Marketing Insider Group

JULY 14, 2021

Whitepapers are more academic and provide an in-depth analysis of a very specific topic. Here are two examples that show the depth differential between e-books and white papers. E-books are more approachable in general, but whitepapers are often better for highly regulated or technical industries. Image Source. Image Source.

Sales Qualified Leads 358

Sales Qualified Leads Lead Scoring Lead Ranking Leads 358

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Exo B2B

SEPTEMBER 19, 2023

It requires deep thought, meticulous analysis and the ability to project your business into the future. Here’s an overview of the key stages we focus on: 1- B2B strategic marketing analysis Before you can chart a course, you need to know where you are. In the world of B2B marketing, every decision must be carefully calculated.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Kaon

AUGUST 1, 2018

Kaon’s transformative applications allow B2B companies to more effectively communicate a product or service’s differentiated value to prospects through interactive experiences across the buyers’ journey. Bruker – manufacturer of scientific instruments for molecular and materials research, as well as for industrial and applied analysis.

Enterprise Management 124

Enterprise Management Work Management Marketing Management Press 124

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

The Marketing Blender

MARCH 2, 2022

Brand messaging and differentiation. Competitive analysis and market positioning. It also means taking a deep dive into messaging and market positioning to amplify differentiation. This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Vision Edge Marketing

MARCH 28, 2019

These core competencies are what enable you to best differentiate your company from its competitors. As part of this process, explore ways to reduce costs, such as the cost of acquiring or managing data, reduce rework, such as having to redo analysis because the requirements were unclear, and improve accuracy.

Work Management 183

Work Management Fulfillment Marketing Management Planning 183

SendX

DECEMBER 28, 2020

What differentiates both? Enhanced reporting and data analysis Reporting and analyzing data is a problem for some businesses. They sometimes under or over report marketing activities in their business which affects the outcome of their marketing analysis. With a CRM, all your data is stored in one place for easy analysis.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Kaon

FEBRUARY 28, 2019

Adapting to the Changing Buyers’ Experience white paper. For marketing and sales, AR applications extend customer engagement beyond interactivity and allow them to differentiate their brand and products over the competition. B2B buying models have changed, too. is a Game Changer for Marketing.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Navigate the Channel

NOVEMBER 2, 2022

PR is baked into myriad tactics, including company newsletters, brand experience layering, news releases, articles and white papers, sponsorships, social media and crisis management. Analysis (based on research). A solid, proactive, public relations plan begins with an objective analysis or audit. Establish goals and objectives.

Public Relations 65

Public Relations Marketing & Strategy PR Analysis 65

Only B2B

FEBRUARY 21, 2024

Think of things like downloading white papers, requesting demos, or attending webinars related to your offerings. Techniques like federated learning, differential privacy, and anonymization allow you to personalize effectively without compromising sensitive information. There are two main types to understand: 1. Check and check.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Sprout Social

MAY 18, 2023

Consult the competitive analysis and research you’ve done on your audience to inform your copywriting strategy. They also empower you to dig into trending conversations, and gain consumer insights that will help you differentiate your brand. Social media copywriting varies greatly by industry and brand.

Copywriting 119

Copywriting Social Media Practices Marketing AI 119

Content Standard

MARCH 28, 2019

According to research from the Content Marketing Institute , 53 percent of B2B marketers say that white papers are the most effective mid-stage asset, along with ebooks (39 percent) and case studies (42 percent). Exploring and bringing your brand’s strongest competitive differentiators to market.

Top of Funnel 78

Top of Funnel Work Management Marketing Funnels Marketing Management 78

Tiecas

MAY 17, 2024

By addressing your audience’s specific pain points and desires, you can create a value proposition that differentiates your company and drives conversions. Developing a Content Strategy that Aligns with Business Goals Your content strategy should be more than a random collection of blog posts and white papers.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Avitage

JUNE 15, 2012

The new realities of B2B marketing has made thought leadership, and the development of big ideas, an important differentiator. The traditional role of thought leadership developers has been to focus on the research and analysis that yields the important big ideas. The new realities are also driving a change in buyers’ expectations.

Thought Leadership 120

Thought Leadership B2B Thought Leadership Deliverability Buying Cycle 120

ANNUITAS

APRIL 20, 2020

This isn’t a light lift as it involves making sure that the MAP, CMS, CRM, and analysis tool that your company uses are all configured in such a way that performance can be connected back to contact-level behaviors. Does the under-performing offer speak to the pain points and differentiators your defined target audience cares about?

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

PureB2B

MAY 30, 2022

Audience analysis, market research and segmentation, strategic pricing, branding, and promotions all fall under marketing. What Differentiates Them? To do this successfully requires your advertising team to conduct analysis of consumer behavior in general, and your target audience specifically. What is B2B Advertising?

