Contently

JUNE 29, 2016

Contently Case Stories is a series highlighting some of Contently’s most successful clients. Most hiring software is clunky and inefficient, far behind its equivalents in marketing and sales. Becoming a real media company. Investment in content strategy.

Cost Per Click 92

Cost Per Click CPC Marketing & Strategy Advertising Agencies 92

Single Grain

APRIL 3, 2023

There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. As of January 2023, almost 60% of the global population uses social media, averaging 2.5

Paid Content 98

Paid Content Social Media Advertisements Advertising 98

Customer Experience Matrix

FEBRUARY 3, 2010

Summary: Database and digital marketing are both data-driven. post described the different mindsets of database and digital marketers but it was pretty short on differences between the two marketing methods themselves. The consolidated database is the heart of the database marketing concept.

Work Management 120

Work Management Paid Search Agency Marketing Management Database Marketing 120

LeanData

DECEMBER 8, 2022

However, as revenue teams seek automated scheduling solutions, a great deal of confusion exists in the market. Should you go with Calendly, whose name has become synonymous with meeting scheduling, or do you look at one of the newer tools that’s shaking up the market? That’s where we can help. Hubspot Sales Reviews. ease of use.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Best Practices 52

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. In many cases, your screen can also be covered with a Google Shopping ad. The result: an increase in bookings of vision tests of 73%.

Case Studies 73

Case Studies Case Study Studies SEO 73

Choozle

JUNE 10, 2024

In today’s fiercely competitive advertising landscape, where every marketing dollar counts, advertisers seek more than directional metrics like impressions and click-through rates. Enter Outcomes-Based Advertising (OBA). Its central tenet is ceding more control to advertisers by offering clarity and context.

Advertising Agencies 40

Advertising Agencies Marketing AI Allocation Advertisements 40

Conductor

JUNE 4, 2020

C3, Conductor’s annual search and content marketing conference is hands down one of my favorite moments of the year. It’s where I get to catch up with industry friends, long time clients and frankly geek out with my search peeps (yup I said search peeps). Connect paid search and content marketing teams.

SEO 64

SEO Tips SERP Forrester 64

QuanticMind

JUNE 20, 2017

What were the top search engine marketing takeways from the paid search experts at SMX Advanced 2017? SMX Advanced 2017 has come and gone, leaving paid search professionals with a wealth of new insights and best practices. Social and mobile behavior vs. Search. Let’s review.

SEM 40

SEM Mobile Advertising Funnel Advertising ROAS 40

QuanticMind

OCTOBER 24, 2017

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Day 1 Keynote: “Google Unveils New Online-To-Offline Ads Innovations” by Kishore Kanakamedala. Featuring: Kishore Kanakamedala of @Google.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Convince & Convert

MAY 21, 2014

Nobody in a sane state of mind can say that marketing is “easy,” but the truth is that sometimes we overcomplicate things. The truth is, you probably already know most of the things you need to know to be a great marketer. Your email subscribers are really the life-blood of any inbound marketing strategy. Are you ready?

Social Networks 167

Social Networks Marketing Analytics Tools Click Rate Network Marketing 167

Hubspot

MAY 30, 2023

Generative AI is a category of algorithms that draws from large, unstructured data sets to create new content, including text and images. Table of Contents Generative AI in Sales Today A Look at the Numbers: Sales Attitudes Toward AI Will generative AI take sales jobs? Generative AI has two sides: input and output. Research (16%).

Generation 74

Generation Lead Ranking Enterprise Management User-Generated Content 74

Engagio

MAY 9, 2018

ABM Analytics Expert Interview with Matt Heinz, President of Heinz Marketing. “Getting into B2B marketing was a giant mistake,” quips Matt Heinz. At least, that’s what someone could say of a journalism major who began his career as a reporter — and now leads B2B pipeline consultancy Heinz Marketing.

Account Based Marketing 59

Account Based Marketing ABM Paid Search Agency Demand Generation Agencies 59

Webbiquity

JANUARY 26, 2021

The idea was to extend search engine optimization (SEO) more broadly. SEO was (and is) about being found at the top of search results. For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Directive Agency

AUGUST 8, 2017

And why you should focus your marketing activities instead on raising your Google CTR. Building a feedback loop is a fairly obvious step forward in quality for both search and recommendations systems, and a smart search engine would incorporate the data.” However, it does show that there is a direct correlation.

CTR 40

CTR SERP Activities Google 40

Valasys

SEPTEMBER 10, 2019

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. People feel close to the ones close to them & therefore, online as well as offline word of mouth marketing has a strong influence on driving the purchase decisions of the prospects.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Content Standard

JULY 14, 2017

Armed with full access to their Google Analytics, Google Webmaster, YouTube channel, and Kaltura accounts, I was able to present them with a thorough report on their website. The web redesign had paid off, and almost all of their KPIs were trending up compared to the old site, but what surprised me the most was their SEO strategy.

SEO 44

SEO Mobile Advertising Marketing Agencies 1 Mobile Marketing 44

Sprout Social

JUNE 15, 2023

Social media is an integral part of nonprofit operations. And with the right social media strategy and tools, nonprofits can amplify their mission, transform how they connect with audiences and meet fundraising goals. But planning and executing a nonprofit social media strategy isn’t without a unique set of challenges.

Social Media 108

Social Media Budget Programs Work Management Marketing Management 108

Sprout Social

SEPTEMBER 5, 2023

There’s something awe-inspiring about watching #CleanCore videos on social media. Managing a brand’s social media presence is time-consuming, so removing the clutter that overcomplicates your processes improves your team’s output and makes room for more meaningful work. Optimize your social media workflow Planning. Publishing.

