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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

And who better to guide you through this than the pros who live and breathe effective content distribution every day? Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. It’s about strategically placing your message in front of the right eyes at the right time. Why Zemanta?

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How to Effectively Scale Your B2B Business: Five Points to Cover


B2B digital ad spending has increased steadily year after year , suggesting a thriving but crowded market. To push past the competition, it will take more than funneling more money into your marketing efforts. Here are five points you should cover to scale your B2B business effectively. Upsell and Cross-Sell.


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Effective lead harvesting methods for business success. 


Businesses are constantly seeking innovative ways to harvest leads efficiently and effectively. Lead Generation Techniques Lead generation is the foundation of any effective marketing strategy. Businesses utilize targeted advertisements and engaging content to capture audience interest and nurture them through the sales funnel.

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7 steps to effective lead management


As a marketer, you likely depend on a variety of channels to generate leads, from online ads to trade shows and everything in between. Chances are, the leads you collect will enter in different phases of the funnel depending on their “fit” and “readiness” to purchase. There’s more than one way to nurture a lead down the funnel.

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4 Tactics to Measure B2B Advertising Effectiveness

KoMarketing Associates

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. In the past, tracking the ROI of a digital ad was similar to how billboards are still measured today–throw it up and hope for the best.

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3 effective ABM strategies you should consider


” Traditional demand gen, by itself, isn’t enough to encompass an effective ABM strategy ; marketers need to treat ABM as a separate activity. These activities serve the purpose of pinpointing accounts with a high potential to convert and developing more effective marketing strategies targeted toward them.

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How to design effective display ads: Design components 101


Email, however, presents a unique opportunity that helps advertisers establish connections with audiences at every stage of the funnel with greater ease and impact. However powerful a media channel, email still requires effective display design to drive success. When it comes to display ads, visual hierarchy is your best friend.

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