Launch Marketing

AUGUST 23, 2023

Finding the ideal candidate for a VP of Marketing role is an ongoing challenge for B2B executive leaders. Marketing is a rapidly evolving field, necessitating a candidate who has a unique blend of skills and leadership qualities to thrive in today’s competitive digital landscape.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Sharpspring

OCTOBER 27, 2021

Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships. A strong brand keeps up momentum even if advertising expenses rise. Here are the best marketing strategies for small businesses.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Trade Press Services

DECEMBER 4, 2023

With more than 930 members and a targeted audience of business professionals, it’s no surprise that 96 percent of B2B marketers use LinkedIn for organic social marketing. 1. Lead Gen Forms are now directly integrated with LinkedIn ads and posts. Improved search by “content type.”

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms.

Social Media 52

Social Media Social Marketing Media Planning 52

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. As an international keynote speaker , I’ve seen how Content marketing can be an effective way to generate pre-event hype, which will drive ticket sales, engage attendees, and even spark a little fear of missing out. Quick Takeaways. Teaser Campaigns.

Planning 100

Planning Content Marketing Generation Content 100

Onalytica B2B

NOVEMBER 10, 2016

Over the years, brands have shifted their approach from traditional generalised advertising to direct marketing- a practice which completely makes sense when you’re aiming to appeal to an array of audiences varying in: age, culture and beliefs. USER-GENERATED CONTENT. EXPERT OPINIONS.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Contently

MARCH 6, 2018

You write a lot about how the future of content marketing is technology boosting human creativity. Hell, I just had a nightmare that Contently fired me and replaced me with robot Will Smith, which is probably a sign I need to stop watching I, Robot every time I fly Delta. We just hired a new content strategists (sup, Kema!)

Content 167

Content Linkedin Facebook Analysis 167

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements, and billboards all attempt to do just that. The answer is internet marketing. Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. If the distinction between traditional and digital marketing efforts is fading, what does this mean for B2B marketers?

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Digilant

OCTOBER 20, 2020

Digila nt , an omnchannel digital advertising services company, today announced the appointment of Calvin Carr as the company’s new Director of Paid Social. Based in New York City, Carr will be at the forefront of Digilant’s social team, offering strategic counsel on paid social campaigns. About Digilant. and Atlanta.

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Advertising Benchmark 52

nDash

NOVEMBER 30, 2020

Additionally, they are great at writing across a variety of topics – marketing, ecommerce, reputation management, leadership and development, and much more. Additionally, they can write all types of content – from blog posts to training guides to scripted content to presentations. Small business marketing .

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Digilant

NOVEMBER 3, 2020

Mobile Marketing: Movers and Shakers. The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Carr takes up paid social role at Digilant. Carr takes up paid social role at Digilant. by David Murphy. Read the full post here.

Paid Social Agency 52

Paid Social Agency First-Mover Advantage Advertising Agencies Mobile Advertising 52

PureB2B

JANUARY 15, 2018

If you don’t already syndicate your content in one way or another, you really should. The online world is a big and cluttered space, so it isn’t reasonable to think that you can limit the distribution of your content solely to your own blog. By syndicating your content , you gain a whole new audience for your brand.

Paid Content 62

Paid Content Sales Qualified Leads Enterprise Management High Quality Lead 62

Valasys

APRIL 27, 2020

Content marketing during Coronavirus has to be more empathetic than ever before, while succinctly reflecting on the value proposition of the products or services. And have highlighted and advertised the solutions they provide for their COVID-19 patients. Marketers need to put a pause on offline marketing.

Paid Search Agency 69

Paid Search Agency Content Marketing Advertising Agencies Webinar Metrics 69

Contently

MAY 2, 2018

But I recently decided to dogfood Contently for a personal project—the launch of my upcoming book Dream Teams. Along the way, I realized this could be instructive to a lot of marketers out there, whether you use a content platform or not. However, the most effective marketing happens within a couple months of the publish date.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. iProspect Indonesia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Metadata

NOVEMBER 1, 2023

Audience targeting has always been a B2B marketer’s kryptonite. Complex buying processes with multiple decision-makers, long sales cycles, and the limitations of native ad channels all play a part. Here’s a call to all B2B marketers: Targeting doesn’t have to be a nightmare. That doesn’t cut it in my book. Not even close.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. Did you know that YouTube is the second largest search engine in the world? Video marketing has other benefits beyond distribution and traffic generation.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Moz

FEBRUARY 10, 2019

Posted by TheMozTeam We teamed up with our friends at Duda , a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. From Schema.org to voice search to local targeting, we're tackling real-world questions about organic search.

