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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. When you personalize content for every segment of your target customer base, you’ll be sure to hit the mark every time. Blame a few fuzzy data in a 2011 study.

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14 Top Marketers Share Marketing Predictions and Trends for 2020–2025

Martech Advisor

From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing. Intent Based Marketing Will Amplify Customer Experience.

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ZoomInfo’s 2022 Sustainability Report Recap

Zoominfo

We’re excited to announce that our annual Sustainability Report has just been published. This means fostering an environment and building a platform of products that makes our employees and customers proud. We now have over 30,000 customers globally — an increase of over 20% since 2021. You can read the full report here.

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Adtech’s approaches to greener marketing

Martech

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. Sharethrough is the first adtech partner to make GMP+ available to media buyers and publishers through its programmatic platform.

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Take the lead, deliver the future, and rise to the top in four stages

Biznology

Imagine the near future, the world of 2025. If publishers and media companies deliver these new technology platforms, they will move themselves to the center of how we will live, work, learn, and play. Their new digital infrastructure is replacing leading companies in industries like publishing, media, retailing and products.

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Intentional inventing: own the intellectual property that leads the future

Biznology

The “top 5” is enough, “top 10” is better, or if you know which problems you want to solve that will work. Industries like steel, autos, appliances, and pharmaceuticals have slow and expensive growth because they transform atoms, then move their products through a supply chain from manufacturing to customers. Like this post?

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How can you outperform the winners-eat-everything digital economy?

Biznology

If you are a publisher or media, your only chance is to change the paradigm, win a different game, and conquer from your chosen playing field. Your competitive strategy could be to add people-first exponential growth publishing, and ride it to industry leadership—then scale it to lead the world. The penalty will be total defeat.

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