markempa

AUGUST 19, 2013

I asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches. So, you can get segmentation or even microsegmentation.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

KoMarketing Associates

APRIL 10, 2018

As marketers personalize and segment their email marketing campaigns, new research shows that email response rates are on the rise. The statistics showed that marketers had an average open rate of 28 percent for personalized promotional emails and newsletters in the second quarter of 2018. In addition, these emails saw 2.5

Segmentation 120

Segmentation Marketing Report Email Marketing Personalization 120

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists.

Segmentation 144

Segmentation Enterprise Management Tips Work Management 144

Salesforce Marketing Cloud

NOVEMBER 5, 2024

Welcome emails have an average open rate of 83.63% and a click-through rate (CTR) of 16.6% , both significantly higher than standard promotional emails. For example, Einstein AI analyzes past engagement patterns and automatically selects the best time to reach each contact, helping you boost open rates and overall engagement.

Small Business Marketing 99

Small Business Marketing Marketing AI Email Marketing Campaigns 99

PureB2B

JANUARY 24, 2017

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. There are three major factors that affect your email open rates: Subject line (does it compel users to open the email?).

Open Rate 86

Open Rate CAN-SPAM Clickthrough Click Rate 86

Webbiquity

JUNE 9, 2016

Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. The Categorization Approach to Email Segmentation. The Product / Topic Segment.

Segmentation 100

Segmentation Email Marketing Paid Search Agency Class 100

Zoominfo

NOVEMBER 29, 2018

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly ( source ). Emails with personalized subject lines are 26% more likely to be opened ( source ). The open rate for emails with a personalized message was 17.6%, compared to 11.4%

Statistics 214

Statistics B2B Marketing Personalization Paid Search Agency 214

SendX

JULY 13, 2021

The process will help you improve click-through rates, open rates and reduce the risks of unsubscribed rates. So, instead of blasting emails to your subscribers or target audience, you must think of out-of-the-box personalizations for higher engagement rates and conversion rates.

Email Marketing 195

Email Marketing Marketing & Strategy Marketing Strategy Planning 195

Webbiquity

OCTOBER 29, 2019

Marketing automation software enables you to effectively segment and manage large email lists. Though set-up is rather involved, once you have your lists segmented and your messages created, the sending is automatic. Segmenting your list. Why should you use email marketing software? Email Automation. Increased customer loyalty.

Marketing Automation Services 201

Marketing Automation Services Marketing Management Budget Programs Marketing AI 201

SendX

JULY 12, 2021

The process will help you improve click-through rates, open rates and reduce the risks of unsubscribed rates. So, instead of blasting emails to your subscribers or target audience, you must think of out-of-the-box personalizations for higher engagement rates and conversion rates.

Email Marketing 195

Email Marketing Marketing & Strategy Marketing Strategy Planning 195

SendX

NOVEMBER 26, 2020

Next, segment your email lists. Segment your email lists Segmenting is the process of bucketing emails into specific categories based on audience demographics. Marketers who used segmented campaigns noted as much as a 760% increase in revenue. This should help you get the right results for your efforts.

Email Campaigns 195

Email Campaigns Campaigns CAN-SPAM Marketing & Strategy 195

Martech

MARCH 26, 2025

Another challenge is achieving effective personalization and segmentation, which, if overcome, will help marketers cut through the noise. Personalization and segmentation allow marketers to move beyond one-size-fits-all blasts and leverage data to tailor content to specific audiences or behaviors.

Marketing Management 56

Marketing Management SMS Deliverability Privacy Protection 56

Adobe Experience Cloud Blog

MARCH 20, 2017

It’s an umbrella term that covers everything from intelligent, data-driven campaigns to deep audience segmentation. . Does your automation platform track open rates for push notifications and emails? Once you’ve accumulated enough data on your users, it’s time to segment those users. Secret #2: Divide and Conquer.

Mobile Marketing 134

Mobile Marketing Multi-Touch Attribution Planning Multi-Channel 134

ClickZ

MAY 2, 2020

March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. Deals have shown a positive graph, Australia and Germany are opening up their economies due to some relief from the COVID-19 hit. More on what CMOs’ immediate budget actions should be.

