Marketing Insider Group

JUNE 1, 2021

Those metrics should deliver actionable insights that improve attracting, converting, and retaining your audience. For example, if your goal is to nurture leads to become customers, you’ll be looking at specific metrics that contribute to this, like email engagement, since it’s the best nurturing channel. And is it working?

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Webbiquity

SEPTEMBER 19, 2017

Conduct audience research: Successful marketers are three times more likely than their less successful counterparts to say they do audience research at least once per quarter. Which is why a documented strategy and audience research are so important. What matters is producing strategic, relevant , high-quality content.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Webbiquity

JANUARY 18, 2024

Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing. Once you have the ideal customer persona, it’s time to actually find those people.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Martech

DECEMBER 4, 2023

Prompt: Is using third-party audience data worth it for advertising? Answer: Using third-party audience data for advertising can be worth it depending on the specific goals and circumstances of the advertiser. This can be particularly beneficial for advertisers looking to expand their reach beyond their existing customer base.

Advertisements 109

Advertisements Advertising Ideal Customer Profiles Privacy 109

Martech

FEBRUARY 2, 2023

. “The issue with addressability is that once cookies go away, and with the loss of identifiers, about 80% of the addressable market will become unknown audiences which is why there is a need for privacy-centric consent and a better consent-value exchange,” said Jeffrey Bustos, VP, measurement, addressability and data at the IAB.

Marketing Management 115

Marketing Management Privacy Advertising Agencies Ideal Customer Profiles 115

Webbiquity

JANUARY 24, 2019

First, success with social media marketing comes with frequency (plus quality). If you are a global brand catering to consumers in different timezones, you may want to increase this frequency further in order to address to these various geographies. Let’s take the example of an online store selling custom made shoes.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

Marketing Insider Group

NOVEMBER 14, 2022

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the quantities of content it needs.

Work Management 143

Work Management Marketing Management Marketing & Strategy Marketing Strategy 143

Martech

SEPTEMBER 7, 2022

Defining in-game measurement terms (impressions, reach / frequency, and engagement) to align with broader cross-channel measurement efforts. As games evolve and their audience grows (up to 3 billion gamers worldwide), an increasing number of brands are missing out on connecting with customers if they hold out on in-game advertising.

Guidelines 126

Guidelines Paid Search Agency Ads Ad Frequency 126

Marketing Insider Group

OCTOBER 27, 2020

You’ll put all this together into a content calendar and commit to a cadence of publishing. However, research on blog frequency suggests that the magic number is 11. Lots of spam and unqualified leads enter your CRM (customer relationship management) platform. Develop a Content Calendar and Commit to a Cadence. Lead Source.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Sprout Social

NOVEMBER 9, 2021

Below are some key reasons why you shouldn’t sleep on growing your subscriber count: Greater reach and audience engagement. Focus on revving up your upload frequency. million subscribers) thanks to their near-daily upload frequency. Upping your upload frequency makes that incentive even stronger.

Youtube 139

Youtube Tips Tools Social Media 139

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Posts are published on a strict schedule, making it hard to allocate time for more in-depth, high-value content. Content is created to serve an audience, prioritizing timeliness over evergreen utility.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Martech

AUGUST 26, 2022

You’re not rational — and neither are your customers. As such, your customers rely on a variety of heuristics and cognitive biases to make decisions efficiently. People, including your customers, tend to make decisions that don’t always make sense, often succumbing to the biases lurking below the surface.

Bundling 105

Bundling Ad Frequency Pricing Price 105

Liveintent

DECEMBER 8, 2020

It’s a singular event that is disorienting for everyone, including marketers and publishers who use email newsletters to strengthen relationships with audiences. What kind of content works best in these strange times and at what frequency? Let your customers guide your email cadence. ” 3.

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

Liveintent

FEBRUARY 14, 2023

The last few years are an excellent example of how global events can alter relationships between publishers, brands, and their customers — sometimes permanently. Draw insights from data Your audience list and email engagement reports can be a barometer for measuring what your audiences care about.

Content 62

Content Custom Publishing Loyalty Newsletter 62

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. Publishing whitepapers/ebooks? Creating engaging videos?

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Scoop.it

MARCH 14, 2024

To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Sprout Social

APRIL 26, 2023

What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. The post frequency We confined this experiment to a month to spread out and analyze the posts within our regular reporting period.

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

Martech

MARCH 25, 2024

When your customers look at the Promotions tab, they are, consciously or subconsciously, in the mood to shop or connect with the brands they care about and advocate for. Maybe somebody published a LinkedIn post or Slack note that says emails have to be in the Primary tab to be seen. every day and read them over my morning coffee.

Burn Rate 82

Burn Rate Opt-out Opt-in Ad Frequency 82

SocialPilot

JANUARY 21, 2024

Well, the algorithm only affects the ranking of organic posts, meaning that paid ads remain a great opportunity for you to reach your audience. Boosting a post can help you grow your audience, increases engagement and build brand awareness. And more importantly, you’ll have better chances of reaching your target audience.

