Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. But there’s a good reason for it.

Twitter 103

Twitter Analytics Work Management Marketing Management 103

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. Consumer Goods.

Twitter 100

Twitter Best Practices A/B testing Social Media 100

Sprout Social

APRIL 3, 2017

Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. Depending on your industry, aim for around five competitors and put them all into a social media competitive analysis template. For your analysis, you can choose any social networks you’d prefer.

Social Media 104

Social Media Analysis Media Twitter 104

Webbiquity

MAY 9, 2023

What types of tools will be leveraged for execution and analysis? This post provides a guide to creating a plan to achieve your social media marketing goals as well as to figure out what marketing and social media monitoring tools your business will need in the process. Image credit: Twitter Here’s how Sprout Social is doing it.

Social Media 318

Social Media Social Marketing Planning Tips 318

Only B2B

JANUARY 18, 2024

When you’ve built up a rundown of prime ABM target accounts and pinpointed a portion of the primary contactsd (using their site or LinkedIn), you need to discover all the related accounts you can on Twitter, LinkedIn, and other significant industry platforms. Your initial step must be tuning in.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

Sprout Social

MARCH 27, 2019

Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? If you want to know exactly how people feel about your business, sentiment analysis can do the trick.

Analysis 109

Analysis Social Media Media Eye-Tracking 109

Webbiquity

MARCH 31, 2022

Your launch is just the beginning of an ongoing process of continual improvement. Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too.

Marketing Budget 294

Marketing Budget Enterprise Management Sales Management Work Management 294

SendX

JULY 1, 2021

It’s the process of gathering data — on customer needs, expectations, and feedback — analyzing it, and improving the customer experience in a tangible way. VOICE OF THE CUSTOMER TEMPLATES It’s important to set a clear intention for your VOC research well before you start including your customers in this process.

Business 354

Business Template Customer Satisfaction Analysis 354

Envy

AUGUST 22, 2017

Social Media Marketing - The B2B process. Be up to date on recent developments in areas that are relevant to you and use insights you derive from that analysis to optimize your B2B social marketing campaigns. Power tools such as Keyhole , a search engine focused on real-time services such as Twitter and Instagram, go even further.

Social Media 82

Social Media Process Media Marketing Automation Services 82

KoMarketing Associates

JULY 31, 2014

One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage. Follower Wonk for network analysis.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Lead Ranking 120

Marketing Insider Group

DECEMBER 8, 2021

An analysis must happen to identify truly influential voices. Part of that analysis will also uncover the topics and themes that influencers are talking about and how that content is spreading across the digital ecosystem. The key to building a program rests on the “all too familiar” people, process and technology.

Enterprise Management 296

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 296

Brandwatch Marketing

OCTOBER 30, 2018

The best way to do that is through image analysis. How to translate a visual language using image analysis. Compare that with just 51% using Facebook and 32% using Twitter — both more text-based mediums. Image analysis uses computer vision to allow you to pick out components of a photograph or image that are important to you.

Analysis 69

Analysis Peer-to-peer Youtube Case Studies 69

Spiralytics

FEBRUARY 7, 2024

Social media automation is the process of using a specific tool or set of tools to help you create advanced automation and workflows to perform certain repetitive tasks. This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. What is Social Media Automation?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Content Marketing Institute

FEBRUARY 2, 2018

Read on to get some tips and insight that you can incorporate into your content marketing process. We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. My process is straightforward (but not necessarily easy).

Process 111

Process Lead Ranking Content Marketing Planning 111

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Return to Google for competitive analysis. Guest post by Samantha Waites. Source: Pixabay.

Work Management 269

Work Management Social Media Marketing Management Promotion 269

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape.

SWOT 105

SWOT Comparison Peer-to-peer Analysis 105

Webbiquity

JANUARY 23, 2024

How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences. Manually tracking individual mentions is a time-consuming process. That’s where sentiment analysis can help you.

Customer Satisfaction 152

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 152

Sprout Social

AUGUST 22, 2018

That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters. Although Instagram and Facebook may be the most pressing networks for marketers right now, Twitter remains one of the top avenues for customer service.

Twitter 96

Twitter Service Tips Eye-Tracking 96

Convince & Convert

FEBRUARY 24, 2015

The Spark Notes analysis is that when making a big purchase decision, the average person consults 11 consumers reviews (many of which are via blogs) , and 80% of the online population trusts bloggers (highlight to tweet). Bloggers are highly trusted resources. Each pitch should be personalized with the first name of the blogger.

Blogger 151

Blogger Outreach Process Advertising Agencies 151

Martech

MAY 2, 2024

It connects to a brand’s store and email/SMS platforms, delivering a performance snapshot alongside a granular analysis of promotion indicators impacting brand performance such as online revenue, budget spent on promotions to date, average incentives given to customers, customer lifetime value, and more.

