Porch Group Media

OCTOBER 22, 2020

Welcome to another session in our series of Next Best Action video discussions, talking about the important themes in the world of marketing. But now, with Google shutting the cookie down in about 18 months’ time, marketers must deal with a very different world. So, Dan, what do you see marketers doing and how are they reacting?

Advertising Agencies 52

Advertising Agencies Top of Funnel Paid Search Agency Co-Registration 52

Liveintent

MAY 23, 2018

Even Groupon has a dedicated newsletter that aggregates travel deals with splashy images from its Getaways page. There’s plenty for email marketers to learn from travel newsletters that they can apply to their own industries. Create urgency. Playing the email game. So, what are the lessons? Generate incremental revenue.

Email Marketing 67

Email Marketing Advertising Agencies Newsletter Work Management 67

The Customer

JUNE 15, 2021

In the latest edition of TheCustomer QT – Marketers’ struggles and our responses, What does ‘trust’ mean to you?, Research Shows CMOs Increasing Marketing Ops Spend. Other data-related challenges cited include: Struggling to aggregate large amounts of data into ROI proof points (47%). Happy skimming. Please stay tuned!

Ethics 52

Ethics Privacy Loyalty Urgency Marketing 52

GreenRope

SEPTEMBER 2, 2021

4 Marketing Tricks to Attract More Customers to Your Business. It’s going to explain five super-effective marketing tricks for customer acquisition. Include these tips in your marketing strategy and attract more customers to your business. All you need are some tried-and-tested marketing hacks to attract leads.

Business 52

Business Paid Search Agency Lead Scoring Lead Ranking 52

Sharpspring

DECEMBER 9, 2022

Because it’s so popular with kids and young adults, many businesses assume TikTok is irrelevant to their marketing strategy. Therefore, it’s is a great marketing channel for almost any business, no matter their industry. Even with a potentially broad user base, marketers should work within TikTok’s quirky, fast-paced tone.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Ideal Customer Profiles 52

FMG Suite

JULY 18, 2019

Email marketing is one of the most potent weapons in the battle to find more clients. Some researchers have attributed a 3800% ROI for email marketing. One of the most challenging aspects of email marketing comes when you realize not enough people are even opening the messages you send. So how do you improve these metrics?

Effectiveness 63

Effectiveness Clickthrough CAN-SPAM Open Rate 63

chiefmartech

JUNE 12, 2017

The big revelation: the average enterprise uses 91 marketing cloud services. It includes Facebook, LinkedIn, and Twitter (although those are in the social category, separate from marketing ). But in aggregate, marketers use a ton of them. Real enterprise marketing stacks are larger than you think.

Enterprise Management 87

Enterprise Management Marketing Management Service Budget Programs 87

Learn from the Pros

MARCH 21, 2024

As a B2B marketer, you’re no stranger to the challenges of adapting to a rapidly changing landscape. B2B marketing is moving towards a cookieless future, making first-party data crucial. B2B marketing is moving towards a cookieless future, making first-party data crucial. Source: Contentlift.io

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

QuanticMind

NOVEMBER 13, 2018

These days “big data” isn’t just a buzzword — it’s an integral part of the sales and marketing narrative. Data is what creates context, meaning and value for PPC advertising campaigns , while enabling marketers to generate metrics that can be measured against monthly, quarterly and annual goals. First Party Intent Data.

Intent Data 40

Intent Data Intent Sales Management Long Tail Marketing 40

SnapApp

APRIL 9, 2015

By Justin Yopp , Revenue Marketing Coach at The Pedowitz Group. Here’s the fundamental five-step process for integrating interactive content into your marketing strategy: Establish Your Foundation. Use data in aggregate to inform future content/campaign strategy. Justin Yopp is a Revenue Marketing Coach at The Pedowitz Group.

Interactive Marketing 48

Interactive Marketing Marketing Strategy Marketing & Strategy Top of Funnel 48

Hubspot

APRIL 13, 2015

Then you''ll need to take a step back from the aggregate data about site visits, conversion rates, and lead numbers, and think hard about the human behind the screen. Takeaways for Marketers. In marketing, we want to make our landing pages as simple as possible in terms of time and cognitive load. Takeaways for Marketers.

Landing Pages 28

Landing Pages Optimization Urgency Marketing Lead Ranking 28

Hubspot

OCTOBER 28, 2020

Inbound marketing strategies are working incredibly well, while outbound sales strategies are struggling. This places greater emphasis on inbound tactics as brands need to prioritize new channels like chat where consumers can interact with marketing, sales, and service at their own pace. Digital transformation is accelerating.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) Here’s a closer look at what the potential loss of third-party cookies really represents, and actionable steps marketers can take now to respond.

Work Management 103

Work Management Privacy Protection Marketing Management Privacy 103

Hubspot

FEBRUARY 19, 2013

When you think about your marketing funnel, how do you think about the work you do to optimize it? You may have never considered it, but a lot of what you probably do is work to minimize the number of breaks in your marketing chain. First, a Brief History of Data-Driven Online Marketing. The Early Days of Online Marketing.

Top of Funnel 28

Top of Funnel Marketing Funnels Marketing Automation Services Landing Pages 28

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Marketing analytics to prove and improve business impact. Marketo Sales Connect to coordinate sales and marketing.

