Parse.ly

SEPTEMBER 5, 2019

When an organization sees a spike from a news aggregator app like Flipboard, Smartnews, Toutiao, or Apple News, it comes from readers who, very intentionally, set out to read news. Traditional newspapers are, in a way, the original news aggregators. This gave rise to news aggregators the likes of MSN, Yahoo!,

Aggregators 74

Aggregators Curation Mobile Advertising Mobile Marketing 74

Webbiquity

SEPTEMBER 21, 2010

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

Aggregators 100

Aggregators Blogger Media Curation 100

Biznology

MARCH 18, 2013

For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble. What brought content marketing to mind as I read the article was the discussion of scraping. For example, Trip Advisor has complained about Google’s presentation of their content.

Aggregators 80

Aggregators Content Wikipedia Copyright 80

ClearVoice

MAY 6, 2024

Imagine seeing content that specifically addresses your needs and pain points. That’s the impact that you can have with content personalization. In fact, personalized content improves people’s attitude toward a brand. After all, personalization equals relevance. It even influences their purchase decisions.

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

Biznology

JULY 27, 2010

If you've wondered what these big words really mean to your content strategy, you'll be interested in this series of four ten-minute podcasts that I recently recorded where I interview content experts on that subject. Check out the first in the podcast series, on Content Creation vs. Content Aggregation.

Aggregators 80

Aggregators Curation Wikipedia Content 80

Parse.ly

NOVEMBER 14, 2018

This post originally appeared on Digital Content Next. SmartNews is an app that aggregates and serves “impartial, trending and trustworthy” news through machine learning algorithms. News aggregators appeal to a younger demographic. The post Are mobile news aggregators on the rise as referral traffic sources?

Aggregators 53

Aggregators Traffic Domain Emarketing 53

Parse.ly

MARCH 18, 2021

Not surprisingly, those experiences resulted in significant shifts in our content consumption habits throughout the year. Parse.ly’s lead data analyst, Kelsey Arendt collected and analyzed 2020 content data from our network of 4,000+ sites and put together a comprehensive data study detailing the trends she found. Table of Contents.

Content 105

Content Aggregators Webinar Metrics Verticals 105

Adobe Experience Cloud Blog

JUNE 9, 2017

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. The two biggest questions marketers have right now are: What types of intent signals are most relevant to my business? What Specific Content Has the User Interacted With?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Report: What’s Working in Email Marketing Click To Tweet.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

ClearVoice

DECEMBER 27, 2021

Content marketing had a big year in 2021. From prolific brand content campaigns to emerging content technologies, we’ll walk you through everything that happened in the industry in 2021 so you can glean insights and step into the new year with confidence. 4 amazing 2021 content marketing campaigns. Audio content.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Only B2B

OCTOBER 18, 2023

In the ever-evolving digital landscape, the power of video content cannot be overstated. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators. Dailymotion, with its global reach, can provide an alternative platform for your content.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Content4Demand

JULY 13, 2021

In “ Why Intent Signals May Be the Missing Ingredient in Your Content Strategy ,” you’ll hear perspectives and valuable tips from: Latan é Conant , CMO at 6sense ; Nirosha Methananda , VP of Marketing at Influ2 (formerly VP of Marketing at Bombora ); and Jon Russo , Founder/CMO at B2B Fusion. Intent Data Do's and Don'ts.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Content Standard

NOVEMBER 18, 2022

Subscribe to our monthly newsletter , Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Because, at the end of the day, his team is responsible for creating the entire library of personalized, modularized content that the platform needs available to do its job.

Marketing AI 106

Marketing AI Demand Paid Search Agency Content 106

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Creating content is an essential part of any marketing strategy. There are many types of content you can create, but nothing beats original studies. Guest post by Mitt Ray.

Small Business Marketing 297

Small Business Marketing Tactics Business Peer-to-peer 297

Launch Marketing

SEPTEMBER 30, 2020

Content marketing continues to be an important part of B2B marketing strategies in 2020. The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms?

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Parse.ly

JULY 25, 2023

In the lightning-paced world of digital media, viral content can be a game-changer. But creating viral content is not merely an exercise in luck. The science of viral content Viral content has certain characteristics—it strikes an emotional chord, screams hyper-relevancy to an audience, and often carries elements of novelty or whimsy.

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

Velocity Partners

MARCH 13, 2024

Content that lacks depth, credibility and a point of view is inherently unsticky. But not everyone is exercising such restraint: “content at scale” is a certain type of marketer’s sickening rallying cry. But frankly, marketing humans have been producing that kind of content for a long time. But that value is going away.

SEO 86

SEO B2B Paid Search Agency Aggregators 86

Liveintent

DECEMBER 8, 2020

What kind of content works best in these strange times and at what frequency? As Kerel Cooper, our SVP of global marketing, explained in a September eMarketer podcast , “You can actually start to rely much more on the engagements within newsletters to impact and inform your marketing and your content strategy moving forward.”

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

Contently

APRIL 4, 2018

That sameness was most evident in the coverage of the April Fools’ content. These articles are interchangeable, low-hanging clickbait that loses its relevance after 48 hours. We’ve hit a point where the coverage is more about the aggregate output of all April Fools’ content than the effort of individual companies.

