Marketing Insider Group

AUGUST 26, 2024

Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. What Is Demand Generation?

Demand Generation Agencies 195

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 195

Marketing Insider Group

DECEMBER 18, 2023

And who better to guide you through this than the pros who live and breathe effective content distribution every day? Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. You’re not just looking to catch someone’s eye.

Paid Content 318

Paid Content Distribution Cost Per Thousand Cost Per Click 318

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Oktopost

JULY 30, 2024

When buyers are motivated by organic demand, they’re less likely to wander out of the sales funnel. Creating more opportunities for buyer-led engagement might be a better way to move buyers down the funnel than harvesting contact information so you can reach out with a sales pitch that may be premature.

Top of Funnel 117

Top of Funnel Demand Generation Agencies Demand Generation Demand 117

Marketing Insider Group

MARCH 22, 2021

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. You need top-of-funnel content first. That’s why most B2B marketers say their main goals for content marketing include: Building brand awareness. That’s why top-of-funnel content is critical. What is Top-of-Funnel Content?

Top of Funnel 359

Top of Funnel Paid Content Lead Scoring Lead Ranking 359

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs.

Account Based Marketing 114

Account Based Marketing Ideal Customer Profiles ABM Sales Management 114

Only B2B

OCTOBER 9, 2024

They are the bubbles on the surface of your marketing feed. Understanding the Concept of a Marketing Qualified Lead A Marketing Qualified Lead is the term for prospects who actively engage with your content and meet specific criteria, indicating they are more likely to become customers. MQL is dead. Not exactly.

Lead Ranking 133

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Work Management 133

Marketing Insider Group

SEPTEMBER 28, 2020

After navigating your complex conversion funnel filled with quality content, they purchase right there on the first visit. However, once you treat each piece of content like a new opportunity to inspire your target audience, you’ll be able to push them farther down your conversion funnel. . What is a Conversion Funnel?

Top of Funnel 363

Top of Funnel Buyer's Journey Conversion Digital Marketing Funnels 363

SocialPilot

FEBRUARY 3, 2025

And building a strategic social media marketing funnel is the thriving secret for brands that succeed. Because without a funnel strategy, your social media campaign will just waste time, effort, and resources. But, setting some groundwork is essential before diving into the social media funnel. With over 5.22

Top of Funnel 76

Top of Funnel Marketing Funnels Social Media Paid Content 76

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business.

Top of Funnel 105

Top of Funnel Conversion Optimization Digital Marketing Funnels 105

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Could be that marketing will enjoy an increase in power and influence in B2B?

B2B Marketing 134

B2B Marketing Trends Top of Funnel B2B 134

Marketing Insider Group

JANUARY 27, 2025

Marketing your event effectively requires careful planning, coordination, and a clear strategy. A well-organized calendar is a cornerstone of a successful event marketing plan. It ensures you stay on top of deadlines, maintain consistency in your promotional efforts, and effectively engage your target audience.

Event Marketing 162

Event Marketing Allocation Planning Co-Registration 162

Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. All of which classic marketers should have a passion for. This post dives deep into content marketing, helping you not just keep up but stay ahead. Yes, it’s an ad.

Paid Content 173

Paid Content Marketing AI Content Marketing Top of Funnel 173

Unbounce

JANUARY 6, 2025

/ Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. 14 min read Ahh, the funnel. Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Updated on January 6, 2025.

Top of Funnel 111

Top of Funnel Landing Pages Digital Marketing Funnels Advertising Funnels 111

Tomorrow People

NOVEMBER 18, 2024

If not, you’re missing out on what 60% of marketers are already seeing , according to Demand Metric. You may invest heavily in sophisticated martech tools to support your ABM campaigns, but without first understanding the unique needs of your target accounts, you’ll struggle to effectively use the tools at your disposal.

Account Based Marketing 156

Account Based Marketing ABM Budget Programs Intent Data 156

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. Quick Takeaways. Build a Content Strategy.

Top of Funnel 360

Top of Funnel Paid Search Agency Lead Ranking Work Management 360

Webbiquity

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

Distribution 154

Distribution Paid Content Top of Funnel Webinar Metrics 154

sagefrog

DECEMBER 3, 2024

With a constant inundation of marketing messages, it’s no surprise that capturing your audience’s attention has never been more challenging—or critical. It’s not just another marketing buzzword; it’s a dynamic, multi-faceted approach to building brand awareness, sparking interest, and creating meaningful connections with your audience.

Demand Generation 105

Demand Generation Top of Funnel Demand Sales Qualified Leads 105

Martech

DECEMBER 20, 2024

Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Here are five common content mistakes that kill effectiveness and examples of real-world remedies. Try this : Modern marketing requires a mix of digital and traditional strategies. Top-of-funnel (TOFU): Build awareness. Youre not alone.

Top of Funnel 115

Top of Funnel Digital Marketing Funnels Lead Scoring Lead Ranking 115

Animalz blog

OCTOBER 28, 2024

Rather than drowning in data, marketing teams should focus on asking precise questions that drive business growth. That’s the core philosophy of Keith Perhac, founder of SegMetrics, a marketing analytics platform specializing in tracking complex, multi-touch customer journeys. We track the full funnel.

