Convert

JULY 29, 2019

Whether it’s because you forgot to change an old link or something has failed, at some point of time one of your prospective customers is going to land on a 404 error page. Mistakes will always happen. But when the internet hands you lemons and.

Marketing 53

Marketing 53

Smashmouth Marketing

MARCH 24, 2009

That dreaded 404 Page not found error. A couple months ago, someone wrote to me regarding my company site saying they got an external link back to my site and received a 404 error because the linker mistakenly referenced the URL. Then one day I stumbled on Smashing Magazine's article that showed creative 404 pages.

Custom Publishing 100

Custom Publishing Creativity Video Marketing Leads 100

Smashmouth Marketing

MARCH 21, 2009

That dreaded 404 Page not found error. A couple months ago, someone wrote to me regarding my company site saying they got an external link back to my site and received a 404 error because the linker mistakenly referenced the URL. Then one day I stumbled on Smashing Magazine's article that showed creative 404 pages.

Tagging 100

Tagging Custom Publishing Tips Creativity 100

Outgrow

FEBRUARY 9, 2021

How to Make Your 404 Page Interactive With Outgrow . 404 pages – sounds like a nightmare, right? In fact, 73.72% of people who reach a 404 error page will leave your website and not return. But, no matter how much you try, you can’t escape 404 pages. How Can You Personalize Your 404 Page? Tell a story.

Outgrow 98

Outgrow Interactive Marketing User-Generated Content Sales Qualified Leads 98

Navigate the Channel

NOVEMBER 6, 2023

Broken Links and 404 Errors There are few things more frustrating to a consumer who is looking for something specific than “ Page Not Found ” …especially when that link comes from somewhere on your site. Address broken links with a friendly 404-page and actionable options.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Search Engine Journal

OCTOBER 12, 2022

When navigating a website, there are few things more frustrating than landing on a 404 error message: “Page Not Found.” The post How To Create A Custom 404 Page In WordPress appeared first on Search Engine Journal. Here's how to fix it.

Marketing Websites 100

Marketing Websites SEO 100

Brightedge

JUNE 16, 2020

4xx Client Error - 400 level status codes can indicate a problem, especially if a large number are discovered. 404 Page Not Found - The most common type, 404 status codes can be caused by a wide variety of things, but often a URL either changed and wasn’t redirected, or a link was updated incorrectly.

Wikipedia 103

Wikipedia SEO Click Rate Google 103

BOP Design

SEPTEMBER 16, 2020

Set 301 and 302 redirects for existing errors. Before you ever launch a new website, it’s critical to see if there are any existing errors on your website. Using an SEO tool, identify and investigate any 301 or 302 errors. These should also be monitored for 30 or so days post-launch to identify and fix any errors that show up.

SEO 116

SEO Marketing Websites Tips B2B 116

Convert

FEBRUARY 5, 2019

Optimizing your 404 page’s conversion rate is all about turning a negative experience around. Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive.

Conversion Rate 94

Conversion Rate Optimization Conversion Tips 94

Hubspot

MARCH 29, 2015

Whatever the case, sending a website visitor to a 404 page is never a good thing. Here are four different approaches that break the boring 404 error page mold. 4 Approaches to the 404 Error Page. Blue Egg used this memorable video in its 404 error page. But these things do happen.

Lock-In 28

Lock-In Loyalty Creativity Viral Marketing 28

Webbiquity

APRIL 13, 2022

Consequently, elements such as page load speed and keeping your site clean from broken links and 404 errors are important regardless, but factors like content strategy will differ. The technical side of SEO is pretty much the same between B2B and B2C, but the audiences behave differently.

SEO 292

SEO Marketing Websites B2B Marketing & Strategy 292

Optinmonster

APRIL 18, 2022

Otherwise, visitors and search engines will see a 404 Page not found error. If there are too many 404s on your website, search engines will lower your site’s search ranking. 404 logging. SeedProd can also create custom 404 pages. As you can see, the default WordPress 404 is not very informative. Redirection.

Best Practices 75

Best Practices Lead Scoring Lead Ranking Terms and Conditions 75

Spiralytics

MAY 3, 2023

Eliminate 404 errors Broken files or Error 404 files put a strain on your server, which dampens load speed. Additionally, 404 errors can greatly reduce your chance of converting a customer because they don’t know where or how to move forward with their information or buying journey. Image Source 9.

