Email Open Rates Best Practices

SendX

And ideally, you want them to take an action off the back of them – whether that’s clicking through to your latest blog post or signing up for a product demo. So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them.

A/B Testing: One of Your Most Effective Deliverability Tools

Act-On

There have been lots of discussions about A/B testing (many in this very blog ), but not many have captured one of the better benefits it provides: better deliverability , and better Inbox placement. With a good reputation, if an ISP puts you on a blocklist, remediating the issue is generally fast and painless. A good reputation is the thing every major (and minor) email sender should work on. You need a good reputation today to keep sending email.

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5 Email Nurturing Tips That Will Improve Your Open Rates

Hatchbuck

When it comes to email marketing, it’s easy to get a little complacent. But when your email marketing isn’t optimized, your open rates can take a nosedive. Let’s improve your open rates with a few simple ideas you can implement immediately. Segment, segment, segment. It’s time to segment. Use this information to create segmented lists. Segmentation can only go so far in keeping your list relevant.

A/B Testing Pitfalls: How Marketers Can Avoid Costly Mistakes

Modern Marketing

Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. The first set of pitfalls revolves around what marketers decide to A/B test. Have a clear hypothesis.

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How to Improve Your Email Open Rates

PureB2B

Email marketing was a huge piece of the marketing puzzle in 2016. Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. It’s hard to ignore a marketing channel that averages a 3800% return. Creating marketing emails is a relatively simple task , and the potential cost of a non-efficient email program can be immense, so there’s no excuse for ignoring modern email marketing best practices.

Maximize the Results of your Nurture Campaigns Through A/B Testing

Heinz Marketing

For many years, I worked in B2C marketing for large technology companies where A/B testing was an ongoing process with teams dedicated to testing and refining in all areas of marketing. Testing is not always a part of the equation. Testing is key to making any marketing program a success. A testing plan will help ensure your content is still up to date and compelling. Here is a quick list of items you should think about testing: Subject Lines.

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Adventures In A/B Testing: Balluff Explores Its Funny Side

Modern Marketing

Sometimes a pet project can transform your marketing campaigns. A German brand with a U.S. Paulina and her team set out on a pet project to reach a new audience. By submitting a request via form prospects filled out the missing fields.

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The Best Time to Send Email: How to Schedule Your Email Campaign

Delivra

Email marketers are always on the lookout to find ways to get a better responses from their email campaigns. This is a valid question. After all, if you send emails when people are most likely to open them, you can’t help but succeed, right? In a Way, Yes.

ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

After all, connecting with customers requires both art and a science, and finding the right way to reach them can be a challenge. Find a Winner. For example, you can discover whether a call-to-action like “Buy Now” or “Shop for Deals” resonates better with your target segment.

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A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions

Marketing Action

One of the tough things about being a marketer these days is the fact that what worked in the past doesn’t always work anymore. According to Forrester, B2B buyers may be as much as 90% of the way through their journey before they reach out for a sales person.

Improving Lead Generation and Conversion Rates Using A/B Testing

Circle Studio

Creating different variations before deciding what will benefit your campaign the most is a good way to start, and this is where A/B testing comes into play. A/B testing is a way for marketers to test different variables and see which is the most effective at accomplishing a goal, such as generating leads and conversions. A/B testing can provide actionable, measurable and (sometimes) immediate results. Defining A/B Testing.

ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

After all, connecting with customers requires both art and a science, and finding the right way to reach them can be a challenge. Find a Winner. For example, you can discover whether a call-to-action like “Buy Now” or “Shop for Deals” resonates better with your target segment.

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The Art of Advanced Email Marketing: A/B Testing

Hinge Marketing

The A/Bs of Testing. When practiced correctly, careful and assiduous testing often drives dramatically improved deliverability, open rates, and click-through rates. One of the simplest forms of testing is known as A/B or split testing, and its simplicity drives its power.

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The 24 Best Email Marketing Tools

Webbiquity

The primary cost of poorly crafted or mis-targeted emails is lost business opportunities, though in extreme cases it can damage a firm’s reputation as well. Sample review: “You need a tool to manage your email list and subscribers. See who opens your emails.

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Personalization, segmentation, testing: How email marketers can use AI

ClickZ

A quick Google search brings up more than 150 million search results and all those on the first page agree: Artificial intelligence is one of, if not the , hottest technologies of 2019. More sophisticated segmentation. Who’s likely to make a purchase in the next week?

How to Automate Your Black Friday Marketing

Sharpspring

Research by Shopify showed that 66% of sales over the Black Friday and Cyber Monday period came from a mobile device. However, the challenges of omnichannel and multichannel shopping as well as a rise in customer expectations means retailers must find new ways to keep customers happy.

Wearing White Before Memorial Day (Or, Why Marketers Need A/B Testing)

Marketing Action

I remember watching as my mother switched from a black purse to a white purse, and black shoes to white (or gold sandals, if it was a fancy occasion). It’s a habit, it’s tradition, and it’s easy to get caught it in the idea that it’s simply the right thing to do.

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Using email effectively in your content marketing

Biznology

That’s not a bad thing. Spam is a bad thing. Irrelevant content is a bad thing. Which is why email deserves a little more respect from marketers. Timeliness and a sense of urgency will improve open rates. More on A/B testing below.).

Key Things You Need to Know About Email Marketing Software

Webbiquity

And then you’d go lay in a hammock on a tropical beach and sip on a Corona with a lime. Marketing automation software enables you to effectively segment and manage large email lists. Segmenting your list. A/B testing tool.

