Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. One of the most important steps in building an influencer program is research and analytics. It’s not cool, fun or exciting.

Enterprise Management 331

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 331

Marketing Insider Group

JANUARY 21, 2022

Facebook’s features are different from LinkedIn’s , which are different from features on Twitter. You can access these insights through the native analytics features on each of your social media platforms. It’s easy to get overloaded with information on social media. Social media analytics tools can help with this.

Social Media 336

Social Media Organization Media B2B 336

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 70

Twitter Optimization Tips Display 70

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Twitter Spaces has a pretty compelling value proposition.

B2B Marketing 340

B2B Marketing Practices B2B SMS 340

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. Here are a few ideas: Run a simple sweepstake on Twitter, with an account as the prize.

Paid Content 96

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 96

Marketing Insider Group

JANUARY 24, 2023

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. One of the most important steps in building an influencer program is research and analytics. Influence is more than just a noun or verb.

Enterprise Management 207

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 207

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Quickly collect and analyze audience data to inform communication strategyPR will continue to evolve over the next few years.

Public Relations 112

Public Relations Stats Work Management PR 112

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 102

Twitter Traffic Tips Ad Building 102

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. While everyone knows metrics like views and impressions can inform performance, they might not tell the full story.

Video Marketing 130

Video Marketing Youtube Click Rate Allocation 130

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv.

Social Media 105

Social Media Features Media Curation 105

Sprout Social

MAY 15, 2023

You can then analyze the data to uncover insights that will inform your marketing decisions. Sprout offers a 30-day free trial so you can test out its publishing and analytics capabilities. The volume predictions feature lets you anticipate when your posts are going viral so you can come up with a game plan.

Tools 118

Tools Brand Identity Branding Enterprise Management 118

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. The quick, information-packed videos are immensely popular.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. So, we are going to consider Facebook Meta Business Suite and one more analytics to take your reporting to the next level. Don’t worry. Let’s roll! Yes, you heard that right!

Facebook 96

Facebook Cost Per Thousand Cost Per Click Ad Frequency 96

Oktopost

SEPTEMBER 13, 2022

For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. This information can be used to create targeted marketing campaigns across various social media channels. Be helpful: Share content that is helpful and informative. High viral possibility.

Social Media 87

Social Media Work Management Marketing Management Service 87

Contently

APRIL 16, 2020

When I want to have a panic attack, I open Twitter. It’s important information that can help doctors battle the virus across the world. It’s important information that can help doctors battle the virus across the world. Its content is so good that it often goes viral on Reddit.

Marketing Report 182

Marketing Report Storytelling Content Marketing Press 182

SnapApp

NOVEMBER 10, 2011

Today's update adds some great new functionality to analytics, and enhances SnapApp's integration with Twitter. SnapApp Analytics Overhaul. Based on newly available technology and lots of great input from our customers, SnapApp analytics has evolved. Screenshot of new Analytics Intefrace. Analytics Drilldown.

Twitter 48

Twitter Analytics Stats Microsite 48

Webbiquity

JUNE 7, 2018

Connect with Twitter. Once you connect your Twitter and LinkedIn accounts, you can choose to post your LinkedIn updates automatically on Twitter, thus increasing your post reach and possibilities of generating more leads. Improve the content quality of your site, and keep it updated with accurate and current information.

Paid Content 276

Paid Content Lead Ranking Lead Scoring Lead Gen 276

Scoop.it

JANUARY 7, 2021

contact information. To find out this information, visit the Analytics tab for the social platform of your choice and check out the engagement for every post: This information will give you ideas, which content to use for each of the platforms to consistently represent your brand. Make Use of Viral Trends.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Spiralytics

MAY 30, 2024

Social networking platforms Social networking platforms like Facebook, X (formerly Twitter), and LinkedIn allow people to connect, share ideas, and build relationships. Share exciting videos about your brand, host live events, demonstrate products, conduct interviews, and create engaging content that entertains and informs your audience.

Social Media 62

Social Media Media Paid Search Agency Advertising Agencies 62

Optinmonster

JULY 18, 2024

Social media clips : Short, engaging videos tailored for platforms like Instagram, Facebook, TikTok, and X (formerly Twitter). Viral videos : Entertaining or funny video content intended to get as many shares as possible. Webinars : Online presentations or demos presented to an audience of registered attendees.

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

Content Standard

OCTOBER 15, 2016

I’m not talking about the real-time analytics tools built into platforms. I’m talking about the most basic indicators of Twitter marketing success: the “like,” the Retweet, and the follow. But things get tougher when those Tweets don’t become viral hits. It’s so easy, right?

