Webbiquity

NOVEMBER 17, 2015

A few quick notes regarding the client mentioned above: prior to the acquisition, the company’s total website traffic had increased on a year-over-year basis for 11 straight months. All components of the web presence optimization (WPO) model: content strategy and development, optimization and promotion, and actionable analytics.

SEM 100

SEM Advertising Agencies Paid Search Agency Inbound Marketing 100

Hubspot

MARCH 25, 2021

Want to learn more about how the HubSpot blog generates leads? Check out this post from one of our content acquisition managers. Or, take down these tips on how to make money blogging. Will the tactic I'm using seem over-promotional or disengaging to my audience?

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Brandpoint

DECEMBER 27, 2018

It’s so powerful that 71 percent of B2B companies use email marketing for customer acquisition and 68 percent use it for customer retention, according to Act-On and Gleanster research. Related content: Is Business Blogging Still Worth It? ].

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging?

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Hubspot

JUNE 16, 2020

If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. Blogging does way more than populate your website with content.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

MAY 13, 2013

1) Customer Acquisition Cost (CAC). Revenue and cost efficiency are the primary concern of upper management, so while Sales may be closing deals, further analysis shows that your marketing budget is rendering your customer acquisition cost high. 2) Marketing % of Customer Acquisition Cost (M%-CAC).

Work Management 28

Work Management Marketing Management Lead Ranking Marketing Budget 28

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Ardath Albee, CEO of Marketing Interactions, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Hubspot

JULY 13, 2010

Marketing in any organization serves many functions, but as a CEO, you should be concerned with a few key performance indicators (KPIs) from your marketing team including lead generation, lead quality and cost of customer acquisition. Search engines charge businesses every time a person clicks a paid link to visit a business website.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Once you believe that you have to blog, the next hurdle is actually blogging.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

MAY 30, 2012

Looks like last year's Google acquisition of Zagat is finally being put to good use. If you're a local business who's curious about just what's happening with your Google Places page -- or if you're simply curious about the new Google+ Local pages -- here's what you should know.

Google 28

Google Business Adwords Work Management 28

Hubspot

JUNE 6, 2012

Think about it, if you maintain an excellent business blog with calls-to-action for educational content, or you're active on social media and your customers convert on the offer content you post, you'll still be emailing them with ebooks, whitepapers, kits, and the like. Have your customers visited a lot of help pages recently?

Opt-in 28

Opt-in Contacts Top of Funnel Opt-out 28

Buzz Marketing for Technology

JUNE 27, 2008

The old model, which we pursued from 1994-2004, is focused on content and collection. -- the acquisition, organization & aggregation, storage and dissemination of content under organization-wide taxonomies using customized tools and containers, just-in-case it might be reusable. Judith Meskills SocSW Blog. Open Business Blog.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

The old model, which we pursued from 1994-2004, is focused on content and collection. -- the acquisition, organization & aggregation, storage and dissemination of content under organization-wide taxonomies using customized tools and containers, just-in-case it might be reusable. Judith Meskills SocSW Blog. Open Business Blog.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Biznology

MARCH 6, 2019

Make sure to include keywords within the content, and write blog entries on topics of interest to your customers. Tip #6 Start a blog. Blogging is a valuable and often overlooked online marketing tool for small businesses. Blogs can help set you apart, engage customers and prospects, and improve SEO.

Small Business Marketing 123

Small Business Marketing Online Marketing Tips Marketing Budget 123

Webbiquity

APRIL 14, 2014

The top three organizational goals for B2B content marketing are brand awareness (82% of companies); lead generation (74%); and customer acquisition (73%). 7 Business Blogging Stats and Facts. 76% of B2B companies maintain blogs. 52% of marketers say their company blog is an important channel for content marketing.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

PureB2B

SEPTEMBER 11, 2016

This can be a personal blog or a business blog that contains various types of content including commentaries, event coverage, photos, videos, and anecdotes. Business blog. Refers to non-personal blogs that help marketers drive more traffic to their website, which then, convert to leads.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

Webbiquity

JULY 26, 2010

B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Blogging Excellence , May 25, 2010. Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

PureB2B

SEPTEMBER 11, 2016

This can be a personal blog or a business blog that contains various types of content including commentaries, event coverage, photos, videos, and anecdotes. Business blog. Refers to non-personal blogs that help marketers drive more traffic to their website, which then, convert to leads. Cost-per-Lead (CPL).

