Binary Demand

FEBRUARY 23, 2024

AI-enhanced insights for data-driven decisions “ Artificial Intelligence + Data Analytics = AI-Powered Insights ” The technology possesses the ability to discern patterns, trends, and correlations within data that might elude human observation, revealing invaluable insights that steer astute business deliberations.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Slow load times are the most significant frustration factor, impacting 18% of B2B visitor sessions, a Contentsquare study reveals.

B2B Marketing 110

B2B Marketing Trends B2B Planning 110

Vision Edge Marketing

NOVEMBER 2, 2021

What Experts Say about Innovation Pay Off. In a different study, McKinsey found a strong correlation between innovation and performance. Capture and provide examples/case studies/testimonials of successful implementation especially by influential peers. This requires research and data analysis skills.

Peer-to-peer 183

Peer-to-peer Work Management Marketing Management Planning 183

SalesGrape

SEPTEMBER 14, 2023

This can be done through surveys, interviews with existing customers or prospects who didn’t convert, and analysis of competitor offerings. Create buyer personas: Based on the information gathered from your analysis and market research, create detailed buyer personas that represent different segments within your target audience.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

Marketing Insider Group

JULY 28, 2020

The report on c-suite salaries comes from a Harvard Business Review study. HBR published an analysis indicating that advertising dropped from 1% of total expenditures in 1975 to 0.8% To support the first study, HBR looked further into a new data set. It’s not about commercials or disruptive ads in digital formats.

CMO 301

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 301

Vision Edge Marketing

MARCH 17, 2020

The Corporate Data Literacy study found that “even companies that have data literate employees across every business unit are not likely to be turning data into useable information as effectively as they could.” Acquire and analyze the data necessary to construct a business case. Aim for comprehension and manipulation.

Enterprise Management 220

Enterprise Management Statistics Gartner Correlation 220

Heinz Marketing

OCTOBER 1, 2019

Thus, we started a multi-year study of productivity and accountability. Over the years we added and subtracted various pieces of productivity advice as we learned more about what worked for driving execution, behavior change, and results. In fact, each of the 9 Habits of Extreme Productivity positively correlate with happiness.

Product 95

Product Correlation Case Studies Training 95

Zoominfo

FEBRUARY 7, 2023

There’s no shortage of valuable information about prospects and customers — as long as you know how to access and apply it. Let’s explore the definition of a sales strategy, what makes a strategy successful, why accurate data is essential, and how to go about developing and refining a winning sales approach.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Spiralytics

FEBRUARY 12, 2024

Proficiency with Ahrefs, SEMrush, Google Search Console, and Google Analytics is essential for competitor analysis, keyword research, and website metrics monitoring. Deep comprehension of content marketing SEO success directly correlates with content marketing, which involves producing valuable material that appeals to the target audience.

CMS Development 62

CMS Development SEO Paid Search Agency Marketing Analytics Tools 62

B2B Marketing Directions

AUGUST 1, 2021

In my experience, most unjustified conclusions arise from blurring the lines between correlation and causation. One of the fundamental principles of data analysis is that correlation does not establish causation. Note: To see this and other examples of nonsensical correlations, take a look at the Spurious Correlations website.)

Customer Surveys 52

Customer Surveys Correlation Demand Generation Agencies Demand Generation 52

Binary Demand

FEBRUARY 23, 2024

AI-enhanced insights for data-driven decisions “ Artificial Intelligence + Data Analytics = AI-Powered Insights ” The technology possesses the ability to discern patterns, trends, and correlations within data that might elude human observation, revealing invaluable insights that steer astute business deliberations.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Tiecas

MAY 17, 2024

How to Validate Your Value Proposition Data: If you have case studies or customer testimonials that demonstrate quantifiable results, use those as evidence. Engineers might need quick access to technical specifications, while plant managers and executives might prioritize case studies showcasing ROI.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Sprout Social

MARCH 9, 2023

It can be difficult to correlate corporate communication efforts to business impact. In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. We also included examples from brands to inspire your strategy.