Segmentation 115

Segmentation Mobile Advertising Marketing & Strategy Open Rate 115

PureB2B

JANUARY 24, 2017

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. There are three major factors that affect your email open rates: Subject line (does it compel users to open the email?)

Open Rate 62

Open Rate CAN-SPAM Clickthrough Click Rate 62

KoMarketing Associates

JULY 2, 2018

The data showed that marketers had an average open rate of 28 percent for personalized promotional emails and newsletters in the second quarter of 2018. The Relevancy Group and OneSpot recently conducted “The Email Individualization Imperative” report to determine how various strategies have worked for marketers using email.

Personalization 142

Personalization Broadcasting Blast Campaigns Response Rate 142

Litmus

DECEMBER 24, 2024

Bring lifecycle emails, segmentation, and dynamic content to the forefront Its not enough to make a pretty emailmessages need to be relevant, timely, and personalized. Segmentation : Dividing your audience into categories, like new versus returning customers, lets you customize what and when you send. is so 2018.

Tips 91

Tips Webinar Metrics Touchpoints Marketing Automation Services 91

Outgrow

JUNE 23, 2025

Smart marketers are building quiz funnel systems that segment audiences automatically and feed perfectly targeted email drip marketing campaigns. They blast identical messages to software engineers and stay-at-home parents, hoping something sticks. ” Each segment enters tailored email drip marketing sequences.

Marketing Funnels 52

Marketing Funnels Top of Funnel Enterprise Management Email Marketing 52

ClickZ

MAY 23, 2019

More sophisticated segmentation. Segmentation is the separation of your email subscribers into smaller groups based on common characteristics, often demographics such as age, gender and geography. Determining those segments historically involved manually weeding through data. Here are three of them.

Marketing AI 75

Marketing AI Segmentation Email Marketing Personalization 75

Adobe Experience Cloud Blog

MARCH 22, 2019

Nearly half of the marketers who participated in a recent Demand Metric/Return Path study reported email open rates of 15% or less, while almost 60% cited click-through rates of 8% or less. Segment your lists. Some of the most popular characteristics marketers use to segment their lists include: Job title or function.

Rules 134

Rules Email Marketing Tips Planning 134

Salesforce Marketing Cloud

APRIL 15, 2024

When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. Perhaps the most important change is that the concept of “batch and blast” is no longer considered an effective marketing strategy.

Webinar Metrics 121

Webinar Metrics Click Rate Blast Campaigns Open Rate 121

Ontraport

JANUARY 21, 2021

Many marketers solve this by segmenting their list and sending targeted messages, but that’s often a big project. Don’t lose leads — segment them. The strategy behind customer segmentation is simple: Leads spend more time on the things they’re interested in, and not every lead will be drawn to the same things.

Sales Qualified Leads 105

Sales Qualified Leads Lead Ranking Lead Scoring Leads 105

Biznology

JULY 19, 2018

By segmenting customer data and continuously testing subject lines, body copy and creative, our custom-designed journey marketing platform automatically served emails with best-performing subject lines, creative and offers to each qualified customer. The email open rates more than doubled. The results were astounding.

Automation 144

Automation B2B Marketing Advertising Agencies Cost per Acquisition 144

Martech

NOVEMBER 20, 2023

This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. Using data segmentation In B2B communications, data segmentation is your lighthouse. Firmographic data.

Email Marketing 136

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 136

Sage Marketing

MAY 11, 2025

Use segmentation and personalization to improve results. Campaign Performance: Segmentation suffers when data fields are inconsistent or incomplete. Key Metrics to Watch To make the most of your analytics, focus on these areas: Engagement: Track open rates and click-through rates. Align marketing and sales teams.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Sales Qualified Leads Automation 52

Adobe Experience Cloud Blog

FEBRUARY 24, 2017

With that ownership, I can optimize programs , workflows, and segmentations in hours, not days. Blasting your entire database isn’t relevant or personal. My open rates went from 8-12% to 50%. Click-to-open rates soared from 10% to 45%. Uploading an image takes five seconds. We make revenue.

