Digital display ad creative: size matters


Before we dive in, according to our data—pulled from the Choozle platform over the past six months—here are the top 10 best banner sizes for digital display ads : 728×90 (Leaderboard). 300×600 (Half Page Ad). Digital display ads: creativity is key. Half Page Ad.

Everything You Need To Know About Google’s New Discovery Ads


One of the most important announcements was the launch of Google Discovery Ads. What Are Google Discovery Ads? Google has hit it high with Discovery Ads; this is expected to become one of Google’s most powerful advertising tools. How Discovery Ads Work.

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Google Ads: The Definitive Guide (2018 Update)


You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. But how can you actually make it work for you and get your ads placed like this? Making it the biggest ad selling company in the world.

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Facebook ads vs Google adwords: 7 key criteria to decide


Consider these facts: Digital ad revenue in the U.S. digital ad revenue last year. ( Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. ROI: Return on ad investment?

Best Practices for Selling to Government Agencies

This point is a great piggy-back to added security or. On the other hand, the added security will. Best Practices for Selling to. Government Agencies WWW.MARKETJOY.COM Contact: +1 484-302-0110. The US government spends over $235 billion on.

How to Build a Facebook Ad Funnel

Single Grain

If you’re ready to break into the world of PPC campaigns to build brand awareness, attract leads and drive sales, Facebook Ads is one of the best platforms to start with. That’s where ad funnels come in. What Is a Facebook Ad Funnel? This is the first ad in the mix.

What are you doing about ad fraud?


Ad fraud is similar to a lot of problems out there. Ad fraud is similar. Most large advertisers have outsourced their advertising budget to ad exchanges or to agencies working with ad exchanges–they aren’t actively managing their campaigns.

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In-Stream, Non-Skippable Ads: Are They Really Effective?


The post In-Stream, Non-Skippable Ads: Are They Really Effective? Blog brand lift studies brand lift study digital advertising digital video Facebook facebook ads facebook advertising facebook video facebook video ads google Google ads Google Preferred in-stream non-skippable non-skippable ad formats non-skippable video paid social social advertising social media advertising video video advertising view rate viewability youtube Youtube ads Youtube advertising

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Mobile ad optimization


For campaign optimizations, you know the drill: Upload assets at least 72 hours prior to launch, wait 5-7 days to make optimizations, check in periodically… but is it different when you’re just focused on mobile ad optimization?

7 Easy Ways to Optimize Your Facebook Ads

Single Grain

You spend a lot of your money and time creating Facebook ads, so, obviously, you want to get as much benefit as possible from your ad budget. But if you're struggling to reach the right audience via Facebook ads, then you probably need to optimize your Facebook ads.

The Sales Enablement Handbook

to improving sales performance through added efficiency and penetration. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

Facebook B2B Ads: How to Get Better Results

KoMarketing Associates

65% of B2B marketers use Facebook ads. To help you get more results out of your Facebook B2B ads, we’ve put together this collection of Facebook ads best practices. Apply these after you’ve answered 5 Essential Questions to Ask Before Running a Facebook Ad Campaign.

B2B Marketing: 3 simple tips for creating PPC ads

B2B Lead Generation

Tweet When it comes to PPC ads, writing copy with limited headline and description character spaces can be tough. Overall, one thing I’ve seen in my experiences in working with our Research Partners is the basics of copywriting are often a first casualty in PPC ad design.

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How to Use the Power of Storytelling in B2B Ads


B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling contentCreate greater impact in your B2B advertising with powerful storytelling strategies.

What you don’t know about ad fraud can hurt you


Everyone knows about digital ad fraud, but do you know how to protect yourself as an advertiser? If you are like me, then you need to listen to the interview Tim Peter and I recently did with Augustine Fou , an expert on ad fraud.

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How B2B Marketing is Changing in 2018

content / Instagram ads 4 Text content 1 LinkedIn ads / matched audiences / retar- geting 5 The basics (website and martech) 1 Social media / social media marketing 2 Third-party content development (beyond. 1How B2B Marketing.

Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying.

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Create Better Digital Ads


As you’re starting to execute on your 2019 campaigns, you’ll probably be creating digital ads as part of your strategy. Digital ads are great for reaching your specific demographic, making quick pivots to the campaign if needed, and creating brand awareness online.

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Banner Ads Must Die!!!

Marketing Insider Group

My advice of which marketing tactic was like the walking dead: banner ads!!! What marketers should do, instead: Marketers need to shift their banner ad investments into brand content marketing experiences. Around 31% of ad impressions can’t be viewed by users.

