Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. You can easily customize your blog with plug-ins and themes.

Top of Funnel 361

Top of Funnel Paid Search Agency Companies Marketing Automation Services 361

Marketing Insider Group

JULY 24, 2024

Metrics like tracking website traffic and enhancing brand awareness are part of the puzzle, as they provide clarity and direction. This article will explore ten essential content marketing benchmarks that will guide you through the complexities of digital marketing.

Advertising Benchmark 296

Advertising Benchmark Content Marketing Lead Ranking Lead Scoring 296

Marketing Insider Group

NOVEMBER 7, 2022

For Oberer Homes, a full-service real estate company and semi-custom home builder in Dayton, Ohio, it was one of their top goals. Quick Takeaways: Successful content marketing requires consistent, frequent publishing with an SEO strategy behind it. Tips on navigating the new construction and custom home building processes.

Lead Ranking 212

Lead Ranking Lead Scoring Traffic Advertising Agencies 212

Marketing Insider Group

DECEMBER 15, 2020

The more content you publish, the more exposure you give your brand. By regularly publishing informative and educational content that helps to solve your audience’s problems, you demonstrate the fact that you know what you’re talking about as an expert in your industry. Every piece of content has the potential to widen your audience.

Ad Building 363

Ad Building Content Marketing Branding Brand Identity 363

Marketing Insider Group

OCTOBER 2, 2020

Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. You can get access to tons of articles, infographics and videos. I actually wrote the first 24 articles myself summarizing white papers produced by our campaign team.

Ad Building 359

Ad Building RSS Lead Ranking B2B Thought Leadership 359

Marketing Insider Group

JANUARY 6, 2025

They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services. Quick Takeaways Blog writing attracts organic traffic by addressing audience questions and optimizing for search engines, boosting visibility and engagement.

Inbound Marketing 292

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 292

Marketing Insider Group

OCTOBER 11, 2021

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. In this article, I want to show you how to design your company blog for success. When that happens, your organic search traffic will suffer the consequences.

Paid Search Agency 350

Paid Search Agency Companies RSS Ad Frequency 350

Marketing Insider Group

FEBRUARY 9, 2021

78% of CMOs consider custom content the future of marketing, and 90% of consumers find customized content helpful. To get better content marketing results, publish focused website content, build trust with your audience, focus on quality, continue to evolve, and share your content everywhere your audience is.

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

Marketing Insider Group

DECEMBER 22, 2020

Publishing a blog post without images is like serving a meal without seasoning. Articles that include images get a staggering 94% more views than those with no visuals. Reflects the content of your article. However, it can be time-consuming and expensive to create custom illustrations. Data from analyzing over 5.8

Design 363

Design Video Marketing Blogger Paid Search Agency 363

Marketing Insider Group

NOVEMBER 8, 2022

A great content marketing strategy creates brand awareness, drives traffic and generates quality leads. A content marketing strategy built upon the same principles enhances your customer relationships too. Consistent delivery of quality content builds engagement with customers and trust within your community. Quick Takeaways.

Marketing Budget Creation 353

Marketing Budget Creation Content Marketing Lead Ranking Lead Scoring 353

Marketing Insider Group

AUGUST 23, 2021

Learn how to publish top-quality content consistently, organize and design your website so your audience has the experience to write home about, and earn backlinks that give your content even more clout. Start publishing world-class content consistently. Such headings also help guide your readers as they skim through your article.

Lead Ranking 363

Lead Ranking Lead Scoring Top of Funnel Google 363

Marketing Insider Group

OCTOBER 28, 2020

In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies. But doesn’t meet customer needs and doesn’t move the needle on leads or revenue. The best marketers find a way to deliver marketing ROI through helpful, customer-focused content, published consistently.

Enterprise Management 343

Enterprise Management Digital Asset Management Work Management Marketing Management 343

Marketing Insider Group

JUNE 16, 2020

Your video content marketing efforts will be amplified if you follow these best practices for publishing and promoting them. It’s more than sporadically producing and publishing disconnected videos across random channels on an inconsistent schedule. What Is Video Content Marketing? Video content marketing is strategic. But Why Video?

