KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Contently

NOVEMBER 4, 2016

One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. But it is legitimately a problem for marketers—or anyone in business, really—to pursue an initiative without a documented strategy. Marketers still struggle to document content strategy.

Studies 60

Studies SEM Case Studies Adwords 60

KoMarketing Associates

JANUARY 12, 2017

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. In light of those changes, this post includes a breakdown of the complete procedure, as well as a list of required documents, to open a Baidu PPC account. Submit Supporting Documents. Get Your Chinese Website Ready.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

KoMarketing Associates

JANUARY 12, 2017

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. In light of those changes, this post includes a breakdown of the complete procedure, as well as a list of required documents, to open a Baidu PPC account. Submit Supporting Documents. Get Your Chinese Website Ready.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

Customer Experience Matrix

FEBRUARY 5, 2015

I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. VEST Report.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Marketing Insider Group

OCTOBER 5, 2015

Adwords – For spreading the word about your business on Google through advertising. Google Drive – For sharing documents, collaborating with team members, and working from anywhere. The post The 50 Best Startup Tools For 2016 appeared first on B2B Marketing Insider. AnyDo – For building personal and professional task lists.

Startups 100

Startups Tools Best Practices Word of Mouth 100

Circle Studio

OCTOBER 4, 2018

Many B2B firms are already leveraging marketing automation software and the majority of those that haven’t, plan to in the near future. A study from Act-On and Econsultancy found that 53% of B2B firms already have some form of marketing automation technology in place and 37% plan to utilize marketing automation in the future.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Vidyard

MARCH 22, 2016

But videos grab attention and are often seen as easier to consume than a 15 page document. The New Adwords is Video. One of the reasons why most companies today advertise through Adwords is that it’s a pretty cheap method and has good return. Video ads, however, are still pretty advantageous cost-wise.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

Directive Agency

AUGUST 8, 2017

For example, the Wall Street Journal got access to an FTC document that explained the following: “The (search engine result page) ranking itself is affected by the click data. It’s just like how you can’t increase your AdWords Quality Scores simply by clicking on your own ads a few times. Here’s how to do that.

CTR 40

CTR SERP Activities Google 40

B2B Marketing Insights - WE

MARCH 16, 2022

Google Keyword Planner – This is a tool that is built into the Google AdWords platform. You can also add a heading tag by typing the following code into your page’s HTML document: <h1>My Heading</h1> <h2>My Subheading</h2> <h3>My Subsubheading</h3> The Benefits of Heading Tags.

SEO 98

SEO Practices Best Practices Lead Ranking 98

EMagine B2B Blog

APRIL 13, 2015

One of the most impressive tools in Adwords is the Experiment setting. Record the results in a Google Drive spreadsheet, so previous ad winners are documented and readily available. Whether you’re cutting pounds or cost per conversion it is likely going to require trial and error.

PPC 40

PPC Optimization Campaigns Search Engine Marketing 40

Brandpoint

DECEMBER 13, 2018

Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. Unlike Google AdWords , which shows results immediately, SEO is an ongoing process that takes time to see results, but it can also provide benefits far into the future without spending ad dollars.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

KoMarketing Associates

OCTOBER 31, 2014

This change in searcher behavior is just one change – either related to Google or driven by Google – that B2B marketers need to be aware of. ” Trust is the key element B2B marketers need to build long term – trust in their brand and in the leadership of the organization. Google AdWords Website Call Conversions.

Search Marketing 120

Search Marketing B2B Marketing Google B2B Thought Leadership 120

Anything Goes Marketing

NOVEMBER 16, 2008

For your nuturing campaigns, create a document that outlines all of the marketing content that you have and map this to the buying process of your target audiences that you have identified (assuming you have created defined marketing segments). Even though some may be dated, if the materials are good they should be reused.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

WebMarketCentral

SEPTEMBER 1, 2009

Google's content network can be a valuable addition to any AdWords search marketing program. Case in point: among my SEM clients are two b2b software companies. Is little Johnny really going to suddenly develop an interest in document management while picking up cheats for Club Penguin ?

SEM 20

SEM Adsense Adwords Google 20

KoMarketing Associates

SEPTEMBER 20, 2018

A link in an email, or a social media post, in a quest post link, or in a PDF document, or a Kindle book, or … wherever else you might want to embed a link. AdWords has this functionality; there’s a good video for how to exclude an audience on either the Search or Display networks here. For AdWords users, this is fairly easy.

Paid Content 121

Paid Content Effectiveness Ad Frequency Marketing Automation Services 121

Hubspot

NOVEMBER 4, 2015

If you haven't yet, and before you do anything else, make sure you document this information into buyer personas. For example, NewsCred was able to create leads that were 50 percent more valuable using LinkedIn than those acquired through AdWords. Photocredit: NewsCred. Develop full email conversion paths for each persona.

Planning 28

Planning Paid Search Agency Lead Ranking Marketing Plans 28

Only B2B

MARCH 15, 2018

How to Drive More Traffic to Your B2B Blog. In a world where content is king, B2B blogging can have a huge impact on the success of your organization in terms of leads, brand awareness, customer engagement, and even revenue. It’s evident that blogging is an effective tactic for B2B organizations. Keep reading. Email Marketing.