Marketo 116

Marketo Marketing Automation Services Enterprise Management Marketing Management 116

Vision6

MARCH 15, 2021

If you use an email marketing platform, chances are you’ve got access to some great reporting data that walks you through the performance of your email campaigns – as well as some aggregated email metrics to compare them to others in your industry. A sense of urgency? CTAs: Is there a clear action?

Clickthrough 98

Clickthrough Urgency Marketing POS Domain 98

Litmus

JUNE 23, 2022

Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. How will marketing change with the eventual loss of third-party cookies and other data privacy measures?

Privacy Protection 64

Privacy Protection Personalization Privacy Mobile Advertising 64

Martech Advisor

SEPTEMBER 6, 2019

Savanta Americas CEO, Vin DeRobertis, talks about why flexibility is the key to success in the market industry. Historically, however, the marketing industry has lagged in this respect. In order to survive in such a fast-paced and fluctuating environment, it’s become an issue that needs addressing with urgency.

Research 78

Research Urgency Marketing Marketing Proposals Aggregators 78

Optinmonster

JANUARY 15, 2024

Figuring out how to improve free trials is one of the big issues in SaaS marketing. In this post, we’re going to show you how to increase the free trial conversion rate with proven marketing strategies. Matching your marketing message with your buyer personas will help you increase free trial signups. You’re not alone.

Conversion Rate 107

Conversion Rate Conversion Tips Marketing Analytics Tools 107

Sprout Social

NOVEMBER 24, 2020

As small businesses ramp up their holiday marketing strategies, they can take advantage of this trend and capitalize on events like Small Business Saturday , which falls on November 28 this year. Engagement is essential for small business holiday marketing. It’s that simple to Share Joy & #ShopSmall pic.twitter.com/gmRyHoxG3q.

Small Business Marketing 118

Small Business Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 118

Circle Studio

AUGUST 28, 2019

In this age of information, the amount of data available to marketers can be daunting. Marketers have the challenge of understanding and analyzing this mass of data and then presenting it in a way that will make their team care about and use the metrics to take action. As a digital marketer, you must also be an analyst.

Google 60

Google CMS Development Marketing Analytics Tools Paid Search Agency 60

Optinmonster

JANUARY 15, 2024

Figuring out how to improve free trials is one of the big issues in SaaS marketing. In this post, we’re going to show you how to increase the free trial conversion rate with proven marketing strategies. Matching your marketing message with your buyer personas will help you increase free trial signups. You’re not alone.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

Directive Agency

NOVEMBER 13, 2018

When done correctly, this single step takes you from being a hip-shooting content marketer and turns you into a sharpshooting sniper taking out top 10 rankings. . This search feature shows Google map results, aggregate review ratings, and business contact info. What’s Your Content Marketing Strategy? Google’s Local 3-Pack.

Lead Scoring 51

Lead Scoring Lead Ranking Paid Content Positioning 51

Hubspot

APRIL 10, 2013

Today’s marketers are increasingly strapped for time. Here’s a start from my own arsenal of inbound marketer time-saving tactics. Timeboxing adds focus and urgency that helps you move more quickly through your work. Create Filler Text : All marketers need filler text. You can’t stay much later. Strategies to Speed You Up.

Tools 28

Tools Product Hubspot Long Tail Marketing 28

Zoominfo

MAY 24, 2023

For enterprise sales leaders, that means the conventional wisdom around KPIs should be continually questioned — just as companies recalibrate their go-to-market efforts to meet changes in buyer behavior. This metric is important because it measures, in aggregate, how much value each meeting with a prospective customer represents.

Enterprise Management 130

Enterprise Management Zoominfo Sales Cycle Lead Ranking 130

seo.co

JANUARY 14, 2021

Content marketing is one of the best strategies for building a promoting a brand, but planning and strategizing is hard work. Most content marketers (especially newbies, but seasoned vets as well) struggle coming up with new topics as their campaigns roll on. At first glance, you might think this is another form of content aggregation.

Work Management 98

Work Management Marketing Management Aggregators Lead Ranking 98

seo.co

JANUARY 14, 2021

Content marketing is one of the best strategies for building a promoting a brand, but planning and strategizing is hard work. Most content marketers (especially newbies, but seasoned vets as well) struggle coming up with new topics as their campaigns roll on. At first glance, you might think this is another form of content aggregation.

Work Management 52

Work Management Marketing Management Aggregators Lead Ranking 52

LEADership

MARCH 20, 2015

Email may not have the pizzazz of the latest tech trends, but it’s still the major workhorse of digital marketing. It’s therefore worth taking a look at the data surrounding email marketing, to ensure that you’re getting the most out of your campaigns. Email Marketing Infographics Big Data email marketing home infographic'

Tips 40

Tips Urgency Marketing Aggregators CAN-SPAM 40

Unbounce

OCTOBER 1, 2018

Conversion optimization (CRO) is one of the most impactful things you can do as a marketer. CRO can give your marketing team ideas for what you can be doing better to convert visitors into leads or customers, and it can help you discover which experiences are truly optimal, using A/B tests. Bring your data outside of your testing tool.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96