Video Marketing 353

Video Marketing Content Marketing Planning Youtube 353

Marketing Insider Group

JUNE 8, 2020

Businesses that stop marketing during a downturn may find that they’ve lost their customers to competitors when things start picking up. And their traffic is going down and down. Snd winning all the traffic and leads. Cutting down on marketing may seem like an obvious place to claw some money back. Source: [link].

Paid Search Agency 357

Paid Search Agency Marketing Agencies 2 Advertising Agencies Marketing Budget 357

Marketing Insider Group

MARCH 15, 2023

Content still reigns as an essential method for attracting and retaining your ideal customers, but determining what to publish is challenging. show that SEO content generates 8x more traffic than organic social media and all paid media COMBINED. Identify one or two ideal customer personas who are of high value to your business.

Ideal Customer Profiles 343

Ideal Customer Profiles SEO Long Tail Marketing Effectiveness 343

Marketing Insider Group

NOVEMBER 30, 2021

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. You know what you’re looking for when you do a Google search, and after just a few sentences you can pretty confidently figure out whether a particular article is going to deliver it.

Custom Publishing 361

Custom Publishing Tactics Search Marketing Lead Ranking 361

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry. American Express Business Class.

Thought Leadership 362

Thought Leadership Enterprise Management Work Management Marketing Management 362

Marketing Insider Group

JUNE 7, 2021

It can help you convert leads and win new customers. Content marketing will help you reach your target audience, engage people, build trust, and convert leads into customers. This chart shows the average increase in traffic and measurable business outcomes (leads and direct sales in some cases) from our clients. Quick Takeaways.

Content Marketing 359

Content Marketing Planning Marketing Budget Creation Business 359

Marketing Insider Group

SEPTEMBER 29, 2020

With articles covering such varied topics as tackling goals for work, sports, and life, improving relationships, getting better sleep, and having a healthier, happier pregnancy, Headspace attracts a new audience looking for advice on these subjects. As a reader, you’re naturally drawn into these articles (everyone loves a good story!)

Paid Search Agency 363

Paid Search Agency Work Management Marketing Management Examples 363

Marketing Insider Group

APRIL 20, 2020

B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. Furthermore, in today’s digital world, your website is more important than ever to get your brand out in front of likely customers. Build Industry Authority and Customer Visibility.

Service 364

Service B2B Thought Leadership Business Newsletter 364

Marketing Insider Group

OCTOBER 18, 2021

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content.

Top of Funnel 363

Top of Funnel Acquisitions Content Marketing Lead Ranking 363

Marketing Insider Group

DECEMBER 7, 2020

Managing customer relationships has always been super important to the success of a business. Then we have to hire and scale sales and marketing pipeline to acquire new customers. And it culminates in servicing and retaining existing customers to maximize profit. For many product and service companies, it is an evolution.

Top of Funnel 348

Top of Funnel Work Management Analysis Marketing Management 348

Marketing Insider Group

JULY 6, 2020

Treat LinkedIn as a way to generate leads, rather than just a place to publish content. If you have a good website, it will be designed to capture leads and convert visitors into followers and potential customers. Once you have a LinkedIn page set up for your enterprise, don’t just sit back and expect the traffic to come rolling in.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

APRIL 27, 2020

What you need are consistently published blog posts based on a targeted content marketing strategy. Quick Takeaways: Regular blog posts can boost both traffic and revenue for your business. Publishing blog posts regularly can boost traffic to your website by a factor of 20. Let’s face it. Consistency creates trust.

Cost 360

Cost Paid Search Agency Marketing Agencies 2 Marketing Budget 360

Marketing Insider Group

MAY 12, 2020

Of course, blog articles should only be as long as they need to be. But the fact is, when researching online, most readers want more information that a 300-word article can convey. To rank well, you must publish posts often — at least two to four times a week. You need to publish relevant blog content regularly.

Lead Ranking 349

Lead Ranking Lead Scoring Paid Search Agency Keywords 349

Marketing Insider Group

APRIL 7, 2020

Especially right now, you know that today’s customers tune out salesy ads and flashy promos. Today’s customers want information. Publish content consistently. Doing so is essential if you want to rank high in potential customer searches. Today’s customers, too, search for even local businesses online. Here’s how.

