Webbiquity

APRIL 15, 2025

Embrace AI-Powered Search Optimization Artificial intelligence (AI) is revolutionizing the way search engines operate. Google’s AI-driven algorithms have become more adept at understanding search intent and delivering relevant results. Make sure it genuinely addresses users’ questions and needs.

Marketing AI 141

Marketing AI SEO Long Tail Marketing Advertising Agencies 141

Martech

DECEMBER 3, 2024

The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. “AI is reshaping marketing and martech,” they write. “AI is reshaping marketing and martech,” they write.

Marketing Management 130

Marketing Management Marketing Automation Services Marketing AI Vendors 130

Marketing Insider Group

MARCH 17, 2025

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth.

Marketing Budget 146

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 146

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. At right, orange tabby wrapped in orange slice paper.) AdCreative.ai introduces THINK1.Ai:

Marketing AI 118

Marketing AI Advertising Agencies Paid Search Agency Customer Satisfaction 118

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. The answer? You’re not alone. Up to 72% of U.S.

Marketing Automation Services 113

Marketing Automation Services Optimization Work Management Marketing AI 113

Martech

JANUARY 27, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Whats the difference between agentic AI and generative AI? ChatGPT), typically require human input and oversight.

Marketing AI 125

Marketing AI Generation Forecasting Comparison 125

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. ChatGPT is an artificial intelligence language model developed by OpenAI.

Social Media 124

Social Media Marketing AI Media Webinar Metrics 124

SmartBrief - Marketing

NOVEMBER 19, 2024

Looking ahead, 2025 will be a year of “hype” normalization. While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact.

Gartner 122

Gartner Storytelling User-Generated Content Paid Search Agency 122

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes. The reality is otherwise.

Content Marketing 132

Content Marketing Planning Work Management Paid Search Agency 132

Walker Sands

DECEMBER 12, 2024

You might have heard about GEO an emerging counterpart to search engine optimization (SEO) that’s gaining momentum in B2B marketing. With over 90% market share, it’s the first stop for anyone looking to solve a problem, learn about a topic, or research a company or product. Why is GEO Important in 2025 and Beyond?

Optimization 96

Optimization Lead Ranking Generation Paid Search Agency 96

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses.

Marketing AI 126

Marketing AI User-Generated Content SERP Correlation 126

Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Heres a sneak peek at whats changing and what you need to know before investing in your next email marketing solution.

Marketing AI 114

Marketing AI Email Marketing Deliverability Click Rate 114

Martech

APRIL 24, 2025

That’s when it expects to generate about $2 billion in cash on $125 billion in revenue — putting the companys sales around the current level of Nvidia and Meta. The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising.

Marketing AI 106

Marketing AI Peer-to-peer Forecasting User-Generated Content 106

Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. The report found: More than 60% of AI users leverage or plan to use AI for captions, a 572% increase in caption usage since 2021.

Marketing AI 118

Marketing AI Video Marketing Branding Brand Identity 118

Sprout Social

JANUARY 9, 2025

When Lisa Cole, former Chief Marketing Officer at Cellebrite, stepped into her role, these were the questions constantly on her mind. She wanted to illustrate the marketing departments ability to drive results and improve work-life balance for employees. Enter the impetus for solving both challenges: artificial intelligence (AI).

Marketing AI 108

Marketing AI Work Management Lead Scoring Lead Ranking 108

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertisements Advertising 101

Martech

MARCH 31, 2025

The AI boom is a modern-day gold rush, with companies scrambling to stake their claim. But just like the fortune seekers of the past, many are chasing fool’s gold AI tools that are overhyped, misleading or lacking real value. The AI hype cycle has companies making a big deal out of AI features that are now commonplace.

Marketing AI 100

Marketing AI Lead Ranking Buzz Case Studies 100

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.

Marketing AI 119

Marketing AI Privacy Protection Email Marketing Planning 119

Martech

OCTOBER 31, 2024

To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information. Hispanic consumers: An underserved market ready for innovation If U.S.

Marketing AI 134

Marketing AI Lead Ranking Generation Barriers 134

Martech

MAY 15, 2025

A company that’s bet its future on AI agents knows you must be able to trust agents’ actions when they engage with customers and employees. So, it’s no surprise that Salesforce today unveiled a set of governance, security and compliance capabilities to help organizations deploy trusted AI agents. Security Center 2.0:

Marketing AI 113

Marketing AI Enterprise Management Work Management Marketing Management 113

Acrolinx

MARCH 5, 2025

AI is everywhere powering your recommendations, automating tasks, and writing enterprise content. But heres the catch: Having an AI model is one thing; making it actually work at scale in your enterprise is a whole different task. Welcome to operational AI! Lets start with the fundamentals of AI operationalization.

