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How B2B Marketers Are Responding to Tough Market Conditions

Top Rank Marketing

A Challenging Time for B2B Marketers While warnings of an economic downturn haven’t been realized to the fullest degree , it’s clear that external conditions are having an impact on B2B activity, especially in the volatile tech space. Here are some trends that are placing B2B marketers in a uniquely tricky position at the moment.

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Better Together: Digital Transformation and Advantageous Excellence

Vision Edge Marketing

When coupled with the principles of advantageous excellence (AdvEx), digital transformation becomes a catalyst for continuous improvement, agility, and long-term success. Because these processes are key to scaling growth, we are often asked about the best ways to approach process optimization.

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Sculpt Your Way to “Advantageous Excellence” Via Iteration | What’s Your Edge?

Vision Edge Marketing

Just as a sculptor refines their creation through a series of careful, deliberate strokes, organizations can harness the power of iteration to sculpt their strategies, products, operations, and processes into something truly exceptional – achieving what we have termed “advantageous excellence.” What is advantageous excellence?

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The 21st Century Innovation Paradox and What We Can Do About It

Marketing Insider Group

One of the most fascinating articles I read while doing research for my book, Mean People Suck , was about creativity. A 2017 American Working Conditions Survey, which looked at responses from 3,000 US workers, revealed that one. This is especially true in the long term. Not like rats running in a wheel. But, too many.

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B2B Marketing in Pandemic Times: Here’s What to Do NOW (Research)

Webbiquity

.” Though the vast majority remain optimistic about the long-term future for their enterprises, they need help getting through the current, extremely challenging times. According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business.

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EU & UK GDPR: 5 things you must know about email consent

Litmus

If you’re not ready to dive into the full 39-page guide just yet, here’s a breakdown of the five most important things you must know about email consent under GDPR—with plenty of examples of how we put them into action here at Litmus. Keep consent requests separate from other terms & conditions. Let them go. Disclaimer.

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What you need to know about social media copyright

Sprout Social

Of course, this isn’t an exhaustive list of legal terms, and you should consult with your legal team to find out if there are any other relevant topics you should be familiar with. As Kelley puts it, “Permission, permission and permission are the three most important things to know about social media copyright.”

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