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Could happy advertisers be the key to connected TV success? by MNTN

Martech

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. Studies revealed that while 81% of marketers said they use CTV to raise brand awareness, two-thirds classify it as a performance marketing channel.

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New versions of ChatGPT and other AI martech releases this week

Martech

added AI to its headless CMS platform. The integrated functionality “provides control of content from ideation to editing to customer experience in real time, showing what content will look like on your own websites and applications.” is a new AI-powered programmatic ad platform. Are you getting the most from your stack?

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Five Takeaways from Advertising Week 2023

Digilant

Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. So, if “premium content” isn’t garnering premium results, what is premium? Premium content is now in the eye of the beholder: the consumer.

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Smart Tags – Content Tagging Made Easy

Parse.ly

Creating and implementing a robust tagging strategy is one of the best ways to help you understand your content performance. Tags can be used to categorize your content in almost any way—by its subject matter, by its content format (blog post, roundup, webinar, etc), or if it’s sponsored. Today, Parse.ly Types of tags.

Tagging 52
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Smart Tags – Content Tagging Made Easy

Parse.ly

Creating and implementing a robust tagging strategy is one of the best ways to help you understand your content performance. Tags can be used to categorize your content in almost any way—by its subject matter, by its content format (blog post, roundup, webinar, etc), or if it’s sponsored. Today, Parse.ly Types of tags.

Tagging 52
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Brand experience: Why it matters and how to build one that works

Sprout Social

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. Effective communication Consistency in your content and communication across all touchpoints is crucial for a great brand experience. Choose what narrative you want to build and follow it through in all your communications.

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Growing Ecommerce Business in 10+ Free Ways

Outgrow

Interestingly, here’s a brand that takes user-generated content legit seriously. Take into account the demographics of their followers, especially if you are a local business and want to be relevant and establish an instant connection. Reddit is a social news aggregator and discussion website that is available in nearly 70 languages !

eCommerce 101