Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. B2B companies tend to prefer a product-centric approach – they create their products and then market them to their audience.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

KoMarketing Associates

OCTOBER 8, 2014

At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. Throughout the month, AdWords has started rolling out this new extension to eager advertisers. B2B Online Marketing Blog Search Engine Advertising' Callout Extension Overview.

Adwords 120

Adwords Advertisements Advertising Click Rate 120

KoMarketing Associates

JULY 6, 2016

So, by now, several of you have been given access to Google AdWords expanded text ads beta , which offers some really exciting and sweeping changes to the length and parameters of ad creative. Long gone are the days where you had to expend serious creativity to get high character words to fit on your description line.

Adwords 121

Adwords Ads CTR Mobile Advertising 121

The Lead Agency

FEBRUARY 15, 2023

Are you running Google Ads for your B2B business? Negative keywords are words or phrases that you add to your campaign so that your ad won’t show up when someone searches for that term. To learn more about how to optimise your B2B Google Ads with negative keywords, read on!

Paid Search Agency 62

Paid Search Agency Keywords Google Ads 62

Directive Agency

AUGUST 2, 2018

Today, we’re going to talk about how to reassess your Google AdWords budget. [ Pssst. Word by word. There’s a lot of tools out there for AdWords budget calculators. What there isn’t a lot of information on is how to reassess your Google AdWords budget. Did you know our subtitles are interactive?

Adwords 63

Adwords Budget Programs Google Video Marketing 63

Engagio

JULY 29, 2021

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Thankfully, digital B2B marketing does work, if you employ the right strategy. Thankfully, digital B2B marketing does work, if you employ the right strategy.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

NuSpark Consulting

MAY 3, 2012

Pity those poor writers who’ve written books on Paid search and Google Adwords. With the Traffic estimator, performance estimates can now be graphed; ad groups drafted, and added to Adwords accounts. Adwords Labels. What: A labeling feature that allows you to categorize groups of words, ad groups, ads, and even campaigns.

Adwords 100

Adwords Features Google Lead Scoring 100

Engagio

MAY 26, 2020

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Thankfully, digital B2B marketing does work, if you employ the right strategy. Thankfully, digital B2B marketing does work, if you employ the right strategy.

B2B Marketing 130

B2B Marketing Marketing & Strategy Marketing Strategy B2B 130

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. How Jacqueline Schklar Builds B2B Buzzword-Less Strategies Cutting through marketing buzzword noise and delivering big results to companies has earned Jacqueline a reputation as a skilled and dynamic B2B marketer in the cloud and SaaS space.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

KoMarketing Associates

NOVEMBER 19, 2013

Last month, we wrote a blog post on retargeting, including best practices, and why retargeting (or remarketing) was an important tool for B2B marketers. In other words, why should B2B marketers use a retargeting solution other than Google AdWords? A word of warning: Many vendors share the same or similar inventory.

Work Management 120

Work Management Marketing Management Adwords B2B 120

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Launch Marketing

FEBRUARY 22, 2018

Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Follow these fundamental PPC advertising considerations when getting your B2B organization started or to help audit your existing efforts. See this AdWords Help page for more conversion tracking assistance and insights.

PPC 92

PPC Advertisements Advertising Organization 92

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. Can we run Adwords campaigns for Adsense approved website? Question 1. Question 3.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. This age range likely makes up many of your target audience who are making regular B2B purchases. If you don’t think your audience is on social media, you’re wrong.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Launch Marketing

OCTOBER 10, 2018

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. However, it’s easy for B2B marketers to unknowingly make costly mistakes if they don’t set up and manage paid search campaigns with best practices in mind.

Paid Search Agency 69

Paid Search Agency Cost Adwords B2B 69

The Lead Agency

FEBRUARY 25, 2019

This is all due to a complex algorithm that first identifies what you’re searching for based on the words that you type, and then delivers the most relevant web content to fit your search. The first two three results that are displayed on a Google Search Engine results Page are what we refer to as Google Ads, previously known as AdWords.

Paid Search Agency 48

Paid Search Agency Ads Google Campaigns 48

Webbiquity

AUGUST 9, 2012

But it’s also important to note that when it comes to on-site conversions, the leads often come from multi-word, infrequently searched “tail” terms. Looking at multiple b2b websites, in the U.S. Use AdWords (and SEM in general). Nothing wrong with that—head terms are critical to optimization efforts.

Long Tail Marketing 100

Long Tail Marketing Lead Scoring Lead Ranking Adwords 100

EMagine B2B Blog

MAY 26, 2015

May 4th felt similar to the night before Christmas as search marketers around the globe anxiously awaited the first Adwords live stream event in years. However, the second half of the presentation focused more on B2B related tools such as bid optimization, conversion metrics and account management. Better CPA Bidding.

Cost per Acquisition 40

Cost per Acquisition Adwords CPA Keywords 40

Zoominfo

AUGUST 8, 2019

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. In other words, they know a lot of people – people who could potentially be in the market for a solution like the one your company offers! Lead generation is a vital component to B2B marketing success.

High Quality Lead 178

High Quality Lead Leads Lead Marketing Qualified Leads 178

Golden Spiral

JANUARY 25, 2017

In Part Two of our Q&A with search engine marketing expert, Chris Turner of ChocolateSEO , Chris dives into the specific of using Google AdWords as B2B brand, the value of display and remarketing ads, and tips for writing copy that converts. Is Google Adwords still a viable channel for them? There is no magic bullet.