Public Relations 110

Public Relations PR Thought Leadership Advertising Agencies 110

nDash

SEPTEMBER 29, 2021

After creating that foundation, we’ve moved on to having nDash freelancers handle virtually all of our content needs from case studies and customer testimonials to blog posts, social media captions, and SEO. About Gradient Cyber.

Work Management 52

Work Management Marketing Management Paid Search Agency Deliverability 52

Moz

APRIL 21, 2020

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. The tests were run on desktop, although in the future we have plans to expand the study on mobile. Eye tracking Facial expression analysis Galvanic skin response (GSR).

SERP 66

SERP Google Purchase Intent PPC 66

Martech Advisor

OCTOBER 18, 2019

As data is never in a ready state for analysis, data scientists spend a lot of time collecting, cleaning, and munging data, essentially transforming and mapping data from one raw data format into another, with the intent of making it more appropriate and valuable for a variety of downstream purposes, such as analytics.

Marketing AI 52

Marketing AI Work Management Marketing Management Correlation 52

DAGMAR Marketing

DECEMBER 31, 2019

This was the culmination of a case study he did after offering to work pro-bono for a business with no internet presence whatsoever. Do you know of a business that could participate in this case study? Takeaways from the case study: Track from multiple zip codes/areas around the client’s city/location.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

The ABM Agency

MAY 26, 2023

You’ll learn about conducting in-depth research on these targeted accounts, understanding customer pain points, and developing comprehensive persona profiles. Using Data Analysis for Account Selection Data analysis plays a crucial role in selecting the right target accounts for your ABM strategy.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Anyword

MARCH 2, 2022

On the other hand, you don’t want the copy to be a bunch of boring lines about product specs. Copywriters understand this and are very deliberate about word choice. Especially when it comes to the CTA, product descriptions need to be clear about what the converting audience will receive. What about creating that weekly blog?

Product 52

Product Urgency Marketing Copywriting Funnel Advertising 52

Convince & Convert

OCTOBER 23, 2011

On Thursday October 27, join me and my friends at Argyle Social for a valuable (yet free) Webinar that puts some of the big questions about social media timing under the experimental microscope. We’ll cover a lot of ground about when’s the best time for Twitter and Facebook communication in different scenarios.

B2B 117

B2B Correlation Social Media Case Studies 117

QuanticMind

JUNE 16, 2020

However, while the technology may indeed be more sophisticated than most, it’s also quickly become an essential tool for just about any business that is looking to expose granular insights and boost ROI. Unified data analysis means gaining more relevant insights than ever before. Here’s why: Omnichannel marketing is a must.

Enterprise Management 57

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 57

Contently

APRIL 18, 2016

First, as I pointed out in this recent data study on the Oscars , the films nominated for Best Picture by the Academy are never the highest earners. In most cases, spending more on big sequels is a safer bet than trying to drum up publicity for an original. In fact, most winners don’t crack the top 50 in a given year.

Correlation 111

Correlation Case Studies Television marketing Buzz 111

seo.co

NOVEMBER 17, 2020

Your domain name says a lot about your business. And as is the case with any product or service, this finite supply coupled with increasing demand impacts valuations and creates a marketplace for buying and selling domains. But first, let’s dig into some of the more interesting tidbits about domain names and what makes them special.

Domain 69

Domain Automation Pricing Price 69

B2B Marketing Directions

OCTOBER 9, 2016

Survey reports can be valuable sources of information about marketing trends, practices, and technologies, but they can also mislead. The PA report then provides data that shows the correlation between the use of predictive analytics and demand generation performance. The following chart illustrates why this principle matters.

Research 40

Research Correlation Demand Generation Agencies Demand Generation 40

Atomic Reach

FEBRUARY 15, 2019

A study by Salesforce revealed that 62% of consumers expect companies to send personalized offers or discounts based on items they have already purchased. According to Hubspot, an analysis of 330,000 CTAs over six months found that personalized CTAs converted 202 percent more than non-personalized versions.

Enterprise Management 69

Enterprise Management B2B Marketing Work Management Personalization 69

markempa

DECEMBER 30, 2008

When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. Blogging became a way to help build my company’s reputation, and your reputation helps people make conclusions about your brand. MarketingSherpa Members can view the case study at length. 

