Remove Aggregators Remove Content Remove Curation Remove Trends
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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If done correctly, the type of content helps build awareness and positions your brand as an industry expert.

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How to Make B2B Content Curation a Win-Win [Podcast]

Webbiquity

What role should content aggregation play in your B2B blogging strategy? What value does content syndication provide to B2B bloggers? How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? And what exactly is web presence optimization ?

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The (digital) morning news routine: how mobile news aggregators have evolved beyond the homepage

Parse.ly

This is why I find digital attention trends so fascinating and important: reading is a very intentional activity. . When an organization sees a spike from a news aggregator app like Flipboard, Smartnews, Toutiao, or Apple News, it comes from readers who, very intentionally, set out to read news. Explicit vs. implicit aggregation.

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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. They’re all over digital content and online channels. Most of them are doing it at a basic, functional level.

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How the Right Content Curation Strategy Can Help Your Startup Grow

Scoop.it

On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. The Benefits of Content Curation for Startups. It’s about using other content as inspiration and sharing it in a way that benefits the original creator and serves your readers.

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12 Demand Generation Trends for 2024

DealSignal

Read about Demand Generation trends for this year and be ready to act. This trend will continue as efficiency is paramount. This could mean substituting a lower-cost tool for some big spend or conversely aggregating spend into a multi-purpose tool, even if they aren’t quite top-notch. Content syndication I am looking at you.

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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity

What do these trends mean for the future of news gathering and information delivery? Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL.