How to Improve Your Email Open Rates

PureB2B

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. Open rates differ from one industry to another, but the consumer goods industry boasts the highest average open rate at 41.40%. Read on to find out how you can tweak your existing email marketing strategy to give open rates a much-needed boost.

10 Things Every Email Marketer Can Relate To

Webbiquity

Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. 3) Every time your email’s clickthrough rate is higher than your benchmark. By Niti Shah.

19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

And then, when someone actually opens your email, they don't actually click through. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails.

Want to Boost Enrollment? Segmenting Prospective Students Can Help

Hubspot

Segmentation has many benefits , especially when attracting prospective students to your school’s programs. Segmentation helps you impact critical email metrics, seeing improvements like: Increased open rates. Lower opt-out/unsubscribe rates.

7 Ways to Increase Email Engagement

Marketing Action

Targeting: Select and segment the list to choose the right demographics for your message. In fact, 33% of email recipients open email based on subject line alone. To be successful, start by thinking about the subject lines that made you open an email in your own inbox.

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B2B Email Marketing Tips That Work

Sales Intelligence View

So you can send certain email messages to certain marketing segments and leave the rest the same as the control for the experiment. Use the metrics in your email marketing program to see if there are changes in the number of subscribers or the amount of opens and clickthroughs.

Email 101

When Good Enough Shouldn’t Be: Fixing Email Performance Problems

Modern Marketing

“My open rates are bad and getting worse.” ” If your open rates are under 15% and trending down, that’s definitely a problem that needs fixing. Now it’s possible that your poor open rates are due to problems with your subject line strategy.

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Plain Text vs. HTML Emails: Which Is Better? [New Data]

Hubspot

In the world of email marketing, opens and clicks are everything, which means email marketers are always testing ways to improve these metrics. HTML emails reduce open rates. So if they were getting delivered at the same rate, how were HTML emails underperforming?

Multichannel Marketing: How zombies invaded a B2B campaign

B2B Lead Generation

One interesting takeaway for SunGard from this effort was CFOs had a much higher email open rate and website download rate when they received an email sent between 7 a.m.

4 Marketing Strategies That Are Way Better Than Bulk Emails

Hatchbuck

Segment your customer lists. To do it, segment your email lists by set designations that help you ensure you’re only contacting people with information that’s relevant to them. For example, you could segment your customer list by geographic location, past purchase history, or marketing qualified leads vs. sales qualified leads. For higher open rates and clickthrough rates, send on a Tuesday.

The Essential Steps for Building Your B2B Email Newsletter List

Golden Spiral

lower open rate than B2C. gap and wonder why your B2B colleagues complain about their industry email open rates. Even when you purchase a list from “reputable providers,” many of your emails will fall on deaf ears, go straight to spam boxes, and have lower open rates.

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Our open rates average 30%. How can we improve open rates?

9 Email Marketing Best Practices to Explode Your ROI

Marketing Action

There are reports of pop-ups lifting opt-in rates by 1000%. Dan Zarrella showed a pop-up doubling his opt-in rate with no effect on bounce rates. It’s sliced in an unusually interesting way, in that it shows how personalization can boost open rates in different industries.

5 Pointless Marketing Metrics You Can Stop Tracking Today

Hubspot

1) Email Opens. When you first hear about it, open rate seems like a great metric to track -- it''s the percentage of people opening your emails. You assume it''ll give you an understanding of how many people are interested enough in your emails that they open them.

B2B Email Marketing: Batch and blast, mobile and other challenges

B2B Lead Generation

David Kirkpatrick : Email marketers are being told to employ aggressive database hygiene on email subscription lists, engage in tactics such as micro-segmentation to individualize and customize the content in email campaigns, and begin emphasizing mobile form factors in email design to encourage engagement with campaigns on mobile devices. ” A successful program relies on a combination of elements – broadcast, automated triggered emails and segmentation.

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5 Email Metrics that Matter to Marketers

Marketing Action

For email marketing, the important metrics start with the basics: delivery, opt-ins, opt-outs, opens, and clicks. If your audience isn’t receiving your messages, your conversion rates will suffer. Bounce rates: How many emails bounced back? Open rate. Clickthroughs.

Email 101

Interesting Infographics: Email Marketing Stats to Blow Your Mind

LEADership

Transactional emails get 8x the opens and clicks of other types of email and can generate 6x the revenue. 53% of emails are now opened on mobile devices (so keep them mobile-friendly!). 23% of readers who first open an email on a mobile device re-open it later.

The Anatomy of an Effective Marketing Brain [Infographic]

Hubspot

Analysis -- 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x clickthrough rates. Targeting & Segmentation -- Segmented email campaigns produce 30% more opens than undifferentiated messages.

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The Ultimate Guide to Email Marketing

Hubspot

Segment your list from the beginning by providing separate opt-in offers that pertain to each stage of the buyer’s journey. Everything from the time you send your email to the devices on which your email could be opened matters. Responsiveness : 55% of emails are opened on mobile.

Wearing White Before Memorial Day (Or, Why Marketers Need A/B Testing)

Marketing Action

They were astounded – the email had a 40% open rate, which was much higher than the average. When the marketing team began testing send times, they were surprised to find that weekends received higher-than-average open rates. In this test, the open rates were identical.