Press 57

Press SEO Top of Funnel Ideal Customer Profiles 57

PureB2B

JANUARY 15, 2018

If you’re not already syndicating your content in one way or another, you really should be. The online world is a big and cluttered place, so it isn’t reasonable to think that you can limit the distribution of your content solely to your own blog. For one, not all sites allow content syndication. Strategies to Syndicate Content.

Paid Content 59

Paid Content Content Network Marketing Advertising Mediums 59

Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. With so many marketing messages competing for attention, brands are having trouble standing out.

Creativity 65

Creativity Video Marketing Advertising Agencies Paid Search Agency 65

Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. “With so many marketing messages competing for attention, brands are having trouble standing out.

Creativity 61

Creativity Video Marketing Advertising Agencies Personalization 61

flux.la

JUNE 27, 2020

Even though most of the companies implement marketing strategies including good content marketing strategies into their business, not a lot of them succeed. Today, it is not enough to produce only content. This might give you the needed inspiration to build a good content marketing strategy for your own business.

Examples 52

Examples Content Marketing Planning Content 52

Vidyard

MARCH 24, 2015

Video is now an established part of many online marketing strategies, providing an engaging form of media that can easily be viewed and shared. What is the objective of the video and how does this feed into my content marketing strategy? How will I use inbound marketing channels to promote my video?

Paid Content 51

Paid Content Video Marketing Content Advertising Mediums 51

Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I was surprised.

Marketing AI 107

Marketing AI Examples Work Management Marketing Management 107

SmartBug Media

MARCH 9, 2023

In today's digital marketing landscape, it is essential to understand the difference between earned, paid, and owned media. From website content to social ads, each type of media has its own benefits, and they can be used in combination with one another to maximize effectiveness. Keep reading.

Paid Content 97

Paid Content Cost Per Click Media Ad Exchange 97

Hubspot

DECEMBER 1, 2015

An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Earned Media. At Influence & Co.,

Lead Gen 28

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 28

Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. “With so many marketing messages competing for attention, brands are having trouble standing out.

Creativity 57

Creativity Video Marketing Advertising Agencies Personalization 57

Contently

FEBRUARY 3, 2017

The first time I heard about alternative facts, I thought it sounded like an advertising term. False advertising has always been around, but in the context of current events, it just feels more pernicious. It’s been liked nearly 900 times so far on Medium, and is a textbook example of effective content marketing.

Brand Identity 60

Brand Identity Branding Work Management Marketing Management 60

Content Marketing Institute

AUGUST 17, 2018

Editor’s note: Bertrand Cerisier is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced.

Paid Search Agency 54

Paid Search Agency Advertising Agencies Work Management SMB 54

ClearVoice

APRIL 30, 2020

Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. However, with the wealth of lead generation tools out there, how do marketers know which tools are worth adding to their already-full tech stacks?

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

SmarkLabs

AUGUST 3, 2020

Fortunately, a go-to-market strategy can help make this more possible than you might realize. A go-to-market strategy is the process of how a company brings their products to the market. Without planning, there is no knowing notable factors about entry to the market, like audience or market saturation. The How-To.

Marketing Analytics Tools 52

Marketing Analytics Tools Webinar Metrics Marketing & Strategy Marketing Strategy 52

seo.co

DECEMBER 18, 2020

Table of Contents. + With the advent of social media, it has become even more easy to build (or destroy) your reputation. There might be negative posts on certain social media about your operation. A brand’s online reputation can win it good press or bad press. The Importance of a Brand’s Online Reputation.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Parse.ly

SEPTEMBER 19, 2019

As a marketing manager in today’s ever-evolving space, the current conclusion is the same whether your team is comprised of dozens of experts or you’re part of a savvy duo: You need a high quality video content strategy if you plan on standing out. Put together an effective video content marketing tool stack to save time.

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

Parse.ly

APRIL 7, 2022

For a marketer in today’s ever-evolving space, the current conclusion is the same whether your team includes dozens of experts or you’re part of a savvy duo: You need to create marketing videos if you plan to stand out. Assemble an effective video content marketing tool stack to save time.

Resources 52

Resources Video Marketing Planning Work Management 52