FMG Suite

JULY 18, 2019

Email marketing is one of the most potent weapons in the battle to find more clients. Some researchers have attributed a 3800% ROI for email marketing. One of the most challenging aspects of email marketing comes when you realize not enough people are even opening the messages you send. So how do you improve these metrics?

Effectiveness 63

Effectiveness Clickthrough CAN-SPAM Open Rate 63

Liveintent

MAY 23, 2018

Even Groupon has a dedicated newsletter that aggregates travel deals with splashy images from its Getaways page. There’s plenty for email marketers to learn from travel newsletters that they can apply to their own industries. Create urgency. Playing the email game. So, what are the lessons? Generate incremental revenue.

Email Marketing 67

Email Marketing Advertising Agencies Newsletter Work Management 67

Vision6

MARCH 15, 2021

If you use an email marketing platform, chances are you’ve got access to some great reporting data that walks you through the performance of your email campaigns – as well as some aggregated email metrics to compare them to others in your industry. A sense of urgency? CTAs: Is there a clear action?

Clickthrough 98

Clickthrough Urgency Marketing POS Domain 98

Hubspot

FEBRUARY 19, 2013

When you think about your marketing funnel, how do you think about the work you do to optimize it? You may have never considered it, but a lot of what you probably do is work to minimize the number of breaks in your marketing chain. First, a Brief History of Data-Driven Online Marketing. The Early Days of Online Marketing.

Top of Funnel 28

Top of Funnel Marketing Funnels Marketing Automation Services Landing Pages 28