Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Hinge Marketing

NOVEMBER 18, 2020

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Understanding Your Market with Secondary Research.

Research 160

Research Process Training Customer Surveys 160

Hinge Marketing

SEPTEMBER 14, 2022

About the Research. At the Hinge Research Institute , we’ve studied more than 40,000 buyers and sellers–giving us unparalleled insight into the professional services industry. There are marketing consulting firms such as Hinge that offer programs to help improve visibility such as “The Visible Firm” and “The Visible Expert.”

Research 114

Research Service Budget Programs Social Media 114

Hinge Marketing

JUNE 7, 2021

On top of the loss and personal stress experienced by so many, it has also been a period of rapid market change, requiring businesses to adapt and evolve without a clear roadmap. . The timing of this study allows accounting marketers to see the many ways these changes have impacted the industry. Key Findings of the Study.

Cost per Acquisition 117

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 117

Martech

FEBRUARY 21, 2023

In my previous article, I wrote about why creative marketing teams must break free from the outdated operating models to ensure longevity. Building your foundation for focus There is such a low barrier to opening a creative marketing firm today. The market is saturated with creative and marketing service providers.

Advertising Agencies 98

Advertising Agencies Organization Paid Search Agency Work Management 98

Zoominfo

SEPTEMBER 24, 2021

The last time sales teams were offered real change in their tech offerings was back in the early 2000s, when cloud-based customer relationship management (CRM) systems came into vogue. That technology permanently shifted the way sales teams operated. Source: High Growth Study 2021, published by the Hinge Research Institute.

Demand 130

Demand Automation Work Management Marketing Management 130

Hinge Marketing

JANUARY 30, 2019

The first 100 days of a new marketing leadership position can be both exciting and stressful. After all, you’re an experienced marketer and that’s why you’ve been put in this position, right? Particularly if you are new to the organization and position, make sure you have done enough preparation to hit the ground running.

Planning 90

Planning Marketing Automation Services Peer-to-peer Budget Programs 90

Hinge Marketing

NOVEMBER 9, 2022

About the Research. The Hinge Research Institute has studied more than 40,000 buyers and sellers over the past decade—giving us unparalleled insight into the professional services industry. How do clients feel about their service providers? But there is an upside. What are buyers’ key business challenges? Download Now.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Blue Flame Thinking

FEBRUARY 21, 2024

our senior developer, about two frequently asked questions. Efficient and cost-effective project execution hinges on the early identification and understanding of the project and client goals. A: In the dynamic landscape of technology, a common misconception about development is that it’s a quick and straightforward process.

Process 52

Process Marketing Management Trigger Marketing Planning 52

Hinge Marketing

AUGUST 14, 2019

If you are one of the millions of people who enjoy podcasts — and like to pack a little learning into your spare time — I and my colleagues at Hinge have put together a list of our favorite professional services marketing podcasts. Marketing Companion. A fun, opinionated exploration of every aspect of marketing.

Work Management 104

Work Management Marketing Management Service Planning 104

The Marketing Blender

DECEMBER 27, 2023

In this post, let’s dive into one of the most intriguing topics: building a B2B marketing strategy that not only works but ensures guaranteed success. In this blog, we’ll explore these fundamentals that form the basis of a successful marketing strategy. The Marketing Blender is here to guide you every step of the way.

Organization 52

Organization Ideal Customer Profiles Branding Brand Identity 52

Hinge Marketing

MARCH 11, 2021

research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. So how do marketers adapt and generate more visibility, leads, and trust in these unprecedented times? A Pivot You Must Make.

Marketing Budget 93

Marketing Budget Research Lead Ranking Lead Scoring 93

Hinge Marketing

MAY 23, 2019

Let’s face it, marketing resources—whether part of a large or small team—only have a certain amount of bandwidth each month to build or strengthen their brands, generate leads or demand, enhance their customer experiences, or to reach all of these goals. Times Have Changed for B2B Marketers. Buyers are leveraging less referrals.

Account Based Marketing 114

Account Based Marketing ABM Marketing & Strategy Webinar Metrics 114

Hinge Marketing

JULY 20, 2020

Year after year, our annual High Growth Studies highlight an ongoing theme: attracting and retaining talented team members remains a top challenge for professional services firms. For a second time, the Hinge Research Institute has conducted its Employer Branding Study. The professional services marketplace is changing fast.

Studies 118

Studies Branding Brand Identity Acquisitions 118

Hubspot

MARCH 29, 2021

They provide an effective way for sales teams to streamline certain elements of their efforts and, in turn, improve their organization's efficiency as a whole. 44% of sales leaders who will exceed revenue in 2021 use competitive intelligence and market data. Hinge Research ) 4. Hinge Research ) 5. Hinge Research ) 5.

Stats 94

Stats Automation Forecasting Lead Ranking 94

Hinge Marketing

MAY 14, 2019

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. When our clients go through this exercise with Hinge, we examine feedback provided by their buyers, referral sources, and employees. Many B2B marketers today take full advantage of conducting brand studies. But what insights do they gain?

