Liveintent

FEBRUARY 22, 2022

Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). A focus on engagement beyond open rates. So what is MPP, and how does it affect publisher direct-sold deals? Web Sessions.

Privacy Protection 71

Privacy Protection Privacy Cost Per Thousand CPM 71

Litmus

SEPTEMBER 16, 2021

Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. Is there a way to segment users using Apple Mail today? How about new future users (who would have never engaged with our emails and hence would not have any open data)? There is a lot unknown.

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Privacy Protection Privacy Webinar Metrics Open Rate 65

Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Evaluate your potential impact.

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Privacy Protection Privacy Marketing AI Tips 65

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. ” What if I still care about open rate data?

Open Rate 110

Open Rate Marketing Automation Services Peer-to-peer Click Rate 110

Liveintent

SEPTEMBER 9, 2021

In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection. Mail Privacy Protection. Update: To quote Apple, “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. And if you’re inexplicably seeing record high open rates and not sure why, this may be the perfect time to get up to speed on all things MPP ).

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Privacy Protection Email Marketing Privacy Work Management 82

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

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Webinar Metrics Privacy Protection Analytics Privacy 103

Litmus

DECEMBER 10, 2021

If you’re running tests where open rates or click-to-open rates (CTORs) are a vital victory metric, reliable opens can help. This audience isn’t impacted by inflated open rates, so you can perform these A/B tests the way you usually would. Don’t try to test everything.

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Webinar Metrics Privacy Protection Privacy Open Rate 78

Litmus

AUGUST 2, 2021

How do we create a non-Apple open segment? Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. This reduces the reliance on just the click-through rate because not every email is designed to create a click-through.

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

Martech

APRIL 23, 2024

However, the downstream effects of increased data collection restrictions mean various metrics — like open rates and measurement methods used to benchmark success — are no longer reliable. By unifying their data, Cox Automotive can better segment its audience and deliver more personalized messaging to its customers.

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Open rates in Europe were at 21.75%, which was higher than North America, at 18.13%.

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Privacy Email Marketing Privacy Protection Open Rate 100

Spiralytics

JANUARY 11, 2023

Earlier marketers used to track open rates by collecting users’ information using invisible pixels. But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. Segment your email list. The Ultimate Email Marketing Trends in 2023.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Litmus

APRIL 18, 2024

A third of our respondents told us their email marketing was “poorly” or “very poorly” integrated into the rest of their marketing channels, making it difficult to add personalization and segmentation into email or to get insights about how email performance contributes to the bottom line. Click here to see the full results.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Porch Group Media

FEBRUARY 2, 2022

Key Topics: How to use micro-segmentation to truly engage your subscribers — Did you know that segmenting your email list can increase engagement rates by 203%? How to measure success and look beyond open rates as a success metric — Apple’s Mail Privacy Protection (MPP) has made open rates unreliable.

Webinar Metrics 52

Webinar Metrics Email Marketing Demand Privacy Protection 52

Litmus

NOVEMBER 16, 2021

Here’s what you’ll find in Email Analytics: Open rate data. Email Analytics open data includes total opens and reliable opens. Reliable opens removes inflated opens impacted by Apple Mail Privacy Protection (MPP). Understand your segments and campaign performance.

Analytics 94

Analytics Email Marketing Privacy Protection Marketing & Strategy 94

Martech

SEPTEMBER 22, 2021

As adoption grows, this NFT segment of brand love and loyalty will shift demos. Georgen anticipates that this would provide better access and flexibility to marketers to segment and engage their customers. iOS 15 and letting go of open rates. Tactically, opens fueled automation and inferred intent. Read more here.

Marketing Automation Services 122

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 122

Scoop.it

JANUARY 24, 2023

Switch to click-through rate from the open rate With the launch of Apple’s MPP, your customers using iOS 15 will be able to hide their IP address. Also, Apple will automatically download the tracking pixels even if the user has not opened the email. In the coming days, many brands will jump on this bandwagon.

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Planning ROI Paid Search Agency Marketing & Strategy 82

Porch Group Media

OCTOBER 25, 2021

Let’s dive into what these privacy updates mean for your email marketing and how you should respond. Apple IOS 15 Privacy Updates. In this latest update by Apple, consumers are gaining more control over the data they share through Mail Privacy Protection, Hide My Email and Private Relay. 2) Rethink Segmentation.

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Privacy Protection Email Marketing Privacy Paid Search Agency 52

Litmus

OCTOBER 14, 2021

Back when I did huge segmented direct marketing campaigns for Epsilon, it would take months to get the results. Then I worked for an email agency called e-Dialog to do email targeting and segmentation, and the results were instant. A great open rate just shows how flashy your subject line is. I’ve been hooked ever since.

Marketing Report 76

Marketing Report Email Marketing Privacy Protection Paid Search Agency 76

Martech

OCTOBER 30, 2023

From here, you should be employing segmentation based on each subscriber’s level of engagement. This includes opens and clicks on specific links within your email. If you are sending too frequently, you may see a drop in your open rates. For example, everyone is talking about artificial intelligence right now.