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Let’s Celebrate the 2017 Markie Awards Finalists!

Modern Marketing

NEC Companies – By leveraging Account-Based Marketing, NEC has been able to improve engagement with key accounts, increasing their click through rates 8 times higher than in the past. conversion rate from sales appointments to purchase and 251 closed/won deals.

Buck the Trend: Three Keys to Better Email Response

Marketing Action

Email marketers know that even small incremental increases in response rates can provide exponentially better results. There are multiple ways to define response, but the most common one might be clickthrough rate. Experian figures for Q3 2014 show unique open rates were 16.7

Answers to 10 Email Marketing Questions You Were Too Afraid to Ask

Hubspot

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail.

How the Travel Industry Approaches Email Marketing (And What We Can Learn)

Liveintent

They opened up their email inventory to third-party advertisers which resulted in an overall increase in email revenue with no negative impact on their offers. What better way to spur higher open rates and inspire clickthroughs than to tell someone they’ve got to act now ?

Improving Lead Generation and Conversion Rates Using A/B Testing

Circle Studio

For example, just changing the wording or location of a call to action button could dramatically increase your conversion rate. If your goal is to increase the time spent on your page, but instead, one option ends with a marginally higher click rate, be cautious when deeming this option the winner. Don’t change the subject line AND the length of the email because it is harder to see what made the real difference in your goal KPI (open rates or conversions, for example).

8 Dangerous (But Common) Misconceptions About Email Marketing

Hubspot

they're just not going to the trouble of opening your message and unsubscribing. If you have a healthy unsubscribe rate -- under 1% -- then don't think of unsubscribes as a bad thing. 7) Open Rate Is an Important Email Marketing Metric.

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5 Proven Tips to Keep Leads Engaged With Retargeting

Hubspot

1) Segment your audience. Poor segmentation is one of the main culprits of low performance in a retargeting campaign. Once segmented, you can target each group with creative and content that’s most relevant to them.

Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat

Marketing Action

For more information on how to effectively score your leads, take a look at our eBook, How to Prioritize Your Leads by Segmenting & Scoring Your Audience. Open rate and clickthrough rate of email programs : Open rates can be deceptive.

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How to Diagnose and Repair Rotten Lead Nurturing Workflows

Hubspot

Start with the open rate of each email in the workflow. If your open rate is significantly lower than average, ask yourself the following questions: Are you sending the email at the right time? As a result, they hesitate to open email from unfamiliar senders.

It's Time: How to Prep Your Email Marketing for the Holiday Season

Hubspot

Try segmenting emails by user engagement or behavior to create a truly customized experience. higher transaction rates than those without. During Q4 of 2013, emails sent on Saturdays and Sundays boasted some of the highest open and clickthrough rates.

How 7 Experts Solve Their Most Painful Email Marketing Problems

Hubspot

Segmentation takes up too much of your time. Pain: Generating the Necessary Clickthrough and Open Rates to Meet Conversion Goals. Solution: Segment Your Marketing Messages. email clickthrough rate , as opposed to the 7.3%

13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017

Hubspot

If you have email lists with low rates of engagement activity, stop sending to them. Every time you send to a list with low open and engagement rates, it hurts your domain reputation and your chances of connecting with other potential customers.

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5 Email Metrics that Matter to Marketers

Marketing Action

For email marketing, the important metrics start with the basics: delivery, opt-ins, opt-outs, opens, and clicks. If your audience isn’t receiving your messages, your conversion rates will suffer. Bounce rates: How many emails bounced back? Open rate. Clickthroughs.

ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

For example, you can discover whether a call-to-action like “Buy Now” or “Shop for Deals” resonates better with your target segment. Remember to look not only at open rates, but also at clickthroughs and conversions.

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How We Booked Over 200 Meetings With a Single Email Send

Hubspot

To start, Gasbarrino’s email showed an 8% higher open rate than the one from Villalobos. Those results suggest that, when people did open the email, they appreciated the more flexible language of this version. In addition to a 15% higher open rate as well as a 7.2%

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The Anatomy of a 5-Star Subject Line

Hubspot

Use language and messaging that they are familiar with and excited about, and start to watch your open rates skyrocket. Include their first names (it could increase clickthrough rates ), or even add something about their specific location.

8 Tips For Getting the Most Out Of Your Emails

TrustRadius Marketing

He has contributed reviews and ratings for a wide variety of products, including ERP software, project management tools, email marketing tools, and accounting software. . When it comes to increasing the likelihood that your email will be opened and read, quality of content matters.

A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions

Marketing Action

But that headline you think is brilliant might not shine so brightly when your prospects open the email. According to the Direct Marketing Association, 68% of digital marketers rated the ability to test new campaigns as having the greatest impact on their email marketing efforts.

How to Plan Email Marketing Campaigns Without Pulling Your Hair Out [Free Template]

Hubspot

Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Once you’ve downloaded and opened your Email Marketing Planning Template in Excel, you’ll notice it contains three tabs.

The Essential Marketing & Sales Metrics Your Team Should Track

Hubspot

Open Rate. Open rate is calculated by taking the number of times an email was opened, and dividing that by the number of times that same email was delivered. While open rate is sometimes said to be misleading , the metric is still an important one to measure.