Just Released: AdWords Industry Benchmark Report 2017

bizible

In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report. AdWords has long been a critical channel for B2B marketers.

Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. Both Facebook ads and Google AdWords are very affordable because both are based on Cost Per Clicks (CPC) set by a predetermined budget of your choice.

Trending Sources

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

NuSpark

Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. If so, AdWords will count that milestone as an AdWords conversion.

Announcing The 2016 AdWords Industry Benchmarks Report

bizible

AdWords has long been a critical channel for certain B2B industries. When developing a marketing team’s channel mix, it’s a given that AdWords will be an integral part. It’s a proven lead generator, but just how much does AdWords contribute to down-funnel metrics like revenue?

8 Best Practices for Using Google AdWords

Salesfusion

Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords.

2017 AdWords Industry Benchmark Report: An Agency’s Perspective

bizible

In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them.

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How to Upgrade Your B2B Marketing Strategy with AdWords

Hubspot

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. AdWords offers many ways to beef up your search ads with extensions, and you should use as many as possible. The biggest downside of AdWords is the character limit.

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. B2B Online Marketing Blog Search Engine Advertising

5 AdWords Hacks to Ramp Up Your Display Ads

Modern B2B Marketing

In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display.

Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. To help B2B marketers gain a better sense of the nuances of Baidu PPC, I’ve come up with more than a dozen distinctions between the two paid ad platforms ranging from account and settings to management and optimization.

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Pros and Cons of AdWords Upcoming Ad Suggestion Beta

KoMarketing Associates

On September 30th, AdWords will be rolling out a brand new beta to a few advertisers called Ad Suggestion. This shouldn’t be a new concept to AdWords advertisers, as Google has been promoting the idea of 3 ads per ad group, instead of the previous recommendation of 2, for a few months now. Time, monitoring, and consistent testing will be key in determining if this beta is right for an advertiser’s AdWords account.

Negative Keywords Can Be Shared Across Google AdWords Accounts

KEO Marketing

Google currently provides the ability to add negative keywords to your AdWords Pay-per-Click (PPC) accounts. In January of 2017, Google made a change to AdWords. This update is another improvement that Google has added to enhance the usability of AdWords.

4 Reasons Why AdWords’ Callout Extension Is a No-Brainer

KoMarketing Associates

At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. Throughout the month, AdWords has started rolling out this new extension to eager advertisers. B2B Online Marketing Blog Search Engine Advertising

A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Bear in mind calls from ads are purely AdWords conversions.

How To Get the Most Out of AdWords Expanded Text Ads

KoMarketing Associates

So, by now, several of you have been given access to Google AdWords expanded text ads beta , which offers some really exciting and sweeping changes to the length and parameters of ad creative. B2B Online Marketing Blog Search Engine Advertising

AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers

bizible

Google AdWords recently launched an integration with Salesforce that connects AdWords data with Salesforce. We will sort through those details and unpack the impact of this product for B2B marketing measurement.

AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers

Modern B2B Marketing

Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. Digital Marketing b2b Consumer

How B2B Marketers Need To Prepare For AdWords’ Changes in the Mobile-Focused World

KoMarketing Associates

From AdWords to Analytics to Google Maps, Google plans on making big changes to some of their key platforms. Here’s a look at the changes coming specifically to Google AdWords: New Extended Text Ads. Brand New AdWords Interface.

An Overview of the Google Adwords Recent Changes & New Features

NuSpark

Pity those poor writers who’ve written books on Paid search and Google Adwords. With the Traffic estimator, performance estimates can now be graphed; ad groups drafted, and added to Adwords accounts. Adwords Labels. Google Adwords for Video. What do you think of all the recent Google Adwords changes? There have been so many modifications in search over the last couple of weeks that it makes those authors scrambling to update.

5 Tips for Maximizing Your Marketing with Google AdWords

Marketing Action

The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. AdWords PPC

How to Effectively Utilize AdWords Ad Extensions for B2B PPC

KoMarketing Associates

While implementing ad extensions might be simple, B2B marketers need to know there are a few pitfalls that need to be avoided when creating them. This blog post will highlight a variety of ad extensions and explain how to effectively utilize them in B2B PPC campaigns. Like sitelinks, callouts allow for B2B advertisers to display a series of additional messaging under the ad. Utilizing ad extensions for search ads is a no-brainer for any B2B company.

Google Adwords Update Can Affect Local Search Marketers

KEO Marketing

Good news for businesses that use Google Adwords: Google has made changes to local search results and Google Maps that can positively impact retailers and service providers with physical locations. The ads in the Local Finder rely on AdWords location information (called an “extension”).

