Digilant

FEBRUARY 2, 2024

The Demand for Supply-Side Transparency and Premium Curation Throughout the conference, there was an emphasis on the growing need to refine the sell-side process of digital advertising. For advertisers without video assets, digital audio advertising presents a compelling way to reach CTV users. Let’s dive in.

Cable 59

Cable Paid Search Agency Transparency Broadcasting 59

ClickZ

JULY 21, 2023

Actionable advice Learn from Walmart’s digital-first shopping experience and leverage the power of celebrity endorsements and personalized curation to enhance your own marketing strategies. Since its inception in 2014, Open Call has provided over 9,000 opportunities for small and medium businesses to grow with Walmart.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

Scoop.it

DECEMBER 22, 2020

If you curate and syndicate content on your social media accounts, you can generate social traffic. First, your content needs to present some kind of original idea. Try making a bold claim or a unique argument, or presenting a brand-new idea. Use a mixture of different formats and mediums to see the best results.

Paid Content 80

Paid Content Curation Content Lead Scoring 80

ClickZ

FEBRUARY 19, 2020

Bandersnatach also showed that Netflix could leverage its platform and features to make product integrations much less intrusive and more curated around the specific content. Even Netflix’s CEO Reed Hastings was proud to present the results of the audience’s favorite cereal during his earnings interview last year: 73% preferred Frosties.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

Stevens & Tate

JULY 31, 2023

Stay informed and ahead of the game with our curated collection of marketing updates and reports. Among Gen Z, Instagram Reels reigns supreme as the favored social medium, offering brands an avenue to showcase authenticity and engage viewers. The 2023 social media marketing landscape presents challenges due to economic uncertainties.

Trends 84

Trends Paid Search Agency Planning Advertising Agencies 84

QuanticMind

JULY 7, 2023

To curate impeccable user experiences during this critical time of year, marketers need a deep understanding of how to succeed on each of the channels they plan to leverage, as well as a savviness for how to use them together to create a holistic experience throughout the customer journey. Also, make sure to diversify your inventory.

Paid Content 52

Paid Content Advertising Agencies Advertising Channels Advertisements 52

Launch Marketing

OCTOBER 27, 2021

A well-designed website and portfolio make the online medium easier to navigate and draws the buyer’s eyes to what you want them to see. For example, media and public relations companies curate a different look and feel than technology companies. Posts and content that include images have a 650% higher engagement than text-only posts.

Design 116

Design Paid Search Agency Effectiveness Tips 116

Content Standard

FEBRUARY 2, 2021

Get All Presenters on the Same Page The content curation and creation process starts long before you announce your virtual event to the public. Keep content in mind from the program planning phase: for instance, when reaching out to potential presenters, collect professional headshots and bios from everyone who agrees to participate.

Buzz 98

Buzz Event Marketing Webcast Lead Scoring 98

ClearVoice

AUGUST 1, 2023

Understanding the Freelance Writing Portfolio Simply put, your freelance writing portfolio is a curated collection of your writing pieces. For writing samples, if you have to, you can attach PDFs or publish your writing on Medium and then link it back to the portfolio. More importantly, it’s your calling card and first impression.

Work Management 52

Work Management Sample Ad Building Tips 52

Biznology

MAY 11, 2017

At IBM , we created a tool to help marketers manage their budgets in the hopes that this process doesn’t consume the time they need to actually create, curate, and optimize their content experiences. The web is a literal medium. In the absence of a tool, I would just advise marketers to get off the budget merry-go-round.

Marketing AI 152

Marketing AI Budget Programs Work Management Advertising Agencies 152

ClickZ

MAY 19, 2022

came in with a presentation all about our shared values.”. However, it did also present a challenge: “In a cluttered week when there’s a lot of things going on in that space, we felt that doing something like that would kind of have that cut-through,” Read explains. However, building trust is easier said than done. “It’s

Brand Identity 105

Brand Identity Branding Advertising Agencies Trust Marketing 105

Sprout Social

APRIL 18, 2022

Picture this: You’re given the opportunity to share a presentation on something you’re absolutely obsessed with. Would you rather give that presentation in front of a stadium of random people or a cozy conference room filled with fellow fanatics? You could practically talk about it in your sleep, if you had to.