Marketing AI 59

Marketing AI Enterprise Management Ethics Lead Ranking 59

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

Marketing AI 694

Marketing AI Stats Planning Case Studies 694

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. The AI in social media examples were sharing in this article come from brands with a skilled driver and a solid race strategy to help them win.

Marketing AI 120

Marketing AI Social Media Examples Media 120

Stevens & Tate

AUGUST 29, 2024

Welcome to our August 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in summer 2024. This will be finished in 2025.

Paid Content 104

Paid Content Marketing AI Trends Paid Search Agency 104

ClearVoice

NOVEMBER 25, 2024

Not too long ago, influencer marketing was reserved mostly for A-listers. Whether macro (100,000 to 1 million followers) or micro (10,000 to 100,000 followers), influencers help your marketing impact through authentic connections with their community. Influencer Marketing Hub ) 63.2% Influencer Marketing Hub ) 63.2%

Statistics 87

Statistics Advertising Agencies Paid Search Agency Planning 87

Martech

AUGUST 1, 2024

Meta previously reported daily and monthly active user numbers for its Facebook and Messenger apps. billion — representing a 22% jump compared to the prior year,” said Lukman Otunuga, Senior Market Analyst at forex trading broker, FXTM. The company’s operating margin improved to 38% from 29% in the previous year. Meta reported 3.27

Paid Search Agency 118

Paid Search Agency Ads Ad brokers Forecasting 118

Martech

APRIL 16, 2025

Salesforce’s State of Data and Analytics 2025 report (registration required) found that confidence in datas relevance to business objectives is down 18% from its 2023 report, and confidence in data accuracy is down 27% in the past two years. Tableau Next is now generally available to customers with the Tableau+ SKU.

Marketing AI 103

Marketing AI Business Correlation Analytics 103

Televerde

JANUARY 7, 2025

We checked in to find out what our Techronicler community envisions and hopes for 2025, and all that we uncovered indeed has the potential to change the technological landscape as we know it. What excites me even more is the rise of open-source multimodal AI models. Vikram Chalana CEO, Pictory.AI Vikram Chalana CEO, Pictory.AI

Enterprise Management 98

Enterprise Management Work Management Marketing AI Marketing Management 98

Martech

MAY 8, 2025

FOMO is driving most corporate AI adoption, according to an IBM survey of 2,000 CEOs. It found that 64% adopted AI because the risk of falling behind drives investment in some technologies before they have a clear understanding of the value they bring to the organization.

Marketing AI 84

Marketing AI Lead Ranking Enterprise Management Lead Scoring 84

Single Grain

JANUARY 15, 2025

This post is all about how HeyGen for global marketing is helping marketers translate their video content into over 175 different languages. HeyGen is an AI-driven video creation and generation platform that produces AI-generated voices and avatars. This tool uses AI to produce high-quality videos.

Enterprise Management 92

Enterprise Management Video Marketing Work Management Marketing Management 92

Martech

APRIL 2, 2025

There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. ” The report explores the rapidly evolving role of artificial intelligence agents within B2B operations. .” Click to expand.

Organization 89

Organization Marketing Analytics Tools Forrester B2B 89

Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. Here are five things highlighted at the conference of interest to marketers and marketing ops professionals. Processing.

Enterprise Management 86

Enterprise Management Marketing AI Google Work Management 86

Outgrow

MAY 19, 2025

Quiz vs Calculator for Lead Generation: Which Converts Better in 2025? The 2025 marketing landscape increasingly favors a full-funnel optimization! Two of the most effective and interactive tools are quizzes and calculators that engage users and simultaneously acquire important information. from start to lead.

Top of Funnel 95

Top of Funnel Lead Generation Sales Qualified Leads Lead Scoring 95

Martech

APRIL 11, 2025

From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. Lets take a look at the biggest HubSpot updates for March 2025. AI-powered A/B testing for landing pages. Easily identify and engage target accounts.

Hubspot 103

Hubspot Enterprise Management Best Practices Work Management 103

Sprout Social

MAY 6, 2025

The right tool empowers you to collect customer feedback, respond to reputation issues before they escalate and refine your marketing strategy. Sprout Social Sprout Social is an all-in-one social media management solution with built-in brand monitoring capabilities that gives marketers a real competitive edge on their data.

Enterprise Management 107

Enterprise Management Marketing Management Software Branding 107

Marketri

DECEMBER 4, 2024

If you thought AI advanced at breakneck speed in 2024, you’d better buckle up. All signs point to an accelerated pace of change in 2025, with some predictions nearly jaw-dropping. One area where it’s projected to have a major impact is marketing—specifically, how B2B companies connect with and engage prospects and customers.

Trends 62

Trends B2B Marketing Advertising Agencies Paid Search Agency 62

Sprout Social

MARCH 17, 2025

This also makes it an essential tool for marketers. When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind. What trends have impacted social media marketing in Australia? What trends have impacted social media marketing in Australia?

Social Media 82

Social Media Trends Media Work Management 82