The Current State of Email Marketing

V12 Data

Email deliverability ranked third on the list of challenges and saw a 12 percent increase compared to the 2018 study. Email personalization was the top email marketing tactic in use (72 percent), a slight increase from the 2018 study. A/B testing (50%).

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How AI is Reshaping Email Marketing

Webbiquity

Predictive personalization : With personalized emails having higher open rates and CTR , you should start understanding your customers better to match their interests to your products and services, and maintain your relevance and engagement. Guest post by Jess Andriani.

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6 Email Marketing Myths That Aren’t Myths at All

Delivra

It seems like every year, a few new trends emerge. A new best practice, a new secret only a few marketers use, or some kind of new strategy makes its way into the conversation. Short subject lines lead to higher open rates. Friday gets a similar treatment.

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7 Ways to Increase Email Engagement

Marketing Action

It’s a proactive, outbound tactic as opposed to the more passive, inbound methods of social and search marketing. Targeting: Select and segment the list to choose the right demographics for your message. Timing: Use A/B testing to find the best time to send campaigns and trigger emails.

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21 Ways You Can Use Outgrow Interactive Content 

Outgrow

We’ve spent a lot of time talking about how our clients have made use of Outgrow and its great features. It’s kind of a ritual, you see! A prospect is merely the prospective customer who might be interested in a product or a service. Lead Segmentation .

The Definitive Guide to B2B Email Marketing Subject Lines: A Roundup from the Experts

NuSpark

There’s nothing worse than sending out an important marketing or sales email to your subscribers and having it fall flat on its face because of a low open rate. After all, a low open rate means most your emails landed in a virtual junkyard where they won’t create much impact.

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What Do Email Marketers Need to Know About Subject Line Optimization?

Modern Marketing

If no one opens your message, no one will click on your call to action, read your content, or engage with your brand in a meaningful way. First impressions count for a lot. Make a bad entrance, and you may not get another chance.

Steps To Successful Split Testing

Valasys

It’s A against B in this ultimate email marketing campaign split testing. But first, for those who are as yet unaware of the existence of split testing, it is a great method for optimizing your email marketing campaigns in order to experience the success you so crave.

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Email Marketing Automation Strategies to Optimize Your Marketing Funnel

SendX

You have likely put quite a bit of time and effort into generating new leads. The bad news is, this isn’t always a simple task. While there are more than a few ways to begin nurturing your leads, email automation is one that should definitely be considered.

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‘Tis the Season for Holiday Planning (Now!)

Modern Marketing

It’s beginning to look a lot like … September. ??. Instead of writing an article with vague ideas that only add to your growing to-do list, we decided to give four specific tactics you can execute NOW to better position your programs for a successful holiday season and Q4.

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When Good Enough Shouldn’t Be: Fixing Email Performance Problems

Modern Marketing

When faced with a problem, it’s easy to get sidetracked into focusing on superficial metrics or jump to conclusions, especially when it involves what appears to be a quick fix. What’s the best way to test my theories to come to a clear course of action?

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6 B2B Email Marketing Strategies to Boost Engagement

The Lead Agency

However, there are many strategies that are often overlooked; strategies that could help to optimise your open and click-through rates. Personalise your email marketing in a meaningful way. Personalisation has a demonstrable benefit to email marketing.

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Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist

Act-On

Your current sender may have a poor sending reputation, lack scalability, cost too much for what you get, and/or be missing features you’d like to have. If you’re ready to make a change, we’re offering an email deliverability checklist to help you succeed on your fresh start.

5 Email Copywriting Tips for Creating Engaging Content

SendX

Padriñán from Pexels According to Forbes , email marketing continues to be a great vehicle for lead generation, inspite of the popularity of social media platforms and all the marketing methods that have been designed to help generate more leads and sales from them. and a whole lot more!

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3 Email Subject Line Best Practices to Implement Today

Delivra

A solid approach to the basics is the foundation for creativity. It’s why even the most skilled digital marketers with a background in email focus on their subject lines. Email marketers know that email subject lines are a critical component of their success.

Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist

Act-On

Your current sender may have a poor sending reputation, lack scalability, cost too much for what you get, and/or be missing features you’d like to have. If you’re ready to make a change, we’re offering an email deliverability checklist to help you succeed on your fresh start.

4 Important Stats about the Best Times to Send Emails

Hatchbuck

There’s so much that goes into crafting a perfect marketing email. It’s tempting to get lost in the excitement of a new campaign, pat yourself on the back for a job well-done and push your new email campaign right out of the nest—but, wait! Let’s enhance those open rates. If you’re not familiar with your audiences’ demographics or are sending a general email without any open data, this is a good starting place. If you have a guess, great!

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Thirteen email marketing platforms with high ROI

ClickZ

With more options to market your product or service than ever before, marketers have a wealth of possibilities at their fingertips. But at the core of any marketing strategy, email marketing when done well still has a huge bang for your buck.

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7 Email Marketing Metrics You Need to Be Tracking

ConvertKit

Do you have a “set it and forget it” attitude when it comes to some of your marketing efforts? There’s enough of a time and money investment involved with building an engaged email list that you’ll want to pay close attention to your email marketing metrics. Deliverability rate.

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7 Email Marketing Metrics You Need to Be Tracking

ConvertKit

Do you have a “set it and forget it” attitude when it comes to some of your marketing efforts? There’s enough of a time and money investment involved with building an engaged email list that you’ll want to pay close attention to your email marketing metrics. Deliverability rate.

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Capturing Leads With Emails: How To Write Your Way To More Sales

Martech Advisor

Email marketing has been around for a long time, but it’s still an incredibly effective way of communicating with customers. Take a look at our tips on how to capture leads with emails and learn how to craft the most compelling campaigns. This is known as segmenting your data.