How Healthcare Brands Can Publish Timely COVID Content That Audiences Need

Contently

The surge in new content proved to be an interesting case study for healthcare publishers. However, they can break new ground and build an audience simply by reporting on the research and innovations being developed inside their own company. “In

Create B2B Content Your Audience Actually Wants to Read

Marketing Insider Group

With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. To get started, your brand voice should contain a few adjectives that capture the personality of your brand and the characteristics of your audience.

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Publishing insightful thought leadership to drive conversions for Cognite

Tomorrow People

In addition to this ongoing promotional activity, Cognite was looking for a more substantial asset to connect with and influence their audience. An industry magazine with a laser focus on data fusion helped mark out Cognite as a true thought leader. A voice of authority.

How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing.

The Need for Speed: What is the Ideal Blog Publishing Frequency?

DivvyHQ

Is there an ideal blog publishing frequency? But a lot of this will depend on your audience, your resources, and what you are trying to achieve with your content marketing. Here's a deep dive to help you determine your ideal blog publishing frequency.

The Complete Guide to Audience Research, Segmentation, and Targeting

Marketing Insider Group

How well do you know your audience? Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research.

Achieving Stability: How Publishers Are Driving Subscriptions

Anyword

It’s been challenging to suss out the reasons for this volatility, so I took a different approach instead: What are publishers with steady, consistent performance doing that the others aren’t? How One Publisher Achieves Stability. Publisher X’s metered paywall is capped at 5 articles.

Content Distribution: Why Writing and Publishing Content Alone is Not Enough

DivvyHQ

If you publish it, they will come. This is certainly not the case these days. One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. Need some pointers? Read on.

5 ways non-traditional publishers connect with audiences

Parse.ly

An actual connection with the audience will make or break media companies going forward. As Brian Morrissey from Digiday put it: “Among the biggest lies publishers have told in the past few years, “We don’t buy traffic” ranks rather high.” Without a doubt, consumer engagement needs to top publisher strategies for 2019. Harvard: Get specific about your intended audiences—plural. The audience affects what we’re writing and how we’re evaluating and measuring.

The 2019 Publishing Calendar

Anyword

Through our work with over 400 of the world’s leading publishers (like The BBC, Red Bull, National Geographic, Forbes, and The New York Times), we’ve found that successful storytelling and distribution often comes down to proper planning. Fill out the form below to download the 2019 Publishing Calendar: * Did you know? Today, people aren’t coming to websites to search for content — stories find their audiences in feeds and apps. Content Marketing Publishers

Families of devices multiply publisher’s powers to control the world

Biznology

Publishers have lost advertising revenues, content displays, and leadership. But what if they use exponential growth publishing to flip control, put people at the top, and give them the power to run a digital Earth as if it were one device—by using their devices in a new way, as a “family of devices.”. People do the thinking and decide their futures, with publishers assisting them every step along the way. Lesson for leaders.

How a Small Company with Little Budget Can Rank #1 Through Consistent Blog Publishing

Marketing Insider Group

Consistent blog publishing is the heart of successful content marketing. It’s all about publishing content on these targeted topics regularly – and that means committing to blogging long-term. For some, that might mean publishing a 500-word article once a month.

Return of the Audience Development Dilemma

Anyword

At this point, it’s common knowledge that The Great Upheaval in March caused a huge spike in traffic across the board for publishers. On the other hand, it seems that for other publishers, those users haven’t really stuck around. .

Four Lessons You Should Learn from Publishers

Avitage

What often happens is writers write about what is new and interesting to them even though it is foundational content well known by the audience. Think Like a Publisher There are several reasons content marketing teams are told to, “Think like a publisher.” Content Marketing Content Publishing Create Like a Publisher Content marketing content source publishing process Subject Matter Experts think like a publisher

News About Publishers’ Newsletter Strategies

Anyword

Newsletter juggernauts like Morning Brew and The Hustle, two of today’s most widely-recognized newsletter-first publishers, are building thriving businesses. And those are just two examples; there are plenty of smaller newsletter publishers who are also prospering.

New Year, New Publishing Features

Oktopost

We tweaked their look and feel, so you will be able to set posting parameters (such as a campaign, audience, posting time, etc.) Back in August, we’ve launched the new post console , but our work didn’t stop there.

Analyzing the Legal Audience’s Content Consumption Habits

Marketing Insider Group

By the late Spring, the one professional audience that had the most voracious appetite for content related to the virus and working from home was the Legal field. The audience is forever evolving. Outside of these two topics, what else is the Legal audience consuming?

Audience over ego

ConvertKit

His audience grew and the positive responses he got every time he wrote a new post made him wonder: What would happen if I just threw them together in a book? He hired an editor, asked a friend to design a book cover, and self-published The Art of Being Unmistakable in 2013.

How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Use Localized English to Communicate in the Audience’s Voice. Social connections are important for all companies, but especially so for local audiences.

