Earnest about B2B

This is the week that was in B2B: from C-Suite Facebookers to CCS Predicts

Earnest about B2B

Last week we reported that B2Bers were citing Facebook as the most effective paid social channel (neck and neck with LinkedIn). Well this week, a new study revealed that senior executives use Facebook more than LinkedIn when seeking thought-leadership.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?

Trending Sources

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases.

PPC 83

How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]

KoMarketing Associates

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. How could B2B marketers improve upon their LinkedIn ad strategies (e.g.,

AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers

bizible

Google AdWords recently launched an integration with Salesforce that connects AdWords data with Salesforce. AdWords Conversion Import for Salesforce is a conversion tracking product that allows marketers to connect the data from AdWords conversion measurement to Salesforce.

How to reach your customers at work or at home

Biznology

On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access.

Work 77

Using LinkedIn Ads? See How Your Performance Stacks Up [Benchmark Report]

bizible

A couple months ago, we published the second annual AdWords Industry Benchmark Report , and in this report, we are sharing our data on LinkedIn Ads. These can serve as an example of LinkedIn’s potential when companies are more experienced with LinkedIn Ads.

Influencer outreach is more PR than marketing or advertising

Biznology

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” of LinkedIn’s total revenue.

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. We’ve now set up separate audience groups in LinkedIn for each of our personas and are only promoting relevant content to each audience.

PPC 89

What Your Business Needs To Know About Google+

Modern Marketing

Google+ is aiming at Facebook, LinkedIn and Twitter users. One of the pluses of, er, Google+ for brands is that Oestlien said the pages would feature “rich analytics” and the ability to connect to AdWords. LinkedIn.

Google 107

Video: How to Use LinkedIn’s Advanced Search Feature to Find Prospects

NuSpark

LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects. There are many books, blogs, and guides that discuss how to use LinkedIn. Saving searches of target prospects and using LinkedIn as a CRM.

63 Digital Advertising Terms Every Marketer Should Know

Act-On

Social Advertising : Running paid ads on online social networking platforms, such as Facebook, LinkedIn, and Twitter. AdWords digital marketing terms marketing glossary marketing termsIf you’ve explored digital advertising, you’re probably aware that getting started with it can be fairly overwhelming. To begin with, it’s full of specialized terms that may be new to you, which is why we created this digital advertising glossary.

How We Generate An Avalanche of B2B Leads on LinkedIn™ (6 Easy Steps)

Prospectr

LinkedIn is Dead!” ” — loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn… The. In fact, we get 10-15 leads and 200+ new connections on LinkedIn every week.

LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week

Hubspot

LinkedIn Is Rolling Out Facebook-Style Linked Mentions of People and Companies in Status Updates, From The Next Web. LinkedIn has confirmed that it will be testing a new feature to add Facebook-style mentions of people and companies in status updates and conversations throughout LinkedIn.

API 45

Expand your Offer Strategy to Increase SEM Performance

The Point

However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice. In an era when the average business buyer only contacts a brand when he/she is 67 percent through the buying process , there’s every reason to make sure that you’re reaching prospective customers at every stage of their research, not just when they’re ready to buy.

SEM 37

The “Marketing” Guide for Higher Education Content Marketing

Fathom

Put it on LinkedIn in. Don’t put that on LinkedIn, how many high school seniors have a LinkedIn? Welcome back marketers. Before we jump right into part #3, let’s do a bit of recapping shall we?

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. LINKEDIN: Had to be converted to social selling.

Playing the online reputation shell game

Biznology

Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further.

Google has carnal knowledge of social

Biznology

You’ll not only be able to start BS-checking but you’ll now know that, against your intuition, LinkedIn is not your top inbound channel, Facebook is. Twitter and Google have made amends. In the past, this was not the case.

The dashboard has finally been perfected

Biznology

Google AdWords. Google AdWords (MCC). LinkedIn. LinkedIn Company. Social Business Cyfe Facebook GetResponse Google Google Analytics GoToWebinar linkedin MailChimp twitter WordPress

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%).

Stats 124

Marketing Performance Benchmarks for Software/SaaS Companies

bizible

The benchmark reports cover AdWords and LinkedIn Ads , and break down their impact on the customer funnel. AdWords is way ahead in volume. From leads to revenue, Adwords drives a much higher volume of business than LinkedIn Ads -- anywhere from 3 to 5 times as much.

