Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. You need enough folks to open the email and then engage with it.

The Real Bottom Line: Open Rate and Customer Engagement

Modern Marketing

billion email users are located in the US , and that number is expected to grow to nearly 255 million by the year 2020. It should come as no surprise then that over half of marketers plan to expand their budget for email in the same period to leverage this growing audience. Inbox Rate.

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4 Factors That Drive Email Open Rates

Modern Marketing

Before any email can be successful, it has to be opened. Marketers have come to expect piddly open rates as the norm, and that’s too bad, because a lot of marketing email is actually pretty good. DTO can be used to optimize for any number of KPIs, including open rate.

How to Utilize B2B Email Marketing to Scale-up Your Business

SendX

Because in B2B campaigns, your content needs to educate people and provide value to them, and you can’t do that in a short span of time. So, if you go in expecting great results after only one email, then be prepared to be sorely disappointed.

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50 Email Segmentation Tips You Need to Use Now

Optinmonster

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Email segmentation can drastically improve the effectiveness of your email marketing campaigns. For this, email segmentation is an absolute must.

Ultimate Guide to Email Segmentation [Definition, Benefits and Best Practices]

SendX

In this in-depth email list segmentation guide, you are going to learn all you need to know about email segmentation. I will talk about the email segmentation basics and the importance of segmenting your emails list. What is email segmentation?

5 Best Practices For Your Targeted Email Marketing Segmentation Strategy

ConvertKit

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. Every subscriber has a different level of interest or skill in your niche topics. Opt-in form location.

5 Best Practices For Your Targeted Email Marketing Segmentation Strategy

ConvertKit

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. Every subscriber has a different level of interest or skill in your niche topics. Opt-in form location.

Email Deliverability in 2018

Lead Liaison

If it’s bad, then you’re much more likely to end up in the junk folder. Open Rate. and many others keep track of the open rate of emails sent from your system. If you have a very low open rate, then they interpret that to mean that you’re not sending good content. While a low open rate isn’t the biggest factor in determining your email deliverability, it can be enough to make a difference.

10 Things Every Email Marketer Can Relate To

Webbiquity

Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. Respectable email marketers — the ones who use inbound marketing — only email people who have opted in.

The Basics of List Management Using List Segmentation

JangoMail

Good email marketing is about sending relevant and quality content to subscribers that have opted in to receiving your messages. Having a lot of subscribers is great, but if they’re not engaging (opens, clicks and responses), it’s time to take a look at your email marketing strategy.

Key Things You Need to Know About Email Marketing Software

Webbiquity

They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. In an ideal world, you’d craft each email message individually for maximum impact.

Why List Segmentation Matters in Email Marketing

Hubspot

By now, most marketers understand the importance of email to their overall marketing strategy and recognize that it's not dying in the wake of other emerging marketing tactics like social media. Segmentation is one such best practices.

What is a bulk email blast?

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. Harmless, if done as told in this guide. The mailing list is not segmented. In Delhi or in LA.

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Guide to Bulk Email Blasts (Best Practices That Work in 2020)

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. Harmless, if done as told in this guide. Email is sent only to legit subscribers (opt-in list).

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Top 5 Bulk Email Tools For Small Businesses in 2020

SendX

Most people around the world prefer to check their emails first thing in the morning. Because according to a report by Radicati , the active email users in America came out to be 3.9 While this is true that people might open the emails but will hardly click through your content.

The Definitive Guide to Email Deliverability

SendX

He in fact quoted for every $1 they spend on the email they end up making $38. In this guide, we will not only understand the underworld of email deliverability but also learn how to fix it. You won't just rave about more opens or better click-through rates. Segmentation.

Christmas in July: Consistency is the Key to Email Success

Modern Marketing

To avoid being caught up in the same net, legitimate senders need to avoid red flags on their own sending activity. Why talk about Christmas in July? In the eyes of ISPs, good senders are consistent. As segments trigger negative metrics (e.g.,

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When Good Enough Shouldn’t Be: Fixing Email Performance Problems

Modern Marketing

“My open rates are bad and getting worse.” ” If your open rates are under 15% and trending down, that’s definitely a problem that needs fixing. Now it’s possible that your poor open rates are due to problems with your subject line strategy.

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Email Marketing Guide: Lessons Learned From 1 Million Emails

LeadCrunch

In this post, we’re rounding up our top findings and everything we’ve learned along the way in the wild world of email marketing. . To get an accurate result in an AB test, you need a big enough pool. Segment from the get-go. . For this reason, segmentation is key.

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How to Create an Effective Email Newsletter for Your Business

Webbiquity

Companies can send useful, informative content (with some product promotion mixed in) through an email newsletter to their list of opt-in subscribers, or better yet, send slightly different content to different segments of that list. What content they are interested in.

