Hubspot

SEPTEMBER 18, 2023

In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Tracking Trigger Events With the myriad of instances that can be considered a trigger event, you may be wondering how to keep up with all of them. These can serve as an opening for you to reach out.

Trigger Marketing 74

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 74

SmartBug Media

APRIL 26, 2023

In this article, we'll walk you through five best practices to leverage for a winning Memorial Day email and SMS marketing campaign. For customers who have shown an interest in specific products or categories: "Memorial Day Sale: Save on [insert category or product] that you've had your eye on!" Start with a compelling subject line.

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

Marketing Insider Group

AUGUST 28, 2023

Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. Sitemaps: Necessity Not Luxury Sitemaps help search engines during indexing processes, acting as ‘directional cues’ around brand-specific content.

SEO 190

SEO Lead Scoring Lead Ranking SERP 190

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Define key metrics for each.” — Michael Brenner , CEO, Marketing Insider Group Thanks to the nature of digital content marketing, there are almost too many metrics to track.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Salesforce Marketing Cloud

JANUARY 29, 2024

Get articles about marketing selected just for you, in your inbox Sign up now How do you maximize the value of your email list? If someone’s been eyeing an item or left your website without checking out, it can send a follow up email. Regulations such as the CAN-SPAM Act in the U.S.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

SendX

FEBRUARY 26, 2021

That said, always make sure to provide true value to your prospects, whether it’s an eye-catching welcome email or strong, insightful content related to their niche, always have in mind to gain their attention and make them wanna come back for more. They don’t disappear and they don’t rely on an algorithm for your audience to see them.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

SmartBug Media

APRIL 23, 2024

In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections. Imagine stepping into a trade show, your eyes scanning the sea of booths. What makes one stand out?

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

SmartBrief - Marketing

SEPTEMBER 25, 2023

and I now have a stack of printed (yes, old school is the way to go with this type of project) peer-reviewed articles close to a foot high. I came across an article published in marketing theory by professors and researchers at the University of York in the United Kingdom. I am developing a dissertation for my Ph.D.,

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

Heinz Marketing

APRIL 9, 2022

This article opens with the staggering statistic of how 43% of everyday actions are the result of habits. A 30-Day challenge may be the solution that changes your life as they force people to take a serious look at their goals and act mindfully upon them each day for a month. Why 30-Day Challenges Help Your Habits Stick.

Pricing 107

Pricing Price B2B Content 107

Marketing Insider Group

JANUARY 16, 2020

I love how enterprise cloud computing solution provider Nutanix categorizes articles in its online magazine The Forecast into technology, business, and industry themes. Track online conversations. No brand should cut corners on quality. How do you do that? How do you plan for a year’s worth of content? More ROI from marketing.

Planning 305

Planning Conversion Top of Funnel Custom Publishing 305

ClearVoice

DECEMBER 11, 2020

As I started to write this penultimate article in the series, I realized that one of the things I’m most aware of when working on my steady teamlancing gig is the almighty timer tracking my billable hours. And sometimes people just need a fresh pair of eyes on their work to zero-in on what’s great or what could work better.

Eye-Tracking 119

Eye-Tracking Copywriting Fulfillment Creativity 119

SmartBug Media

OCTOBER 11, 2023

Because you’ll be competing with every other brand out there, you must be ready to reach your customer base during BCFM without any deliverability hiccups which is why we created this article that shows you the best email deliverability best practices. Act: All e-commerce marketers know the job isn’t done after you hit “send.”

Deliverability 59

Deliverability Practices Best Practices Domain 59

Martech

APRIL 26, 2023

In this article, you’ll find some risk-free tips on outsourcing link building effectively, so you can sit back, relax and watch your website rise to the top of search engine rankings. The cost of each of these precious links can skyrocket to an eye-watering $500-$700 per placement. Link acquisition based on experience.

Link Building 106

Link Building Advertising Agencies Ad Building Tips 106

Zoominfo

FEBRUARY 20, 2020

We can track ROI, lead generation , web traffic, sure. In this article, we’ll bring to your attention to a few less obvious metrics for measuring the success of you content marketing strategy. Track Social Media Engagement Move over, ROI. Two-thirds of the average marketing budget is spent on content marketing ( source ).