Twitter 40

Twitter Psychographics Planning Viral Marketing 40

Buffer

APRIL 13, 2023

Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn. Experiment and use data to inform strategy. Extract insights and learnings from each social channel and from your time engaging with our community, use these insights to inform our social strategy.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. Inform strategic partnerships and alliances You attract the right partners when your brand is recognizable and reputable. and brand recall (can they remember your brand without prompts?).

Brand Identity 116

Brand Identity Branding Aggregators Marketing Analytics Tools 116

Martech

FEBRUARY 22, 2023

Interestingly, despite having 368 million monthly active users globally and under new management, the report did not mention Twitter. TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), ad campaigns and creator marketing activations.

B2B Marketing 120

B2B Marketing B2B Enterprise Management Paid Search Agency 120

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis.

Social Media 149

Social Media Video Marketing Media Eye-Tracking 149

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. This information can help you move quickly to launch a better product or develop strategies to prevent the merger from stealing your brand’s market share. This information can help shape your own strategy.

SWOT 102

SWOT Budget Programs Eye-Tracking Advertising Benchmark 102

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. Keep in mind that it’s all trial and error, especially with a new and virally-driven network like TikTok. Let’s get started. What would they want to see on a platform like TikTok?

Multi-Channel 135

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 135

SnapApp

AUGUST 8, 2012

They have very easily become the Featured SnapApp of the week with their integrated sweepstakes and personality test app, and we're happy to give you some insight - as well as analytics - as to what they've done with their SnapApp! All SnapApp customers have the option to embed share buttons (including Facebook, Twitter, Pinterest, etc.)

Viral Marketing 48

Viral Marketing Personalization User-Generated Content Facebook 48

Marketing Insider Group

OCTOBER 12, 2015

Here are the top promotion tips for Facebook, Twitter, LinkedIn, Pinterest, and Instagram: Facebook Promotion Tips. Twitter Promotion Tips. You can click on a tweet’s Analytics, which will show you its activity and an option to “Promote your Tweet.” Use Twitter Ads. Boost posts when you create them. Photo Source.).

Paid Social Agency 100

Paid Social Agency Budget Programs Viral Marketing Linkedin 100

Optinmonster

FEBRUARY 21, 2024

We add more information to our content to make it better and more relevant. Namely, in the design space, they found that there is more demand for free templates, icons, and color-combinations than for information on how to create them. So, once an article went live on the site, they would share it via Facebook, Twitter and Google Plus.

Paid Content 84

Paid Content Traffic Webinar Metrics Marketing & Strategy 84

Sprout Social

JANUARY 9, 2017

Jump to Twitter. Best Time to Post on Twitter. Twitter is still one of the fastest ways businesses communicate with customers via social media. To gain better insights on the network, here are a few interesting facts about the best times to post to Twitter: Monday Through Thursday are the strongest days to post.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Sprout Social

OCTOBER 5, 2016

And with 51% of consumers trusting user-generated content over information on your brand’s website, you can build better relationships with this content stream. Social networks like Twitter and Facebook have their own analytics features that help you uncover important demographics. What Works on Each Network. All aboard.

User-Generated Content 111

User-Generated Content Generation Content Wiki 111

Optinmonster

AUGUST 17, 2021

Visitor Analytics: Show the number of real page visitors to highlight interest in your site. If you’re just starting out, for example, you can use a Visitor Analytics campaign to show how many people are visiting your site. For more information, read this article on A/B testing best practices to create high-converting campaigns.

Lead Ranking 98

Lead Ranking Lead Scoring Generation Webinar Metrics 98

Sprout Social

NOVEMBER 8, 2023

A viral post can make you popular, while a critical tweet can spark backlash. Step 3: Visualize the data Finally, you’ve got to make sense of all this information. Lexalytics Lexalytics is a text analytics platform that helps you analyze sentiment by examining customer feedback across multiple channels.

Work Management 117

Work Management Marketing Management Customer Satisfaction Analysis 117

Sprout Social

FEBRUARY 18, 2020

But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. Within a span of five minutes, you could easily respond to a Twitter mention, an Instagram comment and a Facebook review without leaving the app.

Social Media 140

Social Media Brand Identity Branding Media 140

Valasys

APRIL 4, 2023

Whether Facebook, Instagram, or Twitter, every business and user is on one of the social media platforms. One of the key reasons for our superfluous presence on social media is our ingenious use of social media analytics to create a presence for our clients. More so for the businesses. What does it mean?

Social Media 52

Social Media Media Curation Demographics 52

Outgrow

JANUARY 11, 2021

Lead generation is the process of initiating and capturing consumer interest in any product or service and nurturing them till they willingly share their contact information or lead. Instead, try embedding interactive content on your website to keep your audience engaged and lure them to give up their contact information. Now you do!

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94