Holiday Email Sends: It’s Time to Get Ready, Now

Sharpspring

We know what you’re thinking… “Ugh, holiday email talk… in August!? Or maybe it’s “Oh no, please don’t remind me of last year’s Thanksgiving where I spent all weekend apologizing to my in-laws for getting stuck on the phone and computer fixing merge variables and scheduling issues from our Black Friday email campaign! So why in the world are we talking about holiday email this early in the year? Coming up in our holiday preparation series… 2.

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5 B2B Email Marketing Best Practices You Can't Afford to Miss

Martech Advisor

The success of an email marketing campaign is measured by its deliverability and the subsequent metrics such as the open rate, click-through rate (CTR), and conversion rate. of all emails either don’t reach the user’s inbox or get trapped in the spam folder.

Interpreting Email Metrics During the Holidays

Modern Marketing

The National Retail Federation now expects sales in November and December to increase 3.6% As increased volumes of email are deployed by senders, there are the critical metrics to keep in mind to ensure deliverability health is not skewed by inflated sending.

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Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love

Hubspot

He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business.

The Latest Trends in B2B Email Marketing

Modern Marketing

Let’s follow this Interconnected chain of current trends in B2B email marketing: Compliance Automation. Canada's Anti-Spam Legislation (CASL) was the first wave in the changing attitudes around privacy and permission. In the past 6 months?” Stronger Opt-ins.

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Six Tips for Email Marketing That Work [FLIP BOOK]

Tomorrow People

Long live segmentation. Segment into groups dependent upon buying behaviour, demographic, response history and stage in the buying process. Personalisation in the message has a 2.2% higher click-through rate than personalisation in the subject line.

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New to SharpSpring Email Marketing? 9 Easy Steps to Get Started

Sharpspring

Get ready to learn how to easily set up a successful email marketing strategy with SharpSpring in the following simple steps. Also, be sure to grab open and click history for your contacts! Segment your lists.

How to Improve Email Deliverability

SmartBug Media

Let’s say those people ignore you—and you respond by speaking louder, maybe even shouting, in order to get their attention. This is where managing email deliverability comes into play, and in this blog, we discuss how to improve it. Utilize Double Opt-In.

Bridging the Gap Between Onsite Content and Social Media Engagement

BuzzSumo

In this article, I’ll tell you what the problem is and exactly how to fix it. These different audiences interact with content in different ways. There are tactics, tools, and clear steps that marketers must put in place. The post in the image below has a comment guard.

The Cost of Free: Subject Lines and Email Deliverability

Modern Marketing

An enticing subject line is a critical tool in a marketer’s arsenal, driving open rates, engagement in the inbox, and ultimately conversions. The question is, will your subject lines drive users to delete, open, or flag your messages as spam?

Email Marketing Automation Strategies to Optimize Your Marketing Funnel

SendX

You have to figure out how to nurture all of these leads in an effort to build your actual sales conversions. This may not be a brand-new concept when it comes to nurturing your leads, but only about 35 percent of all companies currently have this type of system in place.

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Part II: Prepping for Holiday Email Sends

Sharpspring

Email practices of holidays past will not get you into the inbox in 2019, but with SharpSpring’s full suite of marketing automation tools and our email expert’s guidance, we think this year could be your best holiday campaign yet! Recent opens.

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25 Email Marketing Best Practices for Content Creators

ConvertKit

You can also determine which topics are resonating with your audience by checking your open rates, click rates, and conversion rates. If your email list boasts large numbers of subscribers but your open and click rates are dismal, it won’t turn into more conversions.

25 Email Marketing Best Practices for Content Creators

ConvertKit

You can also determine which topics are resonating with your audience by checking your open rates, click rates, and conversion rates. You can make small tweaks to your messaging to ensure the benefits come first which will, in turn, help you increase your conversions.

Seven Best Practices for Building and Growing a Subscriber List

Act-On

In my experience, most companies don’t think the sign-up flow through very well. Our client’s email list consisted of approximately 350,000 subscribers, was producing about a 3 to 5 percent open rate and less than a 1 percent click-through rate. After we meticulously cleaned their list and took steps to have our client white-listed with the ISPs, open rates immediately shot up 12 to 16 percent, and click-throughs increased 5 to 7 percent.”

5 Email Metrics that Matter to Marketers

Marketing Action

You can see the results roll in as time goes by. For email marketing, the important metrics start with the basics: delivery, opt-ins, opt-outs, opens, and clicks. If your audience isn’t receiving your messages, your conversion rates will suffer. Opt-ins.

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