Social Media 123

Social Media Efficiency Work Management Media 123

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360). It’s not cheap.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Single Grain

MARCH 28, 2022

You probably already have a list of about one hundred different metrics that you could use to track and measure the success of your content strategy. So instead of writing a post that gives you hundreds of metrics to track, this post takes a look at the six most important content marketing metrics. New to content strategies?

Sales Management 122

Sales Management Top of Funnel Content Marketing CTR 122

seo.co

FEBRUARY 10, 2022

You’ve got a content marketing strategy, but is it working? If you want to be a successful content marketer, it’s not enough to do what you think is effective—you need to objectively measure whether what you’re doing is effective or not, and then take the appropriate corrective actions. Why Analysis Is Important.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Moz

JANUARY 12, 2021

Posted by RobOusbey Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we're sharing it with you today! Before that, I was at Distilled, which is an international digital marketing agency, and I ran the Seattle office there for over a decade. I just started about a year ago.

SEO 59

SEO Video Marketing Correlation Click Rate 59

SpotMe Blog

JUNE 29, 2023

Pharma marketing is complex. Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

KoMarketing Associates

AUGUST 20, 2019

Marketing has changed significantly in the past years. Business to Business (B2B) companies have not escaped from the shift in marketing trends. From reaching your target audience to achieving your marketing goals there is a lot to consider in the rapidly evolving B2B marketing segment. Source: Getty Images.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

Sprout Social

FEBRUARY 26, 2020

Landing pages are easily one of the most important pieces of your social media marketing strategy , they’re unfortunately easy to overlook. That’s because marketers are often so laser-focused on attracting customers and followers. Let’s look at a social media landing page examples from Skullcandy.

Landing Pages 115

Landing Pages Social Media Examples Media 115

Martech

MARCH 22, 2022

Marketing can show the relationship between a definite input and output, provided marketers are willing to measure their work. That is the case being made by Michael Brenner, CEO and founder of the Marketing Insider Group, an agency that specializes in content marketing. . How can marketing align with that?

Planning 113

Planning Multi-Touch Attribution Paid Search Agency Lead Ranking 113

Single Grain

JUNE 27, 2023

Finding and hiring a marketer worth their salt is fast becoming a challenge for businesses aiming to stay ahead of the competition. For that reason, hiring a marketer that is right for your brand should be a top priority. You can search by location, industry, current company, past company, school, and other factors.

Paid Content 52

Paid Content Paid Search Agency Enterprise Management Advertising Agencies 52

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. SEO in its present state is being dominated by the Internet of Things (IoT) and as the researching methodologies of prospects have evolved, so have the SEO practices.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. Let’s dive in. As of January 2022, 57.2%

Statistics 136

Statistics Linkedin Paid Content B2B Thought Leadership 136

Zoominfo

MAY 14, 2020

But, thanks to technological advancements and mass data collection, predicting customer behavior has become a reality—and it’s changed the face of sales and marketing forever. When applied to sales and marketing, predictive analytics forecasts companies most likely to buy or take future action relevant to your business.

Ideal Customer Profiles 162

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 162

Single Grain

APRIL 20, 2023

Inbound marketing has become an essential part of successful marketing strategies, as it provides a more customer-centric approach that resonates with today’s savvy consumers. Work With Us What Is Inbound Marketing? Learn More: What Is Inbound Marketing?

Case Study 52

Case Study Case Studies Paid Content Inbound Marketing 52

Single Grain

APRIL 14, 2023

Enterprise SEO metrics are key indicators that help you measure the success of your search engine optimization campaign. For enterprises, optimizing your website for search engines can be particularly challenging because it involves working on large websites consisting of thousands of pages.

Enterprise Management 52

Enterprise Management SEO Lead Scoring Lead Ranking 52

seo.co

OCTOBER 25, 2021

Search engine optimization ( SEO ) is multi-faceted and complex. It’s the old John Wanamaker conundrum: Half the money I spend on advertising is wasted; the trouble is I don’t know which half. But not when it comes to organic search. SEO Link Building Value: More Than Higher Search Engine Rankings.

Paid Content 98

Paid Content SEO ROI Lead Ranking 98

seo.co

MAY 16, 2021

Do you want higher rankings in the search engines ? If you’re managing your own search engine optimization (SEO) campaign, you need a checklist to make sure you don’t skip any components. Google Search Console. Google Analytics. You can also use this tool to narrow down further details about your target market.

Paid Content 112

Paid Content SEO CMS Development SERP 112

nDash

JUNE 23, 2021

Learning how to promote your content is one of the most critical marketing strategies for your brand. We learn from the Content Marketing Institute’s 11th Annual B2B Content Marketing report that 73% of marketers use content marketing to nurture subscribers, audiences, and leads.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

BuzzSumo

APRIL 9, 2019

One of the most common is, “Influencers can drive awareness for your brand because they have large audiences on social media.”. If an influencer mentions me on social media, or an influencer shares something from our brand, it will drive awareness and traffic. Most Marketers Don’t Look for the Right Influencers.

Marketing Analytics Tools 110

Marketing Analytics Tools Lead Ranking Blogger Social Media 110

EMagine B2B Blog

MAY 1, 2019

It’s this diverse set of visitors, specializations, and an ever-growing amount of content that forces hospitals into website redesigns at a fairly regular interval. No matter what marketing channel is utilized, success is measured by answering a few simple questions: Did we make a human connection with those who visited our website?

Paid Content 88

Paid Content Marketing Analytics Tools Google Marketing Websites 88