Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. You need enough folks to open the email and then engage with it.

The Real Bottom Line: Open Rate and Customer Engagement

Modern Marketing

billion email users are located in the US , and that number is expected to grow to nearly 255 million by the year 2020. It should come as no surprise then that over half of marketers plan to expand their budget for email in the same period to leverage this growing audience. Inbox Rate.

4 Factors That Drive Email Open Rates

Modern Marketing

Before any email can be successful, it has to be opened. Marketers have come to expect piddly open rates as the norm, and that’s too bad, because a lot of marketing email is actually pretty good. DTO can be used to optimize for any number of KPIs, including open rate.

10 Things Every Email Marketer Can Relate To

Webbiquity

Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. Respectable email marketers — the ones who use inbound marketing — only email people who have opted in.

Email Marketing: All Opt-Ins Are Not Created Equal

Marketo

by Maria Pergolino Often times we, as email marketers, talk about different strategies and tactics to get recipients to ‘opt-in’ for future messages. But, not all opt-ins are created equal. In fact, it’s quite the opposite. Double opt-in – a better choice.

Opt-in 123

5 Best Practices For Your Targeted Email Marketing Segmentation Strategy

ConvertKit

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. Every subscriber has a different level of interest or skill in your niche topics. Opt-in form location.

Email Deliverability in 2018

Lead Liaison

If it’s bad, then you’re much more likely to end up in the junk folder. Open Rate. and many others keep track of the open rate of emails sent from your system. If you have a very low open rate, then they interpret that to mean that you’re not sending good content. While a low open rate isn’t the biggest factor in determining your email deliverability, it can be enough to make a difference.

The Basics of List Management Using List Segmentation

JangoMail

Good email marketing is about sending relevant and quality content to subscribers that have opted in to receiving your messages. Having a lot of subscribers is great, but if they’re not engaging (opens, clicks and responses), it’s time to take a look at your email marketing strategy.

Why List Segmentation Matters in Email Marketing

Hubspot

By now, most marketers understand the importance of email to their overall marketing strategy and recognize that it's not dying in the wake of other emerging marketing tactics like social media. Segmentation is one such best practices.

Key Things You Need to Know About Email Marketing Software

Webbiquity

They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. In an ideal world, you’d craft each email message individually for maximum impact.

When Good Enough Shouldn’t Be: Fixing Email Performance Problems

Modern Marketing

“My open rates are bad and getting worse.” ” If your open rates are under 15% and trending down, that’s definitely a problem that needs fixing. Now it’s possible that your poor open rates are due to problems with your subject line strategy.

Email 130

The Definitive Guide to Email Deliverability

SendX

He in fact quoted for every $1 they spend on the email they end up making $38. In this guide, we will not only understand the underworld of email deliverability but also learn how to fix it. You won't just rave about more opens or better click-through rates. Segmentation.

Christmas in July: Consistency is the Key to Email Success

Modern Marketing

To avoid being caught up in the same net, legitimate senders need to avoid red flags on their own sending activity. Why talk about Christmas in July? In the eyes of ISPs, good senders are consistent. As segments trigger negative metrics (e.g.,

Email 184

23 Terrific Email Marketing Guides

Webbiquity

However—as email inboxes get more crowded and both the sophistication and expectations of consumers and business buyers increase, marketers need to refine their tactics in order to build their opt-in email lists, retain subscribers, and drive leads and sales through email marketing.

Email 266

Holiday Email Sends: It’s Time to Get Ready, Now

Sharpspring

We know what you’re thinking… “Ugh, holiday email talk… in August!? Or maybe it’s “Oh no, please don’t remind me of last year’s Thanksgiving where I spent all weekend apologizing to my in-laws for getting stuck on the phone and computer fixing merge variables and scheduling issues from our Black Friday email campaign! So why in the world are we talking about holiday email this early in the year? Coming up in our holiday preparation series… 2.

Spam 74

The Latest Trends in B2B Email Marketing

Modern Marketing

Let’s follow this Interconnected chain of current trends in B2B email marketing: Compliance Automation. Canada's Anti-Spam Legislation (CASL) was the first wave in the changing attitudes around privacy and permission. In the past 6 months?” Stronger Opt-ins.

Trends 272

72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)

SendX

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. The tragedy is: You don’t have to be a spammer for your emails to land in SPAM. It is very likely that you were part of the collateral damage in a war being waged against email SPAM.

Spam 310

How to Create an Effective Email Newsletter for Your Business

Webbiquity

Companies can send useful, informative content (with some product promotion mixed in) through an email newsletter to their list of opt-in subscribers, or better yet, send slightly different content to different segments of that list. What content they are interested in.

Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love

Hubspot

He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business.

Interpreting Email Metrics During the Holidays

Modern Marketing

The National Retail Federation now expects sales in November and December to increase 3.6% As increased volumes of email are deployed by senders, there are the critical metrics to keep in mind to ensure deliverability health is not skewed by inflated sending.

Email 267

ActiveCampaign vs Mailchimp: More Than Pricey Tools

SendX

No wonder email marketing platforms are in high demand nowadays. In this article we will compare ActiveCampaign vs Mailchimp, two well-known email marketing platforms in the market, and see what they have to offer to you as a business owner/freelancer/marketer.