AdWords Device Bidding Update: 4 Questions to Ask Before Optimizing

KoMarketing Associates

Like previously discussed in my Google’s Summit post , AdWords will be giving advertisers the ability to bid on all three devices individually. Before making changes to AdWords device bidding, it’s important for advertisers to ask themselves a few questions.

Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns

NuSpark

Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups. For my clients I use many tools; some of my own; and some from others, to ensure I begin paid search campaigns as strategic and relevant as possible.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Modified broad match keyword in Adwords: +How +To +Pay +per +click. . Modified broad match keyword in Adwords: +Pay +per +click +techniques. . Modified broad match keyword in Adwords: +Pay +per +click +articles. . Actual query: List of B2B pay-per-click lead generation firms.

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Lessons Learned From Spending $25 Million Dollars On AdWords

Autopilot

AdWords is an essential part of the modern marketer’s toolkit to reach new customers. According to Google’s latest Economic Impact Report, businesses generally make an average of $2 in revenue for every $1 they spend on Adwords paid search campaigns, remarketing ads, and display network.

Infographic: Top 10 B2B Paid Search Mistakes

The Point

If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs.

Benefits of Linking AdWords and Analytics

KEO Marketing

AdWords and Analytics, both among the most popular services offered by Google, can each be valuable tools for marketers. We suspect most business-to-business (B2B) marketers have been using Google Analytics for a long time now.

7 Recent or Unique Google Adwords features you should be utilizing today.

NuSpark

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.

What B2B’s Need to Know About The Adwords Live Stream

EMagine B2B Blog

May 4th felt similar to the night before Christmas as search marketers around the globe anxiously awaited the first Adwords live stream event in years. Let’s explore the soon to be released tools that I found most useful for B2B advertisers. B2B Web Strategy PPC Search Engine Marketin

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The 4 Most Effective Ways to Reduce Wasted AdWords Search Advertising Spend

Marketing Insider Group

For most companies – whether B2B, B2C or B2G – search advertising plays an essential role in lead generation, nurturing and closing. The post The 4 Most Effective Ways to Reduce Wasted AdWords Search Advertising Spend appeared first on Marketing Insider Group.

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Ways B2B PPC Advertisers Deal with Ad Blindness on Google AdWords

KoMarketing Associates

There are many of us that have the unique position of having to write hundreds or thousands of lines of creative for the B2B audience (or god forbid, other marketers). AdWords Sitelinks. Image and Product Ads are great for B2B marketers that offer direct sales on their sites.

Which Adwords KPI should I analyze to optimize my marketing campaign’s performance?

Exo B2B

We have the magic solution that can give you exactly what you want … It’s a little known tool called “Adwords”, and it can do all of this for you! Seriously though…Google Adwords really is the tool you need to meet those kinds of objectives.

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2015 Resolution: Google Analytics IQ & Adwords Certification

EMagine B2B Blog

When I mention that my resolution is to “get certified,” I am referring to the Google Analytics IQ and Adwords Certifications available for free through the Google Partners Program. Achieving your Analytics and Adwords certification takes time.

You Need to Understand These 6 Things About What B2B Buyers Want

Act-On

The more we know, the better we can sell – especially when it comes to knowing what B2B buyers want. Relevancy is what turned Google AdWords from an experiment into a trillion-dollar project. I can guarantee that is not what B2B buyers want.

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Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile

Hubspot

This past February, Google AdWords released new Enhanced Campaigns in a bid to dramatically simplify the work needed to build, manage, and measure the impact of mobile search advertising campaigns. And on July 22nd, all AdWords accounts will be upgraded to reflect these new formats.

How B2B Ecommerce Vendors Can Get Listed in AdWords Seller Ratings

KoMarketing Associates

Getting listed on Google AdWords Seller Ratings can have a host of benefits for the B2B ecommerce vendor; however this isn’t the easiest or most transparent of processes. Google AdWords Search Engine Advertising Search Engine Marketing Blog

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How to Optimize Google AdWords with Offline Conversion Tracking and Marketo

Modern B2B Marketing

Author: Jon Miller Google AdWords is one of the most important marketing channels for almost every company, and the ability to measure and optimize for conversions is one of its most powerful capabilities.

3 BIG AdWord Mistakes To Avoid

EMagine B2B Blog

Google Adwords is not what you call an easily navigable interface. While recent updates have improved user experience , new PPC marketers are likely to feel inundated logging into Adwords. B2B Web Strategy Online Marketing PPC

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform.

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