Marketing Websites 62

Marketing Websites Conversion Rate Work Management Click Rate 62

seo.co

JANUARY 25, 2023

For any number of reasons, a broken link will typically direct the user to a 404 error page that says something to the effect of, Oops! While the hyperlink will look the same, clicking on the broken link will take you to a 404 Page Error or broken page Not Found message. Backlinks break on the internet all the time.

Link Building 98

Link Building SEO Ad Building Domain 98

SmartBug Media

MARCH 16, 2021

404 Errors A 404 error message is encountered when the desired page cannot be found or no longer exists. Fixing these errors will free up your server so it can be used for other tasks. Use a CDN to improve page speed and reduce your latency. Test your website.

Optimization 99

Optimization Marketing Websites Tips Conversion Rate 99

Webbiquity

DECEMBER 6, 2018

Do You Have Error Pages? We’ve all ended up at 404-error pages when clicking an incorrect or outdated link. Page-not-found errors are not only aggravating for your site visitors but can also negatively impact your search engine rankings; search engine algorithms don’t look favorably on index errors.

Design 215

Design Marketing Websites Mobile Marketing Search Marketing 215

Search Engine Journal

FEBRUARY 27, 2021

Google’s John Mueller says it’s normal if 30-40% of URLs in a site’s Search Console report are returning 404 errors. The post Google: Fine if 30-40% of URLs in Search Console Are 404s via @MattGSouthern appeared first on Search Engine Journal.

Google 88

Google SEO 88

Biznology

JULY 21, 2017

It’s also important to create a custom 404 (file not found), containing links to relevant content. The last thing you want is for a potential customer to find you in Google, click your link—only to see an error page. This is a critical element of SEO as Google relies heavily on link equity to determine ranking positions.

Acquisitions 146

Acquisitions SEO Domain Guidelines 146

Webbiquity

MAY 10, 2018

It’s likely your website has permanent (301) redirects pointing to the wrong URLs or even broken links that are sending 404 error messages to search engine crawlers. It’s essential that you analyse the URL paths, redirections, loading success, or errors flagged in the server logs.

PageRank 255

PageRank Organization Tips Marketing Agencies 1 255

seo.co

FEBRUARY 21, 2020

We’ve all had the experience of surfing the web, clicking on a hyperlink in an article, and ultimately being directed to a 404 error page that says something to the effect of, “Oops! The result is a bunch of blog posts, news articles, and web pages with clickable hyperlinks that lead to 404 error pages.

Link Building 98

Link Building SEO Ad Building Domain 98

Search Engine Journal

MAY 6, 2021

Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker: And we are live. And with me I have Dr. Arsen Rabinovich 404 error. Hi everybody. This is Loren Baker, founder of Search Engine Journal. Are you the real Arsen Rabinovich: Rabinovich. Say Rabinovich properly. Rabinovich.

SEO 62

SEO 62

Hubspot

FEBRUARY 8, 2011

In an ideal world, you would never need a 404 error page. Every once in awhile however, visitors on your website will stumble upon the dreaded 404 error page: There are a number of different error codes that can be returned by a web server, but the 404 error is the most common one that your site's visitors will run into.

Internet Marketing 28

Internet Marketing Hubspot Search Marketing Marketing Websites 28

Launch Marketing

JANUARY 4, 2023

Well, it could be a certain page, or pages, skewing the rates, it could be a landing page with a 404 error that people are being directed to or it could be a blog that is not resonating leading to quick bounces. For example, your website’s bounce rate has been unusually high in the past few months. What is the cause?

Marketing Websites 118

Marketing Websites Marketing & Strategy B2B Advertising Benchmark 118

Martech

OCTOBER 12, 2022

I don’t believe errors are inevitable, but that’s a topic for another post. What’s more important is following up that error with the right message. A bad one can cost you a customer — or many, depending on how significant the error is. Corrects the error and offers reassurances if needed.

Examples 114

Examples Effectiveness Template Email Marketing 114

seo.co

JUNE 20, 2022

A good instance of a broken or lost backlink is when a highlighted anchor text on the hosting page is clicked and takes the user to a 401 error page. Google will not see 404 errors when crawling your website. Ahref will also help you see all your anchor texts and the errors they display when a user clicks them.