Advertisements 62

Advertisements Advertising B2B Marketing Work Management 62

The ROI Guy

AUGUST 27, 2018

Best, your prospects and customers willingly opt-in to providing the data, in order to get their personalized assessment and business value analysis results. And this captured customer intelligence provides a wealth of insights into each engagement, which can be leveraged to improve analysis results and knowledge.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Customer Experience Matrix

DECEMBER 13, 2014

Click here to see the Webinar and download the related paper.) The very first stage of the model, Level 0, involves no differentiation at all: every customer is treated the same; in fact, customers may not even be identified. The good thing about hearing from someone else is you find out things you didn’t already know.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Multi-Channel Work Management 120

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

B2B Marketing Analytics

AUGUST 2, 2020

The core competency that differentiates the winning organizations is their ability to objectively evaluate the investments that drive the highest engagement leading to pipeline growth. Once completed, this analysis can be rolled-up to see the overall marketing sourced and pipeline number. This is where.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Content Standard

NOVEMBER 30, 2021

With many CX fundamentals now commonplace (like fast checkout, high-quality product imagery, and easy navigation), CX differentiation is even harder than it used to be. To find out, you must audit your digital customer journey and the content that supports it, from blog posts and white papers to product and customer service pages.

Top of Funnel 130

Top of Funnel Enterprise Management Paid Search Agency Digital Marketing Funnels 130

PureB2B

JANUARY 2, 2020

Customers must be able to recognize the thrust to go the extra mile for their clients in the company, which can become a key point in differentiating yourself from your competitors. Lead generation requires an abstract mix of data analysis, brand strategy, demographic targeting, and many other tactics.

B2B 77

B2B Customer Satisfaction Fulfillment Loyalty 77

PureB2B

JANUARY 2, 2020

Customers must be able to recognize the thrust to go the extra mile for their clients in the company, which can become a key point in differentiating yourself from your competitors. Lead generation requires an abstract mix of data analysis, brand strategy , demographic targeting, and many other tactics.

B2B 62

B2B Customer Satisfaction Fulfillment Loyalty 62

Thinkers360

FEBRUARY 28, 2024

Credible and respected: Look for analysts and influencers with a proven track record of insightful research and analysis in your domain. This could include: Industry research reports and white papers tailored to their specific area of focus.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

The ROI Guy

MARCH 20, 2013

Recommended Sales Tools Interactive White Papers and Benefits Estimators – evolving from traditional white papers to deliver a more personalized door-opener or leave-behind that includes personalized quantification as to the “cost of do nothing”, value of change, and more targeted value messaging and case studies.

ROI 40

ROI Process Peer-to-peer Best Practices 40

Hinge Marketing

FEBRUARY 16, 2016

Your true differentiators. This concept is typically witnessed within the consumer goods market, with common purchases like toilet paper and paper towels. it is more difficult for providers of professional services to differentiate themselves. Untapped opportunities. Who your real competitors are.

Research 48

Research Brand Identity Branding Differentiation 48

Marketing Insider Group

AUGUST 30, 2019

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Being Top-Heavy.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

KoMarketing Associates

DECEMBER 8, 2015

Over the past year, 83 percent of respondents said that they have turned to white papers for research. 78 percent of companies surveyed by Econsultancy and Adobe indicated that they planned to differentiate through customer experience in 2015. Content Marketing. Customer Experience. 43 percent of users in the U.S.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

The ROI Guy

AUGUST 17, 2012

The good news is that you are already off to a great start, engaging your frugal buyers with the interactive white papers and financial calculators they need to help justify “Why Change?, “Why and “Why You?”. But just developing these tools and posting them to your website is not enough.

Ad Building 40

Ad Building Lead Scoring Lead Ranking Paper 40

The ROI Guy

MARCH 9, 2011

Interactive White Papers: Most often with new concepts, white papers are used to educate a prospect as to the opportunities a new concept can address, and provide validation that a solution indeed exists to address the opportunity. Vendors in established categories struggle to differentiate their solutions and compete beyond price.

Work Management 40

Work Management Marketing Management Demand Comparison 40

Hinge Marketing

MARCH 17, 2016

Marketing identifies key differentiators , develops positioning and messaging, and comes up with a strategic plan for communicating that messaging. Content development —Content that is created by marketing (articles, white papers, books, guides, blog posts, etc.)

Planning 48

Planning Work Management Business Marketing Management 48

The ROI Guy

JANUARY 13, 2016

Out of 11 different types of customer-facing content and tools for Sales use, like presentations, white papers, case studies and the like, getting ROI / Justification right remains a challenge. One in four admit that their current ROI selling programs need a major redesign, and almost 50% say improvement is needed.

ROI 40

ROI Buying Cycle Case Studies Case Study 40

Conductor

FEBRUARY 22, 2022

For example: Grew organic traffic by +25% after establishing monthly optimization plans to update content based on keyword analysis reflective of ever-changing user intent. Page analysis plug-ins: Conductor , MozBar , SEO Minion. Improved site load speed after reducing site technical errors by 20%. SERP additions: Keywords Everywhere.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Webbiquity

SEPTEMBER 16, 2013

Just as a college student may be able to cheat in a class by buying a term paper, or even test answers, the result is that the student didn’t really get the benefit of learning in the class, which will have long-term (if not also short-term) repercussions. Is there something in their strategies you can learn from?

Planning 100

Planning Twitter Marketing & Strategy Class 100

Webbiquity

SEPTEMBER 16, 2013

Just as a college student may be able to cheat in a class by buying a term paper, or even test answers, the result is that the student didn’t really get the benefit of learning in the class, which will have long-term (if not also short-term) repercussions. Is there something in their strategies you can learn from?

Planning 100

Planning Twitter Marketing & Strategy Class 100