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Single Grain

FEBRUARY 17, 2022

These agencies are experts in the SaaS space and use various strategies to amplify customer acquisition, improve software branding, and enhance the organic reach of the company products. The SEO tactics used are focused on scaling the growth of your SaaS product and reducing the cost per acquisition. Top 5 SaaS Marketing Agencies.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Marketing Insider Group

SEPTEMBER 14, 2020

Blogging Stats. Industries that blog tend to reach 55% more web traffic. About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Cisco; Optinmonster). Optinmonster.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hinge Marketing

MAY 18, 2020

Virtual Business Development refers to that part of the overall new business acquisition process that involves qualifying new business opportunities, preparing proposals and turning prospects into clients. However, in many cases they are also helpful in attracting new prospects and closing new business. .

Marketing Automation Services 118

Marketing Automation Services Paid Content Service Top of Funnel 118

Online Marketing Institute

MARCH 24, 2011

Karr says that acquisition, retention, building authority and customer support are all strategies to consider. Failure to Link Links should be an integral component of anything that calls itself a blog. Guha suggests setting a minimum number of links for each blog post to get in the habit of linking out. Great post.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Hubspot

JUNE 27, 2013

So here are the four main ways you can newsjack with your business blog. If you want to see this in action, check out the post my colleague Dan Lyons wrote about the Yahoo-Tumblr acquisition. Not too shabby for a 800-word blog post, eh? Let’s get to it. 1) The Immediate Bare-Bones Story.

Press 28

Press Content Analysis PR 28

Hubspot

JULY 17, 2012

A business blog is the perfect platform for this if you're just starting out. HubSpot's acquisition of oneforty was announced with a tweetable press release , which attracted attention from big names like the Wall Street Journal. Become more outspoken in your industry by publishing your opinion, whenever appropriate.

Buy 28

Buy Guerilla Marketing Media Peer-to-peer 28

Buzz Marketing for Technology

JUNE 27, 2008

We allowed the bold vision of knowledge-sharing to be diminished and appropriated by those who saw it is merely an exercise in automating the acquisition, storage and dissemination of documents. Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. Rob McNair-Huff. MetaCollab. Jonnie Moore.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

B2B Marketing Zone Posts

AUGUST 3, 2010

Oracle’s Social Media Policy - Paul Gillin , July 8, 2010 With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Checklist: How to Start a Business Blog , July 23, 2010. Blog Checklist: 10 Items BEFORE You Publish… , July 14, 2010. Hot Topics.

Ning 40

Ning Paid Content Facebook Sales Management 40

Magisto

AUGUST 6, 2019

Tech Crunch is widely known as this blog has been up and running since 2005! Tech Crunch discusses internet startups: their acquisitions, their value, all their updates, and much more. This is the blog to consult if you are trying to get a better view of how the startup world is doing. Tech Crunch.

Paid Content 68

Paid Content Best Practices Work Management Startups 68

Single Grain

FEBRUARY 15, 2023

Dive Deeper: How to Write Hero Headlines to Skyrocket Click-Through Rates 4) Focusing on a Single Content Type Another common mistake that businesses make when creating a content marketing strategy is failing to appreciate just how many types of content there are these days. The answer is: not posting it or promoting it anywhere.

Paid Content 59

Paid Content Lead Scoring Lead Ranking Paid Search Agency 59

Hubspot

MARCH 10, 2016

6) Blogging. An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. 7) Business Blogging. 26) Customer Acquisition Cost (CAC).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Marketing Insider Group

JULY 1, 2020

Content marketing isn’t just a business blog. Content goes far beyond blog posts. That’s how you get what Jolie Miller , content strategy and acquisitions leader at LinkedIn, calls great content. It also goes far beyond the digital world.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Industrial Marketing Today

AUGUST 24, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Magisto

OCTOBER 3, 2019

Blog – A website full of articles, commentaries, content, with a reliable content calendar. Blogs publish content regularly. They can be created and ran by individuals, professionals, and bigger businesses. Bottom of the Funnel – It’s the last stage of the buying process.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Hubspot

FEBRUARY 18, 2011

Nordstrom Bets Big on Digital With $270 Million Acquisition of HauteLook - Group buying continues to heat up. Free Download: Better Business Blogging in 2011. Download this free business blogging ebook today! Traditional shopping giant Nordstrom made a big bet with its aquisition of HauteLook.

Advertising Agencies 28

Advertising Agencies Public Relations Paid Search Agency Blogger 28

Webbiquity

NOVEMBER 28, 2011

Is a Blog Still Important in 2011? by Edelman Digital Noting that “a blog is a focal point and acts as a base of operations for communications,” Jonny Bentwood details the benefits of business blogging as well as the growth stats: 39% of U.S.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100