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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

Begin by checking your open rates. For example, we did a complete audit of our nurture sequences last year and found the open rate was around 25%. Our internal guru, Kelsey Yen, revamped our nurture campaigns, and our open rate jumped from 25% to 48%. Our clickthrough rates increased from 1.32% to 17.93%.

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Customer Experience Email Marketing Tips

SendX

In this vast ocean of emails, how do you distinguish your brand and product from the scores of brands present out there and enhance your revenue by higher clickthrough rates? According to Invesp , personalized promotional emails have a 29% higher open rate and 41% higher click rates. uplift for every buyer.

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How to Improve Your Email Open Rates

PureB2B

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. There are three major factors that affect your email open rates: Subject line (does it compel users to open the email?).

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How to Improve Your Email Open Rates

PureB2B

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. There are three major factors that affect your email open rates: Subject line (does it compel users to open the email?)

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Apple’s New Mail Privacy Protection: Good or Bad for B2B Marketers?

Navigate the Channel

In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. This impacts how open rates are counted. Apple’s new Mail Privacy Protection will impact email open rates and change how marketers measure their campaigns.

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Email marketing is dying: 3 actions to help it survive (and thrive)

Martech

Dig deeper: 6 tactics to create recession-proof email marketing One key signal is that average email open rates are declining, as inboxes filter out promotions and consumers stop bothering to check those folders. Open rate data is more inaccurate than ever, to the point it isn’t fit for reporting without heavy adaptation.

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50+ Must Know Digital Marketing Statistics For 2024

Huptech Web

For example, if your bounce rate is high, you might need to improve your website’s user experience. If your email open rates are low, you can experiment with different subject lines and content. Of those people, 58% of consumers check their email first thing in the morning (OptinMonster) 84.3% is expected to reach $8.2