Marketing Budget 100

Marketing Budget Marketing & Strategy Marketing Strategy Content Marketing 100

Sprout Social

MARCH 8, 2021

Using tools like Google Trends and social listening , you can keep an eye on trends in real-time and dig deeper into the online conversations that are gaining traction. For any content creator, there’s a lot to like about the concept of newsjacking. But when done poorly, an attempt to create timely content can fall flat.

Content 125

Content Trends Social Media Eye-Tracking 125

Outgrow

APRIL 29, 2024

According to an article by 5-star visibility , one of the best social proof marketing tips for your brand is to respond to reviews. Social proof is when individuals observe and mimic the actions of others, particularly when they’re unsure about what to do themselves. Social proof is present in various aspects of our life.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Brandpoint

JULY 14, 2023

Track Key Performance Indicators (KPIs) Key Performance Indicators (KPIs) act as measurable benchmarks that help you evaluate the impact of your social media efforts on specific business objectives. By using specific tracking links and landing pages, you can attribute leads and conversions to your social media efforts accurately.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

The Point

OCTOBER 22, 2019

Acting as a spam filter, email bots prevent malicious emails from infiltrating mail servers by auto-clicking the links in incoming emails. So, how can you eliminate the effects of email bots and get your performance metrics on a track to credibility? The culprit? Email bots. Great for security. Bad for marketers. or lead distribution.

Marketing Automation Services 127

Marketing Automation Services CAN-SPAM Click Rate Trigger Marketing 127

Heinz Marketing

FEBRUARY 17, 2021

Lead nurturing helps in elevating your brand in the eyes of your prospect by providing them relevant information. It also includes any webinars you’ve done in the past, video clips, blogs, articles, etc. Once you have this ready, it’s time to start thinking about what kind of nurture tracks you’d like to develop.

Top of Funnel 133

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 133

Lake One

MAY 14, 2020

It shows the reader is genuinely enjoying the content you’re sharing, and they’re giving their time to act on it—be that with a social share or a subscription to your email list. But are you measuring that content engagement? Engagement is a key goal for many marketers. The downside? Click here for more on the Dos and Don’ts of B2B SEO.

Lead Ranking 97

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 97

Sprout Social

MAY 24, 2022

In this article, we’re sharing how social media can take every aspect of your integrated communications strategy to the next level. This approach allowed them to act faster and in a more distinct voice, which clearly resonated with their audience. Now, social strategies apply to more than just owned media. Sponsored content.

Paid Content 94

Paid Content Paid Search Agency Media Paid Social Agency 94

Sprout Social

JANUARY 3, 2022

Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Why are buyer personas important?

Buyer Personas 139

Buyer Personas Social Media Media Ideal Customer Profiles 139

Zoominfo

DECEMBER 4, 2019

Have I determined which recruiting metrics I will use to track those goals? These posts don’t have to be exclusive to content related to your company — you can also share informative articles, blog posts, or videos that you think will be of interest to your ideal candidates.

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

Parse.ly

JULY 7, 2022

It helps you see when an article is taking off and when there’s buzz around your stories. Real-time content analysis is the process of measuring and evaluating the performance of an article or post as the data comes in. In other words, it’s the practice of monitoring how article performance metrics go up and down from moment to moment.

Analysis 52

Analysis Paid Search Agency Companies Media 52

Parse.ly

OCTOBER 27, 2021

This new feature takes the pain out of reporting and tracking KPIs. For the technical walkthrough of where to find this new feature and how to use it, read the knowledge base article. If you’re ready to get started using this feature and need some inspiration, here are five common business objectives that you can track using Goals.

