KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

QuanticMind

SEPTEMBER 27, 2016

We close out a jam-packed Day 1 at SMX East 2016 with a variety of SEM insights from every corner of the paid search strategy playbook. Geo targeting tips from “Local Search Roundtable: Ask Us Anything About Local SEO and SEM”: Featuring: @phixed , @si1very , @danleibson , @conradsaam , @mattmcgee.

SEM 40

SEM Paid Search Agency Adwords Ads 40

Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Test alternative ad copy.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

SugarCRM

MARCH 7, 2016

Among the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM). However, as we continue to create more content and become increasingly savvy as consumers of that content, there’s a lot of value that can come from taking a pay-per-click (PPC) approach to SEM. Using Google AdWords for SEM.

Adwords 50

Adwords Google Lead Scoring Lead Ranking 50

Webbiquity

FEBRUARY 24, 2017

For instance, with a $4,000 budget, it is wise to spread the campaign over few months invest in one channel at a time (spend first $1000 on Adwords in the first month, next $1000 on FB ads in next month and so on) and squeeze the channel altogether. For example, many businesses spend thousands of advertising dollars on Google Adwords.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Atomic Reach

MARCH 18, 2019

Andrew Goodman is a founder at Page Zero with a goal to bring some structure to the chaotic SEM segment. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. com , Mercantila, and FindLaw, and a frequent speaker at numerous SEM conferences.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

The Point

FEBRUARY 24, 2015

The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. Most B2B marketers only measure clicks and cost per click for the reasons stated above. It’s easy to see why. For a free copy, click here.

Paid Search Agency 100

Paid Search Agency Cost Per Click SEM Adwords 100

The Point

MAY 18, 2016

If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs. Based on our experience, here are the most common paid search mistakes made by B2B marketers.

Paid Search Agency 113

Paid Search Agency Adwords B2B Click Rate 113

Hubspot

MAY 13, 2016

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. One of the most critical elements of your SEM campaigns is the organization of your keywords. Relevancy is key in every part of SEM campaigns. The biggest downside of AdWords is the character limit.

Adwords 28

Adwords Paid Search Agency Marketing Management B2B Marketing 28

Webbiquity

AUGUST 9, 2012

Looking at multiple b2b websites, in the U.S. Use AdWords (and SEM in general). In short, optimizing a b2b website for conversions isn’t simple enough to do in your head (terms only). So what are the implications? Finally, some head terms are great for driving traffic but less so for producing leads.

Long Tail Marketing 100

Long Tail Marketing Lead Scoring Lead Ranking Adwords 100

Golden Spiral

JANUARY 20, 2017

Below, Chris discusses the reasons that B2B technology companies should make SEO & SEM part of their strategy in the coming year. Chris, now that we’re starting a new year, why should B2B technology companies add SEM/SEO to their marketing mix? How can B2B companies set themselves up for SEO/SEM success in 2017?

Paid Search Agency 67

Paid Search Agency Search Marketing SEM B2B Marketing 67

Adobe Experience Cloud Blog

FEBRUARY 24, 2016

Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. Currently, Google search displays their AdWords ads on the right side of the page: Say goodbye to these!

Adwords 48

Adwords Paid Search Agency Ads Thought Leadership 48

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. For B2B advertisers in particular, they make it easier to capture more robust lead information compared to Lead Generation Cards.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

DECEMBER 12, 2014

You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword. . • Promoting transparency and trustworthiness. Providing ease of navigation.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

The Point

MARCH 16, 2010

Conversion rates, for example, the rate at which clicks convert to leads (and a key metric for B2B campaigns), can be improved significantly by reducing the number of irrelevant clicks. Below is a “starter list” of negative keywords drawn from the terms we most frequently use when we’re designing PPC campaigns for B2B clients.

PPC 100

PPC Keywords Campaigns SEM 100

Webbiquity

MAY 6, 2013

SEM changes take effect in a matter of minutes. • How to Handle the AdWords Ad Rotation Changes by Search Engine Watch. ” Top 5 ways to use AdWords’ new Auction Insights tool by PPC Hero. ” Top 5 ways to use AdWords’ new Auction Insights tool by PPC Hero. It’s flexible. PPC Myth Busting!

