KoMarketing Associates

APRIL 16, 2015

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History. Google AdWords Features History.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

Hubspot

MAY 7, 2019

Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”. So, let’s look at a few of 2019’s top Google Search statistics and take a deeper dive into the trending searches that guide your marketing strategy. Top Google Search Statistics in 2019. source: Google ).

Statistics 100

Statistics Google Click Rate Adwords 100

KoMarketing Associates

DECEMBER 27, 2012

We hope you enjoy and let us know your feedback via comment, Facebook , and Google+. It’s such a cool way to look at Twitter accounts and figure out how to really target the right people. 21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. Connect with Mike on Google+ and LinkedIn.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Convince & Convert

JULY 31, 2012

Wildfire , a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. 4 Reasons Google Bought Wildfire. Google and Facebook aren’t exactly pals. But it’s brilliant. Access to Social Signal.

Google 165

Google Enterprise Management Marketing Management Adwords 165

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. Her Twitter posts cover every aspect of SMM. Why should you follow her?

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Convince & Convert

APRIL 9, 2014

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. version of Google.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Anyword

OCTOBER 4, 2021

Start with blogs. You probably already tell your clients about how blogs are beneficial. However, the most common issue that agencies face when starting with blogging is determining what they want to focus on and how to get started. Blogging is about helping your clients in solving their problems. Google AdWords.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

Writing on the Web

JUNE 16, 2015

How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs.

Generation 100

Generation Keywords Adwords SERP 100

Contently

AUGUST 2, 2021

Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

KoMarketing Associates

MARCH 29, 2018

Google Analytics. This may go without saying, but Google Analytics is absolutely necessary to the work of search engine marketers on a daily basis. Beyond analyzing organic traffic trends, Google Analytics will also help build out actual performance reports to prove the value a B2B SEO program. Google Adwords Keyword Planner.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Zoominfo

MARCH 26, 2018

Twitter users’ purchase intent doubles when exposed to promotional content from an influencer ( source ). So, to learn more about influencer marketing, check out the following blog posts: 8 Best Practices for Influencer Marketing. Google: Many of you are likely familiar with Google Adwords. Check it out!

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. The PavaAI algorithm looks at 16+ million possible combinations of metrics within Google Analytics to identify the most important insights across all marketing channels, and offers data-driven recommendations to improve digital marketing results.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Webbiquity

JUNE 7, 2018

The competition to improve organic rankings and appear on the first page of Google is tough. Connect with Twitter. Once you connect your Twitter and LinkedIn accounts, you can choose to post your LinkedIn updates automatically on Twitter, thus increasing your post reach and possibilities of generating more leads.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Convince & Convert

DECEMBER 30, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Since I originally published this post, you’re seeing Google do a lot of the things I predicted. (Happy Holidays! This is #1. This is probably my favorite post of the year. – Jay).

Google 151

Google Lead Scoring Lead Ranking PageRank 151

Atomic Reach

MARCH 18, 2019

Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

KoMarketing Associates

MAY 22, 2014

Mobile application stores from the two big players, Apple and Google, are cluttered with apps from a wide variety of categories. Within the last few weeks, Google , Facebook , and Twitter have announced changes to their advertising platforms that allow companies to better advertise their mobile apps. Google AdMob.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

KoMarketing Associates

DECEMBER 27, 2017

KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. Baidu PPC Versus Google AdWords: 8 Key Differences. 4 Actionable Insights from Google Search Console Search Analytics Reports.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

APRIL 27, 2017

AdWords Customer Match. Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube. There are over 1 billion active monthly users of Gmail and Google accounts, and more than half of emails are read on mobile devices.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

JULY 19, 2016

” We use it on a daily basis to help visualize HTML titles and meta descriptions to make sure they fit nicely within Google’s parameters. Google Search Console. Search Console is a free Google service that helps webmasters monitor and maintain a site’s presence in Google Search results. Google Trends.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Biznology

NOVEMBER 5, 2013

Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. ” Give Value to Google.

