seo.co

DECEMBER 18, 2020

A brand’s online reputation can win it good press or bad press. A new subdivision of Public Relations, largely the offspring of SEO, is the field of reputation management. This new type of public relations activity addresses the matter of negative search engine results, which can be devastating to e-Commerce success.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Launch Marketing

AUGUST 23, 2023

Outsourcing the VP of Marketing role to an agency has several advantages: External expertise: Stemming from their collaboration with clients across diverse industries, agency leaders offer a distinct perspective and exposure to various approaches for marketing endeavors, mediums and campaigns.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Marketing Insider Group

SEPTEMBER 1, 2015

Here are some ways small businesses can automate social media and public relations: Step 1: Audience. Be incredibly specific on the segment you want to target says one company that focuses on simplicity vacuum products: CMOs at medium sized companies in the fashion industry. Step 7: Press!

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

6sense

NOVEMBER 9, 2021

Ask a couple hundred chief marketing officers to talk about public relations and their PR agency relationships, and you’re guaranteed to get a robust discussion, countless hot takes and some great horror stories. The easiest way to get into the press is to use your own internal data. Tho I’d say at that point, use Medium.

Demand Generation Agencies 48

Demand Generation Agencies PR Advertising Agencies Paid Search Agency 48

Biznology

APRIL 3, 2018

The reason you’re so accomplished is that you are a shrewd judge of the landscape — and the landscape has changed and it includes not just what’s said by your communications team, your press releases, the New York Times, the Financial Times, or even MarketWatch. Folks are already talking about you online — or soon will, gladly and badly.

Business 197

Business Enterprise Management Blogger Class 197

Outgrow

JULY 8, 2020

The company provides cost-effective online marketing solutions to small to medium businesses. Their content marketing services include blogs, ebooks, guest posts, press releases, newsletters, and more. To specify, they have expertise in media planning, SEO, video production, public relations, marketing automation, and more.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? How can you make a press release more friendly to blogs, Twitter and search engines? How to Turn a Blog Post into a Press Release by ProBlogger. What are the (current) best practices for pitching bloggers?

PR 100

PR Blogger Tips Best Practices 100

Bluetext

FEBRUARY 21, 2018

Of course, when Bluetext first engages with a client for public relations (or any service for that matter), the client rarely opens the conversation by stating their goal is to get acquired. We’ve been writing a lot recently about metrics-driven PR. One metric that is often key to certain clients is being acquired.

PR 21

PR Acquisitions Public Relations Lock-In 21

Biznology

DECEMBER 30, 2015

That means they can reach large numbers of people who matter to them quickly and without the overhead and expense of press releases. With a little wordsmithing, these can be turned into essays on platforms like LinkedIn Publishing, Medium , and Svbtle. The same applies to corporate executives.

Social Media 80

Social Media Media Thought Leadership Advertising Mediums 80

EveryoneSocial

JANUARY 14, 2020

Here are some of the main types of external comms your organization should be focused on: Website and Content Events and Conferences Social Media Community service Email newsletters Public relations Reputation management Employee advocacy Customer communications Speaking engagements. Trade Press Services ).

Marketing & Strategy 85

Marketing & Strategy Work Management Newsletter Press 85

Walker Sands

OCTOBER 19, 2022

I have done a lot of different jobs: I’ve been an editor, reporter, social media manager, comms manager, freelance press agent, copy editor and video producer. My career has touched a lot of mediums and a lot of locations as well — not just digital newsrooms, but physical newsrooms. I don’t do it to give people press.

Media 52

Media PR Work Management Press 52

Contently

APRIL 26, 2016

When most athletes announce their retirements, they wipe away tears during a press conference and answer banal questions from beat reporters. The Cauldron, a site that runs articles on Medium from both journalists and sports figures, became partners with Sports Illustrated in the fall of 2015. and Turner Sports.

Press 60

Press PR Advertising Agencies Paid Search Agency 60

Marketing Craftmanship

MARCH 16, 2012

For example, having your CEO quoted in a story that also includes quotes from competitors will do little to distinguish your company’s brand, or to make the phones ring; Publicity (also called “earned media”) is a beast that must be fed consistently. Big companies use PR because they can afford to.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100

Bluetext

MAY 10, 2021

Finding the right speaking role is important, as is including the right members of the press to listen to a speaking engagement for potential coverage opportunities. Medium Title: Medium Content: The post 4 PR Considerations For Virtual Conferences & Events appeared first on Bluetext.

Conference 26

Conference PR Advertising Agencies Press 26

Bluetext

MAY 14, 2021

Tactics such as leaning into news attention, creating a timely pitch, locating beat reporters, and being persistent will help in securing businesses’ worthwhile press coverage. Medium Title: Medium Content: The post Upleveling your Message to Gain National Media Attention appeared first on Bluetext.

Media 26

Media Advertising Mediums Aggregators Press 26

ClearVoice

JANUARY 12, 2021

How do you create a successful press kit or media kit? Before we get into the winners of the medium along with some things you should never do, it would probably help to define just exactly what a press kit is and why you need to create them. And your press kit doesn’t have to be extensive. Press kits vs. media kits. “A

Press 128

Press Examples Practices Media 128

Vidyard

OCTOBER 13, 2016

Engaged employees really can drive success in all areas of your business, including talent acquisition, sales, and customer and public relations. That’s a good reason why 87% of online marketers use video: it’s a powerful medium. It’s incredibly engaging and relatable. Convinced yet?

Loyalty 50

Loyalty Video Marketing Advertising Mediums Peer-to-peer 50

Bluetext

APRIL 1, 2021

Software as a Service (SaaS) companies often run into a problem when they launch a new product or unveil updated features: they find it hard to secure the outstanding press coverage they expected. Inviting key members of the press to attend is a great way to cultivate relationships with reporters as well. Get in touch with us.