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Moz

AUGUST 12, 2019

Some business owners become so worried about negative reviews, they head to fora asking if there is any way to opt-out and even querying whether they should simply remove their business listings altogether rather than face the discordant music. percent, representing about 13,000 more leads for the brand. — ( Location3 ) 73.8

Ideal Customer Profiles 62

Ideal Customer Profiles Case Studies Outreach Work Management 62

Adobe Experience Cloud Blog

JUNE 23, 2016

Author: Mike Nierengarten As marketers, we work hard to acquire and retain new customers, but not enough of us spend much time thinking about what type of new customers we want to acquire by looking at our existing customer base. While profit margin and lifetime value are significant, do not underestimate the value of advocacy.

Segmentation 92

Segmentation Ideal Customer Profiles Best Practices Allocation 92

DealSignal

FEBRUARY 28, 2018

How can you think about moving to account-based marketing without first knowing how many accounts and people (the true buyers) are potentially a good fit? Case study: TAM analysis in action. We were able to correlate the likelihood of response and conversion to the relevance score. Read the full case study.

Account Based Marketing 61

Account Based Marketing Ideal Customer Profiles ABM Work Management 61

Contently

JUNE 29, 2016

Contently Case Stories is a series highlighting some of Contently’s most successful clients. That’s why when end-to-end recruiting solution Gild entered the scene in 2011, it wanted to not only introduce a more efficient product into the market, but also change the way companies thought about hiring software. “We

Cost Per Click 92

Cost Per Click CPC Marketing & Strategy Advertising Agencies 92

Atomic Reach

JULY 11, 2023

To succeed on TikTok, you need to know what's unique about TikTok's algorithm, what influences your results, and what doesn't work. First, we'll look at what TikTok's own CEO has said about what makes the TikTok algorithm different from reigning social media models. Social media apps use social graphs to connect people to networks.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

Marketing Craftmanship

JANUARY 16, 2013

Be ruthless in your tactical assessment and focus on marketing initiatives that demonstrate a direct correlation between activity and a measurable business outcomes. White papers and case studies become quickly outdated. Calculate the value received from the marketing activity.

Tactics 100

Tactics B2B Marketing Cost per Acquisition CPA 100

ClickZ

JUNE 29, 2022

Organizations looking to embrace ‘Digital Transformation’ – or in this case, Digital ‘Evolution’ – consistently find people as a barrier. To do this, we needed to partner with a broad range of media owners and think about how we could use data across all channels, even with the more traditional mediums. Nobody likes change. For life.’.

Advertising Agencies 107

Advertising Agencies Top of Funnel Digital Marketing Funnels Advertising Mediums 107

NetLine

DECEMBER 11, 2020

When we think about retail, I’d have to imagine that most of us think about physical locations. However, this isn’t an analysis of the B2C Retail audience, which is why Store Management is tucked neatly in the middle of the list at number 4. OK, with everything set now we can open it! of total US retail sales this year.

Budget Programs 52

Budget Programs B2B Work Management Marketing Management 52

Bluetext

MAY 27, 2020

This is not news to anyone in sales, but the more you understand about your audience, the better you can appeal to them. Gartner agrees , that this is the year that personalization can enable up to 15% more profits for companies who re-engineer their content strategy to align with customer intent on a case-by-case level.

ROI 28

ROI Personalization Top of Funnel Landing Pages 28

Savanta

AUGUST 22, 2016

When measuring the health of customer relationships, three metrics are at the core of most studies: customer satisfaction , customer loyalty (likelihood of choosing supplier at next purchase) and customer advocacy (likelihood of recommending supplier to others). Regression Analysis explained. Typically an F-value lower than 0.05

Analysis 120

Analysis Research Lead Ranking Customer Satisfaction 120

Savanta

AUGUST 22, 2016

When measuring the health of customer relationships, three metrics are at the core of most studies: customer satisfaction, customer loyalty (likelihood of choosing supplier at next purchase) and customer advocacy (likelihood of recommending supplier to others). Regression Analysis explained. Interpreting the Regression Analysis output.

Analysis 120

Analysis Research Lead Ranking Customer Satisfaction 120