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The Marketing Book Podcast: “Stop Starvation Marketing” by Christine Slocumb

The Forward Observer

About the Author Christine has 30 years of marketing, business development, and product management experience in a wide variety of companies, from start-ups to Fortune 50 firms. No Cold Calls.: If you are serious about marketing results – and enjoy a spot of humor along the way – this book is for you.

Planning 161
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Top book and podcast recommendations for martech professionals

Martech

No Cold Calls.’ by Latané Conant An excellent book about B2B and account-based marketing, it is the foundation of 6sense’s product certification program, which makes sense as Conant is the CMO there. Topics so far include Amazon, Alphabet, Apple, Meta, Netflix, dating apps and food delivery apps.

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10 Strategies to Harness the Power of AI and Beyond in Sales

Lead Forensics

Amazon Comprehend: Provides sentiment analysis capabilities as part of Amazon Web Services (AWS). Unleash the Power of Lead Generation (Increase Qualified Leads) Forget cold calling random numbers. Example Tools: Gong.io: Uses AI to analyze sales calls and provide insights into call performance and coaching opportunities.

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Recommit to Your Professional Development: 9 B2B Books for Marketing and Sales

Heinz Marketing

When you search Amazon for “marketing and sales books” 60,000+ options pop-up. No Forms, No Spam, No Cold Calls by Latané Conant. There’s a reason that products or services go viral. Finding the right one can be intimidating. That’s why I’ve pulled together some of my favorite marketing and sales books.

B2B Sales 122
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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. This could include your product vs. a competitor’s or even simply comparing two of your competitors. B2B intent data is a collected set of those signals.

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The CMO’s Responsibility in a Changed Economy

Heinz Marketing

Latané Conant introduces this concept in her book No Forms No Spam No Cold Calls: The Next Generation of Account-Based Sales and Marketing. While the product categories have evolved and your company’s view of it might have changed, you need to stay consistent on what your company stands for.

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Recommit to Your Professional Development: 9 B2B Books for Marketing and Sales

Heinz Marketing

When you search Amazon for “marketing and sales books” 60,000+ options pop-up. No Forms, No Spam, No Cold Calls by Latané Conant. There’s a reason that products or services go viral. Finding the right one can be intimidating. That’s why I’ve pulled together some of my favorite marketing and sales books.