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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. 25 Best Marketing Articles No time to sift through Google SERPs?

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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

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How to compensate eroded traffic in e-commerce

Kevin Indig

The model uses: CTRs that take into account the impact of all SERP features and their positions. Over 83% of e-commerce SERPs show Product-Listing Ads (PLA), over 63% classic Top Ads and over 77% Local Packs. Organic snippets compete with a long list of detractors that erode organic traffic and revenue.

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9 Content Writing Tricks to Win SERPs in 2023

Scoop.it

To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines. In this article, you’ll find SEO writing tricks to use in content for both a user and a search engine to love it. How to write and format those comprehensive articles?

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5 Ways to Improve B2B PPC Performance with SERP Features

KoMarketing Associates

Some cost money, like SEMRush, but have a wide variety of features, like competitive research, keyword ideas and traffic estimates. That tool is Google’s search engine results page (SERP). In this post, we will be discussing the key SERP features advertisers can use to improve their paid search performance. Review Shopping Ads.

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The Top 5 SERP Features & How to Rank for Them with SEO

Conductor

These search engine results page (SERP) features typically appear at the top of the results page that follows any search. Because 90% of internet users click on links on the first page of the results , these SERP features take up prime real estate, making them critical to target and leverage through SEO and content marketing.

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How Organic Search Rankings Can Help You Save Money on Paid Search Marketing

Marketing Insider Group

Here’s everything you need to know about organic search rankings so your company can start ranking content and increasing traffic. When it comes to generating traffic, you have two main options: paid search and organic search marketing. This article of ours on the Top Content Marketing Trends in 2023 ranks on page 1.