Facebook 99

Facebook Allocation Budget Programs Ad Frequency 99

Webbiquity

AUGUST 22, 2017

It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Publishing a series of blog posts around interviews of industry experts and influencers.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. CTV continues to grow in popularity with viewers, and streaming services wisely cater to those customers. Some of the major updates include enhanced audience building, verified measurement and optimized creative. With ~230 million users in the U.S.

Advertising Agencies 106

Advertising Agencies Advertisements Advertising Television marketing 106

illumin

JANUARY 26, 2024

Privacy is top of mind for advertisers (and AdTech companies) because it is a central concern for their customers – both existing and potential. To meet clients’ needs, marketers must achieve consistency with their core guiding principles and strategy, seeking customer consent for advertising across all touchpoints and media.

Privacy 59

Privacy Advertising Agencies Media Ad Frequency 59

ClearVoice

JANUARY 3, 2024

A content calendar is a document accessible to members of your content team that details the upcoming schedule of content along with topics, types of content, keywords, publish dates, etc. What kind of content are you publishing, and where? Who is the target audience? Who will do the final quality check before hitting “publish”?

Content 52

Content Work Management Eye-Tracking Marketing Management 52

Martech

DECEMBER 11, 2023

In 1961, the novel “Catch-22,” by Joseph Heller was published and its title immediately became short-hand for an all-too-familiar type of organizational lunacy: circular reasoning. Outreach frequency Take a hard look at the performance you are getting in your campaigns and programs. Ask yourself, are you spamming audiences?

Ideal Customer Profiles 123

Ideal Customer Profiles Budget Programs Ad Frequency Work Management 123

Sprout Social

APRIL 6, 2023

Let’s say you run a podcast and want to publish two episodes in the coming month. With a content calendar, you will be able to set schedules to finish each of these tasks in order to publish the episode on the desired date. This will ensure that your content is published regularly and on time.

Content 82

Content Work Management Ad Frequency Marketing Management 82

Martech

JUNE 8, 2022

Together, that makes up almost 85% of browser usage that will all but go dark for everything from audience building and retargeting to personalization and multi-touch attribution. Probabilistic/inferred: A small truth-set of data used to build audiences with a probability of being accurate. Get acquainted with clean rooms.

Multi-Touch Attribution 116

Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 116

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers.

Advertising Agencies 120

Advertising Agencies Paid Content Cost Per Thousand Advertisements 120

Liveintent

JULY 19, 2021

Ash and today’s customer acquisition and growth marketers actually have a lot in common: they want to catch them all. It’s just that in the case of marketers, they want to catch as many customers as possible…and not so many pocket monsters. When it comes to customer acquisition, don’t overlook email.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. So let’s dive in.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. We pour ourselves into crafting a perfect piece, hit publish, and hope for the best. Until 2022, roughly four out of five Animalz customers would default to SEO and blog posts (and see great results !). Sometimes they do.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

BenchmarkONE

NOVEMBER 17, 2020

There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. And while many marketers solely think of thought leadership in terms of guest content and what they can publish elsewhere, sometimes the best place to start is right on your own site. What content will you publish, and when?

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. And on TikTok, providing your audience with fresh and diverse content daily is the best way to crack the algorithm and end up on the coveted #ForYouPage. Build an audience Going viral on TikTok was an impressive milestone for Figo.

Social Media 110

Social Media Media Business Viral Marketing 110

PureB2B

MAY 30, 2022

‍ Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. This data allows you to ‘jump the queue’ and gives you the opportunity to pitch to potential customers at exactly the right moment. Frequency of their visits and how often they return. What is intent data?

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Liveintent

MARCH 26, 2020

As publishers grapple with the impact of COVID-19 and the decline of third party cookie, they are holding onto a precious life raft: the subscription model. As publishers begin to sell their own products (ie. As Forrester found, 89% of marketers say the email address is their most important piece of customer data.

Forrester 90

Forrester Custom Publishing Advertising Mediums Email Marketing 90

Liveintent

JANUARY 4, 2022

But before they can leverage those, marketers must first know where their audience is. “It’s not only about turning the consumer into a customer; it’s about turning that consumer into an advocate of your brand,” Helene says. “Reach out to (publishers), reach out to vendors, reach out to similar brands.

Advertising Agencies 127

Advertising Agencies Marketing Analytics Tools Mobile Advertising Paid Search Agency 127

Liveintent

DECEMBER 1, 2020

This September, LiveIntent commissioned a study that examined how marketers and publishers are preparing for the third-party cookie’s end. We polled more than 200 senior marketers and publishers from mid-to-small sized firms.

Urgency Marketing 116

Urgency Marketing Planning Ad Frequency Ad Exchange 116