Trade Press Services

JANUARY 2, 2024

Key components should include a well-written and attractively designed resume, thought leadership content, press kit and brand identity. Getting published is a key medium for professionals to showcase expertise and prove credibility in their field. Are Trade Publications Still a Viable B2B Marketing Medium?

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Trade Press Services Newsletter

OCTOBER 4, 2023

In addition to discovering which elements work best on which channels, you will also discover which marketing mediums your audiences prefer to use to engage with you. The post Six Tips for Using A/B Testing to Transform Your Marketing Messaging appeared first on Trade Press Services. Make changes based on the results.

Tips 130

Tips Ad Frequency Landing Pages PPC 130

Zoominfo

JUNE 16, 2020

Amidst all of the tragedy which surrounds us, we must keep in mind that it is also a challenging time for the country economically, particularly for small and medium-sized businesses. And the need for them to do so efficiently and successfully–in a way that keeps the economy moving–is more pressing now than ever before.

Zoominfo 182

Zoominfo Advertising Mediums Press Advertising Agencies 182

Zoominfo

AUGUST 10, 2020

This remains one of the most pressing questions for parents, teachers, and school administrators. To read the full article , head over to Medium! How will we reopen schools? . Likely helping further Zoom’s adoption is the fact that — with certain limitations — the technology is free for K-12 schools.

Zoominfo 162

Zoominfo Class Sample Press 162

Tony Zambito

JANUARY 20, 2022

Buyer personas are a medium to communicate insights. Business leadership requires such skills to solve pressing problems and help achieve growth. When I hear this and ultimately review the buyer personas, I find the lack of insights to be significant. To get the enterprise clicking in unison on best serving its buyers and customers.

Buyer Personas 147

Buyer Personas Press Advertising Mediums Customer Surveys 147

Marketing Insider Group

MAY 4, 2021

You can also post on open third-party sites such as Quora or Medium. Another paid option is a newswire for press releases. You can post on your social media profiles organically as the first means of distribution. Email marketing is another option. Using paid channels is also an option. What Are Content Amplification Tools?

Paid Content 275

Paid Content Tools Paid Search Agency Content 275

Webbiquity

FEBRUARY 21, 2023

It appears that 85% of marketers and agencies evaluate finding relevant influencers from medium-difficult to very difficult. We showcased the platform on Product Hunt; implemented SEO practices; prepared a press-release published in 59 media outlets. That’s why when I started developing the BuzzGuru analytical platform.

Paid Content 267

Paid Content Paid Search Agency Advertising Agencies Work Management 267

Zoominfo

JUNE 16, 2020

Amidst all of the tragedy which surrounds us, we must keep in mind that it is also a challenging time for the country economically, particularly for small and medium-sized businesses. And the need for them to do so efficiently and successfully–in a way that keeps the economy moving–is more pressing now than ever before.

Zoominfo 147

Zoominfo Advertising Mediums Press Advertising Agencies 147

Biznology

JULY 7, 2020

Proprietary events are a fast-growing marketing medium, having proven their worth over decades. This is a perfect medium for small meetings on niche topics of special interest, or a series of invitation-only events on more general topics. Create your own proprietary virtual events.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

seo.co

OCTOBER 4, 2021

Written material is fine, but use occasional multiple mediums. It’s also a great medium to inspire further social sharing; followers belonging to your same region will be far more likely to share your material to their followers and increase the reach of your local content. Press Releases. Links back to your website.

SEO 97

SEO Content Press Domain 97

ConvertKit

SEPTEMBER 15, 2021

It's how a lot of people get to know you before (for example, journalists who are sent your electronic press kit ) or directly after first hearing your music. A medium bio for websites. How to write your medium bio. Your medium-length artist biography is going to do a lot of heavy lifting. So, how long is “medium?”

Impressions 78

Impressions Advertising Mediums Press Social Media 78

Champion Communications

MAY 16, 2023

In this year’s State of Journalism Report , Muck Rack partnered with 10 journalist organizations to survey 2,500+ journalists on everything from popular reporting mediums and in-person event coverage to the most effective PR pitching strategies.