Work Management 26

Work Management Marketing Management PR Creativity 26

ClearVoice

JANUARY 26, 2024

Social Media Narrative, Value-Driven Posts: For millennia, humans have connected through stories regardless of the medium. Corporate Communications Content is your superhero within public relations, actively molding your brand’s story and safeguarding its reputation.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Smashmouth Marketing

SEPTEMBER 30, 2009

If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. For example, we just launched Genoo into public release.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Bluetext

JULY 16, 2019

Their expertise is in security and data protection, not press relations. Employing a marketing agency will ensure your firm is properly prepared to speak to the press by…. Medium Title: Medium Content: The post Marketing Agency: Cybersecurity’s Secret Weapon appeared first on Bluetext. Controlled Communication.

Marketing Agencies 1 20

Marketing Agencies 1 Paid Search Agency Advertising Agencies Ad Agencies 20

Marketing Craftmanship

JANUARY 16, 2013

Press releases and related media exposure is a good example of marketing activity that is often overrated in terms of effort vs. tangible outcome. For example, a 25-person CPA firm with an emerging practice among medium-size, privately held businesses sought to add a pharmaceutical company to its client list.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Smashmouth Marketing

SEPTEMBER 29, 2009

If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. For example, we just launched Genoo into public release.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Hubspot

NOVEMBER 3, 2014

It pretty much goes without saying that most business interested in growing are interested in more press coverage. You see, people often take the fact that they want press coverage to mean that they should stop at nothing to get it. public relations' Make Follow-Ups Relevant and Meaningful. What gripes did we miss?

PR 28

PR Guerilla Marketing Public Relations Press 28

markempa

JUNE 16, 2005

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

WebMarketCentral

APRIL 22, 2009

The emergence of social media has dramatically changed the role of public relations. Professional informality —conversations used to fall reasonably neatly into two groups: public communication, which was formal (a press release, a carefully crafted "quote" from an executive, on-the-record interviews, etc.)

PR 20

PR Social Media Web 2.0 Media 20

Stevens & Tate

FEBRUARY 17, 2022

Integrated marketing allows businesses to deliver a consistent message across different mediums, including print and digital media. Develop a public relations (PR) strategy to engage with your target audience across many channels. For example, a company might use a TV commercial to draw attention to its new website.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Ad Agencies Work Management 116

Content Standard

JUNE 22, 2016

Call me old-fashioned, but I like press releases. When starting to execute a PR strategy, press releases have served as the central point of crafting the message. Today, marketers and public relations professionals must balance a wide array of digital media channels and convince executives that these moving pieces are valuable.

Press 54

Press PR Relevance Marketing & Strategy 54

Webbiquity

MARCH 31, 2014

It is, rather, a reflection of Lisa’s exceptional ability (invaluable to a top-notch public relations professional) to convey maximum information with minimal words. This goes for your press releases hosted on your own website’s online newsroom.”

PR 100

PR Paid Content Public Relations Press 100

Buzz Marketing for Technology

JUNE 27, 2008

IBMers should not use these media for covert marketing or public relations. Each tool and medium has proper and improper uses. As a company, IBM trusts—and expects—IBMers to exercise personal responsibility whenever they participate in social media. IBM policy is not to comment on rumors in any way.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Bluetext

OCTOBER 12, 2023

Regardless your communications strategy is critical, both in the language you use and the mediums you announce upon. Website Where do investor relations fit into your website? An investor relations page is essential for a company going public. Where do your press releases live?

PR 45

PR Press FAQ Thought Leadership 45

Convince & Convert

JUNE 22, 2010

If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. They are willing to hand over huge portions of their marketing budget to a medium that they know nothing about.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Sprout Social

AUGUST 3, 2022

Creating a Notes app apology or press release simply isn’t enough sometimes. In these cases, collaborate with your legal counsel and public relations teams to shape an apology that doesn’t incriminate but still shows sympathy. contrition, the public may interpret your brand as tone-deaf and remorseless. We’re sorry.

Brand Identity 93

Brand Identity Branding Social Media Transparency 93

seo.co

NOVEMBER 21, 2021

Press releases were once the golden strategy for SEO. In today’s world, where mobile dominates, the content market is oversaturated, and link building is evolving in strange new ways, are press releases still important? The Goal of the Press Release. That, in turn, yields higher ranks for your site and more organic visitors.

Press 105

Press PR Lead Scoring Lead Ranking 105

Hubspot

MARCH 19, 2013

public relations can be a critical ingredient in your marketing mix. It used to be that public relations was heavily dependent on the wording of your press releases or emails because you were limited to text to tell your story, but that’s no longer the case. 7) Beware the Boring Press Release.

Public Relations 28

Public Relations Thought Leadership PR Marketing & Strategy 28

Bluetext

MARCH 10, 2021

You would be hard-pressed to find a tech PR and marketing agency that has helped to support the number of successful M&A events in the public sector space as Bluetext. Your M&A communications strategy for B2G Tech PR should not begin and end with a press release and social posts. Those are table stakes. It should.

PR 26

PR Acquisitions Advertising Agencies Paid Search Agency 26

Bluetext

FEBRUARY 17, 2021

A common question we get from new Public Relations clients and prospects at Bluetext is ultimately the most important one: how do you measure results? Organizations, understandably, seek the same depth and breadth of metrics for public relations that they can achieve with their ad spend, SEO, and other lead generation activities.

PR 26

PR Paid Search Agency Public Relations Top of Funnel 26