Verticals 98

Verticals Social Media Media Social Networks 98

Buffer

JUNE 16, 2022

It’s not just about making sure you’re not being a jerk online, but also about curating your voice so that the real you comes across visibly and authentically. The over-curated tone is not for everyone, so take these tactics and apply them to your personal brand in a way that feels genuine to you.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Liveintent

APRIL 28, 2021

Growing consumer interest in the market presents a tremendous opportunity for health and wellness brands and signals an increasingly crowded and competitive market. Newsletter subscribers opt-in to newsletters, so their interest in the content and topics is already built into the medium. The health and wellness market is a $1.5

Advertisements 118

Advertisements Advertising Personalization Mobile Advertising 118

KoMarketing Associates

MARCH 13, 2018

Publish / repurpose blog posts through places like LinkedIn or Medium. Sponsor an event or conference your organization is attending, presenting, or exhibiting with. Create content marketing landing pages, organized by strategic keyword targets, curating thought leadership, lead generation assets, and industry expertise.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Spiralytics

MAY 30, 2024

Image-based platforms Image-based platforms, like Instagram and Pinterest, allow users to curate images and share them to the world. Its advanced algorithm curates personalized content feeds—making it addictive and highly engaging. It offers an impressive suite of business tools tailored for small and medium-sized businesses (SMBs).

Social Media 62

Social Media Media Paid Search Agency Advertising Agencies 62

SmartBug Media

SEPTEMBER 8, 2021

Structured data is the tags in the code that tell search engines when a video is present on a page and what topics the video includes. You want to talk to your whole audience, so make sure you’re featuring diverse presenters that come from different backgrounds and have different views about the subject matter. Utilize structured data.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Launch Marketing

OCTOBER 27, 2021

A well-designed website and portfolio make the online medium easier to navigate and draws the buyer’s eyes to what you want them to see. For example, media and public relations companies curate a different look and feel than technology companies. Posts and content that include images have a 650% higher engagement than text-only posts.

Design 83

Design Paid Search Agency Effectiveness Companies 83

Contently

JANUARY 16, 2020

And when you go to YouTube’s home page or search for a video, you’re presented with a well curated collection of relevant videos. People respond to faces, so using a medium shot of the person in the video is a pretty safe bet. You probably already know that 500 hours of content are uploaded to YouTube every minute.

Youtube 218

Youtube SEO Keywords Tagging 218

KoMarketing Associates

APRIL 24, 2014

Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media. Casie Gillette has presented at several conferences with regards to this topic.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Oktopost

JULY 30, 2020

Webinars are lectures, presentations, seminars, or workshops hosted online using digital means. Since face-to-face presentations are out until further notice, the next best solution is to attend and host virtual events, including webinars. Up to 6 presenters displayed simultaneously. What are webinars? Advanced chat features.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

B2B Digital Marketer

DECEMBER 21, 2023

Design Choice Architecture: Structure the presentation of choices (products/services) in a way that guides consumers to the desired action without restricting their freedom to choose. Embrace these steps and watch as they transform your business practices and lead you to greater success.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Scoop.it

NOVEMBER 15, 2022

If you want to be successful curating and creating your own content, you need to know the types of content your audience wants to consume. But what are the most valuable content mediums and formats? We also need to consider the potential reach of each content medium. The Most Valuable Content Mediums and Formats.

Advertising Mediums 92

Advertising Mediums Paid Content Content Conference 92

Bluetext

MARCH 15, 2023

I would make decisions like this because when you are known as a creative powerhouse and fashion is a creative art, medium in the end. Followed by a complete spec user experience design presentation that knocked the cover off the ball. How has curation become a larger part of creative direction?