PR 62

PR Ideal Customer Profiles Blast Campaigns Press 62

Trade Press Services

DECEMBER 4, 2023

This means defining your content in multiple mediums is more valuable than ever since prospects can specify their search preferences. When uploading contenting to the platform, consider the medium your target markets are seeking when they need to solve a challenge or issue related to your expertise.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Marketing Insider Group

MAY 16, 2023

Medium or Substack account (without paywall). News reports and publications inform a decent amount of AI machines’ training data sets, so appearing in the press as much as possible will lead to a marketing-win on your end. Optimize landing pages for SEO, include CTAs, and track analytics to identify areas of improvement.

SEO 241

SEO Lead Ranking Content Thought Leadership 241

Benchmark Email

JUNE 15, 2022

And while blog posts, press releases, and eBooks are all super effective mediums of content marketing, there are even more content formats worth exploring for your business — including reports. A great B2B marketer understands the utility of an informative and original piece of content.

Advertising Benchmark 52

Advertising Benchmark Press Advertising Mediums Marketing Report 52

Moz

FEBRUARY 10, 2019

Posted by TheMozTeam We teamed up with our friends at Duda , a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. Our in-house SEO experts, always down for a challenge, hunkered down to collaborate on providing them with answers.

Press 57

Press SEO Top of Funnel Ideal Customer Profiles 57

Buffer

FEBRUARY 21, 2023

We created our own press From the start, I was intent on public relations being a part of our marketing strategy. Not only did I want the Diversability message to be featured on as many platforms as possible, I wanted to share press opportunities with our community members in order to elevate their voices.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Trade Press Services

OCTOBER 16, 2023

It is a timeless art that entertains and educates audiences, regardless of the industry, and can be applied across many communications mediums. The post Mastering the Art of Brand Storytelling: Four Tips for Success appeared first on Trade Press Services. Storytelling helps us connect and identify with the world around us.

Storytelling 52

Storytelling Brand Identity Branding Tips 52

ClearVoice

MAY 14, 2020

This is not a group that’s mandatory to write content for, but many businesses do it — especially those with a constant need for good people to fill low or medium-wage positions. This may just consist of an online press kit or media room with a few one-sheets. It might evolve to include press outreach with multi-prong communication.

Work Management 112

Work Management Marketing Management Press Content 112

Envy

JANUARY 16, 2020

He blogs at the AWS blog and Medium , and has an active Twitter feed. She serves as technical advisor for the Freedom of the Press Foundation and the TrueCrypt Audit project, as well as advising media outlets on how to improve their cybersecurity profile. He’s committed to continuing education from both sides of the desk. Lydia Leong.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

Launch Marketing

MAY 5, 2021

Once you’ve determined the best mediums for your audience, find ways to distinguish your presence from competitors’. Promote blogs or press releases across platforms. This step informs a targeted social media strategy rather than an unorganized, irrelevant stream of posts that won’t form a connection with the audience.

Top of Funnel 105

Top of Funnel Product Marketing Management Content Marketing 105

seo.co

JANUARY 23, 2022

If you have a “news” or “press” section of your website (and you actually use it to publish newsworthy information), this option is perfect for you. You can also submit individual articles or press releases. Distribute Your Own Press Releases. Submit newsworthy press releases regularly for the best SEO benefit.

High Quality Lead 98

High Quality Lead Press Link Building Thought Leadership 98

Marketing Insider Group

JUNE 13, 2015

By carefully matching the right story elements with the limitations of the telling medium, business storytellers create context for customers to piece-together their own stories. When your communications team understands the entire story, each member can then tell it within the context of their preferred medium.

Storytelling 100

Storytelling Trigger Marketing Banners Advertising Mediums 100

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) Brands will use email as a rich interactive medium. Want to learn more predictions—from both the Litmus team and the email community?

Email Marketing 93

Email Marketing Trends Planning Paid Search Agency 93

Vision6

APRIL 30, 2024

Constant Contact’s study also found that customer retention is among the most pressing concerns for SMBs in ANZ, especially when compared to other regions. More than one-third cite retention as the top challenge for their business in 2024, and the second-biggest overall marketing challenge.

