Mailmunch

JULY 9, 2021

Optimizing your landing page for mobile traffic is no longer negotiable as more Internet users browse the web using mobile devices than with any other device. Worldwide, mobile traffic share is around 55% while desktop traffic, which had dominated historically, is about 42%. Mobile devices are the future.

Landing Pages 75

Landing Pages Traffic Optimization Tips 75

Unbounce

FEBRUARY 7, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking SEO 145

Unbounce

DECEMBER 10, 2019

Running campaigns in this way create spikes in traffic that can quickly die out if you don’t invest in ongoing promotion. ” Pictured: A typical SaaS marketer workin’ the lead-gen funnel. The “We Solve Your Problem” Long-Form Landing Page. This is where an evergreen, long-form landing page shines.

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

Hubspot

JUNE 4, 2019

Yes, marketers, we’re talking about landing pages. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist. Squeeze Page. Splash Page.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

Optinmonster

DECEMBER 26, 2022

Do you want to get more sales and traffic without spending any money? Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. Since organic traffic is free, organic lead generation has a much lower cost and better return on investment (ROI). Search Engine Optimization.

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

ConvertKit

JANUARY 17, 2020

That's where your webinar landing page comes in. A well-crafted landing page can mean the difference between a packed house and an empty room. There's a lot of work that goes into a successful webinar—but creating a webinar landing page that converts doesn't have to be complicated. It's a win-win.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Marketing Insider Group

MARCH 18, 2020

My favorite part of Mailchimp is the ability to send automated RSS newsletters like the one we send out to our 10,000+ subscribers nearly every day! For example, we use social sharing plugins, related posts plugins, and ad serving plugins to deliver deeper engagement and content offers to our audience.

Marketing Management 362

Marketing Management Tools Planning RSS 362

Marketing Insider Group

FEBRUARY 23, 2021

In other words, having social proof like case studies, reviews, and testimonials on your website can help you move customers down the sales funnel. You could create a dedicated case study page with a library of content for visitors to browse. Lead individuals further down the sales funnel, taking them from one stage to the next.

Case Studies 280

Case Studies Case Study Studies Top of Funnel 280

Goodish Agency

AUGUST 5, 2021

Growth Marketing is a strategy designed to address your entire sales funnel – it’s a data-driven and creative approach to attracting, engaging, and retaining customers. growing an emailing list, increasing landing page conversions, or reducing the bounce rate. Goodish Agency.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Unbounce

NOVEMBER 14, 2021

Try these five digital marketing channels to add more customers to your conversion funnel. One popular lead generation method is using a lead capture landing page. These pages offer your audience something like a resource or newsletter in exchange for their contact info. Lead generation. Paid advertising.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

ConvertKit

NOVEMBER 22, 2021

Now she’s figured out how to turn her Pinterest traffic into a hands-off email list growth machine. Here’s how she does it: Create valuable incentives that send her audience to her marketing funnel. After a while, Cara learned that 80% of her traffic was coming from Pinterest. Image via Cara Chace. What happens after?

Opt-in 82

Opt-in Automation Opt-out Paid Search Agency 82

ClearVoice

JUNE 25, 2021

Landing pages and click funnels are two tools marketers use to help achieve that objective. How does a click funnel differ from a landing page? Simply, a landing page is the page of your website that a new visitor usually lands on first. It increases conversion rates.

Top of Funnel 75

Top of Funnel Paid Content Cost Per Click Lead Ranking 75

Unbounce

JULY 6, 2020

What’s a Lead Capture Page? A lead capture page is a type of landing page that offers your audience something in return for their email address or other information. Unlike other pages on your website, a lead capture page only has one goal: exchange a lead magnet (or reward) for your visitor’s info.

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

Optinmonster

DECEMBER 5, 2022

You’ve probably heard of an email marketing funnel, but are you wondering how to build one and what all the fuss is about? Email marketing funnels are a super effective way to turn casual website visitors into loyal customers. It’s not magic, but with our ultimate guide, email funnels can be simple.

Top of Funnel 75

Top of Funnel Marketing Funnels Email Marketing Conversion 75

Oktopost

NOVEMBER 9, 2023

Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Lake One

JULY 27, 2023

Most companies measure the success of their marketing efforts by how prospects move through the funnel. Previously, we could only see where their prospects were along a basic sales funnel. You can drill down further into your source data to track specific campaigns or ads. Want to go deeper?

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

Liveintent

JANUARY 27, 2021

RGG uses our email exchange to drive quality traffic to the websites of its Rue La La and Gilt brands. When readers click on RGG ads in email newsletters, they are directed to landing pages that immediately ask for their email address before they can browse the sites. A worthwhile tradeoff. The key takeaways.

ROAS 107

ROAS Advertising Funnels Ad Exchange Top of Funnel 107

MKT1

OCTOBER 24, 2023

As I began writing this newsletter, I realized this is a 2 parter. this newsletter This newsletter focuses on all the inputs you need to look (at least) annually to lay the foundation for your strategy. We discovered RevenueHero when we wrote a newsletter on improving demo request flows a couple months back.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Unbounce

JUNE 1, 2021

You know that one ad you keep seeing: The one for that embarrassing t-shirt your friend messaged you about that just couldn’t be real? ( But the truth is that most people kinda like retargeted ads —when they’re well-targeted. That engagement can come in a variety of forms: Click through an intriguing display ad. Request a demo.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

QuanticMind

AUGUST 28, 2023

It’s one you’re familiar with—you remember seeing a different ad for it on YouTube. Beyond making a purchase, examples of conversions can include: Creating an account Signing up for a newsletter Navigating to a specific page Adding an item to a shopping cart Taking any other action on a website Why are Conversions Important?