Marketing Automation Services 128

Marketing Automation Services Marketing Automation Automation Marketo 128

B2B Manufacturing Marketing Insights

MAY 9, 2025

If your audience is diverse, you may need more than one expert or segmented newsletter streams. The body should feel like a personal note, not a corporate blast. Thats how you get opened and read. Measure open rates, click-throughs, replies, unsubscribes. Maybe one industry segment clicks more often than another.

Newsletter 52

Newsletter Thought Leadership B2B Thought Leadership Personalization 52

Zoominfo

MARCH 6, 2017

Create Targeted Lists No matter how many articles are written about the effectiveness of highly segmented campaigns, companies are still sending batch and blast email campaigns to every person in their contact list. Data shows that highly targeted campaigns can even increase open rates by 14.2% ( source ).

Email Marketing 100

Email Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 100

Act-On

OCTOBER 6, 2023

Take this as a for instance: Retail businesses can use the known history of transactions and marketing engagement to segment buyers, and drive follow up purchases with a strategic suggestion or discount. Do you have the right tool to segment your messages and send at the right time?

SMS 244

SMS Advertising Mediums Work Management Marketing Management 244

Scoop.it

NOVEMBER 3, 2022

Segment the lists with advanced parameters. You can use different tools to facilitate the segmentation strategy. There are six segmentation possibilities to get maximum conversions during the Holidays. Accordingly, you can then segment the people. Avoid resending the emails to non-openers automatically.

Email Marketing 115

Email Marketing Tips Planning Deliverability 115

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. I work for a B2B software company and we do regular email blasts. Our open rates average 30%. How can we improve open rates?

Advertising Benchmark 100

Advertising Benchmark Work Management Planning Marketing Management 100

Launch Marketing

OCTOBER 11, 2023

Segmentation: The tech industry is vast, and not all tech enthusiasts are the same. Segment your audience based on various buyer persona criteria, including job role, company size or past engagement. This allows you to tailor your marketing efforts to specific groups, ensuring higher engagement and conversion rates.

Lead Ranking 124

Lead Ranking Lead Scoring B2B Marketing B2B Thought Leadership 124

Heinz Marketing

FEBRUARY 22, 2023

To fully understand and optimize email deliverability, you need to tackle it from multiple angles – your audience and how you’re building and segmenting your list; your content and what you are sending; and finally your systems and tech that supports your email delivery. But first – Ground Zero You may be told to increase open rates.

Deliverability 102

Deliverability Ideal Customer Profiles Optimization Marketing Automation Services 102

Martech

JULY 25, 2023

This shotgun strategy, fondly known as the “blast” approach, sprayed the same promotional email to every subscriber on the list, regardless of their interests or past interactions. Personalizing your email subject line can increase your open rate by 20%. That is where segmentation comes into play. And guess what?

Email Marketing 98

Email Marketing Conversion Campaigns Work Management 98

Predictive Response

JANUARY 3, 2023

Blasting emails to just everyone and anyone will not produce the results you are hoping to see. One best email marketing is to personalize the content you are sending by implementing a solid list segmentation strategy. Personalization in email marketing will guarantee an increase in click throughs and opens. Introduction.

Segmentation 52

Segmentation Planning Blast Campaigns Webinar Metrics 52

BOP Design

MARCH 30, 2021

Think segmentation if this is the case.). The more detail or segmentation you can get in your list, the better you can outline your objectives. Don’t start blasting them an email a day when they share their email address with you. We find that Tuesdays, Wednesdays, and Thursdays between 8am and 1pm have the best open rates.

Lead Nurturing 127

Lead Nurturing Planning Top of Funnel Work Management 127

Hubspot

MAY 26, 2021

Notifying your subscribers in an email blast is an effective way to spread the news. You should be able to track key email metrics , such as: Open rate. Click-to-open rate (CTOR). Clickthrough rate (CTR). Unsubscribe rate. List growth rate. Bounce rate. Unique clicks. Purchase history.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Features 101