Marketing AI 104

Marketing AI Ad Frequency SMS Work Management 104

Sprout Social

NOVEMBER 8, 2023

That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis? Sentiment analysis is an integral part of delivering an exceptional AI customer experience.

Work Management 105

Work Management Marketing Management Customer Satisfaction Analysis 105

Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. This type of technology utilizes natural language processing (NLP) algorithms to analyze large datasets and generate written pieces such as blog posts or news stories. Guest post by Lisa Sicard.

Marketing AI 318

Marketing AI Curation Content SERP 318

KoMarketing Associates

JANUARY 19, 2022

The platform has a wide array of powerful tools, from keyword research to competitor analysis to PPC analysis, there are plenty of ways you can effectively leverage this platform for SEO and beyond. LinkedIn, Twitter. LinkedIn , Twitter. Semrush remains a very popular platform within the SEO community.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Moz

OCTOBER 25, 2018

Posted by BritneyMuller Log file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. In this week's Whiteboard Friday, Britney Muller breaks down log file analysis to make it a little more accessible to SEOs everywhere. How do we use it?

Analysis 54

Analysis Elasticity Budget Programs Validation 54

Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. followers) X/Twitter: @simoahava ( 24.7K followers) X/Twitter: @Brie_e_anderson ( 5K followers) YouTube: @BrieEAnderson (1.5K LinkedIn: Simo Ahava (24.8K

Marketing Analytics Tools 102

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 102

Marketing Insider Group

JANUARY 24, 2023

An analysis must happen to identify truly influential voices. Part of that analysis will also uncover the topics and themes that influencers are talking about and how that content is spreading across the digital ecosystem. The key to building a program rests on the “all too familiar” people, process and technology.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Sprout Social

JUNE 7, 2023

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

Work Management 108

Work Management Marketing AI Brand Identity Branding 108

Webbiquity

MARCH 5, 2020

And the further you take your analysis, the more necessary tools become. Carrying out tasks like log file analysis can be done manually using a Google Sheet, but it’s far easier to draw on tools like Logz.io, Loggly, or Splunk. DeepCrawl, Screaming Frog, Botify, OnCrawl, Sitebulb… the list goes on. Create your CrUX Data Connector.

SEO 321

SEO Google Ad Building Marketing Analytics Tools 321

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Find out how Carvel Ice Cream uses the feature to improve their response time on Twitter.

Marketing AI 128

Marketing AI Lead Ranking Paid Search Agency Marketing Management 128

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These named entities could be people, businesses, currencies or locations and are necessary for competitive analysis.

Marketing AI 100

Marketing AI Ideal Customer Profiles Allocation Analysis 100

Sprout Social

DECEMBER 22, 2016

The social listening market is growing quickly; a Forrester analysis found that in 2014, more than 50% of marketers expected listening budgets to grow by at least 5%. Here at Sprout, to optimize and inform our content strategy, we often use the Twitter Listening Report.

Twitter 60

Twitter Broadcasting Forrester Content 60

Marketing Insider Group

NOVEMBER 18, 2020

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Create Visual Content.

Resource Management 351

Resource Management Demand Generation Agencies CMS Development Work Management 351

Content Standard

AUGUST 22, 2018

Scientists and researchers have developed algorithmic tools that can conduct a process known as sentiment analysis, which contextualizes writing and other communications to determine the general sentiments of the content. Here’s a look at some of the ways sentiment analysis has changed everyday marketing activities.

Analysis 47

Analysis SEO Ad Exchange Paid Search Agency 47

Webbiquity

FEBRUARY 21, 2023

Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. Another thing that helps create a profitable influencer marketing campaign is competitor analysis. That wasn’t always the case though.

Paid Content 269

Paid Content Paid Search Agency Advertising Agencies Work Management 269

Envy

FEBRUARY 6, 2022

Using a CTA is likely to be more beneficial from a data analysis perspective. Here's why: It’s important to understand that CTAs enable a better analysis of performance, whereas including a regular button in an email will just provide general metrics. That’s definitely not a scalable process.

Hubspot 118

Hubspot Features Click Rate Analysis 118

Martech

DECEMBER 5, 2022

Twitter : @JenCapstraw (3.9K Company: Postmark Website: JustineJ Twitter: @meladorri (10.6K Company: InBox Collective Website: DanOshinsky Twitter: @danoshinsky (5K followers) LinkedIn: DanOshinsky (3.6K Company: Holistic Email Marketing Website: Holistic Blog Twitter: @KathPay (7.8K followers) LinkedIn : JenCapstraw (4.3K

Email Marketing 121

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 121

Contently

APRIL 6, 2023

But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. Dove partnered with Twitter to launch the #SpeakBeauiful campaign after research uncovered that in one year, women posted 5 million negative beauty tweets, with four out of five being about themselves. What Is a Buyer Persona?

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203