SEM 59

SEM Paid Search Agency Adwords Companies 59

KoMarketing Associates

FEBRUARY 9, 2016

The word these days is content. How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? Categories of B2B video, with examples: Branding and Corporate Awareness. MarketingProfs: B2B Marketing Forum. Google Small Business Adwords Education Series.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

LeadSquared

AUGUST 7, 2013

On 18th July, we conducted a webinar- ‘ Lead Generation with Google Adwords and Manage them with LeadSquared’ which discussed essential tips, to help marketers begin with leads generation through Google Adwords. What would be an ideal Budget / Bid to get the maximum outcome of your Adwords Campaign? Webinar FAQs.

Adwords 52

Adwords FAQ Lead Generation Webinar Metrics 52

KoMarketing Associates

DECEMBER 13, 2018

Take advantage of tools like AdWords Keyword Planner or SEMRush to identify a set of keyword targets related to your business. Let’s say you’re targeting the keyword “what is B2B content marketing”. This tool rates your topic based on length, headline type, and the amount of uncommon, power, and emotional words used.

SEO 128

SEO Top of Funnel Tips Lead Ranking 128

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

EMagine B2B Blog

JULY 1, 2015

Lucky for online advertisers, A/B testing in Adwords is now easier than ever. In other words, either duplicate the description lines and test the headline or vice versa. In Adwords head to your settings and find the Experiments Beta section. A udience is King. Tired of sales complaining about lead quality?

Adwords 40

Adwords CPC Cost Per Click Aggregators 40

KoMarketing Associates

DECEMBER 21, 2017

The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday. What’s the Value of a Like?

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

JULY 19, 2016

AdWords Wrapper. The AdWords Wrapper allows you to enter keyword phrases (phrase match and exact match) for use in paid search efforts. AdWords Editor. TagCrowd is an online application that generates word clouds to better visualize word frequencies in any given text. Paid Search Tools. What is it? : What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

APRIL 13, 2017

As many B2B marketers know, PPC is an effective way to generate leads in both China and the US. However, to run an effective PPC campaign in China, B2B marketers need to have an understanding of cultural differences and the unique features of the Baidu PPC platform. Form Submission. Phone Number and Call Extension.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

Envy

AUGUST 19, 2021

As a B2B tech marketing agency with a niche specialization in cyber security we can confirm that prices for qualified leads in 2021 are hitting the roof. But don’t take our word for it. The cost of a lead, especially a high quality one, on LinkedIn and Google Adwords has increased significantly since 2019. You are not alone.

PPC 116

PPC Advertising Benchmark Cost per Lead Paid Search Agency 116

Directive Agency

APRIL 11, 2018

Hello, B2B marketers! Today, we’re going to talk about 3 B2B market research tools that we use every day here, at Directive Consulting. B2B Marketing Research Tool #1: SEMrush. Then, take all of the “ long tail keywords ” — keywords that have more than 3 words. Let’s explore this topic.

Research 40

Research B2B Marketing Long Tail Marketing Tools 40

KoMarketing Associates

DECEMBER 27, 2016

In other words, you have to make sure you’re formatting your posts in a way that’s easily digestible to readers and that will make them want to stick around to read your stuff. The most expensive keywords in AdWords. Google Testing Additional Structured Snippets Options. How does Google make money? From Darren Huang.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

nDash

JANUARY 21, 2021

You’re a creative type with a flair for the written word. Advertising : Manage a very modest ad budget across Google AdWords, LinkedIn Ads, and experimental channels with a focus on demonstrating a positive ROI. 3+ years of marketing experience, preferably in a B2B or SaaS setting. Sound like you? The Ideal Candidate.

Work Management 98

Work Management CMS Development Planning Paid Search Agency 98

EMagine B2B Blog

AUGUST 8, 2013

Once your business has taken the step to invest in an AdWords campaign, it’s important to manage that money wisely. As a B2B ,marketer, your prospects might be searching the web on their time off, but more likely will spend the work week doing this. For any words that fall below the first page, increase your spend.

Adwords 40

Adwords Campaigns Work Management CTR 40

Schubert B2B

FEBRUARY 18, 2022

Look at some of the keywords they are using and if those words are effective in driving traffic and improving search engine stature. Keywords are words and phrases that are relevant to your business. These are the words that customers may use when looking for a product or service you provide or for your specific business.

Google 127

Google Lead Ranking Lead Scoring Marketing Analytics Tools 127

The Point

MARCH 16, 2010

Conversion rates, for example, the rate at which clicks convert to leads (and a key metric for B2B campaigns), can be improved significantly by reducing the number of irrelevant clicks. Below is a “starter list” of negative keywords drawn from the terms we most frequently use when we’re designing PPC campaigns for B2B clients.

PPC 100

PPC Keywords Campaigns SEM 100

Directive Agency

NOVEMBER 2, 2016

Managing your B2B Pay Per Click Services doesn’t have to be an over-strenuous experience like the stigmas suggest. First things first, you need to decide what kind of B2B digital marketing campaign your product/service requires. Is AdWords worth it? Or is organic B2B SEO a better option? Building a B2B Keyword List.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

B2B Marketing Insights - WE

JUNE 29, 2018

We’re sharing actionable insights that’ll boost your B2B marketing to a whole new level. Wordoid for made-up words that sound pretty cool. WordHippo for similar & opposite words. Online Etymology Dictionary for word origins. Visual Thesaurus for related words arranged in an outline. Google AdWords.

Marketing & Strategy 74

Marketing & Strategy Marketing Strategy B2B Marketing Planning 74