Heinz Marketing

JANUARY 22, 2022

The Data Driven Future Of Storytelling. The head of MIT’s Center for Constructive Communication talks about how data can help storytellers, what audiences of the future might look like, and why artificial intelligence cannot replace human creativity. Thank you for the great read, Samuel Scott.

Top of Funnel 52

Top of Funnel Storytelling Funnel Advertising B2B 52

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Webbiquity

MARCH 10, 2020

Explainer videos follow a fairly straightforward structure: start by focusing on the viewers’ pain-point, then provide a step-by-step solution to their problem (and communicate your brand’s value proposition) using storytelling. Storytelling is a big one. Social Media Promotions and Offers.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Top Rank Marketing

FEBRUARY 26, 2024

4: Brings creativity to the table. While being able to speak accurately to the details and benefits of your solution is vital, the ability to bring creative and innovative ideas to your marketing strategy is a core agency value prop.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Start with an attention-grabbing opening, then incorporate the seven elements of compelling storytelling to keep them reading through to the end. Guest post by Eleanor Hecks. Tell a Story.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

ClearVoice

FEBRUARY 7, 2022

B2C marketing trends: Taco Bell’s #FriesChallenge taps into consumers’ creativity to build interest in specialty menu items. Hundreds of responses using the #FriesChallenge hashtag have helped Taco Bell involve their consumers in the storytelling as well as in the success of the product. marketing Click To Tweet.

Trends 131

Trends Campaigns Planning Trade Show 131

Oktopost

MARCH 7, 2022

Meryoli Arias is a Social Media Manager with a background in journalism and a big passion for storytelling and humanizing brands. Most of her experience is in the hospitality industry, in B2C. In each episode, SMMs talk through how they stay creative and interesting across their various social channels. Meet Meryoli Arias.

Youtube 118

Youtube Advertising Funnels Storytelling Social Media 118

Top Rank Marketing

JULY 26, 2023

It’s true that creativity is a big part of this overlap. After all, we have written time and time again about the vital role creativity plays in effective B2B marketing. Our brains are wired to remember and connect with narratives, making storytelling a powerful way to communicate and build relationships.

B2B Marketing 61

B2B Marketing B2B Storytelling Demand Generation 61

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

Zoominfo

JANUARY 21, 2019

9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Effective storytelling provides human context to your brand and allows you to connect with your audience on a more emotional level. Keep reading!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Top Rank Marketing

JULY 12, 2023

Why has 2023 seen creativity come to the forefront in B2B marketing like no other year? In the face of skyrocketing use of generative AI technologies, creativity is standing out more than ever, as it represents the very essence of what people bring to marketing that AI on its own can’t.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Isn’t influencer marketing more suited for B2C product promotion? Quick Takeaways. Influencer endorsements build trust.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. I’m the creative director at Outgrow.co The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Heinz Marketing

AUGUST 28, 2021

Learn a unique storytelling framework that will help you leverage the power of stories. B2B and B2C Boundaries Are Blurring. And b-to-b is rapidly catching up in terms of customer focus, creative innovation and digital savviness. Do everything else right (message, offer, creative, etc.),

Demand Generation 115

Demand Generation Account Based Marketing B to B Terms and Conditions 115

Zoominfo

SEPTEMBER 16, 2020

When you think of brand development, your mind probably goes to well-known B2C companies (Nike, Starbucks, Airbnb, etc.). If you’re in need of some inspiration, we’ve compiled a list of B2B brands we think hit the nail on the head when it comes to brand development and storytelling. So how do you do that? Salesforce. How did it start?

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Marketri

OCTOBER 5, 2023

A significant highlight was the diverse ways in which AI is being leveraged currently—from data cleansing to creative processes like drafting initial content. This human-AI collaboration is not only essential for quality control but is a cornerstone for injecting creativity, empathy, and strategic foresight in marketing endeavors.

CMO 62

CMO Marketing AI Ethics Storytelling 62

Top Rank Marketing

JUNE 29, 2023

Building memory structures through storytelling, colors, codes, and even catchy jingles can enhance brand recall and increase the chances of being selected. Rule 4: Reach Maximization vs. Reach Minimization B2B and B2C branding strategies exhibit distinct differences. Therefore, being part of the consideration set is critical.

Rules 61

Rules Brand Identity Branding B2B 61

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? For example, we’re raising funds for emergency grants for freelance creatives in need. Let’s dive in. I even made a video about it!