PPC 100

PPC Paid Search Agency Adwords Tips 100

SocialPilot

FEBRUARY 9, 2024

Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. He was named the ‘Best Marketer’ for 2 consecutive years by B2B Magazine. Bred has also written the book called ‘Advanced Google Adwords’.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Date: Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Directive Agency

NOVEMBER 2, 2016

Managing your B2B Pay Per Click Services doesn’t have to be an over-strenuous experience like the stigmas suggest. First things first, you need to decide what kind of B2B digital marketing campaign your product/service requires. Is AdWords worth it? Or is organic B2B SEO a better option? Building a B2B Keyword List.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Contently

NOVEMBER 4, 2016

One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. Below, you’ll find out why, in addition to five other major takeaways from CMI’s reports on B2B and B2C marketing. B2B marketers, meanwhile, somehow got worse.

Studies 60

Studies SEM Case Studies Adwords 60

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B.

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

KEO Marketing

MAY 27, 2015

Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. To achieve this objective, KEO Marketing developed a Google AdWords campaign to drive highly-targeted traffic to the Profiles International website. PHOENIX, Ariz.,

Search Engine Marketing 48

Search Engine Marketing Paid Search Agency Search Marketing Work Management 48

ViewPoint

JANUARY 26, 2012

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Search engine marketing (SEM) Business buyers today use the Internet as their primary research tool to solve business problems, so search engine marketing (SEM) has become the hottest of the hot. Every business needs new customers.

B to B 120

B to B netFactor Media SEM 120

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

LeadSquared

NOVEMBER 22, 2019

What is the ideal conversion rate for Google Ads search campaigns in B2B marketing? The ideal conversion rate for B2B businesses is 9-10%, sometimes it can be more. Can you elaborate on top of the page bid option in AdWords? Do you use Facebook / Instagram Ads for B2B? What is the best platform to start with for B2B ads?

PPC 52

PPC Lead Ranking Planning CTR 52

Webbiquity

JANUARY 10, 2010

What’s the real optimal cost per lead for your SEM program? Though this post is aimed primarily at b2c e-commerce sites, b2b marketers may find a few useful takeaways as well. Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily. How can you improve conversion rates?

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

nDash

AUGUST 6, 2019

Google Ads / AdWords: Analysis, Creation and Conversion. At SMX East, there will be all-you-can-learn SEO and SEM (and more) tips, tactics and strategies. B2B Marketing Exchange — February 24-26, 2020 — Scottsdale, AZ. There will also be a variety of Masters training workshops you can sign up for. Pro Link Building.

Advertising Agencies 45

Advertising Agencies Paid Search Agency Ad Exchange Conference 45

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Valasys

MARCH 5, 2019

SEM – Leads can be generated easily through Search Engine Marketing when using Google Adwords which is a tool that helps all size companies get leads. Apart from these reasons, nearly half of B2B buyers consume half an hour or more of it on a daily basis. Inbound lead generation.

Enterprise Management 49

Enterprise Management Work Management Marketing Management Budget Programs 49

EMagine B2B Blog

JANUARY 5, 2015

Welcome to our first installment of our monthly Employee Spotlight series that will taking place on our B2B blog! I am a B2B PPC gladiator. This year we experimented with the new customizable ads feature in Adwords. Get Google Adwords certified. As a kid, what did you want to be when you grew up? An Olympic gymnast.

Adwords 40

Adwords PPC SEM Click Rate 40

The Point

OCTOBER 11, 2012

In the business of Search Engine Marketing (SEM) , this strategy is sometimes referred to as “ego bidding” – that is, securing the top position (or one of the top 3 positions) for a particular search term, regardless of cost or efficiency.

Positioning 100

Positioning Paid Search Agency Cost Google 100

KoMarketing Associates

DECEMBER 19, 2013

Mike Pickowicz (PPC/SEM Analyst). Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. For B2B marketers, this doesn’t mean targeting hot-button issues (i.e.,

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Hubspot

DECEMBER 22, 2020

SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. SEM is the exact opposite. HubSpot pioneered the buyer's journey in B2B before it was a big thing. They're broad match bidding on terms containing "restaurant.". Show me the buy button.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hinge Marketing

MARCH 23, 2015

When some firms think of B2B marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you’ve identified. But the world of B2B marketing strategies has expanded, and the behavior of professional services buyers has changed.

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing Strategy 48

KEO Marketing

AUGUST 15, 2017

Pay-per-click: Google AdWords retargeting. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

Outbrain

MARCH 19, 2019

Those stats are not just reserved for Search Engine Marketing (SEM). The founder of WordStream, and now the CEO of MobileMonkey, he has developed a deep and broad understanding of every aspect of online advertising, from AdWords to Facebook marketing to chatbots. Plus, paid ads are said to raise brand awareness by 80% !

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36