Advertisements 74

Advertisements Advertising Cost per Acquisition Conversion 74

Convert

JANUARY 17, 2024

It relies too much on people’s clicking ads and organic results. Researchers optimized content using different tactics and tested which of those on-page optimization tactics helped pages to come up in more AI answers. Google will take time to adjust its revenue model. They don’t know yet how to monetize AI-generated answers.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Marketing Insider Group

JULY 16, 2020

And many of them make the mistake of keeping their primary focus on the top of the sales funnel. Look at your data and pinpoint the behaviors that lead to micro-conversions like email link clicks, newsletter subscriptions, free trial requests, content downloads, or webinar viewers. Care to share in the comments?

Lead Ranking 271

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 271

Salesforce Marketing Cloud

JANUARY 29, 2024

A simple way to do this is adding your subscriber’s name to the subject line, along with content relative to their preferences. Once you have your greeting in place, you can set up delivery time for subsequent emails and targeted content, guiding leads through your specific sales funnel. What are some common email list mistakes?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Liveintent

AUGUST 9, 2022

With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. Brand awareness is considered the first stage in the marketing funnel, followed by consideration, conversion, retention, and loyalty. Take a full-funnel approach to marketing. Why is brand awareness important?

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Martech

MARCH 4, 2022

Also known — by some, anyway — as “cost-per-action,” CPA can cover a range of activities, from buying something online, signing up for a newsletter, to downloading an app or an e-book. He offered the example of an ad campaign where five different channels were engaged. They have to align with the funnel, he pointed out.

Cost per Acquisition 107

Cost per Acquisition Top of Funnel Cost CPA 107

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Liveintent

AUGUST 19, 2021

Nearly a decade later, Google is set to disable cookies on its Chrome browsers in 2023, affecting over 65% of internet traffic. Retarget users who’ve already visited a specific landing page, and reach them with tailored ad creative that sends them further down the marketing funnel. Increased personalization.

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

Brandpoint

NOVEMBER 3, 2022

The following ideas will help you elevate your website to get more traffic, and ultimately, more results. Your blog can be a great place to drive traffic and goal completions. Implement video on your landing pages Videos are awesome tactics for showing off what your company does.

CMS Development 62

CMS Development Paid Search Agency Work Management Marketing Websites 62

ClearVoice

APRIL 6, 2021

In the most concrete terms: a conversion path consists of a compelling offer, a call-to-action, a strongly written and designed landing page, and a thank-you confirmation.” — Payge H. Conversion paths can sometimes be confused with sales tactics, landing pages and other promotional materials that lead to a conversion.

Paid Content 71

Paid Content Paid Search Agency Conversion Landing Pages 71

ClickZ

FEBRUARY 7, 2022

We gush over the Fortune 100s pumping out big-budget ads with big names for the big game and their big sale. We admire international corporations that win awards for global campaigns, pull off outlandish PR stunts in Times Square, and land impressive celebrity spokespeople who rake in millions just for holding a product on Instagram Live.

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Sprout Social

JANUARY 13, 2021

Maybe you have a general idea, like they saw an ad and clicked on it, or that someone told them about it. But what if they saw an ad multiple times across different platforms? Or it was a combination of newsletter information, social media posts, and word of mouth? ROI measures revenue while attribution measures impact.

Marketing Attribution 93

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 93

Lake One

SEPTEMBER 23, 2021

Attract: This first stage attracts strangers through blogs, social media posts, keywords, and web pages. Convert: The next stage turns visitors into leads through calls-to-action, landing pages, lead forms, and contacts. It increases your website traffic. It moves leads through your funnel faster.

Inbound Marketing 80

Inbound Marketing Top of Funnel Planning Marketing Analytics Tools 80

MKT1

JULY 13, 2023

So I wrote this newsletter and made a video with some early-stage marketers to help. This newsletter began when I saw a web project shared on LinkedIn from early-stage startup, Anrok. Clear way to distribute: Can quickly rank for many keywords using a programmatic approach to making pages to drive traffic.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

QuanticMind

AUGUST 28, 2023

It’s one you’re familiar with—you remember seeing a different ad for it on YouTube. Beyond making a purchase, examples of conversions can include: Creating an account Signing up for a newsletter Navigating to a specific page Adding an item to a shopping cart Taking any other action on a website Why are Conversions Important?

Advertisements 52

Advertisements Advertising Cost per Acquisition Conversion 52

Binary Demand

MAY 4, 2023

Marketers use PPC ads, social media, email marketing, and other methods to deliver many leads to their sales team. To keep the unqualified leads off the sales funnel, you can enhance the quality of existing leads and disqualify unsuitable leads. However, the actual task begins when you have to turn those leads into paying customers.

Lead Ranking 52

Lead Ranking Sales Qualified Leads Lead Scoring Paid Content 52

SocialPilot

JANUARY 21, 2024

Studies have shown that adding a CTA button increased conversion rates by a whopping 83%. It can drive traffic to your blog, serve as a credible source of information, and even help you establish brand authority. They bank on their free trial and the simplistic design for their landing page.

Social Media 117

Social Media Examples Media Urgency Marketing 117

Parse.ly

JULY 29, 2021

Understand content marketing for top of the funnel. Incorporate multiple channels in marketing funnel stages. Build successful marketing funnel stages. When we talk about The Content Marketer’s Funnel , lead generation gets a lot of attention. This is where top-of-funnel content comes into play.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59