Spending 80

Spending Paid Search Agency Google SEO 80

Biznology

JANUARY 28, 2014

Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. Google wants to triangulate real name with as much online behavior as possible. Google’s conflicted.

Google 80

Google Advertising Agencies Cross-Selling SEO 80

ClearVoice

MAY 10, 2022

Google displays up to 160 characters of your meta description, so make every word count. Your meta descriptions should be under 160 characters because that’s the maximum Google will display on the search results page. Think of your meta descriptions as mini-Twitter posts — with a bit more room for keywords and a call to action.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

KoMarketing Associates

JANUARY 2, 2018

For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative. Here are a few examples from vendors related to KoMarketing efforts: Search Engines: Google , Bing , Baidu. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Bing Ads Accreditation.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

RebelMouse

JULY 13, 2018

During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform. The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products.

Work Management 66

Work Management Marketing AI Paid Search Agency Google 66

The Effective Marketer

AUGUST 23, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Ghost Blogging Debate Done Right If there is a discussion that will never die is the Ghost Blogging debate. Blog at WordPress.com. Schaefer , another excellent blogger and marketer.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

KoMarketing Associates

DECEMBER 19, 2013

You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. Looking back at this article, many of their predictions including Google Authorship, structured data and Google+ are spot on. Connect with Mike on Google+ and LinkedIn. These guys are legit!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

NuSpark Consulting

JUNE 8, 2013

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Twitter Ads. Twitter Advertising.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

KoMarketing Associates

DECEMBER 13, 2018

Google’s algorithm prioritizes high-quality content that showcases expertise, authoritativeness, trustworthiness, so now is the time to hone in on those writing skills. Take advantage of tools like AdWords Keyword Planner or SEMRush to identify a set of keyword targets related to your business. Speaking of: Be Natural.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

DAGMAR Marketing

JANUARY 5, 2022

In a perfect world, you would simply log in to your Google Analytics account and all of the information you need would be automatically available to you—but we don’t live in that ideal marketing world. This could be your homepage or a blog post, or any other URL you want to get information on. This appears as: utm_medium=organic.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

KoMarketing Associates

DECEMBER 9, 2013

Google AdWords’ Measuring AdWords Conversions in a Multi-Screen World. Google AdWords rolled out its Estimated Total Conversions, aiming to help marketers better understand how their online advertising is driving conversions. View the full report. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

BenchmarkONE

JULY 20, 2022

And with the time constraints of running a business and all of the content out there, it can be tough to read every blog and social channel to find the best guidance. As a serial entrepreneur and early backer of Twitter, Gary Vaynerchuk knows what’s up when it comes to building a business. 16 Marketing Thought Leaders to Follow.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

The Point

AUGUST 16, 2016

The microsite features different marketing campaigns each week, spotlights the brands driving the most engagement on social media, and provides articles, blog posts, and other content that showcases top performing campaigns. Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016. “We

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

Webbiquity

MARCH 19, 2019

Now, this was back when Google AdWords was pretty new. One Saturday night, I posted my first ever Google ad. Most of our early sales came from trade shows, but my very first Google ad probably paid for every Google ad our company ever ran. You can connect with John Sundberg on Twitter and LinkedIn.

Enterprise Management 179

Enterprise Management Work Management Marketing Management Paid Search Agency 179

Ledger Bennett

JULY 11, 2018

Let’s focus on the role of keywords across Google and standard web pages, as well as talking about a variety of keywords and what they do. Twitter also allows searches of broad keywords as well as an exact match if you put it in quote marks. Google AdWords. Other blogs that may interest you. Keyword Targeting.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

Hubspot

JUNE 26, 2019

In fact, businesses make an average of $8 for every dollar they spend on Google Ads. To help you develop a less time-consuming and more profitable PPC process, this blog post highlights 12 PPC management tools and software. Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. Google Ads Editor.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100