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What is ecommerce and which trends are shaping its future?

Martech

If you’ve ever purchased a recurring shipment of laundry detergent, bid on a vintage pair of sunglasses during an online auction, or even downloaded an e-book to your tablet or reader, then you’ve engaged in ecommerce. Table of contents What is ecommerce? What is ecommerce? Every type of transaction (B2B, B2C, C2C, etc.)

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Big Data: What It Is, Why We Need It, and How to Use It

Webbiquity

Yet because the term is used in so many different contexts—from artificial intelligence (AI) applications to business intelligence to ecommerce to the Internet of Things (IoT)—there’s still a lot of confusion around it. And, by the end of 2025, we’re likely to be generating around 463 exabytes of data every day.

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The B2B Marketing Trend Tracker 2024: What trends are we seeing from client-side and agency-side marketers?

B2BMarketing.net

The fundamentals of good marketing arguably never change. In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. With that in mind, we produce the annual B2B Marketing Trend Tracker survey. This report is designed to see what marketers are focusing on.

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Conversion Intelligence—The New Era of Marketing

Unbounce

Just a few years ago it was even considered ludicrous for the internet to be used for ecommerce. We’ve seen the signs and are calling it: The world is heading into a brave new world of marketing with more results and fewer hassles. The Problem with Digital Marketing Today. ” Conversion Intelligence—A Smarter Way to Market.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. But how does refusing AI impact business results?

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2024 Predictions: Social media’s evolution

Martech

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. Gartner recently projected 50% of consumers would “abandon or significantly limit their interactions” with social media by 2025.

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Everything You Need to Know About Mobile Commerce

Salesforce Marketing Cloud

are expected to reach $710 billion by 2025. •M-commerce M-commerce transactions make up 60% of global ecommerce sales. •At More than half ( 52% ) of all global ecommerce traffic comes from mobile devices. Mobile commerce offers a huge opportunity for brands to extend their reach, break into new markets, and drive more sales.

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