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Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 121

Heinz Marketing

JUNE 27, 2022

Apple Mail Privacy Protection. According to Apple , with the release of iOS 15, Mail Privacy Protection hides your IP address, so senders can’t link it to your other online activity or determine your location. And it prevents senders from seeing if and when you’ve opened their email. But was it ever, really?

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Privacy Privacy Protection Opt-out Opt-in 80

Litmus

SEPTEMBER 20, 2022

What is your audience/segment? If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Segment your audience to maximize results. How will you measure success? Email production time.

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

Navigate the Channel

JANUARY 3, 2024

Common mistakes include buying lists , neglecting to clean your list and failing to segment it properly. Consider list building, list cleaning and segmentation to get the most from your list efforts. Always segment your list(s). Segmentation allows for personalized content, increasing engagement and conversion rates.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

DotDigital

JUNE 14, 2021

And while those strategies will differ by industry, sophistication, segment, and more – responsible marketers have long understood the value of a direct relationship with their customers, and email has long been the cornerstone of direct customer engagement. In essence, open rates are a vanity metric.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Litmus

MARCH 10, 2022

There’s been a significant uptick in the use of segmentation in email, with marketers doing more than simply changing the subject line or recipient name. Privacy trends impacting email performance and analytics. Traditionally, marketers have looked at open rates and click-through metrics as key indicators for their email programs.

Email Marketing 78

Email Marketing Trends Privacy Protection Multi-Channel 78

BenchmarkONE

AUGUST 25, 2021

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. Flag Emails with High Open Rate, No Clicks.

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Privacy Protection Opt-out Click Rate Opt-in 73

Salesforce Marketing Cloud

APRIL 21, 2022

The movement toward consumer privacy protections is accelerating, and that’s a good thing. However, the downstream effects of increased data collection restrictions mean various metrics, like open rates and measurement methods used to benchmark success, are no longer reliable. Watch the webinar.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Litmus

DECEMBER 7, 2022

By collecting first-party data , marketers will be able to use segmentation to help target and personalize their emails for maximum effect. I’m curious to see how digital marketers pivot away from subject line testing since open rates are no longer a reliable metric. A/B email testing will become more intentional. “I’m

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Vision6

AUGUST 23, 2021

Know your audience segments. With an average open rate of around 94% in Australia, SMS puts your messaging right where your audience is looking. Vanity metrics like email opens may not be the best to focus on, particularly with Apple Mail’s recent updates to privacy protection.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Liveintent

NOVEMBER 15, 2022

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. The post A year of Apple’s Mail Privacy Protection appeared first on LiveIntent Blog.

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Privacy Protection Privacy Intent Signal Open Rate 107

Salesforce Marketing Cloud

FEBRUARY 2, 2022

The Opens Activity Audit identifies where you are using email opens in Engagement Studio, Automation Rules and Dynamic Lists to help you prioritize and manage changes to your marketing programs.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Porch Group Media

NOVEMBER 10, 2022

Marketers who segment email lists increase email marketing revenue by 760%. 43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, and 24% aren’t making any changes for now. Personalized emails deliver 6x higher transaction rates. At least once per month, 50.7%

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

JUNE 28, 2021

It’s normal to see small changes in these rates over the course of time, but if your open rate drops by more than 10 percentage points in a short timeframe and consistently remains low (or gets lower!), Friendly note: We’re actively covering the Apple Mail Privacy Protection news. you need to do some digging.

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Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Salesforce Marketing Cloud

APRIL 15, 2024

Some are happy to see an open rate of over 20% on a campaign, while others may consider a click rate higher than 10% to be the mark of success. How should you consider email open metrics? While Apple MPP and caching make an open-rate-only strategy unreliable, it’s still a huge piece of the puzzle.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Scoop.it

FEBRUARY 28, 2023

The recipient will instantly recognize who the email is from which will increase the open rate and subscriber engagement. It will mean better segmentation, hyper-personalization, and smarter automation for email marketers. Moreover, it enhances email deliverability and sender reputation.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Martech

JUNE 3, 2022

The main impact of these changes on email marketers is the decline of the open rate as a meaningful metric. Because of the way emails are cached under Apple’s Mail Privacy Protection, emails appear to be opened when they actually have not been, skewing the results. Analytics and reporting. More efficient workflows.

Marketing Automation Services 141

Marketing Automation Services Enterprise Management Work Management Marketing Management 141

Litmus

MARCH 29, 2022

When Apple’s Mail Privacy Protection (MPP) came into effect last fall , email marketers in all industries were made to reconsider their entire analytics strategy. We had advance warning that MPP would impact open rates, but we didn’t know when or to what extent until it happened. Consider the impact of overall engagement.

Email Marketing 82

Email Marketing Privacy Protection Open Rate Click Rate 82