Google Ad Placement Cheat Sheet


One of the most important decisions you’ll make for your business is whether to partner with Google in promoting your website, brand, products, or services on its ad network.

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Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

If we as sales professionals are not adding any context to the content then we bring no additional value to what marketing and technology are already doing. Technology and Artificial Intelligence are evolving faster than ever and disrupting every industry and role, specifically Sales.

Most Viewed Video Ads: Google and Nike Dominate the Charts


Last week on the MVVA chart, Nike and GEICO secure two spots each in the top 10 with Google coming in with a whopping four ads for the weeks chart! These chart-topping campaigns are focused around the United States Women’s National Soccer Team, Frozen 2, and some very humorous insurance ads.

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Martech Vendors Can't Avoid Ad Audience Battles

Customer Experience Matrix

Recent complaints about ad measurement. But behind the rallying cry, the alliance between advertisers and programmatic ad suppliers is uneasy at best. ad measurement adtech brand safety fake news martech personally identifiable information privacy programmatic advertising

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How to Effectively Prepare for Google Responsive Search Ads

KoMarketing Associates

During the Google Marketing Live conference a few weeks ago, Google once again shook up the paid search world with the announcement of Responsive Search Ads. With these ads, Google will automatically mix, match and test combinations of ad copy provided by the advertiser.

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Most Viewed Video Ads: Father’s Day


Take a look at the Top 10 pre-Father’s Day “dad ads” below: Bagel Bites. Check out the full chart below to see where your favorite ads placed: Rank. Father’s Day Ad 2019. The post Most Viewed Video Ads: Father’s Day appeared first on AcuityAds Inc.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. The modern era of MarTech is great, isn't it? Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects.

Dynamic Search Ads: Bridging the PPC and SEO Gap

EMagine B2B Blog

Dynamic Search Ads, or DSAs, aren’t exactly new in the world of Google Ads. However, the way they leverage SEO data despite being part of paid search makes them an interesting facet of any ads campaign, and for that reason, we decided to discuss them in more depth.

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Most Viewed Video Ads: The 2019 Women’s World Cup


Take a look at some of the winning ads pre-World Cup tournament below as well as a Nike tribute to the winners: Nike. The ad centers around a 10-year-old girl who’s selected as a teammate for one of the players and is taken on an inspirational journey through soccer. The U.S.

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How to Maximize the Potential of Dynamic Search Ads


Dynamic Search Ads in Google Ads have long been a powerful digital tool to expand the reach of an advertising program and discover new, relevant search keywords. Every advertiser should consider Dynamic Search Ads as a part of their advertising arsenal. How do Your Ads Work?

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Creating Killer Display Ads


Today we’re going to be discussing the benefits of implementing digital advertising and a few principles needed to design excellent ads. Establish Account-based Ad Objectives. With digital ad campaigns, building awareness for your company is a top priority.

How Your Business Can Survive The Ad Blocking Wars On YouTube


If you are promoting your company with video ads on YouTube, a portion of your targeted audience may be missing the message due to ad blocking software. Ad blocking is growing worldwide. On desktop, increasing numbers of users are blocking ads via browser plugins.

How to Optimize Facebook Ads for Leads

Marketing Insider Group

Facebook lead ads have a special appeal that makes them an ultra useful lead generation tool. The post How to Optimize Facebook Ads for Leads appeared first on Marketing Insider Group. They’re convenient to prospects.

Most Viewed Video Ads: Hulu Leads With Sports Streaming


Retail vacuum company Dyson grabbed a spot and new to the chart this week in the fourth spot is GEICO, with an ad featuring the winner of their “Best Of” sweepstakes. Take a look at some of the top ads below: Hulu. Get Hulu With No Ads.

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Most Viewed Video Ads: Mother’s Day


There may be no better barometer than the plethora of ads that come out around Mother’s Day. Every year, thousands of Mother’s Day ads tug at our heartstrings to encourage gift-giving. The post Most Viewed Video Ads: Mother’s Day appeared first on AcuityAds Inc.

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Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution

Customer Experience Matrix

Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator.

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Most Viewed Video Ads: May / Week 2


Week 2 of May puts Hulu on the top spot for the Most Viewed Video Ads chart. The campaign, for Hulu’s ad-free subscription, begins as one of the classic Old Spice ads with Isaiah Mustafa. Isaiah Mustafa reminds us that we should be into Hulu, but not into ads.

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The 11 Best Social Media Campaign Builders and Ad Monitoring Tools


Ad monitoring tools, meanwhile, help you keep tabs on where and how your competitors are running online campaigns. Experiment with variations on pricing, product recommendations, and features to optimize ad spending. Ad Monitoring Tools. Identify which ads work best, where.