Content 167

Content Differentiation Copywriting Aggregators 167

ClickZ

JUNE 6, 2020

30-second summary: Content marketing has the key to a lot of opportunities, NetLine Corporation analysed their first-party data sources and the outcomes strongly support this statement. Ebooks, whitepapers, and guides topped the content demand list, but there’s a twist. Who’s most likely to demand more content? Senior VPs.

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

Marketing Insider Group

SEPTEMBER 25, 2023

Content aggregation is one powerful solution that many are using to earn more traffic and leads. It works like this: A content aggregator funnels content into a content aggregation platform, then uses algorithms to decide where it should be distributed on other websites around the web.

Aggregators 245

Aggregators Work Management Marketing Management Service 245

Contently

APRIL 4, 2018

That sameness was most evident in the coverage of the April Fools’ content. These articles are interchangeable, low-hanging clickbait that loses its relevance after 48 hours. We’ve hit a point where the coverage is more about the aggregate output of all April Fools’ content than the effort of individual companies.

Content 158

Content Differentiation Copywriting Aggregators 158

Martech

MARCH 8, 2024

We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant.

Marketing AI 107

Marketing AI Training Generation Budget Programs 107

Sprout Social

JANUARY 11, 2024

Sprout’s Listening tool enables you to build listening queries with branded keywords to find relevant conversations around your brand and products. Sprout’s Customer Feedback Report aggregates all customer satisfaction ratings collected via X (formerly known as Twitter), Instagram and Facebook Feedback survey responses.

Brand Identity 106

Brand Identity Branding Aggregators Marketing Analytics Tools 106

PureB2B

FEBRUARY 24, 2022

In terms of the lead generation component, you can’t go wrong with content syndication. We’ve already covered what content syndication is, now we’re going to focus on why it’s so effective when it comes to generating qualified, relevant leads. How Content Syndication Gets People in Your Pipeline.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 62

Martech

FEBRUARY 23, 2024

In a sea of non-gated content, how can we know that our message resonates? Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences. Content type tagging. How do we engage visitors when we know so little about them?

Digital Asset Management 103

Digital Asset Management Personalization Enterprise Management Tagging 103

Top Rank Marketing

JANUARY 5, 2024

Social Media Today Bing Tests Trending Labels In Visually Explore Box Microsoft’s Bing search engine has begun testing designated trending-now content within its visual exploration search functionality, offering B2B marketers potential new avenues for content optimization, Microsoft recently announced.

Paid Search Agency 132

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 132

PureB2B

FEBRUARY 24, 2022

In terms of the lead generation component, you can’t go wrong with content syndication. We’ve already covered what content syndication is, now we’re going to focus on why it’s so effective when it comes to generating qualified, relevant leads. How Content Syndication Gets People in Your Pipeline.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 62

Scoop.it

DECEMBER 15, 2020

On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. The Benefits of Content Curation for Startups. It’s about using other content as inspiration and sharing it in a way that benefits the original creator and serves your readers. Consistency.

Curation 54

Curation Startups Marketing & Strategy Aggregators 54

Content4Demand

NOVEMBER 2, 2021

While Google doesn’t specifically cite content as a ranking factor in search, it’s more than implied. What are users searching for, after all, if it isn’t content in some shape or form? Prioritizing SEO in your marketing plan means prioritizing content marketing. Create Content With a Purpose. Context matters.

SEO 59

SEO Marketing & Strategy Marketing Agencies 1 Content 59

Martech

MARCH 30, 2023

New Contact Center features include: Topic Analysis aggregates call transcript data from the contact center and models trends succinctly for business analysts; Agent Answers listens and acts as a real-time coach for the human agent, surfacing knowledge base articles and helpful information. IZEA Worldwide’s A.I. Get MarTech!

Marketing AI 102

Marketing AI Ideal Customer Profiles Features Product 102

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If done correctly, the type of content helps build awareness and positions your brand as an industry expert. Benefits of Thought Leadership?

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Sprout Social

OCTOBER 19, 2023

Table of contents: What is online reputation monitoring? Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done?

Marketing AI 93

Marketing AI Work Management Marketing Management Business 93

seo.co

FEBRUARY 15, 2022

There’s really no cap to how many readers your blog could attract on a daily basis, as long as you provide unique, interesting, useful, timely, and relevant content. Useful for optimizing content for search. Enabling RSS aggregator for your blog helps readers follow it conveniently. Preparing Your Blog’s Content.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Conductor

JULY 18, 2022

When thinking about optimizing content, your top priority should be search intent. Monthly search volume is nice to have, but since it’s impossible to create demand, we need to align our high-quality content and our product landing pages with the customer’s intent. Google has never really cared about us optimizing our content.

Intent 64

Intent SERP Television marketing Content 64

ClickZ

DECEMBER 9, 2019

Once thought of as a mysterious concept, businesses across all industries use the cloud to store files and manage content. For businesses that rely on video for both internal and external use cases, software designed to take advantage of the cloud is instrumental in efficiently storing, managing and distributing content.

Marketing AI 93

Marketing AI Digital Asset Management Enterprise Management Video Marketing 93

Martech

AUGUST 30, 2021

All the while, Google continuously becomes more intelligent, using machine learning and AI to serve users the most relevant information in the most effective way. Data aggregation and collection is an important step in your maturity in SEO. The good news is that data collection and aggregation is a commodity.

Automation 118

Automation SEO Aggregators Act-On 118