Studies 94

Studies Research B2B Marketing Branding 94

Marketing Insider Group

OCTOBER 23, 2019

The challenge for sales teams and marketers is providing prospects with personalized experiences that are tailored to their needs. In business-to-business or B2B marketing, companies sell their products/ services to other companies directly as opposed to individual customers. Such a strategy can positively impact your ROI.

B2B Marketing 123

B2B Marketing Personalization Cold Calling B2B 123

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus. Premium Content Defined.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Martech

SEPTEMBER 26, 2022

Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. What is fintech marketing? All industries require specific marketing that builds brands, connects businesses with their target audience and complies with the various rules and regulations that govern that industry.

Work Management 115

Work Management Marketing & Strategy Marketing Strategy Practices 115

Hinge Marketing

JANUARY 29, 2020

Technology and automation will reshape the skills needed in marketing departments. For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. Adoption of digital & content marketing techniques is up dramatically over the past three years.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Hinge Marketing

SEPTEMBER 10, 2020

In a competitive marketplace where recruiting top talent continues to be a top challenge, optimizing your website so that potential hires have a positive user experience is essential. Here are some ideas: Use real photos of your team in action. Job seekers are not just looking for open positions on your website.

Marketing Websites 137

Marketing Websites Thought Leadership Case Studies Ideal Customer Profiles 137

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

Social Media 117

Social Media Trends Media B2B 117

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 138

Hinge Marketing

APRIL 30, 2020

Professional services firms that caught onto these trends and then built their marketing programs with digital disruption in mind are in fact the firms that not only have high visibility, they have meaningful visibility – visibility around the type of expertise relevant to their client’s top challenges. Download the 2020 High Growth Study.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

Hinge Marketing

DECEMBER 4, 2019

Professional services firms have also taken advantage of M&A as a way to address an acute talent shortage in a fiercely competitive labor market. How do mergers and acquisitions impact a firm’s brand (maybe even multiple brands if we’re talking about a “ house of brands ”), marketing and business development?

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Planning Work Management 118

sagefrog

MARCH 13, 2024

A privacy policy is a legal document that informs users of an app, digital service, or website about how their data is collected, used, and protected. A website privacy policy informs individuals about how their data is collected, processed, and secured, meeting legal requirements in various jurisdictions.

Privacy Policies 109

Privacy Policies Privacy Marketing Websites Ethics 109

WriteSpark

MAY 14, 2013

However, these services aren't often the focus of guidance for effective marketing. In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. by Sylvia Montgomery.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

Hinge Marketing

MARCH 9, 2023

From economic instability to stock market volatility, political wranglings or the war in Europe—not knowing which direction to head or what’s going to happen next leaves many in the industry watching and waiting. Shockingly, one-third of No Growth firms do not track or report on any business development or marketing metrics.

Work Management 70

Work Management Marketing & Strategy Peer-to-peer Marketing Management 70

Zoominfo

OCTOBER 5, 2021

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Right-brained marketers create exceptional, unique content.

Paid Search Agency 100

Paid Search Agency Buyer Personas Advertising Agencies Marketing Analytics Tools 100

FunnelEnvy

OCTOBER 3, 2022

A landing page is the critical element of a funnel upon which its broader results hinge. You could have slick visuals and top-notch marketing automation software – if an error or obstacle on your landing page prevents visitors from converting, it will constrain your results and limit the effectiveness of your digital marketing.

Landing Pages 78

Landing Pages Trends B2B Marketing Marketing Automation Services 78

Hinge Marketing

JUNE 8, 2022

At the Hinge Research Institute , we are intrigued with the “Great Resignation” trend—what is driving it, what is its impact, why does it continue, and what are organizations doing to minimize it? The mid-career team is usually responsible for assigning work, motivating employees, and ensuring that goals are met.

Work Management 93

Work Management Marketing Management Thought Leadership Paid Search Agency 93

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Fans beget more fans.

Branding 131

Branding Brand Identity Marketing & Strategy Eye-Tracking 131

WriteSpark

MAY 14, 2013

However, these services aren''t often the focus of guidance for effective marketing. In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. by Sylvia Montgomery.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

Zoominfo

JANUARY 11, 2021

Customer lifecycle success hinges on making every customer a priority — from how soon your rep responds to a request to following up quickly after a demo. Does your team have the process down? What does that mean for the sales team that needs to close deals? What pain points are they talking about?

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

Customer lifecycle success hinges on making every customer a priority — from how soon your rep responds to a request to following up quickly after a demo. Does your team have the process down? What does that mean for the sales team that needs to close deals? What pain points are they talking about?

Tips 130

Tips Work Management Gartner Top of Funnel 130

Hinge Marketing

JANUARY 28, 2019

More than a decade ago, Hinge set out on a mission to understand what drives extraordinary growth in professional services. Buyer behavior has shifted dramatically, recruiting and retention is harder and rapid advances in technology have left marketing departments overwhelmed. High-growth firms invest more in marketing.

Marketing Budget 96

Marketing Budget Differentiation Case Studies Budget Programs 96