Marketing Analytics Tools 115

Marketing Analytics Tools Link Building High Quality Lead SEO 115

SmartBug Media

FEBRUARY 1, 2021

Have you ever received a 404 error, rather than the information you were looking for? Use Google Web Developer tools to examine error pages, search results, backlinks, and redirects. After a few days, check to be sure your 404 hits are not high. Web Design Mistake #2: Leaving Loose Ends.

Design 84

Design Paid Search Agency Landing Pages Marketing Analytics Tools 84

Method and Metric

DECEMBER 11, 2020

Potential Google Index Errors. Server error (5xx): Redirect error: Google experienced a redirect error of one of the following types: A redirect chain that was too long; a redirect loop; a redirect URL that eventually exceeded the max URL length; there was a bad or empty URL in the redirect chain.

Google 52

Google Copyright Validation Tagging 52

Method and Metric

DECEMBER 11, 2020

Potential Errors from GoogleBot. Server error (5xx): Redirect error: Google experienced a redirect error of one of the following types: A redirect chain that was too long; a redirect loop; a redirect URL that eventually exceeded the max URL length; there was a bad or empty URL in the redirect chain.

Google 52

Google Copyright Validation Tagging 52

Hubspot

OCTOBER 25, 2019

One day I was scrolling through BuzzFeed (as one does … ), when, all of a sudden, I got the dreaded 404 error code. 400’s -- A client error code that communicates there was a problem with the request. 500’s -- A server error code indicating the request was accepted, but an error on the server prevented it from being fulfilled.

Fulfillment 66

Fulfillment User-Generated Content Contact Marketing Internet Marketing 66

seo.co

NOVEMBER 18, 2021

Tracking the number of indexed pages and the underlying errors. Finding and fixing Accelerated Mobile Pages (AMP) errors. Crawl errors, which can occur from time to time and interfere with your site’s visibility and presence on SERPs. How to Find Errors in Google Search Console. Tracking all the backlinks of your website.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Bluetext

JANUARY 26, 2022

You don’t want your users to get an error page, but if they do, make sure it is a good one. If someone finds a 404 page on your website, they are probably in the wrong place; your goal should be to make it as easy (and fun) as possible for them to find the right page. Ceros has a great example of a fun and helpful 404 page.

Amazon 26

Amazon Advertising Mediums Landing Pages Marketing Websites 26

KoMarketing Associates

NOVEMBER 12, 2015

404 ERROR PAGES. Finally, while there may be nothing more annoying that landing on a broken webpage, a little creativity in the error message can go a long way in alleviating frustration and motivating your visitor to remain on the site. Raven’s 404 error page.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

SmartBug Media

JULY 27, 2020

Improve Technical Errors. During my 20-year career, I’ve yet to come across a website that doesn't have technical errors. To address these, the platform, SEMrush , reviews technical errors and then breaks them down into three categories: errors, warnings, and notices. 45 percent of websites had missing alt attributes.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

Hubspot

NOVEMBER 11, 2019

Fix HTTP errors. What you do care about is when HTTP returns errors to your users or to search engines, and how to fix them. HTTP errors can impede the work of search bots by blocking them from important content on your site. HTTP errors can impede the work of search bots by blocking them from important content on your site.

SEO 63

SEO SERP Fulfillment Traffic 63

RebelMouse

JULY 6, 2022

404/Redirect Dashboard. Something as small as a typo can cause a 404 error on your site. RebelMouse gives you seamless power and control over errors in our easy-to-use 404 Dashboard. Our strategy services also help you understand which content and site layouts are working the best for your audience through our.

CMS Development 52

CMS Development SEO Paid Search Agency Guidelines 52

Webbiquity

APRIL 14, 2010

Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page. Thesis Tutorial – Customizing the 404 Page by SugarRae. Yes, you’ll see all of this and more here in the best website and landing page design tips and techniques of the last year.

Landing Pages 100

Landing Pages Design Microsite Tips 100

SendX

JUNE 27, 2020

Of course, ensure that your unsubscribe link is not throwing a 404 or 500 error (duh). Don’t make anyone log in to their account or reply to you to unsubscribe.Enable one-click or maximum two-clicks to unsubscribe. Without an unsubscribe link, you will have a large number of people reporting spam.

Deliverability 195

Deliverability Work Management CAN-SPAM Tips 195