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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

And who better to guide you through this than the pros who live and breathe effective content distribution every day? Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. It’s about strategically placing your message in front of the right eyes at the right time. Why Zemanta?

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How to Measure the Effectiveness of Your Lead Generation

Marketing Insider Group

Measuring and reporting on their effectiveness is no one’s favorite part of the job as it requires a lot of research, takes up tons of time, and is honestly, quite boring. When it comes to lead generation, the important metrics are fairly obvious, like the number of leads that are funneled. Determine the Most Effective Channels.

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Five Effective Instagram Post Ideas for B2B Businesses

Webbiquity

It gives you access to filters, collages, effects, text overlays, icons, and a background remover. Run ads If you log in to your Instagram account and scroll through, you are likely to see a ton of ads for B2B businesses. And because the ads are on Meta, you can simultaneously run ads on Facebook.

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How to Use Data to Make Your Lead Generation More Effective

Marketing Insider Group

One of the greatest things about becoming a data-driven business is that it can make incredible improvements from the top to the bottom of the sales funnel – and lead generation is no exception here. A LinkedIn report on B2B lead generation found that funneling in quality leads is a top priority for 68% of B2B organizations.

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4 Surprisingly Effective B2B Lead Nurturing Tactics

Marketing Insider Group

However, there are several tactics that are not just rumored to be effective (across the board to various extents) but have the data to back them up. Quick Takeways: Personalize your content for leads based on their intent and the stage of the funnel they’re currently in. Not every customer will respond to generic retargeted ads.

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How to Effectively Scale Your B2B Business: Five Points to Cover

Webbiquity

B2B digital ad spending has increased steadily year after year , suggesting a thriving but crowded market. To push past the competition, it will take more than funneling more money into your marketing efforts. Here are five points you should cover to scale your B2B business effectively. Upsell and Cross-Sell.

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How to Create an Effective Sales Plan: Components and Tips

Webbiquity

These may include apps, promoted posts and stories on Instagram, video and photo content, drip campaign tools, influencer ads, merchandise, and published media stories. It may start with a simple sales funnel and a giveaway on top of it and end as a vast multichannel marketing campaign with plenty of lead nurturing required.