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Contently

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Based on what I’ve seen, TikTok may not be right for every B2B brand, but if they’re looking for some new and creative opportunities that just make sense , here’s how they can join the platform without ruining it.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment. It’s brand storytelling at its best because it captures not only the company’s expertise, but also its passion.

B2B Marketing 152

B2B Marketing Paid Search Agency B2B Advertising Agencies 152

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract. And if so, how did we get here?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Marketing Insider Group

MARCH 6, 2023

It doesn’t matter whether you’re a B2C or B2B company , or even if you have decent video editing skills. Video Source: The Gorilla Glue Company Find yourself a charismatic host to speak passionately about your product, and brainstorm creative ways to engage your audience during the demonstration.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Outgrow

APRIL 9, 2024

Separating B2B and B2C branding for audience-led storytelling. I’m your host, Dr. Saksham Sharda, and I’m the creative director at Outgrow. Saksham Sharda: So in what ways do you foresee AI devices impacting both B2B and B2C markets in 2024, especially with the rise of AI-powered PCs? Saksham Sharda: Hi, everyone.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Heinz Marketing

OCTOBER 28, 2022

The following are some of my top takeaways from the sessions and keynotes they originated from with brief explanations: Creativity can be your competitive advantage. Creativity is the best way to connect to your audience. Everyone has creativity inside them. Have the courage to be creative. Creativity is your superpower.

Work Management 112

Work Management Marketing Management B2B Marketing Planning 112

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Sales Engine

APRIL 14, 2016

We didn’t call it [content] in those days, we just called it being creative. Whether a company is B2B or B2C, Quinn instructs that it first begins with knowing your brand story and then telling it over and over, while always maintaining high quality, and then pushing it out to the target audience in a variety of ways.

B2B 168

B2B Blogger Content Public Relations 168

nDash

MARCH 9, 2022

This week, we have a business and health & fitness writer with a background in personal training; a former Microsoft developer with a passion for blockchain; a creative storyteller; and a small business, pet care, and gaming copywriter. Christopher Morin. I believe in exploring stories that challenge, educate and heal.

Social Media 52

Social Media Copywriting Media Ideal Customer Profiles 52

Kaon

MAY 8, 2017

Our very own VP of Marketing, Dana Drissel , led a roundtable that discussed “interactive storytelling” where she highlighted how the art of storytelling helps audiences better communicate their marketing messages. For more information, visit [link].

Interactive Marketing 100

Interactive Marketing Peer-to-peer Trade Show Storytelling 100

Martech

OCTOBER 14, 2022

Are your brand’s storyteller. Brand storyteller. You need a storyteller. Brand storytellers create and tell your brand’s story through multiple channels and touchpoints. Brand storytellers create and tell your brand’s story through multiple channels and touchpoints. Are an innovation catalyst. Growth driver.

CMO 126

CMO Demand Generation Agencies Advertising Agencies Work Management 126

Tomorrow People

SEPTEMBER 1, 2022

For years, B2C companies have readily embraced the art of storytelling. Even though 50% of B2B buyers are more likely to purchase if they feel an emotional connection with a brand, the vast majority of marketers are still suffering from a ‘creativity confidence crisis’. Storytelling brings many benefits to your B2B organisation.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

For years, B2C companies have readily embraced the art of storytelling. Even though 50% of B2B buyers are more likely to purchase if they feel an emotional connection with a brand, the vast majority of marketers are still suffering from a ‘creativity confidence crisis’. Why is storytelling important for B2B companies?

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Contently

DECEMBER 12, 2018

Creativity strikes back. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. Her B2C content manager, for instance, is the former editorial director of Conde Nast Traveler.). The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Content4Demand

FEBRUARY 15, 2023

Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. With the 2023 Killer Content Awards , B2BMX is celebrating the brands that not only put innovation at the forefront of their strategies, but also let their creative juices flow to surprise and delight audiences.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. relatability, novelty, tension, and fluency.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

DivvyHQ

MARCH 2, 2020

If you're looking for innovative examples of content marketing, the B2C world typically has plenty. Here are some examples of B2B content marketing with proven results to get your creative juices flowing. They're a little harder to come by in B2B.

B2B Marketing 124

B2B Marketing Content Marketing B2B Campaigns 124

Contently

OCTOBER 25, 2017

This holds true for B2C companies as well, as we see in CMI’s 2017 B2C report. The 2018 B2C report hasn’t been released yet.). Contently has a network of over 100,000 freelance creatives across the globe that we vet and train to work with brands, so this is a question we’ve thought about quite a bit.

Marketing & Strategy 150

Marketing & Strategy Lead Ranking Content Marketing Analytics Tools 150