Budget Programs 363

Budget Programs CMS Development Content Marketing Industry CMS 363

Marketing Insider Group

SEPTEMBER 27, 2021

Your digital content strategy is the key to driving some of your biggest success factors: organic web traffic, brand awareness, lead generation, and ultimately sales. Customer personas ( when they don’t suck ) can be a really effective way to understand your different audience segments. Our advice: take it one step at a time.

Top of Funnel 361

Top of Funnel Marketing & Strategy Content Lead Ranking 361

Marketing Insider Group

AUGUST 13, 2024

This article will examine the strategies and tools you need to create compelling travel content marketing materials that resonate with your readers. User-Generated Content Leveraging content created by your customers, such as reviews and testimonials, adds authenticity to your marketing efforts.

Paid Search Agency 310

Paid Search Agency Content Marketing Companies Planning 310

Marketing Insider Group

MAY 27, 2020

And content marketers in every industry are now facing the same dilemma: How much blog content should we create, how often should we publish, how long should it be, how much should it cost , and how good does it need to be? Quick Takeaways: Studies show that content quantity does matter when it comes to web traffic. Quantity matters.

Content 363

Content Ad Frequency Custom Publishing Paid Search Agency 363

Marketing Insider Group

DECEMBER 14, 2020

Always keep your customers at the heart of your content: Who are they? Make sure you have a true understanding of your brand’s core values and demonstrate these values in the content you publish. They’re then more likely to want to read more of your content or convert to a customer. Profile Your Customers. Source: [link].

Top of Funnel 363

Top of Funnel Lead Ranking Lead Scoring Generation 363

Marketing Insider Group

FEBRUARY 3, 2025

Clarify measurable outcomes like increasing website traffic, driving conversions, or boosting engagement. Start by analyzing existing customer data, reviewing feedback, and monitoring online conversations relevant to your industry. Long-tail keywords often perform well, as they reflect specific queries and attract focused traffic.

Webinar Metrics 255

Webinar Metrics Ad Building Marketing & Strategy B2B Thought Leadership 255

Marketing Insider Group

SEPTEMBER 23, 2020

We’ve long been advocates of in-depth customer research and content that focuses on customers’ needs. Home Depot hits a home run with its customer-focused collection of blogs, “ DIY Projects and Ideas.”. Instead of a single blog, Home Depot segments its blog posts according to customer interests. Once Flo et al.

Paid Search Agency 363

Paid Search Agency Top of Funnel Content Marketing Companies 363

Marketing Insider Group

JANUARY 31, 2022

It helps the right customers find you at the right time and provides the best possible user experience once they’re on your website. A content strategy is a holistic approach to delivering information to customers. Any company can publish content with fairly minimal effort. Let’s get started! Quick Takeaways. Image Source.

Top of Funnel 353

Top of Funnel Examples Marketing & Strategy Paid Search Agency 353

Marketing Insider Group

NOVEMBER 30, 2021

In this article we’ll cover 4 ways to measure brand awareness as well as actionable ways to start increasing it. Brand awareness drives many of the important factors brands use to assess marketing strategies, including organic traffic and word-of-mouth marketing. Think about the examples we used at the start of this article.

Branding 351

Branding Brand Identity SERP Word of Mouth 351

Marketing Insider Group

JANUARY 19, 2021

Are your efforts successful once you meet a benchmark for traffic or leads? For example, your key metrics might include website traffic, email subscribers, and brand awareness if you’re a startup. Traffic: Traffic is the lifeblood of a website. Traffic: Traffic is the lifeblood of a website.

Lead Ranking 363

Lead Ranking Content Marketing Marketing Agencies 2 Planning 363

Marketing Insider Group

JANUARY 20, 2021

Everyone knows how important PR is for building your brand reputation and attracting new customers. As there are so many possible channels via which to publish content online, the reach of digital PR is potentially much wider than traditional PR. It could be an article, an infographic, a white paper, or a video.

PR 356

PR Content Marketing Work Management Content 356

Marketing Insider Group

OCTOBER 2, 2020

There was some great content published this past week, specifically in the content marketing industry. In this article, Stephanie Stahl, General Manager of CMI outlines what content marketers are doing, what’s working, and how they are managing this crazy year. Enjoy these top content marketing posts of the week!

B2B Thought Leadership 64

B2B Thought Leadership Content Marketing Thought Leadership Content 64