Multi-Channel Publishing From Within Engage

RockContent

Engaging with your audience should be fun. Despite the chaos, there’s a certain level of excitement associated with reaching out and connecting with your audience. Then you publish to Facebook. Introducing Publish & Tweet with Content Studio. Last month, we brought you the ability to publish by pressing enter on your keyboard. This month, we introduce the ability to publish directly to your stream AND to your Twitter feed with a single post.

Why Publishers Need A DMP

Oracle

Publishers are recognizing that while content is king, the real power of content is realized through their first party audience data. And, smart publishers are getting more sophisticated in their data management, and using data to better understand, grow, and monetize their audiences. To unite disparate data sources and transform it into fuel to personalize, contextualize and deliver precise experience for audience and advertisers.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Publishing’s current digital and business models will be obsolete. Publishing must find a new bridge to an always-on, multi-way 21 st -century publishing platform. If used by one or more publishers, this will drive new exponential growth publishing. If publishing stands still, it will continue to fall behind and recede into the past.

The Ultimate Guide to Publishing

Hubspot

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*. Publishing a book has always been one of those mysterious, cryptic processes reserved for the uber-famous or uber-rich. can publish a book. Publishing

Why Brands Need To Act Like Publishers

Marketing Insider Group

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. The reason brands have begun to think and act like is publishers is reflected in the growing cost and increasing opt out rates for many types of marketing. American Express’ Open Forum is one great example of a brand acting like a publisher. Publishing is the cost.

Why B2B Marketers Need to Develop A Publisher’s Mindset

Webbiquity

They are also less targeted and more apt to miss entire audiences who no longer consume traditional media. Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. Those audiences come back regularly for highly relevant information and entertainment. So does your audience.

9 Keys To Brand Publishing Success

Marketing Insider Group

Brands are struggling to connect with their audience using traditional marketing techniques. And yet we continue to expect brands and publishers to engage with us directly. In order to save marketing, brands need to begin to think and act like publishers, putting promotional messages and interruption techniques aside and seek to connect with their audience through stories they love. “The audience has spoken. It is not enough to publish great content.

The Role of Publishers in Times of Crisis

Anyword

How Do Publishers Step Up During Times of Crisis? Although the Tweet specifically refers to the role of journalism during a crisis, it’s not difficult to see how a decidedly similar, if not the same sentiment can be extended to the broader publishing community during trying times as well.

Targeting Behavior: A Tale of 3 Publishers

Anyword

A lot of Keywee publishers are taking tracking and targeting to the next level and driving amazing success as a result. More specifically, it never occurred to me that you can use your on-site audience behavior as a targeting strategy to drive high-value business goals. . Publishers

Weekend Update: Should You Publish Every Day?

Contently

” The way people interact with media and social media today affects publishing schedules. In the early days of the internet, most people accessed information at work, so publishers adjusted accordingly, posting most of their online content between nine and five. Legacy publishers like The New York Times post breaking news pieces online before they hit print. “I think that really varies widely on who’s doing the publishing.”

Publishers No Longer Have to Submit Their Site to Google News

RebelMouse

Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers. Publishers no longer need to submit their site to be eligible for the Google News app and website.

Publishers No Longer Have to Submit Their Site to Google News

RebelMouse

Just before the start of the next decade, Google announced an important change to its Google News offering with the launch of Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers.

8 Steps To Become A Brand Publisher

Marketing Insider Group

Why Businesses Need to Become Brand Publishers? In short, businesses need to become brand publishers because the world has changed and our tired, old promotional tactics are no longer working they way they used to. Brands need to become better storytellers and think and act like publishers. What do publishers do? There are 2 important tips for any aspiring brand publisher: Create content your audience is looking for.

6 Social Media Publishing Best Practices

Oracle

It is a challenge to define the audience for a guide to social media marketing today. " Regardless of where you fall in the social media marketing chain, there are best practices and things to remember when it comes to social media publishing. You and you alone will know what works best for your audience, especially if you are properly reviewing your social listening data. Your audience may engage the most on weekends.

Publishing Blogs Articles Isn’t Enough – It Needs to Be the Right Content

Marketing Insider Group

Then you published a ton of articles that run the gamut from your company’s response to the news story du jour to how your new gadget works. It might be tough hearing it – but just publishing blog articles isn’t enough. You’ve read all the advice.

10 Tips to Generate Content Your Audience Will Devour

BOP Design

When we hear this, we explain while something may seem straightforward or ‘basic’ to them internally, to their target audience – it might just be the most delicious content! Any of this type of content will be absolutely devoured by your audience.

Publishers, This Is Your Ticket to Content Diversity

RebelMouse

The January update put publishers on a scrambled path to diversify their distribution strategy, and in turn, the entire digital ecosystem changed its course. But publishers are still trying to navigate exactly. BuzzFeed News' mission to find the right way to deliver their content on every platform is what publishers should be focused on as 2018 comes to a close. Video: The pivot to video created a shockwave throughout the publishing world.

Why Top Publishers Are Expanding into New Lines of Revenue

Liveintent

Publishers are going through an identity crisis. It’s like the world is screaming: “Think like anything but publishers, please, we beg you!” She looked to her audience. Reason: Reaching audiences across platforms.