Studies 52

Studies SMB Small Business Marketing Budget Programs 52

Only B2B

FEBRUARY 9, 2018

is where you can get press coverage for your business. Publish on Medium. Medium being one of the leading self-syndication sites helps you with syndication of your own content. With such great features, Medium is a must have content syndication strategy. Submit everywhere in [link]. Guest posting.

Lead Scoring 95

Lead Scoring Lead Ranking High Quality Lead Advertising Mediums 95

BOP Design

JUNE 8, 2021

While we will touch on mostly written content here, most, if not all, can be adapted for other mediums. Company Insights/Press Releases. One thing to keep in mind is that content creation covers a broad category of media and includes everything from written copy to videos to emails to podcasts to webinars to guides. Thought Leadership.

B2B Marketing 104

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 104

Parse.ly

AUGUST 9, 2023

From Meta’s Press Release After its launch on July 5, 2023, the platform generated more than 100 million sign-ups, including many potential advertisers and business accounts. “Instagram is where billions of people around the world connect over photos and videos. Because there are issues with how Meta structures traffic and links—e.g.,

Traffic 40

Traffic Social Media Domain Press 40

Hubspot

NOVEMBER 17, 2020

People listening to podcasts in their car or on a walk can’t press the CTA button the moment the inspiration hits. To decide the ideal medium for your content, get clear about who you want to engage with, what they want to know, and how they access their content. There’s a call-to-action gap. Blog Pros and Cons.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Oktopost

JUNE 6, 2020

I pressed the big red button. Social media is a powerful medium for influencers and brands alike to build meaningful conversations, instead of remaining silent. As the Director of Social Strategy, I felt it my duty to halt all Oktopost social media activity. I wanted to give space to the voices of the Black Community.

Activities 98

Activities Thought Leadership Work Management Marketing Management 98

Envy

JANUARY 16, 2020

He blogs at the AWS blog and Medium , and has an active Twitter feed. She serves as technical advisor for the Freedom of the Press Foundation and the TrueCrypt Audit project, as well as advising media outlets on how to improve their cybersecurity profile. He’s committed to continuing education from both sides of the desk. Lydia Leong.

Privacy 90

Privacy Twitter Press Advertising Mediums 90

Hubspot

AUGUST 24, 2020

Here, we'll get a timeline of some of the most important, interesting milestones in Facebook ads' evolution, a picture of what the future might hold for the medium, and what this all means for marketers. As time goes on, you should expect to see this list expand and the nature of mediums it covers shift and progress. Collection.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

SmartBug Media

MAY 26, 2022

Whatever the reason, it’s time to step out of your comfort zone and press record because video in your sales strategy has many benefits. Videos are a powerful medium to add in human context. Video isn’t just for prospecting anymore. 5 Types of Video to Use in Your Sales Process.

Sales Cycle 97

Sales Cycle Top of Funnel Video Marketing Advertising Funnels 97

Contently

MAY 2, 2018

Achievers: Same as above, also more likely to spend time with podcasts, Instagram, Facebook, and Medium. Aside from that, I’m simply going to send the content I’m publishing to select influencers and press who might enjoy it. Basically nobody follows my Instagram. ( But you c ould !).

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

ClearVoice

MARCH 14, 2019

This marketing nugget is a standby brand description that has been approved by all people up the chain, and can be plugged into press releases, investor pitches, partnership proposals and many other purposes. On the “Company Info” page for press/media this copy is split between several headers to appear even briefer and punchier.

Examples 100

Examples Press SMB Blast Campaigns 100

Vidyard

AUGUST 30, 2016

Offer your consumers the medium they want. Without a doubt, video is your audience’s medium of choice. Film the first and then cut it up in different ways for different platforms or distribution mediums. Easily create a multi-purpose asset. You can create one video for multiple different uses pretty easily.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Biznology

APRIL 3, 2018

The reason you’re so accomplished is that you are a shrewd judge of the landscape — and the landscape has changed and it includes not just what’s said by your communications team, your press releases, the New York Times, the Financial Times, or even MarketWatch. Folks are already talking about you online — or soon will, gladly and badly.

Business 197

Business Enterprise Management Blogger Class 197