Paid Content 96

Paid Content Lead Scoring Lead Ranking Mobile Advertising 96

Zoominfo

SEPTEMBER 10, 2018

We explore what LSI is, what SEO experts think of LSI as a search tactic, and we talk about how this all plays into B2B SEO best practices. Then, filter by search volume, CPC, or Adwords competition to find top keyword opportunities. How to Bolster Your B2B SEO Strategy with PR. Let’s jump into it.

Keywords 133

Keywords Long Tail Marketing Zoominfo SEO 133

Brandpoint

JULY 12, 2018

A case study (as it relates to the marketing industry) is a piece of content — typically formatted as a webpage on a B2B company’s website or downloadable PDF — that tells a story of a customer that used your product or service to solve a challenge. Case studies may be published as a PDF, web page, printed document and more.

Case Studies 63

Case Studies Case Study Top of Funnel Studies 63

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . . Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Lead Liaison

MARCH 7, 2018

Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. In the case of Google AdWords, we’re fully integrated with AdWords. Presenters.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

LeadSquared

DECEMBER 30, 2015

A top bar is a website widget that usually promotes an offer or includes a CTA to direct visitors to another page or document. If you are directing traffic to your AdWords campaigns or Facebook campaigns , then of course you need a standalone landing page because your offer is going to be there. What is top bar? You need both.

Paid Content 52

Paid Content Lead Generation FAQ Webinar Metrics 52

KEO Marketing

JANUARY 27, 2015

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. In the B2B realm, Twitter and LinkedIn are the most popular social media venues because they tend to offer the most rewards and opportunities for marketers in this sector.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Convince & Convert

FEBRUARY 23, 2012

It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. But that obviously won’t be able to work forever, the same way AdWords has 2, 5, 10, 50 different ads running at a time. An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Optinmonster

FEBRUARY 26, 2020

Related Content: Google Display Retargeting Ads: A Budget-Friendly AdWords Option. your first step is to document those processes. Once you’ve documented those tasks and the steps you take to complete them, it’s time to automate! Display Ads. Remarketing Ad.

Marketing Budget 89

Marketing Budget Paid Content PPC Budget Programs 89

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. The reality is that generating demand for your B2B service or product has become a juggling act of meshing different tactics across different mediums to increase marketing qualified leads (MQLs) and fill up your pipeline. People Every Growth Driven B2B Marketing Team Needs. Launch new campaigns.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

SmartBug Media

NOVEMBER 2, 2018

Types of benchmarks include: Time spent on site, overall visits, and average banner click-through rates: These are of particular concern to B2B publishers who monetize based on ad revenue. More obscure CMSes are likely to have limited documentation or costly customer support. Keep this in mind because it could be an added cost.

CMS Development 79

CMS Development Marketing Websites SEO Industry CMS 79

SnapApp

MARCH 2, 2018

Marketing Directors are confronted with these questions every single day, and the answer becomes more complex as the multichannel B2B buyer journey evolves. . . We’ll use Google Analytics as the example tool because it’s free and has great online documentation. Why Attribution Matters for Marketing Directors: High-Level Overview.

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

EMagine B2B Blog

NOVEMBER 13, 2017

Use an online keyword research tool like Google Adwords Keyword Planner or Moz to discover the top search queries that are relevant to your product, device, or treatment. Combine these highly relevant search terms with the existing demographic knowledge you already have documented on your personas. Create, Create, Create.

Paid Search Agency 45

Paid Search Agency Marketing Websites Terms and Conditions Adwords 45

Scoop.it

NOVEMBER 2, 2021

What do we mean by B2B content marketing strategy? By B2B content marketing strategy , we mean a plan to create content that helps a business attract other businesses. These are just a few of the most typical mistakes made by B2B content creators! As a result, your B2B content marketing approach has to be revamped.

Paid Content 91

Paid Content CMS Development B2B Marketing Marketing & Strategy 91

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. The mobile app version means B2B marketers can keep an eye on leads and reports from any location. Since changes save as you type, marketers no longer have to fear losing documents.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop. See also her recent blog post Five B2B Marketing Surprises From 2009.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. The mobile app version means B2B marketers can keep an eye on leads and reports from any location. Since changes save as you type, marketers no longer have to fear losing documents.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

SnapApp

JUNE 2, 2017

A recent survey from Demand Gen Report found that 88% of B2B marketers said at least 10-30% of their content would be interactive by 2018. . The end result is a ready-to-go document that helps buyers persuade decision makers on a new tool, event, or solution. . So what’s the catch? Why aren’t we all using interactive content? .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Single Grain

NOVEMBER 6, 2019

When you click the “Events” option in Analytics, you’ll see the following screen: Each event goal is made up of four parts: Category : The item that your visitor interacts with (such as “video”, “blog post” or “pdf document”). Related Content: Everything You Need to Know About B2B Performance Metrics. This is an optional text field.

Marketing Analytics Tools 96

Marketing Analytics Tools Paid Content Analytics ROI 96