Peer-to-peer 52

Peer-to-peer Lead Ranking Eye-Tracking Content 52

SendX

APRIL 26, 2021

However, you need to resist this temptation - not only do you lose credibility in the eyes of your customers, but you’re also probably not even getting quality emails. Content-gating is when you require someone to enter an email to access content such as an article or PDF. What does the CAN-SPAM Act say?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Sprout Social

JUNE 29, 2020

In this article, we’ll break down what the university marketing funnel looks like and how your social strategy supports each stage of the funnel. For Rob, social data is what enables his team to connect their work to a specific business outcome and to act as strategic advisors to stakeholders across the university.

Marketing Funnels 127

Marketing Funnels Top of Funnel Marketing & Strategy Marketing Strategy 127

Metadata

SEPTEMBER 20, 2023

This article explores the growth of these tactics and, more importantly, how you can adapt quickly. Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Most of the changes have been positive.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Optinmonster

NOVEMBER 9, 2021

In this article, we’ll show you 40 exit popup hacks that will substantially grow your subscribers and revenue. Check out this article for more: How to Create Mobile Exit-Intent Popups That Convert. Looking for ways to dramatically increase conversions on your site? What Is Exit-Intent®? Do Exit Popups Work? Yes, exit popups work.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

SmartBug Media

FEBRUARY 17, 2021

In this article, I map out what Velocity scripting is, and how your marketing team can use it to create dynamic content that converts leads. That way, the language acts as your token in your block of content. Wondering what this script is all about? What is Velocity scripting? Who is Velocity scripting for?

Marketo 95

Marketo Planning Paid Search Agency Conversion Rate 95

Scoop.it

MARCH 26, 2020

Because we know that your job is to keep an eye on dozens of processes at all times: Developing your key company messages. Many people still see content curation just as an act of sharing third-party content to social media. We talk a lot about content curation and how it can help companies thrive in their industries. The list goes on.

Curation 74

Curation Press Paid Search Agency Content 74

Salesforce Marketing Cloud

DECEMBER 12, 2023

In this article, we’ll run through the top traits needed for successful sales leadership — and how you cultivate them in your company. A sharp eye for talent As a sales leader, you should be able to spot top talent in the hiring phase. Think of it like being a football coach. What you’ll learn: What is sales leadership?

Paid Search Agency 59

Paid Search Agency Training Work Management CRM 59

Scoop.it

AUGUST 3, 2021

Content curation revolves around the process of spotting articles, media, or commentaries that already exist elsewhere online and repurposing them as a means of engaging your target audience. The best way of building your brand is to get ahead of the curve and gain an eye for content that has the potential to go viral.

Curation 105

Curation Small Business Marketing Top of Funnel Paid Search Agency 105

Convert

FEBRUARY 22, 2021

In this article, we take a look at privacy and security highlights from the past year, what their implications are for consumers and businesses, and how Convert dealt with them. California Consumer Privacy Act (CCPA) & California Privacy Rights Act (CPRA). Strict Tracking Prevention in Microsoft Edge’s InPrivate Mode.

Privacy 52

Privacy Privacy Policies Eye-Tracking API 52

Influitive

MAY 15, 2015

Challenge your advocates to contribute content such as articles, photos and videos. With integration from your marketing automation system, as well your customer relationship management system (CRM), you can track actions such as clicks and downloads back to leads, conversions, and even sales. Number of interactions and engagement.

Communities 100

Communities ROI Customer Satisfaction B2B 100

Liveintent

APRIL 24, 2018

In an AdExchanger article , Matt Keiser, CEO of LiveIntent, explains just how: “Amazon’s approach is steeped in all the hot-button issues for marketers, including closed-loop attribution, lifetime value and customer experience. Keeping your eyes on the prize – i.e. customers – relies on answering: • Who you want to reach.

Amazon 79

Amazon Cross-Selling Eye-Tracking eCommerce 79

Content Standard

SEPTEMBER 27, 2021

As isolated events, these acts feel helpful, even productive. For example, a brand’s search content stream may consist of long-form ultimate guides (like this one) that are contextually supported by (and crosslinked to) related blog articles and how-to videos. This guide is designed to help you build that power base.

Lead Ranking 121

Lead Ranking Planning Enterprise Management Marketing Plans 121