An Email is Not a Campaign: the Case for Integrated Marketing

The Point

Add the offer to the ad rotation in your Google AdWords campaign. Run sponsored updates and text ads on LinkedIn. The prospect who receives the email may also see the LinkedIn ad, and so on.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Social Advertising : Running paid ads on online social networking platforms, such as Facebook, LinkedIn, and Twitter. AdWordsOld Spice’s Choose Your Own Adventure Game ad on Instagram.

Bizible’s Ultimate List of Paid Media Resources

bizible

Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. LinkedIn Advertising. The Guide to Cracking the LinkedIn Ads Platform.

The 5-point plan: how to increase marketing ROI from call conversions

Webbiquity

Google recently announced they are offering this service free for their AdWords users. You can contact him on LinkedIn and Google+. Mobile Marketing Search Engine Marketing Web Analytics call tracking Google AdWords mobile marketing Guest post by Luke Rees.

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

You can even make comparisons to the display advertising offered by Internet darling LinkedIn , through whom B2B marketers can also target prospects by industry, company size, even job title.

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Google AdWords – place ads on AdWords using the show name (and variations) as keywords. LinkedIn Ads – Place sponsored updates on LinkedIn using a custom image with an emphasis on speaking slots, demos, networking events, and specific, compelling reasons to drop by the booth.

Is “social media campaign” an oxymoron?

Chris Koch

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. ITSMA Research Latest Post Social Media B2B marketing Business-to-business Eloqua Facebook ITSMA LinkedIn marketing Marketing Automation SlideShare Thought Leadership Twitter

4 Genius Ways to Use LinkedIn Group Statistics for Lead Gen

Hubspot

One of the coolest new features that LinkedIn recently launched is the ability to access statistics of any LinkedIn Group you want to join or are currently a part of. Here are 4 ways you can use LinkedIn's Group Statistics to optimize your business' lead generation efforts.

Content distribution: which is the best platform/channel to amplify your content?

i-Scoop

The question ‘Which platform is the best content distribution platform?’ is a tricky one, because the answer depends on your particular content marketing goals.

Three Actionable Tactics That Can Help You Make Six Figures As A Freelancer

B2B Marketing Insider

And this was accomplished without spending any money on advertising through efforts like Adwords, Facebook or LinkedIn. Today I’m going to show you some of the tactics I used to build a freelance business that last year did more than $250k in revenue.

Looking in Google’s funhouse mirror

Biznology

Some hints: how do your employees describe your company and their job on their LinkedIn, Google+, and Facebook profile? Most of your clients won’t — they’ll just know they need something to do with reputation, with social media, with Twitter, Facebook, LinkedIn, or blogs.

Your corporate website needs to become a trap

Biznology

The true results might surprise you — your best performers may well not be Facebook, Twitter, and LinkedIn, as you may expect. So, put them in now, as acquired on your Google AdWords account, and then try some experiments over the course of the year.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. 2010 LinkedIn Marketing Stats That Matter For B2B by SmartBug Media.

Stats 77

What Could Kill Google and Facebook

Webbiquity

Google has thumbed its nose at businesses, advertisers and SEO professionals as well through a series of recent moves like hiding a significant share of keyword data in the “not provided” category within Google Analytics, eliminating the Website Optimizer tool in AdWords, and the recent Panda and Penguin algorithm updates, which were designed to eliminate webspam but caught a lot of innocent sites in their wake.

Why You Need A Single Source Of Truth For Marketing Data

bizible

B2B marketers get lead data from, at a minimum, all of the marketing channels that have a conversion pixel (think: AdWords, Facebook), their marketing automation platform, and their CRM. When it comes to taking action, should you maintain the same budget allocation to Facebook and AdWords?

You Need to Understand These 6 Things About What B2B Buyers Want

Act-On

Relevancy is what turned Google AdWords from an experiment into a trillion-dollar project. I wanted to add tracking code to the final confirmation page of the survey, so I could see which channels (email, advertising, Twitter, LinkedIn) generate the most completed surveys.

B2B 134

5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Google AdWords Customer Match – similar to the custom audience programs offered by the big social networks, Google also allows advertisers to upload a list of email addresses and then reach those precise contacts via ads on Search, Gmail or YouTube.