expertise.

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How reducing your carbon footprint can save you money and increase ad impact

Martech

What does this have to do with digital marketing? Crimtan, based in London, is a programmatic display lifecycle marketing agency. As its CTO, Staraselski sees all the different parts of the digital marketing world. Understandably, he’s been thinking about how digital marketing can lessen its carbon footprint. Quite a bit.

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In the Age of 5G, Is Privacy Just A Myth?

Martech Advisor

5G internet is a quantum leap in terms of bandwidth, connectivity, distribution, and mobile experiences. While marketers are enthusiastic about presenting rich content and innovative advertising opportunities, concerns are rising over consumer data privacy. What is 5G Internet and All the Hype About?

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Fintech marketing today and beyond: Exploring best practices and strategies

Martech

Most fintech success stories rely on mobile technology, but 61% of consumers won’t return to a mobile site they had trouble accessing. Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. What is fintech marketing? That’s important because 29.3

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5G's Impact on Marketing in 2020: Trends and Predictions

Martech Advisor

With 2020 just around the corner, let’s look at the trends and predictions about how 5G will impact marketing in the future. The rapid growth of technologies, such as the internet of things (IoT), immersive technology, artificial intelligence (AI), and the rise of 5G could lead to great things for marketers.

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Martech 2030: Introduction to the Decade of the Augmented Marketer

chiefmartech

The global pandemic shut down critical elements of marketing and sales, such as retail channels and in-person events, in a matter of days. The big tech companies — Apple, Amazon, Facebook, Google, and Microsoft — that we rely on for many of our digital go-to-market mechanisms can make sweeping changes in a snap (e.g.,

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Mobile Growth Means New Challenges for Video Content Marketing

Content Standard

Mobile video viewing is growing faster than ever. The slew of devices to choose from, faster networks, and more bandwidth have all led users to flock to mobile to consume video, a trend that signals new challenges for video content marketing. The days of TV-centric business models are over.