Top of Funnel 109

Top of Funnel Paid Search Agency Multi-Touch Attribution Advertising Funnels 109

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Buyer Intent 363

Buyer Intent Intent Work Management Marketing Management 363

Martech

SEPTEMBER 27, 2024

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness.

ROAS 122

ROAS Social Media Advertising Agencies Advertising 122

Marketing Insider Group

OCTOBER 16, 2024

In fact, Impact Marketing and Public Relations estimates it takes at least six touchpoints to make a sale — and those touchpoints tend to take a criss-cross journey across diverse digital sites. With this in mind, marketers have developed cross-channel marketing strategies.

Advertising Channels 173

Advertising Channels Marketing Strategy Marketing & Strategy Planning 173

Marketing Insider Group

MAY 11, 2021

Only then can you create truly personalized, seamless experiences to guide your leads through the sales funnel successfully. If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. What is Predictive Marketing Analytics?

Lead Ranking 363

Lead Ranking Analytics Marketing AI Marketing Budget 363

Martech

FEBRUARY 7, 2025

Google Search Google is an effective way to reach B2B decision-makers when they are actively searching. Users in-market for jobs in specific industries. Qualify leads with offline conversion imports Connect Google Ads to CRMs like Salesforce and HubSpot using GCLID tracking. Company size. Are in the technology industry.

Paid Content 75

Paid Content Sales Qualified Leads Advertising Advertisements 75

Martech

JANUARY 3, 2025

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Later said in a release announcing the deal that the addition of Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators maximize their earnings.

Acquisitions 117

Acquisitions Advertising Agencies Paid Search Agency Enterprise Management 117

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. Many marketers waste their time, energy, and resources producing the wrong types of content for the wrong audiences.

Buyer Intent 363

Buyer Intent Top of Funnel Intent Marketing AI 363

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. to engage hyperlocal audiences more effectively.

Advertising Agencies 115

Advertising Agencies Cost Per Thousand Advertising Advertisements 115

Marketing Insider Group

JUNE 18, 2024

Understanding sales and marketing frameworks is crucial for success as you grow your company. One such model, the AIDA Model, or Attention, Interest, Desire, and Action, continues guiding marketers as it has for over a century. Quick Takeaways The AIDA Model is one of the oldest marketing frameworks on record.

AIDA 306

AIDA Lead Ranking Top of Funnel Marketing AI 306

Convince & Convert

SEPTEMBER 19, 2024

Ever felt like B2C marketers get to have all the fun? Coming up with splashy ad campaigns, running irreverent Twitter accounts and generally acting outrageous and getting away with it? Can B2B marketing learn a thing or two from B2C brands? Managing both effectively is the secret to an enduring B2B brand.

Ideal Customer Profiles 142

Ideal Customer Profiles B2B Marketing Work Management Planning 142

Oktopost

OCTOBER 10, 2024

What buyers, either B2C or B2B, scrolling through TikTok and buyers perusing LinkedIn have in common is that hordes of marketers are always clamoring for their attention. Impressions don’t tell you how well a piece of content connects with its audience or how well they are progressing in your demand generation funnel.

Impressions 133

Impressions Paid Content Cost Per Click Click Rate 133

Optinmonster

JULY 18, 2024

If you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. Here at OptinMonster , we’ve been refining our video marketing strategy for years. Of course, growing a YouTube channel is just 1 aspect of video marketing. What Is Video Marketing?

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

Martech

JULY 17, 2024

It’s filled with activities like long-distance vacations, trips to the beach and farmers’ markets. Here’s why DOOH is the ticket to this summer’s marketing success. Data like location-based insights and consumer behavior patterns ensure ads get to the right audience.

Advertising 116

Advertising Advertisements Funnel Advertising Mobile Advertising 116

Marketing Insider Group

NOVEMBER 2, 2020

There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy. What Is PPC Marketing? What Is Content Marketing?

Paid Search Agency 364

Paid Search Agency Paid Content Search Marketing Top of Funnel 364

Lead Forensics

JULY 30, 2024

If you work in B2B marketing , then you’re probably familiar with the term lead magnet. It is often used within online and digital marketing circles to describe something that a company offers in exchange for a lead handing over their contact details. The concept behind account-based marketing ( ABM ) is the same. Don’t worry.

Top of Funnel 93

Top of Funnel Work Management B2B Marketing Sales Qualified Leads 93

Marketing Insider Group

MARCH 14, 2021

I’ve covered the benefits of using AI in Digital Marketing before. If you were to go with any typical social media marketing agency, they would likely just start flooding your account with bots or general audience traffic and followers. Similarly, you have a wealth of ad targeting options on Facebook.

Marketing AI 326

Marketing AI Sales Qualified Leads High Quality Lead Process 326

Martech

NOVEMBER 7, 2024

Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. ABM platforms enabled marketers to peer into the crystal ball of intent data, identifying which accounts were in-market for solutions. What went wrong and can it be fixed? The core functions of an ABM platform 1.

Account Based Marketing 127

Account Based Marketing ABM Demand Generation Agencies Marketing Attribution 127