Tools 195

5 B2B Email Marketing Best Practices You Can't Afford to Miss

Martech Advisor

The success of an email marketing campaign is measured by its deliverability and the subsequent metrics such as the open rate, click-through rate (CTR), and conversion rate. of all emails either don’t reach the user’s inbox or get trapped in the spam folder.

CTR 52

Bridging the Gap Between Onsite Content and Social Media Engagement

BuzzSumo

In this article, I’ll tell you what the problem is and exactly how to fix it. These different audiences interact with content in different ways. There are tactics, tools, and clear steps that marketers must put in place. The post in the image below has a comment guard.

Six Tips for Email Marketing That Work [FLIP BOOK]

Tomorrow People

Long live segmentation. Segment into groups dependent upon buying behaviour, demographic, response history and stage in the buying process. Personalisation in the message has a 2.2% higher click-through rate than personalisation in the subject line.

Work 319

Email Marketing Guide: Lessons Learned From 1 Million Emails

LeadCrunch

In this post, we’re rounding up our top findings and everything we’ve learned along the way in the wild world of email marketing. . To get an accurate result in an AB test, you need a big enough pool. Segment from the get-go. . For this reason, segmentation is key.

Email 115

Part II: Prepping for Holiday Email Sends

Sharpspring

Email practices of holidays past will not get you into the inbox in 2019, but with SharpSpring’s full suite of marketing automation tools and our email expert’s guidance, we think this year could be your best holiday campaign yet! Recent opens.

Email 82

Email Marketing Automation Strategies to Optimize Your Marketing Funnel

SendX

You have to figure out how to nurture all of these leads in an effort to build your actual sales conversions. This may not be a brand-new concept when it comes to nurturing your leads, but only about 35 percent of all companies currently have this type of system in place.

Funnel 266

The Cost of Free: Subject Lines and Email Deliverability

Modern Marketing

An enticing subject line is a critical tool in a marketer’s arsenal, driving open rates, engagement in the inbox, and ultimately conversions. The question is, will your subject lines drive users to delete, open, or flag your messages as spam?

24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

But both groups have become more sophisticated; more wary of subscribing in the first place, and quicker to unsubscribe if they don’t perceive value in a sender’s communications. What are the most effective techniques for building an opt-in email list?

A Guide to Successful Marketing Optimization

Stevens & Tate

There are only so many hours in a day and if you have a robust marketing strategy, then finding time to perform basic marketing tasks can be challenging. For example, maybe your email list grows at a sufficient rate, but email open-rates seem to be going down.

Seven Best Practices for Building and Growing a Subscriber List

Act-On

In my experience, most companies don’t think the sign-up flow through very well. Our client’s email list consisted of approximately 350,000 subscribers, was producing about a 3 to 5 percent open rate and less than a 1 percent click-through rate. After we meticulously cleaned their list and took steps to have our client white-listed with the ISPs, open rates immediately shot up 12 to 16 percent, and click-throughs increased 5 to 7 percent.”

9 Steps to Improve Email Deliverability

ConvertKit

You’ve created email opt-in forms that can be easily placed on your website and blog. The more engaged your email subscribers are, the better your email deliverability rates will be. When someone opens your email broadcast. Delivery rate. Bounce rate.

5 Email Metrics that Matter to Marketers

Marketing Action

You can see the results roll in as time goes by. For email marketing, the important metrics start with the basics: delivery, opt-ins, opt-outs, opens, and clicks. If your audience isn’t receiving your messages, your conversion rates will suffer. Opt-ins.

Email 101

9 Steps to Improve Email Deliverability

ConvertKit

You’ve created email opt-in forms that can be easily placed on your website and blog. The more engaged your email subscribers are, the better your email deliverability rates will be. When someone opens your email broadcast. Delivery rate. Bounce rates.

25 Email Marketing Best Practices for Content Creators

ConvertKit

You can also determine which topics are resonating with your audience by checking your open rates, click rates, and conversion rates. If your email list boasts large numbers of subscribers but your open and click rates are dismal, it won’t turn into more conversions.

25 Email Marketing Best Practices for Content Creators

ConvertKit

You can also determine which topics are resonating with your audience by checking your open rates, click rates, and conversion rates. You can make small tweaks to your messaging to ensure the benefits come first which will, in turn, help you increase your conversions.

24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

But both groups have become more sophisticated; more wary of subscribing in the first place, and quicker to unsubscribe if they don’t perceive value in a sender’s communications. What are the most effective techniques for building an opt-in email list?

The Ultimate Guide to Email Marketing

Hubspot

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. It’s something in between. We’ll dive deeper into some of these in a moment. Open Rate.

7 Email Marketing Metrics You Need to Be Tracking

ConvertKit

While you may be able to get away with this in some areas of marketing, it’s hard to be successful with your email marketing efforts if you aren’t actively tracking how well your emails are performing. Know what topics your subscribers are interested in. Deliverability rate.

Email 81

7 Email Marketing Metrics You Need to Be Tracking

ConvertKit

While you may be able to get away with this in some areas of marketing, it’s hard to be successful with your email marketing efforts if you aren’t actively tracking how well your emails are performing. Know what topics your subscribers are interested in. Deliverability rate.

Email 81