Creativity 33

Creativity Marketing AI Curation Paid Search Agency 33

Scoop.it

SEPTEMBER 7, 2022

LinkedIn slides are a great way to upload presentations and easily share them with your network. You can also present your products or services in a better way, finding a formula that works and sends viewers an instant message. Video marketing provides marketers with an extremely shareable medium to reach their audiences.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

Vidyard

SEPTEMBER 14, 2021

Screen share videos enable you to talk a client through an annual portfolio review, educate them on complex topics, or walk them through a presentation on reaching their financial goals. Leverage screen sharing to show rather than tell the value-add offer you are presenting. Viewers respond well to personalization.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

ClearVoice

JANUARY 26, 2024

Content marketing and producing content presents an additional challenge when building the business case, as not all content activities drive immediate ROI. Social Media Narrative, Value-Driven Posts: For millennia, humans have connected through stories regardless of the medium. from their office (we hope for your sake, anyway).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

JUNE 7, 2023

Whether it’s a catchy jingle, a mascot (think: the Gerber baby), exclusive behind-the-scene footage or curated in-store interactions, an immersive brand experience establishes a distinct and memorable identity for your brand. Make sure your brand experience is consistent across all mediums (videos, social posts, events, TV ads).

Work Management 107

Work Management Marketing AI Brand Identity Branding 107

Bluetext

APRIL 7, 2021

Users can now create stories (taking cues from Facebook, Instagram, and Snapchat), weigh in on trending topic hashtags (#thankyou Twitter), and now become content curators with “Creator Mode”. . With creator mode enabled, the presentation of profiles is altered to emphasize the hashtags directly under job titles.

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

Sprout Social

APRIL 27, 2022

As social media grew in popularity, lengthy URLs began to present a problem. UTM parameter support: lets you add and track parameters for source, medium, and campaign, so you can see who, where, and when clicked the link. By curating content from third parties, you can publish more frequently on social media.

Best Practices 102

Best Practices Deep Linking Enterprise Management Domain 102

BuzzSumo

MAY 30, 2019

To solve these problems, more is required than just an “alignment” of audience and medium. Facebook Messenger marketing with chatbots is the present and future of digital marketing. When you do this, you will be curating an audience that is primed to interact with your onsite content. Your first step is to get more subscribers.

Social Media 110

Social Media Blast Campaigns Media Landing Pages 110

Sharpspring

FEBRUARY 21, 2020

There’s no time like the present to learn more about the importance of social media marketing. Curate Your Content. Small- to medium-sized companies are at an advantage here because the heads of these companies tend to be a bit more accessible than executives at international corporations. If it’s not, don’t worry!

Social Marketing 61

Social Marketing Work Management Social Media Marketing Automation Services 61

Heinz Marketing

APRIL 4, 2022

Every episode past, present, future all available on salespipelineradio.com. So we kind of tested that out, pivoted more to a webinar kind of experience, presentations, thought leadership, and then also leveraged a lot of virtual networking. I hope you’re all out there killing it and closing some deals. We don’t.

Top of Funnel 97

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 97

Outbound Engine

MARCH 20, 2020

Before you start choosing words, it’s important to understand that the most impactful words in one medium, or on one social media channel for that matter, may not be as strong in another. Successful marketing campaigns for small businesses require more than spot-on presentations, eye-catching graphics, and a well-curated email list.

Planning 76

Planning CAN-SPAM Click Rate Newsletter 76

KoMarketing Associates

FEBRUARY 23, 2016

Additionally, connecting with customers online presents an opportunity to reach a new audience of people who could also be interested in your business because of the similarities with your existing customers. When curating content and creating original content, prioritize your audience’s resources to mention throughout articles and link to.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Marketing Insider Group

SEPTEMBER 27, 2012

What made this conference special was not just the location, the attendee-driven discussions, the Ignite presentations, the extravaganza / talent show or the “midnight cooking madness.” “If you can’t create it, curate it,” something I might have said but didn’t at #wppstream. All smart as can be.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Conference Twitter 100

Convince & Convert

FEBRUARY 8, 2011

Today is the official release date of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social , my new book co-written with my friend Amber Naslund about how companies need to retool from the inside out to meet the real-time business challenges presented by social media. Bonus Material. On the Road Again.

Case Study 136

Case Study Case Studies Social Media Paid Search Agency 136